ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 6: Management a Successful Business Project (5039)

Submission date Date received (1st submission)

Re-submission date Date received (2nd submission)

Student name Nguyen Hoang Viet Student ID GCH210878

Class GBH1202 Assessor name Bui Le Thuy Trang

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

Student’s signature:

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P1 P2 P3 P4 P5 M1 M2 M3 D1 D2

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 Table of Contents
I. Introduction......................................................................................................................................................... 4
II. Explain the stages of the project lifecycle (PLC) and their importance to the success of a project. ....... 4
1. The stages of the Project Life Cycle (PLC)................................................................................................... 4
1.1. Initiating .................................................................................................................................................. 5
1.2. Planning ................................................................................................................................................... 5
1.3. Execution and Monitoring & Controlling ............................................................................................ 6
1.4. Closer ....................................................................................................................................................... 7
III. Examine the factors to be considered when compiling a project management plan (PMP) .................... 8
1. Project aim....................................................................................................................................................... 8
2. Objectives ........................................................................................................................................................ 8
3. Deliverables ..................................................................................................................................................... 8
4. Milestones ........................................................................................................................................................ 8
5. WBS ................................................................................................................................................................. 8
6. Cost Estimations ............................................................................................................................................. 9
7. Quality management....................................................................................................................................... 9
8. Rick management ........................................................................................................................................... 9
9. Stakeholder communication .......................................................................................................................... 9
IV. Explain a range of research methods and strategies and their importance to project management .... 10
1. Research Methods ......................................................................................................................................... 10
2. Research strategy .......................................................................................................................................... 10
2.1. Primary and Secondary data ............................................................................................................... 10
2.2. How to collect Primary and Secondary data ...................................................................................... 11
2.3. Sampling ................................................................................................................................................ 11
2.4. The importance of research methods and strategies for project management. .............................. 12
V. A detailed PMP that covers project scope, milestones, schedule, quality, risk, communication, resources,
and research method which includes primary or secondary data collection plan. ............................................. 12
1. Project scope...................................................................................................................................................... 12
2. Deliverables ................................................................................................................................................... 13
3. Acceptance Criteria ...................................................................................................................................... 13
4. Project Exclutions ......................................................................................................................................... 13
5. Milestone and Schedule ................................................................................................................................ 14

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 5.1. Milestone ................................................................................................................................................ 14
5.2. WBS........................................................................................................................................................ 14
5.3. Ganttchat ............................................................................................................................................... 15
5.4. Research method ................................................................................................................................... 16
5.5. Project Cost Estimation........................................................................................................................ 16
5.6. Quality Managment .............................................................................................................................. 17
5.7. Risk management .................................................................................................................................. 17
5.8. Stakeholder ............................................................................................................................................ 18
6. Research Approach....................................................................................................................................... 19
6.1. Primary Data ......................................................................................................................................... 19
6.2. Secondary Data ..................................................................................................................................... 24
VI. Conclusion ..................................................................................................................................................... 31
VII. References ...................................................................................................................................................... 32

I. Introduction

In 2023, Vinamilk Dairy Joint Stock Company recognizes the importance of social responsibility
amid global challenges. The "Project for Research on Social and Environmental Responsibility"
marks the company's commitment to reshaping its business strategy, particularly in environmental
responsibility. Focused on the period from 2015 to the present, the research project aims to
investigate and analyze Vinamilk's corporate responsibility, emphasizing the impact of upcoming
product packaging on the environment and society. Through structured interviews, the research
seeks insights from customers and managers to generate a comprehensive report with practical
recommendations for sustainable development. Acceptance criteria include collecting a minimum
of 40 customer surveys, ensuring viability. This project underscores Vinamilk's dedication to a
sustainable and socially responsible future in the food industry.

II. Explain the stages of the project lifecycle (PLC) and their importance to the success of
a project.
1. The stages of the Project Life Cycle (PLC)

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 The "state" of a project life cycle refers to where the project currently stands within the defined
phases or stages of its life cycle. This state indicates how much of the project has been completed
and what activities or tasks are currently in progress. The specific state of the project may vary
depending on the methodology and project management framework being used. (Coursera, 2022)

1.1. Initiating

During the initiation phase, the team establishes the project by defining its goals, scope, and
required resources, along with determining the roles within the team. It is essential to articulate and
align stakeholders' expectations for the project and precisely specify the project's objectives and
their underlying reasons. This phase is critical for the project's success because without a clear
comprehension of what needs to be achieved and why, there is a risk of the project not meeting its
ultimate goals and failing to meet stakeholder expectations (Coursera, 2022).

This phase involves various tasks, such as engaging with stakeholders to identify the project's
objectives and expected results, outlining the project's scope, establishing SMART goals (specific,
measurable, achievable, relevant, and time-bound), specifying constraints on resources like budget
and time, validating the necessary team size and roles, deciding the frequency and involvement of
stakeholders in the project, and formulating the project proposal and charter (Coursera, 2022).

Important: The initiation phase is pivotal for project success as it sets direction, purpose, and
feasibility. It defines objectives, scope, stakeholders, ensuring clarity and alignment. Feasibility
assessments identify potential issues, aiding informed decisions. The formal project charter serves
as a reference point throughout. Proper alignment with organizational goals ensures meaningful
contributions. Neglecting this phase may lead to confusion and project failure, highlighting its
critical role in success.

1.2.Planning

Once the project receives approval based on the business case, statement of work, or project
initiation document, the next step is the planning phase. In this stage of the project management
lifecycle, the team breaks down the larger project into smaller tasks, forms the team, and
establishes a timeline for task completion. It involves creating achievable objectives within the
overall project, each with a high success rate and realizable within the allocated time (Lucidchart,
2022).

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 The project planning phase encompasses the following tasks: creating a comprehensive project
plan detailing the schedule, phases, tasks, and constraints; developing Workflow Diagrams,
utilizing swimlanes to visualize procedures for clear team understanding; estimating budgets and
conducting financial planning based on cost estimates for optimal return on investment;
assembling a functional team from internal and external talent pools and providing necessary tools;
anticipating potential quality threats and obstacles, identifying challenges, and strategizing to
mitigate risks while ensuring project quality and progress; and finally, conducting a project launch
meeting to onboard the staff and initiate the project swiftly (Lucidchart, 2022).

Important: The planning phase is crucial for project success, serving as the blueprint. It outlines
scope, schedule, resource allocation, and risk management, providing a roadmap for objectives.
Effective budgeting and resource allocation ensure project support and adherence to budget
constraints. Risk management and change control anticipate challenges, and a detailed schedule
facilitates efficient time management. Quality standards, communication plans, and stakeholder
strategies maximize collaboration and inform stakeholders. Neglecting planning can lead to chaos
and increased project risks, highlighting its pivotal role in success.

1.3. Execution and Monitoring & Controlling

Embarking on a project involves executing the team's strategy and ensuring team alignment. This
involves monitoring and analyzing progress, upholding quality standards, mitigating risks,
managing budgets, and utilizing data for informed decision-making (Coursera, 2022).

A project's monitoring and controlling state, which functions as its supervision and management
phase, is essential to its success. It entails maintaining constant progress monitoring, managing
risks, ensuring quality, and adhering to goals and plans. This phase helps to prevent deviations
from the project plan by actively managing and controlling various project aspects, such as scope,
schedule, resources, and quality. It makes it easier to manage changes effectively, resolve issues in
a timely manner, maintain stakeholder engagement, and ensure regulatory compliance. In the end,
the monitoring and controlling stage greatly contributes to the project's overall success by ensuring
that the project stays in line with its objectives, reduces risks, and maintains the caliber of work.
(Lucidchart, 2022)

Important: The execution phase is crucial for project success, translating planning into action.
Tasks are performed, resources allocated, and the project progresses towards its objectives.

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 Effective resource use, quality assurance, risk management, and stakeholder engagement are vital
for ensuring planned progress. Problem-solving, adaptability, and continuous progress tracking are
essential in this phase, transforming the project plan into tangible results. The monitoring and
controlling phase is fundamental for project success, serving as the oversight and management
stage. It involves continuous tracking of progress, quality assurance, risk management, and
adherence to plans. Actively managing various aspects, including scope, schedule, resources, and
quality, prevents deviations from the project plan. This phase facilitates timely issue resolution,
effective change control, and ensures alignment with goals, minimizing risks and maintaining work
quality for overall project success. (Lucidchart, 2022)

1.4.Closer

Following the completion of a project, the closing phase initiates. In this stage, the final
deliverables are presented, project resources are released, and an evaluation of the project's success
takes place. Even though the majority of the project tasks are finished, the project manager still
holds crucial responsibilities, such as assessing what went well and what didn't, making necessary
adjustments, and documenting potential future changes (Coursera, 2022). The activities involved in
the project closure phase encompass communicating with stakeholders and delivering impact
reports, engaging with new project owners, conducting post-implementation reviews, generating
project completion reports, managing budget expenditures, and allocating any remaining funds to
future projects (Lucidchart, 2022).

Important: The closing state is pivotal to the success of a project as it signifies the formal
completion and culmination of all project efforts. It encompasses quality evaluations, stakeholder
satisfaction assessments, and the archiving of essential project documentation, ensuring that project
objectives have been met and that valuable lessons have been learned for future endeavors. Proper
closure also involves the release of resources, financial reconciliation, and legal compliance,
preventing potential complications that could hinder the project's success. By adhering to this
phase, organizations can facilitate a seamless transition of project outcomes, maintain stakeholder
relationships, and uphold their reputation for successful project delivery. Failure to effectively
close a project can result in unresolved issues, missed opportunities for improvement, and resource
inefficiencies, emphasizing the critical role of the closing state in the project management process.
(ActiveCollab, n.d)

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 III. Examine the factors to be considered when compiling a project management plan
(PMP)
1. Project aim

The project aim is a succinct statement articulating the primary goal or objective a project seeks to
accomplish. It acts as a guiding focal point for the project team, offering a specific and measurable
target to pursue throughout the project's duration. (Martins, 2020)

2. Objectives

In the realm of a Project Management Plan (PMP), an objective denotes a specific and measurable
target that the project endeavors to achieve. Objectives within the Project Management Plan offer
precision regarding the intended outcomes, guiding both the project team and stakeholders. These
objectives play a crucial role in defining the success criteria of the project and serve as benchmarks
for evaluating progress and completion within the confines of the project management plan.
(Martins, 2020)

3. Deliverables

Projects generate deliverables, which are essentially the outcomes of project activities. These
deliverables, ranging in size and quantity, are determined by the project management team and
stakeholders during the project planning phase. In simpler terms, any project involves inputs (like
data and resources) and outputs, with the outputs being the deliverables. These deliverables can
take diverse forms, including products, services, or documentation involved in the project closure.
(Malsam,2023)

4. Milestones

Milestones in project management plan are specific achievements or goals that mark the progress
of a project. They help project managers and teams to plan, schedule, and track the project's
lifecycle. Milestones can also indicate the start and end dates of project phases, the completion of
major deliverables, or the occurrence of important events or decisions. (Patil, 2020)

5. WBS

A work breakdown structure in project management plan is a way of organizing and dividing the
project scope into smaller and manageable units of work. It helps to define the project deliverables,
tasks, and subtasks, and to estimate the time, cost, and resources required for each work package.

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 A work breakdown structure also helps to identify the dependencies and risks associated with the
project work. (Organ, 2022)

6. Cost Estimations

In the context of a Project Management Plan, cost estimations involve the approximation of the
financial resources needed for specific project activities. This process includes forecasting and
calculating expenses related to labor, materials, equipment, and overhead. Cost estimations serve
as a basis for budgeting and financial planning, helping project managers ensure that the project
remains within the allocated financial resources. These estimates are subject to refinement as the
project advances and more detailed information becomes accessible. (Schwartz, 2023)

7. Quality management

Quality management in a Project Management Plan refers to the systematic processes and activities
employed to ensure that the project meets or exceeds the specified quality standards. It involves
planning, assurance, and control measures to guarantee that project deliverables meet the defined
requirements and expectations. Quality management encompasses the identification of quality
criteria, the establishment of quality objectives, and the implementation of procedures to monitor
and enhance project performance. It is a comprehensive approach aimed at achieving and
maintaining high-quality outcomes throughout the project lifecycle. (Malsam, 2022)

8. Rick management

In the context of a Project Management Plan, risk management is the structured process of
recognizing, evaluating, mitigating, and overseeing potential uncertainties that could affect the
project. It involves a proactive approach to anticipate and address potential challenges throughout
the project's life cycle. This process encompasses the identification of risks, analysis of their
probability and impact, the formulation of strategies to manage or alleviate these risks, and the
establishment of a plan for continuous monitoring and control. The ultimate goal of effective risk
management is to reduce the adverse effects of uncertainties on project objectives and enhance the
overall chances of project success. (Staff, 2021)

9. Stakeholder communication

In the framework of a Project Management Plan, stakeholder communication refers to the

organized and deliberate sharing of information with individuals or groups having a vested interest

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 in the project. It involves planning, executing, and overseeing communication processes to
guarantee that stakeholders receive pertinent and timely information. The primary objective of
effective stakeholder communication is to promote comprehension, involvement, and cooperation
among project participants by addressing their needs, expectations, and concerns. This
communication process is essential for maintaining positive relationships, managing expectations,
and facilitating successful project outcomes. (Włodarczyk, 2023)

IV. Explain a range of research methods and strategies and their importance to project
management
1. Research Methods

In project management, Qualitative research methods involve the application of techniques to

gather and analyze non-numerical data, such as text, video, or audio. These methods aim to
comprehend concepts, opinions, or experiences related to the project, providing in-depth insights
and generating new ideas for research.

Conversely, Quantitative research methods in project management entail the collection and
analysis of numerical data. This approach allows project managers to identify patterns, calculate
averages, make predictions, test causal relationships, and generalize results to broader populations.

A combined research approach in project management, known as mixed methods research,

integrates both quantitative and qualitative methods. This method harnesses the strengths of each
approach to address complex research questions comprehensively. By employing mixed methods
research, project managers can achieve a more nuanced understanding of the project problem,
context. (Bhandari, 2020)

2. Research strategy
2.1.Primary and Secondary data

Primary data: Primary data refers to original and firsthand information collected directly from its
source for a specific purpose or research objective. This data is gathered through methods such as
surveys, interviews, experiments, or observations, and it is not previously published or analyzed.
Primary data is considered more reliable and tailored to the specific research needs since it is
directly obtained from the individuals, events, or phenomena under study. (Streefkerk, 2023)

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 Secondary data: Secondary data refers to information that has been previously collected,
processed, and published by someone else for a purpose other than the one at hand. This data is
obtained from existing sources such as books, articles, reports, or databases. Researchers use
secondary data to support or complement their own studies, and it is not collected directly from the
original source for the current research. While secondary data can be convenient and cost-effective,
its relevance and accuracy depend on the credibility and reliability of the sources from which it is
derived. (Streefkerk, 2023)

2.2.How to collect Primary and Secondary data

Collecting Primary data involves utilizing diverse methods tailored to the specific demands of the
research. This encompasses distributing surveys and questionnaires to targeted samples for
quantitative or qualitative responses, conducting interviews for in-depth insights, systematically
recording observations of behaviors or events, testing hypotheses through experiments, and
conducting small-scale field trials or pilots for design adjustments. Focus groups gather collective
opinions, while diaries, journals, and sensor data capture individual or automatic recordings.
Ethnographic research immerses researchers in natural environments, and telephone or online
interviews facilitate remote data collection. The choice of method depends on research objectives,
ethical considerations, and the nature of the required data. (Hassan, 2023)

Gathering Secondary data involves acquiring information that has already been compiled and
published by others for purposes other than the current research. This includes conducting a
comprehensive literature review, exploring online databases, accessing official reports and
publications from government agencies or industry associations, extracting pertinent details from
books, periodicals, and reliable websites, and utilizing data from government sources. Researchers
may also analyze existing surveys, research studies, and company reports, delve into archival
materials in libraries, and access specialized data repositories or curated repositories. Evaluating
the reliability, relevance, and credibility of these sources is essential, ensuring that the data aligns
with the research objectives and originates from reputable and up-to-date sources. (Hassan, 2023)

2.3. Sampling

Opting for a suitable sample is a pivotal phase in the research process. Commence by clearly
defining the population of interest and establishing a sampling frame that encompasses all elements
within that population. Determine the appropriate sample size, factoring in considerations such as

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 research objectives, budget constraints, and statistical power. Select a sampling method—be it
random, stratified, convenience, or purposive—aligned with the research design. Employ diverse
sampling techniques like simple random sampling, systematic sampling, or cluster sampling.
Remain vigilant about potential sampling bias and take steps to mitigate it. Consider ethical
aspects, securing informed consent when required, and conduct pilot testing to refine the sampling
strategy. The overarching aim is to ensure that the chosen sample is representative, facilitating
meaningful insights and valid generalizations from the research outcomes. (McCombes, 2019)

2.4.The importance of research methods and strategies for project management.

In project management, the significance of research methods and strategies cannot be overstated,
as they play a crucial role in obtaining thorough insights and informed decision-making.
Qualitative research methods, focusing on non-numerical data, enable project managers to explore
project-related concepts, opinions, and experiences in-depth, fostering innovation. Conversely,
quantitative research methods provide a structured approach for analyzing numerical data,
allowing project managers to identify patterns and make predictions. The integration of both
approaches through mixed methods research enhances the ability to address complex research
questions comprehensively, offering a nuanced understanding of the project problem and context.
Additionally, the careful consideration of primary and secondary data sources is pivotal in research
strategy. Primary data, collected directly from the source, ensures reliability and specificity to
project needs, while secondary data, drawn from existing publications, can provide cost-effective
support, contingent on the credibility of sources. The methods for collecting both types of data
involve a diverse range of approaches, underscoring the importance of tailoring methods to
research objectives, ethical considerations, and data requirements. Ultimately, a thoughtful
selection and application of research methods and strategies are integral to successful project
management, contributing to a thorough understanding of project dynamics and facilitating
informed decision-making. (Scribbr, n.d)

V. A detailed PMP that covers project scope, milestones, schedule, quality, risk,
communication, resources, and research method which includes primary or
secondary data collection plan.
1. Project scope

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 In the year 2023, Vinamilk Dairy Joint Stock Company recognizes the significance of social
responsibility within its business operations. Confronted with global challenges like climate
change, social disparities, and swift industrial transformations, the company has decided to initiate
a research project focused on environmental responsibility to reshape its business strategy.
Vinamilk's "Project for Research on Social and Environmental Responsibility" delves into the
corporate responsibility for the environment at Vinamilk Dairy Joint Stock Company, spanning the
period from 2015 to the present. This initiative aims not only to develop products with a positive
impact on the environment but also to contribute to the establishment of a sustainable and socially
responsible food industry. How the company's upcoming product packaging will impact the
environment and society.

2. Deliverables

The author intends to conduct interviews with both Vinamilk's customers and managers using a
well-structured questionnaire to explore the company's environmental corporate responsibility. The
information gathered from these interviews will be utilized to generate an in-depth report that
thoroughly investigates and analyzes Vinamilk's sustainability objectives. This comprehensive
report will encompass the findings of the surveys and evaluations of Vinamilk's efforts towards
achieving sustainable development goals, particularly in the realm of environmental protection.
Furthermore, the report will offer practical recommendations aimed at enhancing and optimizing
Vinamilk's operational efficiency, taking into account both the accomplishments made by the
company and the existing constraints.

3. Acceptance Criteria

It is essential to establish a practical process for testing, approving, and officially acknowledging
the successful conclusion of the project. Initially, a minimum of 40 customer surveys must be
collected to evaluate the project's viability. Furthermore, the outcomes should be documented in a
report, and the questions posed in both the surveys and interviews should be well-researched and
supported by reliable sources to provide the best possible recommendations.

4. Project Exclutions

The project excludes the examination of content pertaining to corporate social responsibility that
predates 2015 and any other materials unrelated to Vinamilk's social responsibility.

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 5. Milestone and Schedule
5.1.Milestone

No Milestore Date

1 Initiation 6/11/2023 - 11/11/2023

2 Research Design 12/11/2023 - 19/11/2023

3 Data Collection 20/11/2023 – 10/12/2023

4 Report Writing 11/12/2023 – 15/12/2023

5 Closing 16/12/2023 – 20/12/2023

5.2.WBS

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 Determine research
goals
Project initation
Identify Relevant
databasess and
resrources
Develop preliminary
ressource planning
Define research
quuestions

Research Design Choose research

methodology

Develop data
collection tools
Vinamilk's
corporate Finalize
environmental research design
reponsibility
research project
Data collection

Identify sample

Collect data

Write draft report

Analyze data

Report Writing

revise draft report Interpret results

Closing
Finalie report

Evaluate results
and performance

Achive project doccuments

5.3.Ganttchat

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 5.4.Research method

By employing surveys, the project team utilized a quantitative approach to conduct the research.
This quantitative method, known for generating results with crucial data, minimizes the risk of bias
compared to other methodologies.

5.5.Project Cost Estimation

Resources Cost

Researcher 150 USD

Interview costs 50 USD

Travel expense 25 USD

Printing 10 USD

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 Unpredictable costs 20 USD

Total = 255 USD

This research project involves a team of four individuals, comprising one project manager, Nguyen
Hoang Viet, and three project staff members, namely Bui Lam Quynh, Phan Pham Viet Hung, and
Phan Thi Kieu Trang.

5.6.Quality Managment

Concerning the timeline: The project must meet its deadline, spanning from November 6 to
December 20. Successful completion relies on close collaboration between managers and
employees, ensuring each individual accurately and thoroughly fulfills their assigned tasks. Failure
to adhere to the timeline will result in project failure.

Regarding the budget: Thorough and detailed planning is essential for project funding, outlining
expenditures for each component. Establish a spending plan aligned with the allocated capital,
avoiding both exceeding the budget and underspending. Allocate funds appropriately and
purposefully to meet project needs.

Concerning human resources: Adequately deploy an appropriate number of personnel for the
project, distributing tasks evenly among team members. Develop a work plan to foster cooperative
and efficient teamwork. Monitoring employee progress is imperative.

Regarding data collection and research outcomes: The success of projects heavily relies on the
quality of information and data. Therefore, meticulous oversight of data, planned information
checks, and verification of accuracy are necessary. Data and information serve as crucial factors
influencing decisions for project development.

5.7.Risk management

The risk management plan for the project involves a thorough strategy for each element, starting
with the project timeline. To counter possible delays, the team will employ a robust progress
tracking system, conduct regular project status reviews, and maintain open communication

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 channels to promptly detect and resolve challenges. Contingency plans will be formulated to
address unexpected issues and ensure the project remains on schedule.

Financial risks will be vigilantly monitored through detailed financial planning and cost
estimation. Regular tracking of expenditures against the budget will occur to identify any
discrepancies early on. Additionally, a contingency fund will be established to cover unforeseen
expenses, providing a financial cushion and reducing the risk of budget overruns.

Human resources risks will be mitigated by clearly defining roles and responsibilities within the
team. Regular team meetings and a collaborative team culture will promote efficient
communication and address any potential issues. Training programs will be offered as needed to
enhance team members' skills and ensure a harmonious working environment.

Ensuring the accuracy and reliability of data is paramount for project success. The team will
implement rigorous data validation processes, cross-verify information from multiple sources, and
conduct thorough quality checks. Clear protocols for data verification will be established to
minimize the risk of using inaccurate or unreliable data in project decisions.

Unexpectedlly bad Weather or Something: Addressing adverse weather impacts on projects

requires proactive measures. Contingency planning, monitoring weather forecasts for timely
adjustments, and integrating flexibility into project design are important steps. Providing safety
training, appropriate protective equipment, and implementing emergency response plans contribute
to a safe work environment. (using online meeting software such as Zoom, Google meet,...)

5.8. Stakeholder

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 Stakeholder’s Name Engagement Channel Frequency

Nguyen Hoang Viet Manage Closely Email/Google Meet Daily

Bui Lam Quynh Keep informed Mail/personal Daily

notifications from the
software

Phan Thi Kieu Trang Monitor Zalo/Mail/Google Meet Daily

Pham Viet Hung Keep Satisfied Zalo/Mail/Google Meet Daily

6. Research Approach
6.1.Primary Data

Methodology: This research will use Quantitative methods. Quantitative research utilizes graphs
and figures to assess or validate hypotheses and theories, aiming to establish generalizable facts
about a subject. Common methods include experiments, numerical observations, and surveys with
closed-ended questions. In contrast, qualitative research fosters originality, diverse interpretations,
and adaptability, allowing the project's scope to evolve with increasing information. However,

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 qualitative studies are more subjective in their results and interpretation compared to quantitative
studies. Personal bias, researcher expertise, and perspective can significantly influence result
interpretation and conclusions. Moreover, the smaller sample sizes in qualitative research are often
attributed to the associated costs and efforts of data collection techniques. (Streefkerk, 2023)

Data Collection Tool: This study will use Questionnaire for Data Collection Tool. A survey
involves posing a series of questions to a group to collect information and draw conclusions.
Surveys can be conducted through various methods, including face-to-face, on paper, over the
phone, or online, with online surveys being particularly cost-effective and efficient. They allow for
data collection from a large number of respondents at a minimal cost and effort. Surveys offer
versatility and can be adapted to different research purposes, varying in complexity. Face-to-face
interviews, with their ability to capture both verbal and nonverbal cues, maintain focus, and elicit
emotions and behaviors, enhance the accuracy of data filtering.

Utilizing a questionnaire as a data collection tool offers several advantages. Its efficiency and time-
saving nature make it ideal for gathering information from a large number of participants swiftly.
The carefully crafted questions allow for accurate and easily analyzable data. Participants can
conveniently fill out the questionnaire at their own pace, fostering cooperation and increasing the
likelihood of sincere feedback. Additionally, the standardized format ensures consistency in data
collection, and the automated entry of questionnaire responses minimizes manual input errors. The
data obtained is often easily manageable, facilitating straightforward evaluation and statistical
analysis. Overall, questionnaires prove to be a flexible, efficient, and time-saving tool, particularly
when seeking opinions from a substantial number of participants.

Sampling: The Research will undertake a direct survey involving 40 employees, managers, and
customers of Vinamilk. The author has opted for Simple Random Sampling, a method where units
or elements are selected from a sampling frame using a random number generator or lottery
system. This approach is straightforward to implement and guarantees each unit an equal
probability of selection. However, it may not fully capture the diversity or heterogeneity present
within the entire population.

Survey questions:

Question 1: What is your age?

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  18 – 25
 26 – 30
 31-40
 41-50
 Above 50

Question 2: Which department do you work?

Question 3: What is your job position?

Question 4: How long have you been employed by your corporation?

• Less than 1 year

• 1-3 years

• 4-6 years

• 7-10 years

• More than 10 years

Question 5: How do you rate your company's overall environmental performance?

• Outstanding

• Good

• Reasonable

• Poor

• Very poor

Question 6: How often does your company carry out environmental audits or assessments?

• Always

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 • Frequently

• Occasionally

• Rarely

• Never

Question 7: How regularly does your company engage in environmental improvement or

innovation projects?

• Always

• Frequently

• Occasionally

• Rarely

• Never

Question 8: How frequently does your company communicate or report its environmental
performance to stakeholders (customers, employees, investors, regulators, etc.)?

• Always

• Frequently

• Occasionally

• Rarely

• Never

Question 9: How satisfied are you with your company's environmental practices and performance?

• Very satisfied

• Satisfied

• Neutral

• Dissatisfied

• Very dissatisfied

Question 10: How important is corporate responsibility to the environment for your company?

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 • Highly important

• Important

• Neutral

• Unimportant

• Very unimportant

Question 11: What are the primary benefits of environmental corporate responsibility for your
company? (You may select multiple options)

• Enhanced reputation and image

• Increased customer loyalty and satisfaction

• Improved employee engagement and retention

• Cost and risk reduction

• Increased profitability and growth

• Other (please specify): __________

Question 12: What are the main obstacles to environmental corporate responsibility for your
company? (You may choose multiple options)

• Lack of awareness or knowledge

• Insufficient leadership or commitment

• Limited resources or capabilities

• Lack of incentives or rewards

• Resistance to change or innovation

• Other (please specify): __________

Question 13: How can your company improve its environmental practices and performance?
(You may choose multiple options)

• Increase the frequency and thoroughness of environmental audits or assessments

• Implement more efficient and innovative environmental improvement or innovation projects

23 | H o a n g V i e t
 • Communicate or report environmental performance more transparently and credibly

• Engage more actively and collaboratively with stakeholders on environmental issues

• Fully integrate environmental considerations into strategy and operations

• Other (please specify): __________

Question 14: What strategies do you believe your company can use to overcome challenges or
barriers related to corporate responsibility to the environment? (You may choose multiple options)

• Raise awareness about the importance and benefits of corporate responsibility to the environment

• Strengthen leadership commitment to corporate responsibility to the environment

• Allocate additional resources or capabilities for environmental management and improvement

• Offer more incentives or rewards for environmental performance and innovation

• Cultivate a culture of change and innovation supporting environmental sustainability

• Other (please specify): __________

Question 15: How can your company assess its environmental practices and performance? (You
may choose multiple options)

• Use standardized and recognized environmental indicators or metrics

• Use customized and relevant environmental indicators or metrics

• Use qualitative and quantitative methods of data collection and analysis

• Draw upon internal and external sources of data and information

• Seek independent and credible verification or assurance of environmental data and information

• Other (please specify): __________

6.2.Secondary Data

To conduct the research project on Vinamilk's environmental responsibility, we can gather

secondary data from various sources. Firstly, examining Vinamilk's Annual Reports will provide
crucial insights into their sustainability strategy and environmentally impactful activities. The
official website of Vinamilk is also a valuable resource to review announcements, newsletters, and
documents related to environmental responsibility.

24 | H o a n g V i e t
 Additionally, to comprehensively investigate Vinamilk's environmental responsibility, it is
imperative to delve into market and industry reports related to the dairy and food sector, with a
particular focus on research reports addressing environmental responsibilities. Additionally, a
thorough examination of academic articles and research studies pertaining to Vinamilk and their
industry is essential to gain deeper insights into environmental issues and potential researched
solutions. Scrutinizing newsletters and industry documents from dairy organizations provides a
holistic perspective on challenges and opportunities within the sector. Verification of information
from the national environmental agency regarding Vinamilk's environmental impact assessment is
crucial for an independent evaluation. Utilizing industry information databases ensures the
extraction of detailed insights into Vinamilk's environmental concerns. It is vital to confirm the
credibility of sources to ensure the collected data reflects an accurate representation of Vinamilk's
environmental responsibility.

Researching articles and academic studies concerning Vinamilk and the dairy industry will
enhance our understanding of environmental challenges and potential solutions proposed by
experts. Lastly, checking information from the national environmental agency will provide an
independent perspective on the assessment and evaluation of Vinamilk's environmental impact.

By synthesizing data from diverse sources, we can gain a comprehensive and accurate view of
Vinamilk's environmental responsibility.

6.3.Logbook

Name: Nguyen Hoang Viet

Project title: Vinamilk’s corporate environmental responsibility research

project

Week 1: Date: 6/11/2023-14/11/2023

Update on weekly research/tasks achieved

Points to consider:
 The project manager has identified the goals and devised the methodology for the
research.?
 The planning stage has been finished according to the timeline, and all

25 | H o a n g V i e t
 essential elements have been thoroughly assessed.
 The project has adhered to the anticipated timetable.
 The project is progressing as planned, but a few minor enhancements are
required to attain better results.

Any risks and/or issues identified?

Points to consider:

 One identified issue is the challenge in conducting realistic information

searches.
 Fortunately, there are no other risks or issues that are affecting the project
plan.

Problems encountered

Points to consider:
 Finding documents and categorizing survey targets through online information
proved challenging.
 To address these obstacles, the surveyor chose to directly communicate with the
company's staff to gather the necessary data.

New ideas and change of project direction

Points to consider:

 Initially planned to involve interviews with store managers and employees, the
corporate environmental responsibility research project later shifted its focus
to collecting information directly from Vinamilk’s customers.

 This adjustment aims to provide clearer insights, particularly considering that

sellers will bear the impact of discount numbers and sales issues.

 The new approach is also expected to streamline the data collection process
for the project.

26 | H o a n g V i e t
 What have you learned about yourself through your work?
Points to consider:

 Engaging in this project significantly improved my planning skills, offering

valuable experience for future endeavors.

 Despite encountering challenges and experiencing some pressure, these

situations ultimately provided opportunities for gaining additional expertise.

 Overall, I believe my performance in this initial project phase was satisfactory.

 However, I recognize the importance of exerting greater control and improving

the effective management of my working time.

Next steps for your work

Points to consider:

 Commencing data collection promptly and assigning it top priority facilitates

the timely execution of early analysis steps

 ensuring the project's timely completion.

Project plan status to date

Points to consider:

 Overall, adhering to the original schedule ensured effective time management

throughout the project.

 The project closely aligns with my intended learning outcomes.

Tutor Feedback

Name: Nguyen Hoang Viet

Project title: Vinamilk’s corporate environmental responsibility research project

Week 2: Date: 15/11/2023 – 22/11/2023

27 | H o a n g V i e t
 Update on weekly research/tasks achieved

Points to consider:
 The project manager has identified the goals and devised the methodology for the
research.?
 The planning stage has been finished according to the timeline, and all
essential elements have been thoroughly assessed.
 The project has adhered to the anticipated timetable
 The project is progressing as planned, but a few minor enhancements are
required to attain better results.

Any risks and/or issues identified?

Points to consider:

 One identified issue is the challenge in conducting realistic information

searches.
 Fortunately, there are no other risks or issues that are affecting the project
plan.

Problems encountered

Points to consider:
 Finding documents and categorizing survey targets through online information
proved challenging.
 To address these obstacles, the surveyor chose to directly communicate with the
company's staff to gather the necessary data.

New ideas and change of project direction

Points to consider:

 Initially planned to involve interviews with store managers and employees, the
corporate environmental responsibility research project later shifted its focus to
collecting information directly from Vinamilk’s customers.

 This adjustment aims to provide clearer insights, particularly considering that

sellers will bear the impact of discount numbers and sales issues.

28 | H o a n g V i e t
  The new approach is also expected to streamline the data collection process
for the project.

What have you learned about yourself through your work?

Points to consider:

 Engaging in this project significantly improved my planning skills, offering

valuable experience for future endeavors.

 Despite encountering challenges and experiencing some pressure, these

situations ultimately provided opportunities for gaining additional expertise.

 Overall, I believe my performance in this initial project phase was satisfactory.

 However, I recognize the importance of exerting greater control and improving

the effective management of my working time.

Next steps for your work

Points to consider:

 Commencing data collection promptly and assigning it top priority facilitates

the timely execution of early analysis steps

 ensuring the project's timely completion.

Project plan status to date

Points to consider:

 Overall, adhering to the original schedule ensured effective time management

throughout the project.

 The project closely aligns with my intended learning outcomes.

Tutor Feedback

Name: Nguyen Hoang Viet

Project title: Vinamilk’s corporate environmental responsibility research project

29 | H o a n g V i e t
 Week 3: Date: 23/11/2023-30/12/2023

Update on weekly research/tasks achieved

Points to consider:
 The project manager has identified the goals and devised the methodology for
the research.?
 The planning stage has been finished according to the timeline, and all
essential elements have been thoroughly assessed.
 The project has adhered to the anticipated timetable.
 The project is progressing as planned, but a few minor enhancements are
required to attain better results.

Any risks and/or issues identified?

Points to consider:

 One identified issue is the challenge in conducting realistic information

searches.
 Fortunately, there are no other risks or issues that are affecting the project
plan.

Problems encountered
Points to consider:
 Finding documents and categorizing survey targets through online information
proved challenging.
 To address these obstacles, the surveyor chose to directly communicate with
the company's staff to gather the necessary data.

New ideas and change of project direction

Points to consider:

 Initially planned to involve interviews with store managers and employees, the
corporate environmental responsibility research project later shifted its focus to
collecting information directly from Vinamilk’s customers.

 This adjustment aims to provide clearer insights, particularly considering that

30 | H o a n g V i e t
 sellers will bear the impact of discount numbers and sales issues.

 The new approach is also expected to streamline the data collection process
for the project.

What have you learned about yourself through your work?

Points to consider:

 Engaging in this project significantly improved my planning skills, offering

valuable experience for future endeavors.

 Despite encountering challenges and experiencing some pressure, these

situations ultimately provided opportunities for gaining additional expertise.

 Overall, I believe my performance in this initial project phase was satisfactory.

 However, I recognize the importance of exerting greater control and improving

the effective management of my working time.

Next steps for your work

Points to consider:

 Commencing data collection promptly and assigning it top priority facilitates

the timely execution of early analysis steps

 ensuring the project's timely completion.

Project plan status to date

Points to consider:

 Overall, adhering to the original schedule ensured effective time management

throughout the project.

 The project closely aligns with my intended learning outcomes.

Tutor Feedback

VI. Conclusion

31 | H o a n g V i e t
 In summary, Vinamilk's "Project for Research on Social and Environmental Responsibility" reflects
the company's proactive response to global challenges, particularly in the areas of climate change and
social disparities. Focused on corporate environmental responsibility from 2015 to the present, the
project aims to contribute to a sustainable and socially responsible food industry, with specific
attention to the impact of upcoming product packaging. Through interviews with customers and
managers, the research will generate in-depth reports on Vinamilk's sustainability objectives,
providing practical recommendations for operational efficiency. The project's success will be
evaluated based on the collection of a minimum of 40 customer surveys, ensuring credibility. By
excluding content predating 2015 and unrelated materials, the research maintains a targeted focus on
Vinamilk's social responsibility. Overall, this project signifies a crucial step for Vinamilk in embracing
a more sustainable and socially responsible future in the food industry.

VII. References

ActiveCollab (n.d.) Project Closure: End Lessons for Better Starts • ActiveCollab, ActiveCollab,
[online] Available at: https://activecollab.com/blog/project-management/project-closure (Accessed
December 5, 2023).

Bhandari, P. (2020) What Is Qualitative Research?, Scribbr, [online] Available at:

https://www.scribbr.com/methodology/qualitative-research/ (Accessed December 5, 2023).

Coursera, S. (2021) 4 Phases of the Project Management Lifecycle Explained, Coursera, [online]
Available at: https://www.coursera.org/articles/project-management-lifecycle (Accessed December 1,
2023).

Hassan, M. (2023a) Primary Data - Types, Methods and Examples, Research Method, [online]
Available at: https://researchmethod.net/primary-data/ (Accessed December 1, 2023).

Hassan, M. (2023b) Secondary Data - Types, Methods and Examples, Research Method, [online]
Available at: https://researchmethod.net/secondary-data/ (Accessed December 1, 2023).

Lucidchart (2017) Project Management Life Cycle Phases, Lucidchart, [online] Available at:
https://www.lucidchart.com/blog/the-4-phases-of-the-project-management-life-cycle (Accessed
December 5, 2023).

32 | H o a n g V i e t
 Malsam, W. (2022) Project Quality Management: A Quick Guide, ProjectManager, [online]
Available at: https://www.projectmanager.com/blog/project-quality-management-quick-guide
(Accessed December 2, 2023).

Malsam, W. (2023) What Is a Project Deliverable? Definition, Examples & More,

ProjectManager, [online] Available at: https://www.projectmanager.com/blog/project-deliverable
(Accessed December 1, 2023).

Martins, J. (2020a) How to Write An effective Project Objective, With Examples [2023] • Asana,
Asana, 24th October, [online] Available at: https://asana.com/resources/how-project-objectives
(Accessed December 2, 2023).

Martins, J. (2020b) How to Write An effective Project Objective, With Examples [2023] • Asana,
Asana, 24th October, [online] Available at: https://asana.com/resources/how-project-objectives
(Accessed December 5, 2023).

McCombes, S. (2019) Sampling Methods, Scribbr, [online] Available at:

https://www.scribbr.com/methodology/sampling-methods/ (Accessed December 1, 2023).

Organ, C. (2022) Work Breakdown Structure (WBS) In Project Management, Forbes, 25th March,
[online] Available at: https://www.forbes.com/advisor/business/what-is-work-breakdown-structure/
(Accessed December 1, 2023).

Patil, J. (2020) How To Define & Track Project Milestones (Complete Guide), Toggl Blog,
[online] Available at: https://toggl.com/blog/project-milestones (Accessed December 3, 2023).

Schwartz, B. (2023) Project Cost Estimation: How to Estimate Project Cost, ProjectManager,
[online] Available at: https://www.projectmanager.com/blog/cost-estimation-for-projects (Accessed
December 1, 2023).

Scribbr (n.d.) Research Methods, Scribbr, [online] Available at:

https://www.scribbr.com/category/methodology/ (Accessed December 2, 2023).

Staff, C. (2021) How to Manage Project Risk: A 5-Step Guide, Coursera, [online] Available at:
https://www.coursera.org/articles/how-to-manage-project-risk (Accessed December 5, 2023).

33 | H o a n g V i e t
 Streefkerk, R. (2018) Primary vs. Secondary Sources, Scribbr, [online] Available at:
https://www.scribbr.com/working-with-sources/primary-and-secondary-sources/ (Accessed December
1, 2023).

Streefkerk, R. (2023) Qualitative vs. Quantitative Research, Scribbr, [online] Available at:
https://www.scribbr.com/methodology/qualitative-quantitative-research/ (Accessed December 4,
2023).

Włodarczyk, K. (2023) The Importance of Stakeholder Communication in Project Management,

Sunscrapers, 21st July, [online] Available at: https://sunscrapers.com/blog/the-importance-of-
stakeholder-communication-in-project-management/ (Accessed December 1, 2023).

34 | H o a n g V i e t

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 Index of comments

2.1 Achieved: P1, P2, P3, P4, P5.

1. Strengths

The stages of the project lifecycle (PLC) and their importance to the success of a project have been explained (P1)
The factors to be considered when compiling a project management plan have been examined (PMP). (P2)
A range of research methods and strategies and their importance to project management have been examined
(P3).
A PMP that covers aims, objectives, deliverables, quality, risk, communication, resources and research methods
have been produced. (P4)
A work breakdown structure and a schedule to provide timeframes and stages for completion have been produced
(P5).
The work has been clearly structured and nicely presented with effective use of headings and subheadings.
2. Weaknesses

There are still format errors, word choices and grammatical errors in the work that need fixing.
The importance of life cycle stages should be further clarified in section P1.
3. How to improve

Make clear the importance of life cycle stages

Date: 6 December 2023

Marker: Trangblt.

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