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    Lesson 4 - Identify Goals and Objectives

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    Nathan
    This lesson teaches how to create specific goals and objectives for events. The key points covered include: - Goals should support the overall purpose or mission of holding the event - Objectives are more specific than goals and should be measurable, like aiming to get a certain number of social media posts about the event - Objectives should follow the SMART criteria - specific, measurable, achievable, relevant and time-bound Defining clear goals and objectives helps guide event planning and ensures resources are used efficiently.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Lesson 4 - Identify Goals and Objectives

    Uploaded by

    Nathan
    24 views3 pages
    This lesson teaches how to create specific goals and objectives for events. The key points covered include: - Goals should support the overall purpose or mission of holding the event - Objectives are more specific than goals and should be measurable, like aiming to get a certain number of social media posts about the event - Objectives should follow the SMART criteria - specific, measurable, achievable, relevant and time-bound Defining clear goals and objectives helps guide event planning and ensures resources are used efficiently.

    Original Title

    WEEK 5

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    This lesson teaches how to create specific goals and objectives for events. The key points covered include: - Goals should support the overall purpose or mission of holding the event - Objectives are more specific than goals and should be measurable, like aiming to get a certain number of social media posts about the event - Objectives should follow the SMART criteria - specific, measurable, achievable, relevant and time-bound Defining clear goals and objectives helps guide event planning and ensures resources are used efficiently.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views3 pages

    Lesson 4 - Identify Goals and Objectives

    Uploaded by

    Nathan
    This lesson teaches how to create specific goals and objectives for events. The key points covered include: - Goals should support the overall purpose or mission of holding the event - Objectives are more specific than goals and should be measurable, like aiming to get a certain number of social media posts about the event - Objectives should follow the SMART criteria - specific, measurable, achievable, relevant and time-bound Defining clear goals and objectives helps guide event planning and ensures resources are used efficiently.

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    Lesson 4 – Identify goals and objectives

    LEARNING OBJECTIVES:
    At the end of the lesson, the student must be able to:
    • Identify how to make specific goals and objectives
    • Create goals and objectives

    INTRODUCTION:
    This lesson deals with the study on how to make event goals and objectives

    CONTENT:

    Event Planning: Defining and identifying Event Goals and Objectives


    Good event planning requires you to know up front what you’re trying to accomplish.
    Otherwise, why have the event in the first place? Clearly-defined goals and objectives
    help keep you on target throughout the event planning process. They also help you
    avoid wasting resources, since every decision you make and every money you spend
    relates back to your guiding purpose and helps you reach your goals and objectives

    Starting to Define Event Goals & Objectives


    Before you begin crafting your specific goals and objectives, spend some time
    considering your purpose. Your purpose is the big-picture objective that should guide
    all of your business decisions – these includes you MISSION and VISION.

    Example of event organizer’s MISSION statement:


    Our Mission
    To serve the best to the clients with complete dedication and devotion working from
    scratch to create the unique blue print for your entire event, making sure we have all
    the details you want to incorporate into the program.
    To deliver high-quality production and excellent services retain trust with clients over
    the long term.
    Our Vision
    “TSAT Events” visualizes itself as the first choice of every person when it comes to the
    planning of their big day.

    Event goals are where you start to get more specific. The best goals support your
    purpose. Your objectives create the roadmap to achieving your goals. Objectives are
    more specific than goals, and they should be written in detail to define the narrow,
    measurable, and tangible results you hope your event will produce.

    Example:

    Goal: Increase awareness of your brand/business.

    Objective: There are lots of ways to measure awareness. One is to keep track of how
    often people share or mention your event on social media. Keep tabs on posts from
    the event by searching posts at your event location or by encouraging attendees to
    use a hashtag for your event. Aim for a certain number of attendee posts at your next
    event.

    S.M.A.R.T. Objectives Are, Well…Smart


    You may have heard of S.M.A.R.T. goals. For the purpose of event planning, we’re
    going to talk about S.M.A.R.T. objectives instead of S.M.A.R.T. goals. Remember: Our
    event goals are our reasons for hosting an event. Our objectives are how we get there.

    Event objectives should be:


    S – Specific: What outcome are you aiming for? What’s the deadline? A specific
    objective could be “Booking events for the month of February”

    M – Measurable: You should measure your objectives with numerical data whenever
    possible. For example: “To book at least 20 events this February”

    A – Achievable: You want to create objectives that are within reach. Be realistic:
    “Book 20 event in one day” might not be achievable. Set objectives that motivate you
    to succeed, but don’t set objectives that are impossible to achieve.

    R – Relevant: The objective should relate back to your company’s goals. If it doesn’t,
    it’s not worth pursuing.

    T – Time-bound: Objectives should be time-bound, meaning they have a defined


    start and end date so you can measure whether you met your goal during the allotted
    time. Creating S.M.A.R.T. objectives that relate back to your organization’s purpose
    and goals will keep you on track throughout your entire event planning process, from
    venue selection to post-event survey questions.

    Reference/s:

    • CBLM IN EVENT MANAGEMENT SERVICES NC III

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