Sample 3
Sample 3
Sample 3
Research Methodology
Research Design
utilized since its primary purpose is to investigate and analyze the current state of a problem.
According to Creswell (2014), "Research design are the specific technique engaged in the
research process: data collection, data analysis, and report writing." Creswell defines "research
design" as the "specific procedure involved in the research process." The analytical research
design was used for the study that is being presented here.
The research chose 300 respondents in Balagtas, Bulacan. To evaluate the consumer’s
The researcher was able to gather, analyze, and interpret data utilizing quantitative
research methodologies using this research design. Quantitative research aims to quantify data. It
seeks conclusive evidence based on large, representative samples and, in most cases, some type
Instrumentation
The instrument of the study was questionnaire using Google Form. It is split into two
parts. Section A comprises the name (optional), and address specifically the barangay where the
respondents where live. And Section B contains the questions related to consumer’s satisfactions.
Population and Locale of the Study
The respondents in this study were consumers who wanted to make purchases in the
Balagtas environment online. There are nine districts in Balagtas Bulacan, and researchers
gathered information from each of them: Borol 1st, Borol 2nd, Dalig, Longos, Panginay, Pulong
The researchers personally went to each location, gathered consumers, and asked who
any internet had ever done purchasing before giving those consumers questionnaires. In nine
districts, 300 21 questionnaires were distributed using the personally administered method. The
There are various levels of sample size, such as less than 50 respondents being
sample, 100 respondents being considered as an adequate sample size, 150 respondents being
considered as a good sample, 200 respondents being very good, and 500 respondents being
considered as excellent. Hence, 300 respondents were chosen which is seen to be a very good
sample size.
The researcher uses Google forms for questionnaires. It served as the sole data gathering
instrument for this study. This owns to the fact that the instrument can be administered faster
than an interview.
The questionnaire includes the barangay respondents as well as a series of questions
concerning the participants' perceptions of the consumers’ satisfaction of Lazada and Shopee in
Balagtas, Bulacan.
The survey distributes to 300 respondents in nine districts of Balagtas, Bulacan. The
questionnaire had close-ended questions and rank ordering scale; close-ended questions give
respondents with a list of possible responses from which they can select the one that best fits
their decision and also with rank ordering scale which 1st is the highest rank while 17th or 7th is
the lowest.
Chapter VI
This chapter presents the summary, conclusions, and recommendations that are relative to
Summary
The main objective of this study is to see the consumers satisfaction towards Shopee and
The questionnaire was used to examine the elements contributing to the customer
satisfaction towards Lazada and Shopee, and the answers of the respondents were evaluated
shopping. The information shown in Table 2 details the products that buyers in Balagtas, Bulacan
choose most often while using an online shopping application to make their purchases. It
indicates that Shopee was the online shopping site that people liked the least in comparison to
Lazada and other emerging online shopping platforms. It also suggests that a customer may
spend a maximum of two to four hours purchasing a product since the application for the online
Table 10 demonstrates which customer demands and desires are the most important for
online shopping. It demonstrates that the internet market can meet the majority of customers'
demands, from desires to necessities. In addition, the majority of customers are dissatisfied with
the delivery time owing to exceeding delivery days that create delays. It also illustrates the
Conclusion
Based on the survey conduct, the researchers found out that the most of Balagtaseño e-
commerce users are satisfied through some factors. These factors that satisfied the consumers of
Balagtas are through the system quality, savings, mode of payment, product replacements and
categories that included 34 in the online shopping application. While in the other hand,
consumers are had dissatisfaction through the delivery services because of the delays they
experience, and mostly the product quality that not always met their expectations.
The reality of purchasing on an internet platform is that product quality is not always as
promised. According to the collected statistics, customer happiness is influenced by what they
E-commerce is useful because it makes it easy for people to talk to each other and do their
shopping quickly. E-commerce channels can make changes to the number of products, payment
methods, delivery methods, and return policies as quickly and easily as possible to meet the
psychological needs of customers. These needs include convenience, comfort, and saving time. •
Free shipping is another attractive feature that E-commerce sites can use to bring in
customers. Also, when consumers can save money by doing business over the internet,
one of the most important things that affects their decision to buy is that e-commerce
channels usually support price. Online shopping sites like Lazada, Shopee, as well as
other sites, may continue to use price as an attractive offer to try to convince customers
that their price is the best. Companies can think about how much money they can make
by lowering prices to compete with competitors. This can help them come up with
At the moment, there are three great online shopping channels like Lazada, Shopee, that are
known for big promotions that attract a lot of customers. Other e-commerce channels can learn
from them and have good strategies by paying attention to the programs that are launched on the
market.
When putting information on their website, e-commerce channels should be clear about
how customers can get in touch with them and how they can buy the product. It's also
important to give correct information about products because that affects the reputation of
the trade channel. 35 Both the information about the product and its quality should match
what customers get. Also, if there are disagreements with customers about the quality of
products, services, transportation, etc., online shopping channels should work to resolve
them quickly, fairly, and in public. This will give customers a good impression, show
them that their needs and opinions are being heard, and strengthen their trust and loyalty.
When customers trust the quality of an e-commerce channel or a company, they are more
This is what business owners always try to do: keep customers and make them loyal,
because paying for marketing costs is always more expensive for a new customer than for an
old one.