• Data collected for a specific purpose by the business/organisation that needs Checking Data

the data
PRIMARY • Example: To understand customers’ needs
RELIABILITY

• The world wide web is not always reliable as

SURVEY FOCUS GROUP QUESTIONNAIRE INTERVIEW anyone can publish anything – which has led to
FAKE NEWS
• Large amount of • A group of 8-12 • A questionnaire is • Used to gather or • Not everything you read is reliable eg. A statement
data collected specially invited similar to a survey and provide information about two students fighting
• Find out about the people invited to will have a set of • Time-consuming • Data can become out of date
respondents, their discuss a product, questions used for • Job interview most • So both primary ands secondary data collected
behaviour and their issue or strategy research purposes obvious example would need to be checked to ensure it is useful
opinion • There are questions • Questionnaires are • Questions are prepared
• Requires careful asked to the whole usually given to people in advance
planning to get • Answers are often ACCURACY
group and the business knows
appropriate answers individuals answer • Questions are usually scored by two people to
• Can be carried out in see if they agree and • The USER INTERFACE needs to allow people to enter data quickly
when they can more structured
person, online or by they can be analysed to and easily else they get frustrated and the data may become
• A moderator will • Questions are usually
telephone see if they meet the unreliable
guide the discussion qualitative as well as
• Short multiple- necessary qualities for • The user interface needs to be INTUITIVE so they can use easily
and control quantitative
choice questions are the job • Good User interface design will include these INPUT CONTROLS
behaviour if it gets
best • TEXT FIELDS
heated!
• Reponses rates are • RADIO BUTTONS
• Data can be less
Types of Questions • DROPDOWN LISTS
Sources of Data

not very good reliable as people

• Usually incentives • LIST BOXES
may influence others
offered • Good user interface design will include these NAVIGATION TOOLS
in the group and OPEN-ENDED CLOSED • NAVIGATION BUTTONS will make it easier for the
• People may give some people may
honest answers if respondent to complete a survey
not want to give an • Used to stimulate • Limited number of • SEARCH FIELDS so people can find the answer
they think it is answer responses possible answers eg. • SLIDERS to adjust a scale
anonymous
• Questions are
• Data collected Yes/No • Good user interface design will offer help and information:
usually qualitative might be • Easier to answer as • TOOLTIPS so you can hover over for help
as well as ideas/opinions you can total up the • PROGRESS BAR so you know how long is left
quantitative • Can be harder to answers and produce • MESSAGE BOXES in case you fill something in wrong
analyse as it is not • The designer must also consider ACCESSIBILITY for people with
graphs
eg. TEXT SIZE, COLOURS, VOICE RECOGNITION
necessarily • Data is considered to • DATA CLEANSING is used to check the data for accuracy,
The DATA PROTECTION ACT 2018 should be quantifiable be more reliable, currency and correctness
considered with collecting personal data especially when • DATA VERIFICATION is the checking for inaccurate data by
scales are used entering it twice so it can compare with the original source
• DATA VALIDATION checks the data is allowed (though it may not
SECONDARY Types of Data be correct still)
• TYPE CHECKS – is the data the correct type eg. number/text
• RANGE CHECK – is the data within an allowed range eg. 10-21
• Data that has been collect by someone else QUALITATIVE • FORMAT CHECK – is the data is correctly formatted eg. postcode
• The data can be bought in by a QUANTATIVE
• LENGTH CHECK – has the correct number of digits been used?
company/organisation • Harder to analyse • PRESENCE CHECK – has the data been entered?
• The data has already been handled • Answers that are • INPUT MASK –a database can restrict the type/format/amount of
• You could have a
• Examples numerical give this data that is entered
large variety of
• Reference materials type of data
answers
• Research articles • Numerical data is
• May need to
• Government reports much easier to
analyse the data
first to categorise
analyse Sourcing & Collecting Data
answers
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