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Lesson 1 - Introduction To Media

This document discusses media and its evolution. It begins by matching statements with media functions and explaining how media affects communication. It then compares traditional practices with modern media evolution. The document outlines three main forms of media: print media, broadcast media, and new media. It also discusses media convergence and provides examples. Next, it lists eight key functions of media in society. The document concludes by outlining the major eras in media's evolution from prehistoric times to today's digital age.

Uploaded by

Jhellai Margret Tibayan
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
108 views

Lesson 1 - Introduction To Media

This document discusses media and its evolution. It begins by matching statements with media functions and explaining how media affects communication. It then compares traditional practices with modern media evolution. The document outlines three main forms of media: print media, broadcast media, and new media. It also discusses media convergence and provides examples. Next, it lists eight key functions of media in society. The document concludes by outlining the major eras in media's evolution from prehistoric times to today's digital age.

Uploaded by

Jhellai Margret Tibayan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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INTRODUCTION TO MEDIA

•Match the given statements with the function of media they play.
•Explain how media affect communication.

•Compare traditional practices of people and society in relation


media evolution.
•Share a form of media he/she uses most.
MEDIA and how they
make your day?
3
Source of entertainment

Outlet for escapism

Source of fantasy

Springboard for imagination


MEDIUM channel, means, method

media

communicate, filter and


shape information for
specific purposes
medium : singular :: media : plural
Media generally defined, is, “the main means of
mass communication especially newspaper,
radio, and television regarded collectively; the
reporters, journalists, etc., working for organizations
engaged in such communication.
Source: lucian.uchicago.edu

6
MASS MEDIA
￮ These are technology tools intended to
reach a mass audience; primary
means of communication used to reach
the vast majority of the general
public.
￮ It refers to channels of
communication that involve
transmitting information in some
way, shape or form to large numbers
of people.

7
MASS COMMUNICATION
￮ This is the process whereby media
organizations produce and transmit
messages to large publics and the process by
which those messages are sought, used,
understood, and influenced by audience.
￮ It refers to information transmitted to
large segments of the population using one
or many different kinds of media.
8
3
FORMS
OF
MEDIA
1. PRINT MEDIA
Physically printed on paper

-the oldest form of media as it is closest


to the emergence of the printing press
-refers to paper publications
-played important role for Philippines,
independence, Martial Law, and
People Power Revolution

11
1. PRINT MEDIA
In the Philippine History, The Propaganda
Movement put up its own newspaper called
La Solidaridad. The reformists fondly
called it their official organ which came out
once every two weeks. The first issue
saw print was published on November 15,
1895. Fun Fact!

12
2. BROADCAST MEDIA

-includes radio and television


-uses airwaves to reach their audience
Provides valuable info to inform and educate

13
2. BROADCAST MEDIA
In 1953, the Philippines’first TV broadcast
channel was DZAQ-TV owned by Antonio
Quirino and operated from 6pm to 10pm
daily, and can only reach within 50-mile
radius.

Fun Fact!

14
3. NEW MEDIA
-uses technologies like the Internet to
distribute or exhibit content
(Manovich, 2006)
-relied on by printed and broadcast
media as a platform to gain wider
audience
We can access almost anything through new media

15
3. NEW MEDIA
On March 29, 1994, the Philippines’ first
ever internet connection was established
by Benjie Tan situated at Makati city at a
PLDT network center.

Fun Fact!

16
MEDIA CONVERGENCE
- Coming together of different equipment
and tools for producing and distributing
news (Grant and Wilkinson, 2009)
- Blending of the media,
telecommunications, and computer
industries

17
MEDIA CONVERGENCE
- Combining old and new media
- Joining together of different media
sources
- Blending of the media,
telecommunications, and computer
industries

18
Example:

A TV show using online voting for competition;


posting clips of performance to promote the
succeeding episodes.

19
FUNCTIONS OF MEDIA
1. Media act as channels of information
and knowledge through which citizens
communicate with each other and make
informed decision.
1

23
2. Media facilitate informed debates
between diverse social actors.
2

28
3. Media provide us with much of what
we learn about the world beyond our
immediate experience.
3

30
4. Media are means by which a society
learns about itself and builds a sense of
community.
4

32
5. Media function as a watchdog of the
government in all its forms promoting
transparency in public life and public
scrutiny of those with power through
exposing corruption, maladministration,
and corporate wrong-doing.
5

36
6. Media are essential facilitators of
democratic processes and one of the
guarantors of free and fair elections.
6

38
7. Media are a vehicle for cultural
expression and cultural cohesion within
and between nations.
7

40
local films and soap operas
foreign films, soap operas, music
8. Media function as an advocate and
social actor in its own right while
respecting pluralistic values.
8

43
You use media when you want to hear
popular songs, watch your favorite
shows, or see the latest events.

46
EVOLUTION OF MEDIA
48
People discovered fire, developed
paper from plants and forged
equipment or weapon through
stone, bronze, copper and iron.

Ø PREHISTORIC AGE (1500 BC – 1500 AD) 49


This is the period of human activity
between the use of the first stone
tools to start fires, hunt, cut food,
and bury their dead.

Ø PREHISTORIC AGE (1500 BC – 1500 AD) 50


People discovered fire,
developed paper from plants
and forged equipment or
weapon through stone, bronze,
copper and iron.

Ø PREHISTORIC AGE (1500 BC – 1500 AD) 51


People used the power of steam,
developed machine tools, established
iron production and manufacturing of
various products (including books
through the printing press).

Ø Industrial Age (1700s-1930s) 52


This encompasses the changes in
economic and social organization
characterized chiefly by the replacement
of hand tools with power-driven
machines like power loom and the steam
engine

Ø Industrial Age (1700s-1930s) 53


People used the power of
steam, developed machine
tools, established iron
production and manufacturing
of various products (including
books through the printing
press).

Ø Industrial Age (1700s-1930s) 54


People harnessed the power of electricity
that led to electrical telegraphy, electrical
circuits and the early large scale
computers. Also, long distance
communication became possible.

Ø Electronic Age (1930s – 1980s) 55


This is when transistors were invented
ushered in the electronic age. People
harnessed the power of transistor that
led to the transistor communication
became more efficient.

Ø Electronic Age (1930s – 1980s) 56


People harnessed the power of
electricity that led to electrical
telegraphy, electrical circuits and the
early large scale computers. Also, long
distance communication became
possible.

Ø Electronic Age (1930s – 1980s) 57


People advanced the use of personal
computers, mobile devices and wearable
technology. Also, the Internet paved the
way for faster communication and the
creation of the social network. Moreover,
voice, image, sound and data are
digitalized.

Ø New (Digital) Age (1950 - present) 58


People advanced the use of personal
computers, mobile devices and
wearable technology. Also, the Internet
paved the way for faster
communication and the creation of the
social network. Moreover, voice, image,
sound and data are digitalized.

Ø New (Digital) Age (1950 - present) 59


END
OF THE LESSON

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