Wolverton Resume 2023

Andrew Wolverton, MAM
Brooklyn, NY | Cell: 219.263.3770 | Email: anwolver@gmail.com | LinkedIN

SKILLS
Key Skills: Data Analytics, Budget Development, Demographic Analytics, Marketing Research, Donor Research & Development, Grant
Writing, Donor Analytics, Prompt Engineering, Agile Management, Strategic Planning, Analytical & Critical Thinking, Copywriting,
Communication, Storytelling, Board Governance, Moves Management, Coaching & Mentoring, Delegation, Problem Solving
Software Skills: Adobe Suite (Photoshop, Premiere Pro, Audition, InDesign, Illustrator, Dreamweaver), LookerStudio, Google
Analytics, Google Ads, Meta Ads, SEO, Social Media Ads, HTML, Asana, Slack, Pipedrive (CRM), AudienceView/Ovation, MailChimp,
Drip, Artificial Intelligence (AI) Integrations, Chat-GPT, Livestreaming-OBS, Podcasts, Microsoft Office Suite, G-Suite, Wealth
Screening, Databasing, Podcasting, Web Design in WordPress
RELEVANT EXPERIENCE
Marketing Manager July 2023 – October 2023

Terry Knickerbocker Studio | Brooklyn, New York
● Led marketing strategy development and provided key direction to the team, ensuring alignment with studio goals
● Oversaw collaboration between marketing, design, and web development teams, improving the website's speed and
user experience
● Managed and directed the Social Media Manager, focusing on enhancing engagement rates and building an authentic
online presence
● Initiated process improvements through automation, resulting in the reduction of manual task hours and increased
operational efficiency
● Evaluated campaign success by monitoring key performance indicators (KPIs), ensuring consistent growth and
adaptability
Director of Marketing & Development (Position Eliminated) June 2022 – October 2022
Red Bull Theater | New York, New York
● Enhanced the company's image by promoting programming through marketing and branding efforts, leading to
increased brand awareness, ticket sales, and donations
● Leveraged demographic analytics for informed audience segmentation, optimizing targeted outreach, and enhancing
community connection
● Crafted eye-catching graphic designs and compelling copy for a variety of internal and external communications
● Executed all e-blasts and digital promotional materials to drive ticket sales and increase brand awareness
● Collaborated closely with publicists to maximize media coverage, ensuring a broad and impactful reach for theater
events and announcements
● Spearheaded the annual development plan, steering the organization towards a 15% growth in the annual budget and
reaching ambitious fundraising milestones
● Cultivated and nurtured relationships with key stakeholders, donors, and partners, driving loyalty and increased
support, especially within the $10,000 donation tier
● Led the annual donor appeal to over 2,000 donors, securing significant contributions to support the organization's
mission
Theatre Manager, Director, and Educator August 2016 – May 2020
Jefferson High School | Lafayette, IN
● Steered the theater program's strategic direction, cultivating a vision that resulted in 24 premier performances in a
large 1,300-seat venue, significantly boosting community engagement and support
● Demonstrated leadership and managerial acumen by guiding teams, assistant directors, and coaches, ensuring
top-tier production quality, and fostering a culture of excellence
● Amplified program visibility and stakeholder engagement by spearheading innovative marketing campaigns across
multiple channels, including social media, radio, television, and print
● Strengthened community ties and financial stability by initiating partnerships with local businesses, leading to
successful sponsorships and an annual fundraising total of up to $30,000
● Showcased a commitment to continuous improvement by seeking and securing grants totaling $10,000, which were
reinvested into the theater program's enhancement and growth
● Enhanced the program's digital footprint through the creation of a comprehensive website using Weebly, ensuring easy
access to information and fostering community engagement
CONTINUED EXPERIENCE
Board President (Formerly Communications Officer, 2015-2023) April 2023 – Current

Singing Hoosiers Alumni Council, Indiana University Alumni Association | Bloomington, IN
● Lead and govern Singing Hoosiers Alumni Council (SHAC) as Board President, driving the strategic direction and
ensuring alignment with the organizational mission and goals
● Collaborate effectively with five committees, utilizing tools such as Slack and Microsoft Teams, achieving seamless
communication and alignment on goals and milestones
● Streamline quarterly board meetings by creating agendas and facilitating effective decision-making among members,
enhancing overall organizational efficiency using agile methods
● Formulate and execute fundraising strategies, including crafting a compelling case for support, to encourage alumni
giving and ensure sustained financial growth for the organization
● Foster strong partnerships with Singing Hoosiers Director and Indiana University Alumni Association
● Manage budget and financial resources, working closely with the Treasurer and Finance Committee to ensure
responsible allocation of funds and long-term financial sustainability for the organization
● Develop and implement comprehensive communication strategies to engage with alumni
● Plan, coordinate, and supervise networking and fundraising events, as well as various focused activities
● Manage the production and distribution of communications using Mailchimp and Social Media
Marketing Associate (Interim) December 2022 – March 2023

Atlantic Theater Company | New York, New York
● Organized group sale initiative for new partnerships, resulting in $5,000 in additional ticket sales
● Executed e-blasts to 160,000 subscribers for Atlantic Theater Company (ATC) and 90,000 Atlantic Acting School (AAS)
subscribers and alumni
● Generated and guided a new systematic campaign for re-engaging with over 1,500 AAS prospective students
● Created and implemented digital and print promotional materials, reaching over 40,000 followers on social media
● Tracked several press pieces from The New York Times, Time Out New York, Playbill, Theatermania, BroadwayWorld,
etc, for promotional ads via social media
Associate Producer June 2021 – December 2021

Kathleen Turner: Finding My Voice - Davenport Theatrical Enterprises | New York, New York
● Negotiated and arranged event space for Kathleen Turner: Finding My Voice
● Managed daily wrap reports, keeping all stakeholders updated on the show's progress
● Collaborated with AKA NYC and creative teams to organize meetings and ensure seamless communication
● Contributed to the development of effective marketing strategies with the marketing team
● Established and maintained a budget, ensuring accurate financial projections and reporting
● Assisted the Producer and Associate Producer with daily production tasks, ensuring all goals were met in a timely and
efficient manner
Community Programs
● Leadership Lafayette – Community Leadership Program August 2017 – May 2018
● Civic Theatre of Greater Lafayette – Board Member July 2019 – August 2020
EDUCATION AND CERTIFICATION
Carnegie Mellon University May 2022

Master of Arts Management
Indiana University Bloomington December 2014

Bachelor of Arts in Theatre and Drama
Certified Indiana Professional Educator’s License: Theatre and Drama, English
SCRUM Master and Product Owner – Agile Management

Licensed Secondary Educator in Theatre and English – State of Indiana

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Andrew Wolverton, MAM

Brooklyn, NY | Cell: 219.263.3770 | Email: anwolver@gmail.com | LinkedIN

Marketing Manager July 2023 – October 2023

Board President (Formerly Communications Officer, 2015-2023) April 2023 – Current

Marketing Associate (Interim) December 2022 – March 2023

Associate Producer June 2021 – December 2021

EDUCATION AND CERTIFICATION

Carnegie Mellon University May 2022

Indiana University Bloomington December 2014

SCRUM Master and Product Owner – Agile Management

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