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BRASH - Destination and Hospitality Portfolio 2024

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BRASH

Destination & Hospitality


2024

2024 Destination Profile © Brash Holdings 2023


Contents

Introduction to Brash
Bespoke Methodology
Project Experience

2024 Destination Profile © Brash Holdings 2024


Introduction to Brash

Established in 2007

Global reach hubs in Dubai, Monaco and London, and a presence in


Saudi Arabia, registered entities in Singapore and Sydney

Specialist team of experts

Ecosystem of best in class partners

2024 Destination Profile © Brash Holdings 2024


We create remarkable brands for
iconic places and destinations.
For most other agencies, the destination and property sector is just
one of multiple areas they work in. For us, it’s core. It represents around
75% of our work – and always has, throughout our 15-year history.

2024 Destination Profile © Brash Holdings 2024


Trusted by To develop Right across

Governments and ministries Flagship super-prime Vision & concept


developments Realisation, feasibility, product mix, investor decks
Private equity, SWFs
Luxury hospitality and wellbeing Validation & design
Audience insight, market research, design, renders
Hospitality Groups destinations

Developers / Masterplanners Branded Residences Positioning & Branding


Brand strategy/architecture, identity and look & feel,
naming, key messaging, service culture
Management Consultants Mixed-use districts and CBDs
Sales & Marketing
Architects / ID practices Premium malls and retail concepts Buyer journey, immersive concepts, marketing suite, roadshow,
digital/film content, community outreach
Place and city branding

2024 Destination Profile © Brash Holdings 2024


Client Portfolio
Four Seasons Nakheel
Marina Development Corporation Barkli
Omniyat Twenty14 Holdings
Tsogo Sun Omran
Public Investment Fund Qatari Diar
Modon Embassy
Emaar Downtown Lusail
Blackstone Amaala
Wanda Group Aqualand
Belgrade Waterfront Soudah Development Company
Gulf Related Jumeirah
Caudwell Government of Dubai
Emirates Miral
Taj Hotels Investment Corporation of Dubai
Maia Hotels & Resorts Msheireb Downtown Doha
Brookfield New Murabba Development Co.
Qiddiya Investment Company Aldar
Brookfield R.Evolution

2024 Destination Profile © Brash Holdings 2024


Our Inputs Your Returns

We connect every stage, from initial idea to activation. Through integrated We can increase your asset value
strategic consultancy, we:
We engage with every partner and component. realise visions We can enhance your brand reputation

We’re experts, especially in UHNW, luxury and future trends. position brands We can maximise your price point and sales volume
implement experiences
We understand complexities: commercial, corporate and civic. in order to elevate ambitious We can help redefine your category & sector
places and destinations
We’re a network, with an ecosystem of world-class partners. on the world stage. We’ll create platforms to grow regional & global presence

We’re global, with flagship projects in over 20 countries. We’ll give you leading-edge sales and marketing experiences

Destination Profile © Brash Holdings 2024


Bespoke Methodology

2024 Destination Profile © Brash Holdings 2024


As strategists, creatives and implementation
specialists, we are driven to differentiate and
create branding solutions that move people.
The Brash M2i [Mission to Impact] tool has been developed as an experience
platform fuelled by unique insights that form a strong platform for the brand -
regardless of sector, market or service/product.

Our 4-staged Mission is set to deliver remarkable results, delivered through


a bespoke journey that excites, inspires and creates impact.

iNVESTIGATE iDEATE iNTEGRATE iMPACT

2024 Destination Pirofile


iNVESTIGATE iDEATE What we offer

To lay the foundations for success, the first step we Using the insights from the first stage, we begin to Insights & vision
take on every project is to pinpoint problems and ideate. Drawing on our team of experts, we distill and Brand code
challenges. Working together, we’ll identify the knowns define the position and vision of the project before Brand architecture
and the unknowns, so we can ignite strategies and conceptualising a bespoke brand solution that visually Naming
Creative expression
solutions that will have a lasting impact. expresses your difference.
Design system
Digital design & development
iNTEGRATE iMPACT Photography, film, cgi, VR
Art direction
With the brand finalised, it’s time to integrate the vision The final stage is to implement everything we’ve done Copywriting
into a tangible plan. Using strategic thinking, we map out to craft and deliver a suite of impactful creative Print & literature
how to deliver the brand across various communication collateral. These assets will start the conversation Environments & signage
channels, so we can build engagement with customers Comms strategy & journey
between you and your audiences, setting your brand up
and employees and grow your global presence. Digital roadmap
for success as you step out into the world.
Internal engagement

All of our insights are informed by substantial global


research, accurate statistics and independent analysis from
our strategic partner; the Oxford Business Group (OBG)

2024 Destination Pirofile © Brash Holdings 2024


Project Experience
Currently working on…

2024 Destination Pirofile © Brash Holdings 2024


Positioning, branding and naming
a luxury residential development
in Mumbai

2024 Destination Pirofile


Positioning, branding and
marketing a luxury real estate
development in Mumbai inc.
residences and luxury hotel.

2024 Destination Pirofile


Working with a marina developer
in Italy to brand, name and launch
their latest waterfront
development in Pisa. Reimagining
Tuscany, for the authentic traveller.

2024 Destination Pirofile


Positioning, branding and naming
an architectural and hospitality
icon in Doha’s skyline
[Katara Towers].

2024 Destination Pirofile


Preparing the brand to globally
launch the new airport that will
service the west coast of Saudi
Arabia, for Red Sea Global

2024 Destination Profile


A dedicated Business Resort
for Riyadh and KSA’s elite
organisations, by combining
a sanctuary amongst nature
for business and a place for
the very best.

2024 Destination Profile © Brash Holdings 2024


Relevant Experience

2024 Destination Profile © Brash Holdings 2024


Chelsea Barracks
London’s most luxurious residential quarters
Chelsea Barracks © Brash Holdings 2022
Chelsea Barracks © Brash Holdings 2024
Chelsea Barracks

Insight

Although Chelsea Barracks had aroused Located on the site of the Chelsea Barracks in London SW1 and promising
spacious city residences with the facilities of a country estate, this critically
controversy with an earlier masterplan proposal, a
acclaimed project remains the UK’s most expensive development.
new architectural scheme designed by British firm
Squire & Partners gave us the opportunity to create a Since the start, funding from Qatari Diar exacerbated the negative press
around foreign buyers of UK sites. So, after winning a pitch off the back of
destination brand that would capture the site’s our work with Emaar Group, we got involved early in the planning and
illustrious past and future legacy. placemaking process, conceptualising ‘London reborn’ – a strategy that
would mitigate any bad press by becoming a pivotal philosophy at the heart
of this destination brand.

Chelsea Barracks © Brash Holdings 2023


Chelsea Barracks

Idea

A crucial first step was establishing the name. Although Chelsea Barracks
had attracted a lot of unwanted attention with its earlier masterplan, our
Guided by ‘London reborn’ – the best of London, insights showed that the positive heritage associations of the original
made in London – a unique and authentic brand name would far outweigh the negatives in the long run. That historical and
cultural connection helped create an undeniable sense of place, which led
experience unfolded. Rooted in history but with a us to create a respectful solution that felt quintessentially British.
modern edge to appeal to buyers, the
architecture and brand creative delicately
balanced the traditional and the contemporary:
the past and the future.

Chelsea Barracks © Brash Holdings 2023


Chelsea Barracks © Brash Holdings 2024
Chelsea Barracks © Brash Holdings 2024
Chelsea Barracks © Brash Holdings 2024
Chelsea Barracks

Impact

Strengthening this idea of the project being London to the core,


the developer only partnered with London-based suppliers. And
by nurturing strong links with the local community through trade
apprenticeships and resident programmes, including workshops
on street naming, the three-year journey became an inclusive
experience that celebrates culture, world-class craftsmanship
and the site’s rich military history.

Chelsea Barracks © Brash Holdings 2023


Chelsea Barracks © Brash Holdings 2024
Chelsea Barracks © Brash Holdings 2024
1 Mayfair
London, UK

00. Month Year 1 Mayfair © Brash Holdings 2022


1 Mayfair
London’s most expensive and unique residences
Approach:
Mayfair has always been London’s most prestigious residential area. Enviably located with the
ambience of a village within a city, the world’s elite have always been drawn here. So when
businessman and philanthropist John Caudwell spotted a 1950s car park sitting out of place
among the splendour, he saw an opportunity to realise a compelling dream: to build the
grandest and most valuable residences London had ever seen.
After acquiring the site through his corporate development company Caudwell, John began
curating a world-class team to bring this landmark to life.

Solution:

Much like the exclusivity Mayfair represents, the vision was to create the most expensive and
unique residential development in the whole of London. This involved having the greatest
visionaries reimagine the grandest styles into a quintessentially British expression. Caudwell
knew they needed to assemble the best of the best.
So alongside New York-based architect Robert A. M. Stern, Paris-based interior designer JP
Molyneaux, and Indonesian-based spa designer Bensley, we worked with Caudwell to develop
a core brand concept that encapsulated their ambitions. We called it ‘The Finest Forever’.

Outcome:
From the unprecedented scale and elegance of the design and interior through to the Portland
stone façade that contributes to Mayfair’s conservation area, everything about 1 Mayfair
exudes excellence. Not to mention exclusivity. Comprising of a collection of penthouses,
apartments and townhouses costing approximately £10,000 sq/ft, plus residents’ amenities
including a spa, pool, gym and library, the planning required to deliver such grand floorplans is
something that will never be granted again.
This raises the bar for super-prime property not just in London, but on the global stage. There
are very few agencies who are genuinely able to work in this world-class space. So we are
proud to partner with Caudwell and help ignite the creative vision behind London’s most
desirable residences.

1 Mayfair © Brash Holdings 2022


Tulah
Kerala, India

Tulah © Brash Holdings 2022


Tulah
Tulah is not simply an incredible clinic wellness resort, it’s a mindset.
A brand with a rich philosophy in how to live in harmony and balance.

Insight: The future of clinical wellness


KEF Holdings created a clinical wellness resort in Kerala. Combining clinical and
wellness services with the expertise of traditional Ayurveda, Yoga, Tibetan medical
practices, sound healing, sports, rehabilitation, healthy nutrition and holistic living
academy. Already having state-of-the-art medical expertise from Meitra, KEF
Holdings’ flagship hospital, they were perfectly positioned to create a unique offering.

Idea: Brand with spirit and meaning

The brand has global ambitions in mind for the brand. Brash created the name Tulah.
‘Tula’ in Sanskrit meaning balance and ‘ah’ meaning relaxation. After all this is a brand
dedicated to the mind, just as much as body. The brand is soft and human, yet feels set
in the future through its purity, allowing the individuality of the resort to come through
and complement.

Impact: For mind, body, soul & place


KEF Holdings with Tulah, want to create an unparalleled experience where individual
needs in healthcare and wellness are at their core. The idea is to learn from nature,
with traditional as well as modern medicine practices towards better health, as well as
creating healthy relationships with communities, creating inner peace.

Tulah © Brash Holdings 2022


Embassy One
Bangalore, India

Embassy One © Brash Holdings 2022


Embassy One
Combining a powerful ‘sense of belonging’ with an aura of prestige

Insight: A sense of belonging


Embassy Group wanted to evoke ‘a sense of belonging’
for their newest mixed-use development, comprising a
Four Seasons Hotel, Private Residences, offices and retail.
To bring this ambition to life, we proposed theming the brand around the idea of
‘crafted lifestyles’.

Idea: One of a kind

Using this foundation, we positioned the brand to represent an individual world of


luxury, serenity, services and privacy, tailored to a customer’s every need.
Our narrative for Embassy One explored an idea inherent
in the name: one of a kind. Our storytelling painted this as place to escape and lose
yourself in the intimacy of your private home, yet also enjoy buzzing social interactions
at the hotel, or savour the latest retail destinations.
Our brand identity is simple and effortless, a modern and fresh approach to create
elegance and impact. The visual language is a combination of rich imagery and
intricate patterns. We also created a versatile design system to express everything
the brand offers – work, play, socialising, relaxation – in a distinct and sophisticated
manner.

Impact: Continuing partnership


Our powerful solution for Embassy One not only delivered strong commercial
success for this project, it led to a
long-term and ongoing partnership with Embassy Group.

Embassy One © Brash Holdings 2022


Piramal Aranya
Mumbai, India

Piramal Aranya © Brash Holdings 2022


Piramal Aranya
A premium residential destination offering a unique perspective

Insight:
Being the flagship project for Piramal Realty, it was imperative that Piramal Aranya
presented and amplified the greater ambition and vision. Our challenge was to create
an opportunity in a saturated market in South Mumbai, India.
We considered Piramal Aranya’s incredible location and potential. Taking inspiration
from the name Aranya - which means forest - and the heritage of the location’s
cosmopolitan spirit as it is set overlooking the botanical gardens, we created an
organic and natural brand to drive the experience. The brand demonstrates that in the
ultra-premium property market class, style and substance can outshine pomp, flash
and ostentation.
Idea:

We carefully considered spaces that provide a perfect perspective on life, making the
discerning residents one with the world that surrounds them - a celebration of life,
family and accomplishment.

Inspired by the heritage of Byculla and the cosmopolitan living, a motif was created as
part of the visual language which is used throughout the look & feel. It is luxurious and
fluid, with a multi-purpose usability, such as typographically, as a pattern and
embellishment.

Impact:

00. Month Year Piramal Aranya © Brash Holdings 2022


Piramal Vaikunth
Mumbai, India

Piramal Vaikunth © Brash Holdings 2022


Piramal Vaikunth
A community with an innate connection to nature

Opportunity:
Piramal Realty recognised a market demand for a lifestyle community that would provide
residents with a deep connection to nature without sacri cing modern amenities. The company
aimed to create a brand that would stand out in an increasingly saturated marketplace, while
simultaneously enhancing Piramal's reputation as an innovative real estate developer.

Approach:
With a vision to infuse life and energy into the identity of the new community, the team
developed the name and brand "Vaikunth." This brand encapsulated the essence of the project
– a harmonious blend of nature and modern living. To assert its position in the crowded
marketplace, the team executed a comprehensive branding strategy, leveraging both online and
o ine platforms to connect with potential buyers.

The community was designed to promote a peaceful coexistence with nature, featuring open
spaces, lush greenery, and sustainable practices, while also o ering state-of-the-art facilities
and amenities. To visually represent these concepts, the Vaikunth brand was created with a
vibrant and dynamic identity that resonated with the target demographic.

Impact:
The introduction of "Vaikunth" had a transformative e ect on Piramal Realty's market standing.
The brand struck a chord with customers looking for a living experience that embraced nature,
and the community rapidly gained popularity. The successful branding and unique positioning of
Vaikunth simultaneously boosted the reputation of Piramal Realty, emphasising its capability to
create and deliver innovative and appealing real estate solutions.

Piramal Vaikunth © Brash Holdings 2022


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The Imperial Edge
Mumbai, India

The Imperial Edge © Brash Holdings 2022


The Imperial Edge
The Jewel of Mumbai’s Skyline

Opportunity:
The heart of the city presented a perfect canvas for SD Corp to construct a symbol of luxury
that would rede ne the urban skyline. The opportunity lay in developing a 50-storey
architectural marvel that would not only stand as a beacon of luxury living but also seamlessly
blend with the city's existing architectural landscape.

Approach:
With a commitment to world-class craftsmanship and cutting-edge design, SD Corp assembled
a team of skilled architects and designers. The design principle revolved around harmoniously
integrating aesthetics and functionality, positioning The Imperial Edge as a seamless extension
of the city's skyline.

Each residence within the tower was designed to re ect luxury in every detail – expansive
layouts, premium nishes, and state-of-the-art technology. An array of high-end amenities,
including a spa, tness centre, and private cinema, were incorporated, further enhancing the
lifestyle o ering.

In terms of exterior design, strategic use of contemporary design principles ensured the
building didn't just stand out but also melded seamlessly with its urban surroundings.

Impact:
The Imperial Edge, post-completion, will stand as a testament to the architectural prowess and
vision of SD Corp. It will rede ne luxurious living, setting a benchmark in the city's real estate
sector. Its stunning design has drawn signi cant attention, with each residence becoming a
sought-after address, thereby a rming SD Corp's ambition of crafting an architectural marvel.

The project will signi cantly enhance SD Corp's reputation as a leading player in high-end
property development, setting the stage for similar ambitious projects in the future.

The Imperial Edge © Brash Holdings 2022


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Marina Di Ventimiglia
Italy

Marina di Ventimiglia © Brash Holdings 2022


Marina Di Ventimiglia
A jewel in the making, Marina Di Ventimiglia is an exclusive destination set to redefine Italy’s
Liguria region. Comprising a host of high-end lifestyle amenities, this Italian Riviera revival
combines cultural abundance and natural beauty with modern conveniences and comforts.

Approach:
Marina Di Ventimiglia is the latest development from Marina Development Corporation (MDC). As one of the globe’s
best-performing private equity groups, MDC’s core aim is to create socially conscious and sustainable destinations
that elevate local communities and attract international tourism; all while regenerating otherwise forgotten pockets of
the Mediterranean.
Since 2018, we have worked in close collaboration with MDC. On the one hand, we’ve helped shape and evolve their
company’s overall ambitions. On the other, we’ve helped bring their vision into being by building ultra-premium brand
experiences for developments that revive Riviera living.
For this project, we worked with MDC to breathe life into Marina Di Ventimiglia. Overlooking the new marina operated
by Ports de Monaco on the Western Ligurian Riviera, Marina Di Ventimiglia aims to regenerate the local area while
creating an ultra-premium destination for international visitors.

Solution:
Presenting a rare opportunity for us to ideate a mixed-use destination and experience in a crowded yet bland market,
our role was to create a name, positioning and identity for this destination. Aware that other Riviera ports had
established appeals developed organically over time, the brand we created – Borgo del Forte, Marina San Giuseppe –
positioned the destination as a new chapter in the region’s story: a fresh take on ‘Riviera Living’ that delivers a curated,
considered and complete experience underpinned by provenance and heritage.
Anchored by a high-end residential and hotel facility, the project also includes transforming the city’s Piazza Del
Costituente into a centre for culinary excellence. While the creation of Borgo del Forte Campus with its international
school, accommodation, sports facilities and events space contribute to the area’s overall regeneration. This
combination of multiple experiences grounded by strong and relevant pillars (wellness, culture, leisure, arts and
philanthropy), creates a hugely desirable journey and experience: one that ultra-high net worth individuals looking for
a ‘second home’ lifestyle want to be a part of.

Outcome:
From brand ideation and creative expression right through to strategic approach and execution, our
long-term collaborative partnership with MDC has shown them how to bring their ideas into reality.
As well as fully realising their initial destination vision through the Borgo del Forte brand, we hope to
continue supporting MDC as they uplevel local communities and create future legacies by
combining prime real estate, hospitality, wellness and lifestyle offerings.

Marina di Ventimiglia © Brash Holdings 2022


Armani Residences
Dubai, UAE

Armani Residences © Brash Holdings 2024


Armani Residences
Developing the sales experience for a trend-setting branded
residences collaboration.
insight - A new model
When our long-time client Emaar entered a JV with Giorgio Armani, the branded
residences concept was still relatively new. We therefore needed to create a sales
experience that would not only capture global buyers’ imagination, but also set a trend for
other luxury brands to follow. This was also an unforgettable opportunity to collaborate
directly with Giorgio Armani himself. He was personally involved in every aspect of the
project, meeting with the Brash team and signing off every deliverable.

idea - Curated and bespoke


We decided to design a buyer’s journey and experience elevated far above the norm. Key
aspects to this were - curating every detail. For example, we sourced luxury papers and
fabrics with the Armani studio in Milan; creating a ‘global roadshow’ we then bespoked to
each market it visited, from Moscow to London and Mumbai. Other major touchpoints
that we delivered included the marketing suite (sales pavilion) and all launch collateral.

impact - Maximum value


Our sales experience and launch attracted the results both parties hoped for, achieving a
record-setting price per sqm. To this day, the Armani Residences remain a valued trophy
asset for their owners, and a benchmark for any luxury brand looking to create a branded
residences offering.

Armani Residences © Brash Holdings 2024


Ritz Carlton
Amman, Jordan

Ritz Carlton © Brash Holdings 2024


Ritz Carlton
Defining a strategy and style to enable a global brand to enter
a new regional market.

insight - Regional adaptation


Amman in Jordan was chosen by Ritz-Carlton as the location for its inaugural branded
residences product in the Middle East. Spread across a 20-storey tower, 90 luxurious
homes will elevate the concept of private ownership and living by combining it with the
distinctive amenities and facilities of the adjacent The Ritz-Carlton Hotel, plus its world-
renowned service and opulence. While the global brand obviously had core aspects
already in place, their regional partner – Al Eqbal Development – engaged Brash to
ensure exactly the right expression for this market, in terms of brand story, appeal and
look. While ‘outsiders’ might assume Middle East = glamour and glitz, we knew a more
nuanced approach was appropriate.

idea - A note of quiet pride


We identified the perfect balance: a note of quiet pride in what the property says about
contemporary Amman, combined with a reassuring sense of perfection and excellence.
We expressed this through sophisticated messaging and creative material that ‘acts and
speaks softly and calmly’, rather than being strident or bold.

impact - Progressing superbly


Construction is underway on both Hotel and Residences, with completion planned for
2021. Bolstered by our solution, market interest has been exceptionally strong.

Ritz Carlton © Brash Holdings 2024


Amaala
Kingdom of Saudi Arabia

Amaala © Brash Holdings 2022


Amaala
The Red Sea retreat awakening the world’s imagination

Approach:
Delivering three tourism communities along the Red Sea Riviera with a focus on ultra-luxury wellness,
AMAALA is one of the first giga-projects announced as part of Crown Prince Mohammed bin Salman’s
Vision 2030. When we were asked to collaborate on the destination branding for such a cutting-edge
project, we knew we had a unique opportunity to awaken the world’s imagination and unveil a new
dawn for the Kingdom of Saudi Arabia.
So, working directly with the Executive Leadership team to capture Crown Prince’s vision, we started
by introducing the name AMAALA. Meaning ‘purity’ in Sanskrit and conveying ‘new hope’ in Arabic, it
perfectly aligned with the purpose at the heart of Vision 2030, setting the tone for the aspiration and
magnitude of the destination.

Solution:
As a world-class health and wellbeing retreat in one of the most isolated places on the planet,
AMAALA is both a hidden jewel and a place for personal transformation. So, because the role of brand
in destination and placemaking is to create a sense of place that audiences can connect with, it was
important to unite the aspects of location and personal journey into an unforgettable experience – one
that’s perfect in all its detail. The idea of ‘Captivating Radiance’ emerged to underpin the narrative in
which sustainability is a cornerstone.
To continue to inspire and awaken people’s imaginations, we also planned an immersive launch event
at the Oceanic Museum in Monaco where visitors could be part of a CGI experience mapping whales –
a nod to the warm, clear water and abundant marine life the Red Sea Riviera has to offer.

Outcome:
With phase one set to be finished by mid-2024 and a full completion date of 2027, AMAALA will soon
be the world’s finest luxury tourist destination that’s hidden in plain sight. Easily accessible by air, road
and sea, it also opens up the Red Sea to super yachts, which will extend the Mediterranean season by
another four months, mitigating the need for the world’s elite to cross the Atlantic to the Caribbean.
Looking ahead, we are continuing our commitment to Saudi Arabia’s Vision 203o as we work on the
Riviera’s overall placemaking through the Red Sea International Airport project.

Amaala © Brash Holdings 2022


Burj Khalifa
Dubai, UAE

Burj Khalifa © Brash Holdings 2022


Burj Khalifa
One of the world's most prestigious icons

insight: Honouring significance


So much more than a piece of real estate, the vision for the Burj Khalifa was to create a symbol that
represented the UAE’s millennial shift into an inspiring global player of growth and credibility. Just like
the Empire State Building intended for New York, the Burj would change both the skyline and the way
the Emirate was perceived around the world. But to succeed, every detail had to be perfect. So, as the
prime developer in Dubai at the time, Emaar assembled a dream team of 50 partners around the world.
From planners, architects and engineers to wind tunnel experts, construction teams and interior
designers, we joined the line-up in charge of creating a destination brand that would transform
Downtown Dubai. And because we built strong relationships with everyone, the role of brand was held
front and centre, making the project as much about the product and city as it was about beauty and
seductive ambition.

idea: History rising


Built around the concept of ‘history rising’, we spent a decade nurturing the first premium destination in
the city.
As a series of towers, the powerful yet minimal visual identity evoked the precision of the project and
the single-minded ambition of its purpose. And the Burj’s tallest tower was Dubai’s first location to have
a branded residence with a suite of Armani apartments.
By anchoring the Burj to such a prestigious brand, it guaranteed service levels while increasing
desirability, creating a halo effect that makes Downtown Dubai ‘the most prestigious square kilometre
of real estate on earth’.

impact: A true icon


Still one of the most iconic and prestigious developments to date, it was incredible designing this 360-
degree experience.
From developing the world’s first Armani Hotel and Residences to launching the exclusive Burj Club.
From creating brand books and films to producing advertising and marketing campaigns. From training
staff members to delivering an international sales ‘Discovery Tour’ that positioned our client in front of
influential players for the first time.
We were there every step of the way.

Burj Khalifa © Brash Holdings 2022


Email Phone Address
contact@brash.agency +44 (0)208 004 4060 Soho Works White City, 2 Television Centre,
101 Wood Lane, London, UK
@brashagency +971 (0)4 427 0547 PO Box 502679, Arjaan Office Tower Office
704, Dubai Media City, UAE

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