“Stopping advertising to save money is like stopping

your watch to save time.” – Henry Ford

WE DESIGN WE CREATE WE PROMOTE

WE ARE MORE THAN JUST AN AGENCY

OBJECTIVE

OUR OBJECTIVE IS TO CREATE, ENGAGE AND REACT TO

TARGET AUDIENCE, AND ACHIEVE EXTENSIVE EDGES OF
THE DIGITAL WORLD.
 VISION

OUR VISION IS TO CARRY THE SAME CONCEPT OF

ARCHITECTURE IN REAL LIFE YET, APPLYING IT DIGITALLY BY
DESIGNING AND BUILDING UP DIGITAL PLATFORMS FROM
SCRATCH.
 WHAT WE DO . . .

PLANNING ACCOUNT PRODUCTION

MANAGEMENT
 INCLUDING . . .

DATA CREATIV DEVELOPMEN

INTELLIGENCE E T
 ALONG WITH . . .

DIGITAL MEDIA EVENT MANAGEMENT -

MARKETING BUYING PR
 LET'S BEGIN WITH A
CHALLENGING THOUGHT
WITHIN THE CORE OF EVERY BRAND
THERE IS A CHALLENGER DNA

IT WILL BE IN
YOUR BRAND TOO
 UNLOCKING THAT CHALLENGER
DNA HELPS A BRAND GROW FASTER

IT MAKES A BRAND
DISTINCTIVE

BUT WAIT, ARE YOU READY FOR

WHAT’S NEXT?
LET’S MAKE THE
FUTURE
CHALLENGER BRANDS
HAVE A DIFFERENT
MINDSET
PEOPLE WHO UNDERSTAND
THE
CHALLENGER MENTALITY
PEOPLE FUELED BY
ADRENALINE
PEOPLE WHO
EMBRACE CHANGE
DEDICATED NETWORK TO
CHALLENGER BRANDS
 LONDON
MARKETING STRATEGY
NEW YORK OFFICES
DIGITAL MARKETING OFFICES

BEIRUT
CREATIVE OFFICES

JEDDAH
HEADQUARTERS NEW DELHI
DEVELOPMENT OFFICES

SYDNEY
CREATIVE AND MARKETING
STRATEGY OFFICES
OUR TEAM
EDGARD TABET
MANAGING DIRECTOR

With great power comes great responsibility. Edgard Tabet proved this statement with years filled with an
educational pursuit and gaining expertise. Edgard is the managing director of Digitect. He bears a great
expert in establishing companies. Starting from brand identity, building, managing the team to crisis
management, and ensuring the best outcome.

Edgard received a degree in (B.A) from California State College at Hayward in 1969. He acquired his
master’s in psychology from the University of Oregon in 1972, and in 1975 he passed his Bar Admissions at
University of Oregon School of Law. Also, he received a degree from the Australian College of Technology
Board in Commercial Science (1996 - 1997). Besides, he gained a bachelor’s degree in business
administration and Marketing from Lebanese University (1992 - 1999).

Prior to joining Digitect, Edgard started his first job as a sales supervisor in a luxurious furniture showroom
named “Habitat.” After that, he worked as a development manager at Links Communication. Later, he held
the general manager position at FTC For General Construction and Training in the United States, Saudi
Arabia, and Lebanon.

In 2009, Edgard was entrusted to manage Nofa international holding with notable Saudi owners. Nofa
International Holding has developed from a distributor of herbal nutritional supplements into a group holding
company, featuring: Bwell Gym, Buildmore for construction, Arabake Bakery, and Golden Ratio Advertising
Agency. Recently, he obtained the position of Managing director at JT World Trade and a managing partner
at Destination Partners in Lebanon.

His favorite quote is “Dream it till you make it, then make it another dream”. Edgard thrives to achieve new
goals and never stop evolving and challenging himself. Edgard sees the gem in building up a network, and
he believes that helping others and attaining people skills is an asset in business platforms.
FADI DANDACHI
CHIEF FINANCIAL OFFICER

Fadi Dandachi, The Chief Financial officer of Digital Media Engineering Contracting Company, with years of
proven experience gathered as a group of innovative and creative souls. Creative and advertising solution in
this digital world. Mr. Dandachi has more than 10 plus years of experience in accounting, Financial analysis
& Corporate conformity.

He started his career as in the assurance Department at Ernst & Young Auditing firm where he practiced this
field with other function as Senior External Auditor serving the Company in Various Business Industry.

Mr. Dandachi earned his degree in Accounting and Finance from The Canadian University of Lebanon.
 SABA CHAMOUN
CHIEF OPERATING OFFICER

In the creative industry where visuals speak the loudest, he sweeps in calmly with
howl rhymes telling success stories—wearing T-shirts with bold statements,
captivating artwork, and jeans. He makes appearances like no other leader.

AWARDS &
CERTIFICATES

• Facebook Blueprint Certification - February 2020 • Adobe Certified Photography Consultant - March 2017
• Google Analytics Certificate - February 2020 • Expert Ratings Marketing Skills Certification - December 2016
• Google SEO Expert Trainer - January 2020 • EC-Council Certified Ethical Hacker - January 2016
• Hootsuite Social Media Marketing Certification - January 2020 • National Geographic Certified Professional Photographer - May 2015
• Google Adwords Certification - December 2019 • Markedu Certified Marketing Analyst (MCP) - January 2019
• Market Motive Digital Marketing Certification - December 2019
• HubSpot Content Marketing Certification - October 2019
• Cornell University Certified Digital Marketing Professional - June
2019
• Adobe Digital Imaging Certified Digital Designer - March 2018
• Expert Ratings Certified Marketing Specialist (CHRS) -
December 2017
HUSSEIN YASSEIN
CHIEF TECHNOLOGY OFFICER

Hussein Yassein is a chief information officer at Digitect. He bears years of experience in managing and
coordinating technology direction and strategy, process and quality improvement, developed IT corporate
standards compliance, and directing IT team. Responsible for including ERP development business
intelligence, customer support and communication.

Hussein held several positions that included business process engineering and restructuring for workflow.
Prior to joining Digitect, Hussein was a chief information officer at Dar Jana corporate in Saudi Arabia,
Jeddah, (2019), responsible for managing IT teams, developing objectives and strategies for IT department,
directing and managing IT projects, as well as developing innovative yet efficient solutions to keep the
corporate as a competitive entity in the region.
Hussein also worked at Dar Jana international school as IT manager where he handled network
infrastructure, designing, installing and terminating campus, configuring date centers, and terminating WIFI
(WLAN), in addition to the management of over 650 windows devices.

Hussein strives for knowledge and so he obtained a certification of (IOT) and (PMP) to backup his education
journey.
Hussein is a graduate of computer science at the Beirut Arab university (2006), he also obtained his masters
in management and information systems at Beirut Arab University (2007).

Hussein quality time consists of reading, gaming, movies and traveling.

KAMEL DARAZI
MEDIA DIRECTOR

Confident, creative and highly qualified Marketing and Business Development professional acknowledged for
well- defined understanding of the business technology interface and capacity to identify and align clients'
emerging technology needs with products and services.

A successful and diverse background spanning technical, operational management, guiding and training,
service delivery, & business development disciplines underscores expertise in engaging decision makers and
devising winning sales strategies & solutions with 14+ years of extensive experience in steering industry
leading strategic marketing, communication, promotional and advertisement plans to build consumer
preference and drive volumes.

Committed to propelling growth, providing strategic leadership for effectively building business for world
renowned brands in the Middle East across diverse industries including but not limited to automotive,
banking, clothing & accessories, distribution, entertainment, FMCG, property & building, servicing
companies, sport...

My background exemplifies a track record of success in increasing sales and brand recognition
SAMI DARAZI
MARKETING STRATEGIST

On January 2006, I’ve started a diversified career in Lebanon with Intermarkets where I was enrolled as a
junior planner, afterwards I moved to Mediaedge and had the chance to learn the basics of media booking &
planning, to eventually land in Y&R/Wunderman, where I handled accounts like Smirrnoff, Syriatel, Averda,
HP and Spinneys retail store.

On August 2007 I moved to Y&R - Jeddah - KSA, my career was reshuffled and I adapted to the local market
where I had the chance to handle local & multinational clients in many sectors; i.e.: automotive business
( GM, Chevrolet, Balubaid, Land Rover, Jaguar, Cadillac ) in addition to many other different sectors like
F&B, Fashion, Pharmaceutical, Services where i handled clients like Patchi, Colcci, Wella, Tamer, Sidra
Capital, Emaar, Armani, Diesel, LG.

On January 2010, I've started a parallel career in the Digital world where i participated in creating a small
Department that handled Planning, Buying & implementing Digital campaigns for all Y&R-Jeddah Clients, in
addition to refining & training few social media representatives who handled the social portals and content
management for most of Y&R clients like AlJomaih, Cadillac, Tazaj, Wella, MUM, Jaguar, Land Rover.

On January 2015, I decided to shift my career to another multinational Agency - AGA-ADK - and work as an
account director to drive Agency forward & help develop it more in Jeddah. Agency portfolio ranges from
leading Electronics brands, real estate, Skin Care, Automotive, Finance & others.

On July 2020, I joined Digitect, as a marketing strategist formulating solutions to our clients in different fields.
 AHMAD BECK
CREATIVE DIRECTOR

A specialist in the creative and advertising field with 14 years’ experience in integrated campaigning
and innovative brand-building solutions. Ahmed Baik is a creative director at Digitect.

Prior to joining Digitect, Ahmed worked as an Executive Creative Director for Drive Dentsu in Jeddah
since 2012 till present, in addition to Fortune Promoseven in Riyadh in (October 2000- March 2012).
Responsible for the visual content for international and local brands such as Virgin, Pepsi, Mountain
Dew, 7up, Mirinda, Fuchs, Hadeed Sabic, Mini Cheetos, MBC2, MBC4, Bin Laden Group, Okaz
Publishing, Goody Food, Mobily Telecom, Riyadh Bank, Delmonte, SEDCO.

Ahmed also worked at Abdul Latif Jameel Automotive as an Executive Creative Director where he
handled Toyota, Lexus, and Daihatsu.

Graduate of Advertising Design at the Lebanese American University

He is a creative mind with exceptional leadership skills. He manages creative teams to deliver
award-winning work.

AWARDS &
CERTIFICATES
MENA Crystal Awards
PIKASSO Outdoor Awards
LYNX Dubai Awards
RASHA FALLAH
ACCOUNT DIRECTOR

Rasha Fallah is an Account Director at Digtect heading the Client Servicing team. She holds more than
eleven years of experience in a range of industries specializing in Corporate Communications and PR
communications.

Prior to joining Digitect, Rasha was a PR Account Director at Memac Ogilvy in Jeddah until 2018 where she
was responsible for building a positive brand image and increasing revenue for both Saudi and GCC markets
by giving guidance through local cultural understanding.

Rasha brings a wealth of strategic market knowledge and insights having worked at TNS Global prior to
joining Memac Ogilvy advertising agency.

Rasha has made her marks and was listed in the GROHE Green Mosque campaign at the 10th Annual
EMEA SABRE Awards receiving the ‘Platinum Best in Show Award and the Best Middle East Campaign, and
she was also listed on Dr Soliman Fakeeh Hospital PR in 2008 as one of the top five healthcare projects at
the 4th EMEA PR SABRE Awards.

Graduated from the American University of Beirut with a Bachelor’s degree in Business Administration,
Marketing and Finance. Rasha is fluent in Arabic, English, and French with a fair command of Spanish.

Rasha is tech and trend-savvy, persistent, and dynamic at work. She is self-driven, with excellent
communication skills and praiseworthy leadership tactics.
A GLIMPSE OF OUR WORK
Microsoft Middle East Digital Campaign
The Official Social Media Account of Ferrari in Saudi
Arabia
The Official Social Media Account of Bentley Saudi
Arabia
The Official Social Media Account of Audi Saudi
Arabia
The Official Social Media Accounts of Radisson
Collection
Saudi Arabia
The Official Social Media Accounts of Krispy Kreme
The Official Social Media Account and Website of
Ritello International

Access the website on ritello.com

‫‪The Official Mobile Application of Brand Success‬‬
‫‪Saudi Arabia‬‬

‫أهالً برومتر‬ ‫أهالً برومتر‬

‫اسم العميل‬

‫العمر‬ ‫الجنس‬
‫نعتز بجهودكم‬ ‫رقم سري لمرة واحدة‬
‫الجنسية‬ ‫‪80‬‬ ‫‪%‬‬
‫رقم الهوية‬ ‫*‬ ‫*‬ ‫*‬ ‫*‬
‫المهنة‬
‫تسجيل الدخول‬
‫من هدفك لليوم‬
‫رفض‬ ‫تبديل‬ ‫مخلص‬

‫الهدف‬ ‫المتبقي‬
‫سبب الرفض‬
‫‪100‬‬ ‫‪20‬‬
‫نوع المنتج‬
Arabian Centers Advertising Campaigns
Fakieh Advertising Campaigns
Hershey’s Advertising Campaigns
 OPEN THE BELOW LINK TO ACCESS MORE OF OUR CREATIVE WORK:
https://www.dropbox.com/sh/nob8xx4qdzac5i1/AABB35t8LeLl-uMpzmgCvLg_a?dl=0
OUR BUSINESS PARTNERS
S CCESS DOESN’T SPELL WITHOUT U