WELCOME ON BOARD

NEW OPTIMIZA EMPLOYEES ORIENTATION

2020
TABLE OF CONTENT

An Overview
Our Conduct, Your Role
Structure & Operating Model
Brief about each Business Unit
CMMI & ISO
Support & Management Team
OPTIMIZA Clients & Partners
AN OVERVIEW
 ABOUT AL FARIS National Investment
Group (OPTIMIZA)
First publicly-listed ICT Systems Integration and digital transformation solutions
provider in Jordan (ASE:CEBC)
Used Merger and Acquisition (M&A) strategy to develop and grow
Vision is to become leading Regional Technology Systems Integration company in the
Middle East and North Africa (MENA)
35 years+ of experience and hundreds of successful projects delivered
Over 250 professionals with an intellectual capital spanning diverse industries with
processes, and methodologies to support complex projects
Major shareholders include: CCC, Public Social Security Fund (Jordan), Arab Bank,
and Kawar Group.
OPTIMIZA currently runs its operations in many offices across the region: Jordan,
United Arab Emirates, Egypt, and Morocco. Its network of partners extends to every
major city in the region.
 STRATEGIC OBJECTIVES
To become the leading Technology Systems Integration and Digital
Transformation platform in the Middle East and North Africa
(MENA) - using:

Leading edge technologies,

Intense customer and partnership focus,

Best in class resources, and

Properly governed systems and methodologies

 OUR VALUES
Client Focus: Our clients are our partners, and their interests and needs are our utmost priority. We are
intensely focused on providing them with the best solutions for their needs.

Commitment & Accountability: We are reliable and consistent with our clients and partners. Our clients
can trust that we are committed to and accountable for delivering their requirements with passion and
diligence – excellent quality, on time, and on budget.

Integrity & Transparency: We strongly believe that integrity and transparency are the key factors in
dealing with all our stakeholders. We always seek to communicate honestly and humbly and to do what is
fair.

Innovation & Change: We are a team of investigators, inquirers, researchers, analysts and developers
stimulating innovation in the way we do business with our clients. We embrace and drive constructive
change in our business and for our stakeholders.

People & Teamwork: We invest in people, drive people, and celebrate our people because we understand
that people are the foundation of all business. We want our people and teams to work positively, learn
and grow, deliver on commitments, and have fun in the process.

Excellence: We discover and define, we measure and analyze, we create and optimize, we monitor and
control – that is how we achieve the pinnacles of excellence.
OUR OFFERING

•Consulting
By •Technology

OPTIMIZA Clients
Service •Outsourcing
•Training (The Academy)

•Construction (MEGA Projects)

By •Telecom • Government
Industry •Healthcare • Enterprises
•Financial Services • Education
OUR CONDUCT, YOUR ROLE
 OUR CONDUCT
Respect: We demonstrate respect for each other at all times
Living Appreciation: We recognize and appreciate each others'
these contributions
values Trust: We trust each other and enable success in others
Efficiency: We work efficiently and effectively to deliver
drives the excellent solutions to our clients' needs
behavior Communication: We communicate clearly and frequently
that Attitude: We have a positive attitude
creates Team Work: We are team players and take a straightforward
approach when interacting with clients
our Creativity: We craft solutions that are simple and creative
culture. Credibility: We focus on behaving with credibility, our clients
can believe what we say
Cooperation: OPTIMIZA for all, all for OPTIMIZA (everyone
acts as an owner; everyone should be business generator)
YOUR ROLE
What we expect from you is what you expect from others:
To understand, commit to, and achieve the Business Objectives
designed for your position
To provide professional service to all OPTIMIZA's customers with
excellence every time
To take personal responsibility for your work, maintain good time-
keeping and work hard
To support your colleagues, while being both flexible and adaptable
To be committed to continuous self-improvement in all roles
throughout your service
To treat both colleagues and customers with respect
To reflect the professional image of OPTIMIZA at all times
STRUCTURE & OPERTAING MODEL
 STRUCTURE & OPERTAING MODEL
OPTIMIZA Jordan’s operating model consists of 4 revenue generating
Business Units (BUs) that serve the local market and the region:

1. IT Infrastructure Solutions.
2. Business Solutions.
3. IP’s Solutions.
4. Mega Projects.

The operating model also has three key horizontal functional service-areas
that go across all the business units:
1. The Delivery & Development Support : PMO, Research &
Development, Quality, Publications Services and Service desk.
2. The Sales organization.
3. Back office support services: HR, administration, IT Support,
Operations, Finance, Contract Management, and Marketing.
OPERATING MODEL
 Organizational
Structure

Chief
Executive
Officer

Back Office IT Infrastructure Delivery Development

Mega Projects Sales Business Solutions IPs Solutions
Support Services Solutions Management Support Services

Document
Management
Engineering & Computing & Business Oracle ERP Solutions -
Administration Regional Sales Sales Quality
Construction Storage Analysis Practice Image Links

Oracle Based
HR Sales Publication Research & Financial
Service Center Enterprise
Operations Services Development Services
Solutions
Estimation
Oracle
Finance Microsoft PMO Technology Hospital
Services Management

MS Based
IT Support Networking Insurance
Service Desk Enterprise
& Security Solutions -
Solutions
(VNS) AMAN
Contracts
Management HR Services

Operations &
Procurement

Marketing
BRIEF ABOUT EACH BUSINESS UNIT
 IT INFRASTRUCTURE SOLUTIONS
VNS (Video Conferencing, Networking, and Computing and Storage Solutions
Security) Solutions: and Services:
OPTIMIZA offers end-to-end network solutions
Personal Systems: desktops,
including active and passive components, in
laptops, notebooks and printers.
addition to data center design preparations and
Virtual Desktop Infrastructure:
buildup. Our technology and service offerings are:
Capitalizing on our partnership
with industry leaders –Microsoft
Routing and Switching.
and Citrix – we offer total VDI
Wireless.
solutions.
Security.
Printing Solutions
IP Telephony.
Computing Systems
Video conferencing.
Linux and Unix Operating System
Health presence.
support
Billing and Recording Systems.
Storage Systems
Data center preparations.
Backup Systems
Structured cabling
Service Center: 24X7 functional and technical support through 70
expert; offering:
IT Helpdesk IT Outsourcing
SLAs Managed Printing
 BUSINESS SOLUTIONS
The BSU offers the following solutions and services but not limited to:

1- Oracle EBS Consulting, 2- Oracle Enterprise Services

Implementation and Support Services E-Services/e-Government
Financials SOA-Based Enterprise
Supply Chain Management Application Integration
Enterprise Asset Management Data Warehousing and
Property Management Business Intelligence
Project Management Bespoke Applications
Human Resources Management Data Migration
Customer Data Hub Applications Modernization
Business Intelligence Oracle Core Technologies
Implementation, Support, and
Training
Oracle Licenses Supply and
Support Services
 BRIEF: BUSINESS SOLUTIONS

3- Microsoft Enterprise Services 4- Management and IT Consulting

E-Services/E-Government Strategy Formulation
Portal and Collaboration Business Process Re-engineering
Applications Modernization HR Consulting
Data Migration Statistical Surveys and Analysis
Bespoke Applications Existing System Examination and
Data Warehousing and Business EA
Intelligence
ITSM Consulting, Implementation and
Support Services
Data Management and Virtualization
Microsoft Licenses Supply and Support
Services
IPs SOLUTIONS
ImageLinks™ | Document Management Solution: ImageLinks, is a bilingual (Arabic/ English) system
that streamlines the processes of scanning, capturing, indexing, organizing, storing and retrieving
documents. Supported with Image Links Web client, it enables the organization to access and share
and retrieves the information throughout the enterprise using the Internet technologies

CABS is an Oracle based system designed to automate banking/micro finance businesses. It is a fully
integrated package that processes all banking related activities. CABS is a comprehensive modular
system which covers front office, back Office, trade finance, commercial lending, loans and credits,
delivery channels, interfaces, administration, and reporting.
OPTIMIZA’s Insurance Management System, Aman, is designed to meet the highest international
insurance standards and requirements. It is a conventional/ Islamic system and a fully integrated
package capable of processing General, Medical, and Group Life insurance, including accounting and
re-insurance activities. It has a regional customer base in , UAE, Kuwait, Bahrain, Yemen, and Egypt.

Our highly efficient financial accounting and analysis solution, Ideal Accountant, offers great tools for
smooth financial operations at small/ medium enterprises.

CourtWorks™: A comprehensive and fully integrated legal case management solution for centralized
and decentralized courts. CourtWorks allows cross courts communication and case transfer,
integration with external entities such as the Civil Status and Passports Department and the
Department of lands and survey, for the verification and cross exchange of data
IPs SOLUTIONS
Our patient-centered healthcare solution, eHOpe™ (Electronic Hospital Operations), is designed to
help medical institutions optimize their performance in the short term and deal with their strategic
operational and financial issues on the long run.

AML Connect is a modular system designed to provide banks with the ability to report the Anti
Money Laundering Unit all suspicious transactions and activities.

AccuLab is a cloud-based Laboratory Information System that helps medical labs, clinics and
hospitals digitally transform their test ordering-to-result process to better serve their patients and
care providers.
MEGA PROJECTS
OPTIMIZA has leveraged its capabilities in systems integration and implementation of IT
infrastructure solutions to offer end-to-end IT Solutions & Low Current IP Based Solutions
for large scale construction projects.
Expanding upon more than 30 years of experience in IT Infrastructure Solutions,
hundreds of successful implementations, and talented skillful engineers, OPTIMIZA has
launched its Low Current Systems Integration arm, “Mega Projects Unit”.
OPTIMIZA's partnership with elite providers of Low Current Applications and IT
Infrastructure solutions such as Cisco, Nexans, Datamax, HP, CA, Honeywell, etc. has
contributed to its ability to successfully implement Low Current projects.

We have been successful in offering the following services and solutions in ONE SINGLE
EFFICIENT NETWORK:
1.Structured Cabling & Networks (Cabling Installation & Termination, Fiber Optic
Installation & Termination, Data Center Design & Infrastructure Readiness)
2.Traditional Systems (Wireless WIFI Coverage, IP Telephony, Secured Internet
Links Solutions)
3.Low Current Systems (Access Control System, Audio Visual System, Fire alarm)
CMMI & ISO
 CMMI
OPTIMIZA is the first Jordanian company to obtain Capability Maturity Model Integration
(CMMI®) Level -3 accreditation.
CMMI® is currently considered the most widely accepted and adopted process
improvement approach worldwide. It is known to provide organizations with the latest
best practices for product and service development and maintenance, to improve quality
and increase the competition.
Applying the CMMI® model forces companies to commit to several procedures and
assessments.
The (CMMI®) Implementation and Certification Program was one of the initiatives
recognized by the Jordanian National ICT Strategy to improve Jordanian companies
domestic and international competitiveness and promoting Jordan as a high-quality
outsourcing location.
Getting the CMMI® is of a great advantage for both the clients and the employees of an
organization. It improves the quality of the products and services as well as improving the
productivity of the companies by enhancing work procedures. It also promotes and
reinforces the company's capabilities to predict projects schedule and manage risks.
ISO
OPTIMIZA is compliant with the requirements of ISO 9001:2015, Quality
Management System. ISO 14001:2015,Environmental Management
System. And OHSAS 18001:2007, Occupational
Health & Safety Management System.
OUR TEAM
 MANAGEMENT TEAM

Mr. Majed Sifri – Chief Executive Officer (CEO)

Majed is responsible for overall strategy and execution across the OPTIMIZA network. He holds an MBA in
Finance from George Washington University and a Juris Doctor degree from the Washington College of Law at
American University.
Majed has over 20 years of experience in the North American Information Technology and Communications
sector, during which time he founded and led several companies, including CTI Datacom Inc., Applications
Technology (Apptek) Inc. (sold to L&H), and Redline Communications Inc., which went public on the AiM and
Toronto Stock Exchange – TSE).

Mr. Saif Khouri – Chief Operations Officer

Saif manages all the back office and finance functions of the company. He has more than 14 years of
experience in management consulting and organizational development in the Middle East, and is directly
involved in building and developing the management consulting practice at OPTIMIZA. Saif has diverse
experience in assisting organizations in achieving operational excellence through enhancing customer
capabilities. He has served as management consultant at ITC International, a regional business and IT
consulting company in Dubai, where he successfully delivered projects in performance improvement for
various industries.
 MANAGEMENT TEAM

Mr. Raed Al-Omari -- Director of Mega Projects

Raed is responsible for managing and directing the Mega Projects division at OPTIMIZA. He holds a Master’s
degree with distinction in Management and Business Administration (Strategic Management) from
Maastricht Business School, Holland, and a Bachelor Degree in Electrical Engineering, with a specialty in
computers, from Yarmouk University. Raed has over 28 years of experience in IT (hardware, software, and
networking) across the MENA region, covering all areas of business development, business consulting, IT
infrastructure, and contracting projects. He has successfully executed and implemented several notable
mega-scale projects, including for the Princess Noura University for Girls in Riyadh with the Consolidated
Contracting Company. He also worked as the Operations and Business Unit Manager (Deputy General
Manager) at the Kuwaiti Digital Computer Company.

Mr. Ala’a Herzallah – General Manager (IP Software Solutions)

Ala'a manages and directs all delivery functions for OPTIMIZA Intellectual Properties (IP’s). His past
experience includes CEB and e-Tech System management in North Africa and the GCC. He holds a degree in
Computer Engineering from Yarmouk University and has more than 17 years of experience in the fields of
sales and business development.
 MANAGEMENT TEAM

Mr. Mohammad Abdul Razeq – General Manager (Business Solutions)

Manages and directs the Business Solutions unit at OPTIMIZA. Holds Bachelor Degree in Computer Engineering
and has over (15) years of working experience in the ICT field in the region covering all areas of Business
Development, IT and Business Consulting, Software Development, and System Integration. Started with CNS
(Digital Systems) in the UAE and then moved to Jordan in 2000 to join CEB as Oracle Group Manager, and
RealSoft as Managing Partner. Worked with EJADA Systems in Saudi Arabia as Banking Sales Manager, and
Estarta as commercial sector director for the Middle East.

Mr. Emad Abdulhadi – General Manager (Infrastructure Solutions)

Emad is responsible for overall business infrastructure, including services, hardware, and technology licenses
solutions. He has more than 13 years of experience in the fields of Information Technology, Information Systems
Management, Supply Chain Management, Project Management, and Finance. He worked as the CEO of Posta-
Plus, a regional postal and courier company based in Kuwait, and was also the Information Systems Manager at
ARAMEX headquarters in Amman, with many successful projects in the Middle East, Europe, and the Indian
subcontinent. Emad holds a Bachelor degree in Electrical Engineering from University of Jordan
 MANAGEMENT TEAM

Mr. Omar Halaseh – Chief Technology Officer (CTO)

Omar is responsible for developing the technology strategy across the OPTIMIZA network. He holds a
Master’s degree in Software Engineering from San Jose State University and a Bachelor degree in Electrical
Engineering from Jordan University.
Omar has over 20 years of experience in enterprise software architecture, design, development, and
consultancy with international companies such as Oracle and Accenture. He is also an accomplished
business solution architect and designer and has delivered successful large-scale ERP and CRM systems
implementations.
 SUPPORT TEAM
In case you need any assistant or have any inquiry, make sure that there is a team assigned
to support you and help you through your journey at OPTIMIZA.

OPTIMIZA Support Team

Manager /
Team Concerned How it may help you?
Employee
HR inquiries and issues (offer, contract, leaves/vacations, salary,
You can refer HR Team Rita Salsaa attendance, MenaMe system,, disciplinary actions, training, performance
back to each appraisal, employment letters, etc.)

team as per Admin Team Ihab Rabadi

Admin inquiries and issues (office, stationary, mobile, office keys, health
Insurance .. etc.)
the shown
table: Finance Accounting inquiries and issue (Salaries Transaction, Settlement, tax and
Shibli Younis
Team social security, etc.)

Mohammad IT inquiries and issues (PC/laptop, Email Account, internet connection, any
IT Team
Khraisat software or hardware issue, etc.)

PMO Team Mariam Sbetan Any Project related issues and inquiries including the Time sheet system

Operations Abdelkareem Procurement and logistics inquiries and issues including Purchase orders,
Team Odeh invoicing, warehouses and stocks, and vendors relationship
Some of Our Clients & Partners
OUR CLIENTS
OUR CLIENTS
OUR CLIENTS
OUR PARTNERS
OUR PARTNERS
Visit our website to get more details about
OPTIMIZA

www.OPTIMIZA.me
THANK YOU