THE EFFECT OF SOCIAL MEDIA USAGE

ON ACADEMIC PERFORMANCE
AMONG GRADE 10 STUDENTS
IN
LUGAIT NATIONAL HIGH SCHOOL

ANGEL BIANCA T. BUTON

RUSSELL C. CALISO
AMY JOY D. CANINO
KHIER E. CARGANILLA
JOJEN T. GABIN
MITZIE B. ITUM
NORJANE B. LENTIJA
CHRISTIAN CLARK P. OHAY
JESSIE MAE C. PANISAN
LARRY MAE P. PASCO
ALTHEA P. PESIAO
RALFH A. MORALLAS
AVRIL ROSE CHANTAL S. TALINGTING

A Research Paper
Submitted to the Faculty of
Lugait Senior High School
9025, Lugait Misamis Oriental
A Requirement for
the Subject

Practical Research 2

JANUARY 2024
 1. INTRODUCTION

1.1 Background of the Study

In today's digital age, social media consumption is a widespread issue along with

its effects on academic achievement. A lot of students spend a lot of time on social

media sites, which might cause distractions and lower academic output. As the statistics

show, use of social media networks (SMNs) are very common among college students

worldwide. According to a report by Hootsuite (2022), Saudi Arabia was ranked as the

number-one country in the growth of social media users. With the advancement of

technology and internet speed, investigating how SMNs affect students has become an

absolute necessity.

Academic performance, which is measured by the examination result, is one of

the major goals of a school. Hoyle (1986) argued that schools are established with the

aim of imparting knowledge and skills to those who go through them and behind all this

is the idea of enhancing good performance.

Social media refers to the means of interactions among people in which they

create, share, and/or exchange information and ideas in virtual communities and

networks. The Office of Communications and Marketing manages the main Facebook,

Twitter, Instagram, LinkedIn and YouTube accounts.

Between students, social media is used to communicate with their classmates. It

is also used when academic performances are conducted. The social media platforms

help improve the students' academic performance and increase their knowledge through

gathering data and information. Students visit various online platforms to gather

information to solve their assignments (De La Cruz, 2017). Students primarily use these
 social media platforms: Messenger (for communicating), Wikipedia (for references),

Facebook (for updates), Instagram (for photo sharing), YouTube (for video tutorials), and

many more.

The researchers can better understand how social media use affects Grade 10

students' academic performance by performing this research and filling in the knowledge

gaps. This information will be used to create targeted interventions and tactics that will

make sure students can benefit from social media while still succeeding academically: 1.

The primary goal of this study is to investigate the connection between Grade 10

students' use of social media and academic achievement. It looks into whether

excessive social media use has a negative effect on students' academic performance. 2.

Data collection: Surveys or interviews will be used to gather information from Lugait

National High School's Grade 10 students for the study. These techniques can be used

to learn more about how students use social media, such as how much time they spend

on each site, what kinds of content they consume, and how they feel it affects their

academic performance. 3. Academic Performance Metrics: The research may take into

account elements like the students' grades, participation in class, completion of

assignments, and performance on standardized examinations in order to evaluate their

academic performance. 4. Analysis and interpretation: Following the collection of data,

the study should use the proper statistical analysis methods to look for any relationships

or trends between social media use and academic achievement. A thorough and

impartial interpretation of the results is required.

1.2 Statement of the Problem

This study will aim to find out the effects of Social Media Usage on Academic

Performance among Lugait National High School Students Grade 10 Students.

Specifically, this paper seeks to answer the following questions:

 1. What is the demographic profile of Grade-10 student in Lugait National High

School in terms of:

a. Age

b. b. Preferred Social Media

2. What is the academic performance of Grade-10 students at Lugait

National High School?

3. Is there any significant relationship between age and academic performance of

Grade 10 students in Lugait National High School?

4. Is there any significance different between preferred Social Media and

Academic performance?

5. What are the ways of using social media for studying?

1.3 Scope and Delimitation of the Study

The main purpose of the study is to know the effect of social media usage

on academic performance among grade 10 students in Lugait National High School. The

study considers the demographic profile of the respondent in terms of age and preferred

social media.

The researchers will limit the respondents to 00 male and female students

in Lugait National High School of School Year 2023-2024. Each of the respondents will

be given a 00 questionnaire to answer. The students selected will come from different

sections to prevent bias.

1.4 Significance of Study

This section presented the significance of the study that are beneficial to the following:

Students. The findings of this study will help them to responsibly use Social Media so as

to promote their academic performance.

 Teachers. This study will help the teachers of the school to know the influence that

social media has on their students.

Parents. The parents will be able to know the possible effects these social media usage

has on their children, so as to serve as watch-dog to their children on the usage of the social

networking site.

Community. This study will help them to know the effect of social media usage.

1.5 Theoretical Framework

The multitasking theory. The Multitasking Theory suggests that the use of social media

and other online activities can lead to multitasking behaviors among individuals, especially

students. Multitasking in the context of social media often involves simultaneously engaging in

social media activities (such as browsing Facebook, Instagram, or Twitter) while also attempting

to focus on academic tasks (such as studying, reading, or doing homework).

According to this theory, multitasking can negatively impact academic performance for several

reasons:

1. Cognitive Overload: Engaging in multiple tasks at once can overload the

cognitive resources of an individual. Constantly switching attention between academic

tasks and social media can reduce the overall effectiveness of studying or learning.

2. Reduced Focus and Concentration: Multitasking often leads to reduced focus

and concentration on each individual task. Academic tasks require sustained attention,

and distractions from social media can disrupt this focus.

3. Impaired Learning and Memory: Studies have shown that multitasking can impair

learning and memory retention. When attention is divided between tasks, the brain's

ability to encode information and transfer it to long-term memory is compromised.

 4. Procrastination: Social media platforms can serve as outlets for procrastination.

Instead of focusing on academic tasks, students may find themselves spending

excessive time on social media, delaying their work and affecting their overall academic

performance.

It's important to note that the relationship between social media usage and academic

performance is complex and can be influenced by various factors such as the individual's self-

discipline, the nature of social media activities, and the overall time management skills of the

person involved. Researchers continue to explore this relationship, considering different

psychological and behavioral theories, to gain a better understanding of how social media

impacts academic performance.

 Figure 1 shows the important parts in gratification theory: Cognitive overload, Reduced

Focus and Concentration, Impaired learning and Memory, and Procrastination.

Figure 1.

Cognitive Reduced
Overload Focus And
Concentration

Impaired
Learning
Procrastination
And
Memory
1.6 Conceptual Framework

Academic Performance According to Fredricks. Filsecker, and Lawson (2016),

academic performance speaks to the level of performance that a man ready to achieve

specific targets of exercises in educational conditions, for particular in school, college,

and university. On the other hand, York, Gibson, & Rankin (2015) defined academic

performance as an intellectual objective in educational frameworks which can be

characterized either through the size of learning picked up which can be called attention

to by assessment, examination point, test scores, and GPA, or basic reasoning, self-

adequacy, subjective improvement, and non-psychological advancement space.

Therefore, in the context of this writing. Academic performance relates to the students'

performance results that demonstrate the degree to which he/she has achieved

particular objectives that were the focal point of exercises in educational situations,

particularly in university.

Social Media According to Hepworth, Rooney, Rooney, and Strom-Gottfried

(2016), social media are creating a digital communication network that allows the user to

share information in which the public can subscribe or produce information content as a

transmitter and receiver of data. While Buettner (2016) presents social media as basic

web tools that allow the public and companies to create, share data, considerations,

photographs, exchanges and virtual systems. Therefore, social media are websites

and/or applications that allow users to create and offer items or participate in social

media.
 IV DV

Performan
Social ce of Grad 10
media usage students

1.7 Definition of Terms

To enable a better understanding of the study, the following terminologies

were operationally or defined:

Academic performance. Academic performance is the measurement of student

achievement across various academic subjects. It is used to assess the extent to which

a student, teacher, or institution has attained their short or long-term educational goals

Social media usage. Provides students with multiple ways to connect virtually

with others.

Social media. Provides students with multiple ways to connect virtually with

others (family, friends/peers, teachers, members of interest groups, and even strangers).

Studying. Sharing educational resources on social media can expand students'

learning experiences by exposing them to a variety of opinions, research findings, and

learning materials.
 2. REVIEW RELATED LITERATURE AND STUDIES

Social media keeps changing continuously, as such, it is difficult to assign a fixed

definition to it as Jacka and Scott (2011), argued that ‘’there is no single recognized

definition for social media’’. However some scholars have defined it in different

perspectives over the past years. For instance, Kaplan and Haenlein (2010), defined

social media as a group of internet- based applications that build on the ideological and

technological foundations of Web and allow the creation and exchange of user-

generated content. The Oxford Dictionary (2011), also defined social media as “websites

and applications used for social networking”. Another definition of social media is that it

is a ‘’communication channel which is very popular, extremely fast and broad, has

proven to be highly effective, as well as trusted by billions of people, to share and

discover content concerning individuals, brands, information, entertainment and know

how’’ (Dearborn, 2014).One characteristics that all these definitions support is that social

media involves some form of communication between individuals over the internet.There

has been tremendous improvement since this era and today there exist uncountable

social networking sites either developed for local use, specific purpose or international

use. Kaplan and Haenlein (2010).

Rithika M. Sara Selvaraj (2013) India has a large social and mobile audience and

ranks third globally in terms of internet users. Students are being distracted from their

schoolwork by social networking sites such as Facebook, Twitter, Orkut, etc. Students

use staff email less frequently than they utilize social media. Social media offers

chances to interact with friends, classmates, and individuals who share interests, despite

the loss of privacy and safety. These days, a student's primary goals should be their

education and future careers. On the other hand, a lot of students rely on social media
for information accessibility. This implies a lessened emphasis on information retention

and learning. The popularity of social networking sites among students is another finding

of the study.

Social media, according to Junco al et (2010), are a collection of online websites,

services, and habits. encourage cooperation, community building, participation, and

sharing." The expanding scope of its application. The importance of social media among

today's kids cannot be overstated. Social networking has grown in popularity among

Second cycle students are becoming increasingly popular. It is a chance to connect with

people outside of campus.

but with pals not at school. Many people feel more at ease when they use social

networking. Belong to a group. Because of its growing popularity, economists and

scholars are wondering whether the amount of time kids spend on these sites has no

effect on their grades (Choney, 2010).

Per the research by Kuppuswamy and Shankar (2010), social networking

websites capture students' attention and then divert it to non-educational and unsuitable

activities such as meaningless chatting. Based on the preceding statement, we can

conclude that social networking sites may have a negative impact on a student's

academic life and learning experiences. Trusov, Bucklin, and Pauwels (2009) stated that

while the Internet is undeniably a progression of technology, social networks, in

particular, are particularly dangerous for youngsters. Social networks have been

extremely popular and well-known in recent years.

Barton, B. A. 2021, the effects of social media usage on attention, motivation,

and academic performance. Social media use is widespread, and while there have been

concerns stated about how social media use affects academic achievement, there has
been little and inconsistent study in this area. 659 undergraduate and graduate students

completed surveys in order to find out the connection between social media use and

overall academic performance. Additionally, the survey aimed to investigate whether

attention (controlling time and study environment) and motivation (regulating effort) have

any moderating effects on this relationship. The use of social media and attention were

excellent predictors of academic achievement. Similarly, academic achievement was

significantly influenced by motivation, which was a predictor that went beyond social

media usage. There was not any noticeable moderation among the three variables.

These relationships' implications are examined.

According to Hameed, Irfan; Haq, Mirza A.; Khan, Najmonnisa;Zainab, Bibi.

(2022) Due to students' excessive usage of mobile devices, social media has had a

significant impact on their everyday life. Students utilize social media for both personal

and professional goals. Academicians are currently dealing with pedagogical challenges

as a result of the rising use of social media, and the topic of whether or not social media

use impacts student performance emerges. In light of this, the purpose of this study is to

investigate, using the cognitive load theory as a framework, how social media use

affects students' academic performance. Design, technique, and strategy: 220 valid

answers to an online survey given to university students were obtained using a

quantitative research approach. Using AMOS version 24, structural equation modeling

was utilized to test the presented assertions. Results: Results showed that social media

Structural equation modeling using AMOS version 24 was used to test the claimed

assertions. Results: It was shown that using social media for non-academic objectives

negatively impacted students' academic achievement. Furthermore, social media

multitasking and usage for academic reasons had little impact on students' academic

performance. Practical implications: The study's findings may be utilized by academic

policymakers of institutions and regulatory organizations to mitigate the association

between students' academic performance and "social media usage for non-academic

purposes." Most notably, social media self-control failure.