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    【主会场】动机：战略决策中的隐蔽因素 辛向阳

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    bestwangguan0410
    This document discusses motivation as a hidden factor in strategic decisions. It argues that conflicting motivations between business goals and user experience can arise, but nurturing shared motivations through building trust, empowering others, and cultural transformation can help align business strategies and user experience. The document advocates negotiating motivations between products, business, and social goals at the corporate level. It also discusses using opportunity to create a good start while motivation enables sustained success.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    【主会场】动机：战略决策中的隐蔽因素 辛向阳

    Uploaded by

    bestwangguan0410
    31 views30 pages
    This document discusses motivation as a hidden factor in strategic decisions. It argues that conflicting motivations between business goals and user experience can arise, but nurturing shared motivations through building trust, empowering others, and cultural transformation can help align business strategies and user experience. The document advocates negotiating motivations between products, business, and social goals at the corporate level. It also discusses using opportunity to create a good start while motivation enables sustained success.

    Original Title

    【主会场】动机：战略决策中的隐蔽因素—辛向阳

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    This document discusses motivation as a hidden factor in strategic decisions. It argues that conflicting motivations between business goals and user experience can arise, but nurturing shared motivations through building trust, empowering others, and cultural transformation can help align business strategies and user experience. The document advocates negotiating motivations between products, business, and social goals at the corporate level. It also discusses using opportunity to create a good start while motivation enables sustained success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views30 pages

    【主会场】动机：战略决策中的隐蔽因素 辛向阳

    Uploaded by

    bestwangguan0410
    This document discusses motivation as a hidden factor in strategic decisions. It argues that conflicting motivations between business goals and user experience can arise, but nurturing shared motivations through building trust, empowering others, and cultural transformation can help align business strategies and user experience. The document advocates negotiating motivations between products, business, and social goals at the corporate level. It also discusses using opportunity to create a good start while motivation enables sustained success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 30

    MOTIVATION

    as the Hidden Factor of Strategic Decisions

    ⾟向阳 Xiangyang Xin

    2021-1-9
    MOTIVATION > Decisions
    MOTIVATION > Strategy > User Experience
    MOTIVATION > Consumption > User Experience

    www.businessinsider.com/how-nike-solved-its-sweatshop-problem-2013-5?IR=T (2020-05-12)
    Conflicting Motivations

    MOTIVATION
    Business Strategic Decisions
    User
    Nurturing Shared Motivations

    MOTIVATION
    Business Strategic Decisions
    User
    Nurturing Shared Motivations
    Though Building Trust
    Nurturing Shared Motivations
    Though Empowering the Other
    Nurturing Shared Motivations
    Though Culture Transformation

    Corporate Culture Community


    企业 ⽂化 社群

    ©
    CPU Model of Strategy
    by Xiangyang XIN

    Product User
    产品 ⽤户
    让每⼀个⼈在探索⾃然，
    挑战⾃我的过程中，
    感受不⼀样的喜悦，
    成为合格的地
    球公⺠。
    Sustainability Local Culture Civilization on Rope
    SELF others
    SELF others
    WELLBEING of ALL
    https://earth.google.com/web (2020-03-28)
    Corporate
    Mission

    Customer Program
    Satisfaction Planning

    Product
    Development
    To Achieve
    Your Greatest Potential
    • Taking Care of Yourself
    • Sharing with Others
    • Becoming Responsible Earth
    Citizen
    ⾏业

    国家
    中科数泰是⼀家为时尚和⼤健康产业提供⼈体形态数据加
    ⼯、应⽤技术⽀撑和咨询服务的专业数据公司。

    愿景
    让每个⼈在主动追求可持续⽣
    • 将审美、健康、环保融⼊企业基因
    活⽅式的过程中，创造属于⾃
    • ⽤数据科技驱动时尚创意和商业创新
    ⼰的美，成为时尚新世代，打
    • 成⻓为推动数据⽂化实践的领头⽺企业
    造数据新⽂化。
    核⼼能⼒
    • 数据资产
    • 数据加⼯
    • 数据资产管理

    Framework for
    product
    orientation

    Culture Product
    Agency of
    culture expression
    Shared Culture
    ©
    CPU Model of Strategy by Xiangyang XIN

    Corporate Culture Community


    企业 ⽂化 社群

    Product User
    产品 ⽤户
    Level of Experience
    • meaning
    • user experience
    • utility
    From UX to EX Design
    Xiangyang XIN
    “从⽤户体验到体验设计”,《包装⼯程》（CSCD）， 2019, 40(8):60-67
    KEY Factors for
    Good Experience
    • attitude
    • iteration
    • technology
    Negotiation of MOTIVATION
    Product

    Business STRATEGY Social

    Corporate
    Opportunity & MOTIVATION
    Opportunity leads to a good start;
    Motivation enables sustained & respected success.
    Negotiation of MOTIVATION
    Product

    Business 全链路
    STRATEGY2 Social

    Corporate
    战略
    战略规划 ⾼管培训
    • STEP趋势研究 • 设计思维
    • ⺫标定位 • 九宫格
    • 架构分析 • 最简线型模型
    • 九宫格路径分析 • STEP趋势

    解决⽅案 能⼒建构
    产品服务开发 设计⽅法训练
    • ⽤户研究 • 设计管理
    • 产品定义 • 整合新产品开发
    • 产品服务系统 • “服务-交互-体验”设计
    • 场景与概念 • ⽤户研究

    产品
    Stand for Good MOTIVATION!
    Wish YOU All the Best!

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