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    Roland Berger Ev Charging Index Deep Dive Spain

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    Ocean Wang
    EV sales penetration in Spain is rising quickly thanks to government incentives, reaching 10% currently, though still below the global average of 16%. While Spain has among the top ratios of private charging points to EVs worldwide, public charge point deployment has fallen behind targets due to administrative inefficiencies that can delay installations for up to two years. The EV charging sector in Spain is very dynamic, with utilities like Iberdrola leading deployment and independent operators focusing on different market segments, while oil companies' strategies have been more reactive and OEMs deploy proprietary networks.

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    Roland Berger Ev Charging Index Deep Dive Spain

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    Ocean Wang
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    EV sales penetration in Spain is rising quickly thanks to government incentives, reaching 10% currently, though still below the global average of 16%. While Spain has among the top ratios of private charging points to EVs worldwide, public charge point deployment has fallen behind targets due to administrative inefficiencies that can delay installations for up to two years. The EV charging sector in Spain is very dynamic, with utilities like Iberdrola leading deployment and independent operators focusing on different market segments, while oil companies' strategies have been more reactive and OEMs deploy proprietary networks.

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    EV sales penetration in Spain is rising quickly thanks to government incentives, reaching 10% currently, though still below the global average of 16%. While Spain has among the top ratios of private charging points to EVs worldwide, public charge point deployment has fallen behind targets due to administrative inefficiencies that can delay installations for up to two years. The EV charging sector in Spain is very dynamic, with utilities like Iberdrola leading deployment and independent operators focusing on different market segments, while oil companies' strategies have been more reactive and OEMs deploy proprietary networks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views4 pages

    Roland Berger Ev Charging Index Deep Dive Spain

    Uploaded by

    Ocean Wang
    EV sales penetration in Spain is rising quickly thanks to government incentives, reaching 10% currently, though still below the global average of 16%. While Spain has among the top ratios of private charging points to EVs worldwide, public charge point deployment has fallen behind targets due to administrative inefficiencies that can delay installations for up to two years. The EV charging sector in Spain is very dynamic, with utilities like Iberdrola leading deployment and independent operators focusing on different market segments, while oil companies' strategies have been more reactive and OEMs deploy proprietary networks.

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    © All Rights Reserved
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    of 4

    EV CHARGING INDEX:

    EXPERT INSIGHT FROM SPAIN


    AUGUST 2023

    EV adoption is rising quickly but


    installation processes for public charge
    AUTHORS points must improve
    JUAN LUIS VILCHEZ
    Partner EV sales penetration in Spain is below the global average but beginning
    to rise quickly. The ratio of private charge points to EVs is currently
    among the top three worldwide, but administrative inefficiencies are
    hindering growth in public charge points, despite a dynamic market.

    What are the current main trends around e-mobility in Spain?

    The sales penetration rate for electric vehicles in Spain is 10%. This is below the global
    average of 16% but now rising quickly thanks to government incentives, both for
    individuals and companies transitioning fleets to EVs. On the charging side, Spain has
    launched aid programs to boost the deployment of infrastructure. Subsidies now
    average 30% per charging point, with maximums per company and region. There are
    also regulations requiring the installation of charging points at petrol stations, car
    parks and public buildings.

    The main obstacle to charge point deployment isn’t a lack of commitment, but the
    inefficiency of the installation processes. It can take up to two years to obtain
    authorization or connect to the network, which has meant that 20-25% of total public
    charging points already installed cannot operate. As a result, the charging infrastructure
    is currently well behind the government's target of 100,000 charge points by 2023.

    1
    EV sales penetration is rising thanks to incentives, but
    charge point deployment is limited by the inefficiency of
    the installation processes
    Public
    Home charging

    15.9
    13.4
    16% 20% 21%
    10%
    0.9 3.4

    SPAIN GLOBAL SPAIN GLOBAL SPAIN GLOBAL


    AVERAGE AVERAGE AVERAGE

    EV sales penetration rate – Public charging growth Charging – Sufficiency


    passenger vehicles [%] (H2 2022) (H2 2022 vs H1) (vehicle-to-point ratio) (H2 2022)

    Sources EV Charging Index 2023

    How would you describe key charging habits and demands


    among consumers?

    EV owners are still largely affluent and use their cars for shorter, local trips. We
    estimate that 90% of EV owners charge at home or work, which explains Spain’s
    vehicle-to-point ratio of 0.9 for private charging – among the top three worldwide.
    The ratio for public charging, though, is 13.4 vehicles per charge point, just better
    than the global average of 15.9 and significantly inferior to the top-three average of
    1.8. As the market matures, the user profile will change – most EV owners will not
    be able charge privately, increasing the need for public charge points. Some charge-
    point operators (CPOs), such as Zunder, are developing stations with extra customer
    services like music and shopping opportunities while vehicles are charging.

    What are the main developments in the charging sector

    The EV charging sector in Spain is very dynamic, with four distinct clusters.

    Firstly, the utilities, such as Iberdrola and, to a lesser extent, Endesa, are clearly winning
    the battle. They are deploying a lot of charging points throughout the country, both slow
    and fast, and have made a strong commitment to this industry.

    2
    Independent CPOs, mainly Zunder and Wenea, have different focuses. While Zunder is
    concentrating more on en-route stations, Wenea is installing more destination charge
    points. Investment activity has soared in this cluster with several funds taking positions
    in these companies. Large international players such as Ionity are still not very present in
    Spain, although this will likely change, especially in the fast-charging segment.

    Less active are large oil companies like Repsol, CEPSA, BP and Galp. Their deployment
    strategies have been somewhat ‘reactive’ to date, mostly structured around partnerships
    with utilities, both with and without exclusivity.

    The final cluster is OEMs. Tesla is deploying proprietary networks; Porsche has a structural
    agreement with Ionity, complemented by agreements with the likes of Iberdrola and Zunder.

    Further reading

    EV CHARGING INDEX 2023


    

    INSIGHTS: SMART MOBILITY

    FLEET ELECTRIFICATION

    3
    CONTACT: JUAN LUIS VILCHEZ
    Partner
    +34 9 1590-0250
    juanluis.vilchez@rolandberger.com

    This publication has been prepared for general guidance only. The reader should not act according to any information
    provided in this publication without receiving specic professional advice. Roland Berger GmbH shall not be liable for
    any damages resulting from any use of the information contained in the publication.

    © 2023 ROLAND BERGER GMBH. ALL RIGHTS RESERVED.

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