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    Canvas Model

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    Hhh
    1. Clayre.pk is a business that designs and handcrafts customized clay accessories with a touch of resin to add shine. 2. It targets individuals aged 18-35 through social media and craft fairs, focusing on female customers. 3. The business creates accessories using supplies purchased from vendors. It markets and sells products through an online store and social media, and exhibits at craft shows to engage customers and gain feedback.

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    © All Rights Reserved
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    Canvas Model

    Uploaded by

    Hhh
    9 views2 pages
    1. Clayre.pk is a business that designs and handcrafts customized clay accessories with a touch of resin to add shine. 2. It targets individuals aged 18-35 through social media and craft fairs, focusing on female customers. 3. The business creates accessories using supplies purchased from vendors. It markets and sells products through an online store and social media, and exhibits at craft shows to engage customers and gain feedback.

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    1. Clayre.pk is a business that designs and handcrafts customized clay accessories with a touch of resin to add shine. 2. It targets individuals aged 18-35 through social media and craft fairs, focusing on female customers. 3. The business creates accessories using supplies purchased from vendors. It markets and sells products through an online store and social media, and exhibits at craft shows to engage customers and gain feedback.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views2 pages

    Canvas Model

    Uploaded by

    Hhh
    1. Clayre.pk is a business that designs and handcrafts customized clay accessories with a touch of resin to add shine. 2. It targets individuals aged 18-35 through social media and craft fairs, focusing on female customers. 3. The business creates accessories using supplies purchased from vendors. It markets and sells products through an online store and social media, and exhibits at craft shows to engage customers and gain feedback.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Key Key Value Customer Customer Segment s

    Partners Activities Propositions Relationships


    1- Targeting
    1- Suppliers of resin, clay and 1- Designing and creating new 1- Customization and 1- Through personalized individuals in the 18-35 age
    other materials like on Daraz, products personalization. communication and group who’re more likely to be
    Amazon, other suppliers likely to customer service interested in trendy and
    be available on Instagram, 2- Handcrafting accessories 2- Interactive and DIY handmade accessories.
    Facebook etc elements 2- By providing value
    3- Marketing and promotion beyond the product 2- Focusing on female
    2- Artists and designers for 3- Sustainability and customers mainly as they’re
    collaborations through various 4- Customer service and order eco-friendliness 3- Engagement through primary consumers of
    PR agencies. fulfillment social media, accessories.
    collaborations etc
    3- Partnering with event 5- Delivery of products 3- Targeting middle to upper-
    organizers for craft fairs, art 4- Feedback collection income individuals who’ve the
    shows and exhibitions to and product improvement disposable income to spend on
    showcase the handmade handmade products
    accessories.

    Key Channels
    Resources
    1- Online stores like
    1- High quality clay, resin and website, social media
    other materials. accounts primarily
    through Instagram etc
    2- Tools and equipment for
    domestic production 2- Craft fairs and
    exhibitions to reach out
    3- Workspace for crafting and customers.
    assembling accessories.
    3- Marketing channels
    4- Online social media including social media,
    platform/account for selling, influencers, paid ads,
    showcasing and managing collaborations with
    products. bloggers.

    4- Distribution channels
    like courier companies etc
    Cost Revenue Streams
    Structure
     Sales of handmade accessories
     Cost implied on various moulds, bezzels, tools and equipment, other accessories  Customization fees
     Website building and maintenance
     Printed business cards, flyers etc
     Shipping and packaging costs

     Name of the business:

    ‘Clayre.pk’

     Innovative aspect:

    ‘It would be a mix of clay and resin as resin adds a shiny and gloosy appearance to the clay made
    accessories.’

     Product Description:

    Handmade clay accessories made with various artistical designs and approach with a touch of
    resin liquid to enhance the overall sparkle.

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