Case 03 - The Lazy Mower

BUS 306: Corporate Finance I
Case #03
The Lazy Mower: Is It Really Worth It?

If there was one thing the folks at Innovative Products Inc. (IPI) knew well, it was how to come up with useful and unique products in the midst of economic adversity. With current year revenues considerably lower and profit margins shrinking due to severe price competition, the firms engineers had been pushed really hard to develop a prototype of a useful, and hopefully, highly profitable unique product. Then, last month, the design team unveiled a fully-tested prototype of their latest innovation, the remote-controlled lawn mower, nick-named the The Lazy Mower. Surveys of retailers and customers, conducted by the marketing department, indicated that demand would be excellent, provided the price was lower than a riding lawn mower. The testing and developing phases took almost 3 years and the final product passed all safety hazard tests wit flying colors. After the unveiling, the product was exhibited at various home shows nationwide and received raving reviews. Full production had not yet started however, because there had been a change in CEOs and the new CEO was highly conservative. Before being given the go ahead to go into full-scale production of the Lazy Mower, the design team had to present a detailed feasibility study to the Capital Investment Committee (CIC), which was chaired by the Vice President of Finance, Pete Fieldstone. As was typical in a major understanding of this type, the proposal had to include detailed cost and revenue estimates with sufficient documentation to substantiate the numbers. Having been involved with more than a few of these kinds of proposals before, the head of the Design team, Dan Conklin, knew that he had better take every possible factor into consideration and be prepared for a tough and demanding question and answer session at the next committee meeting. Luckily for Dan, his assistant, Ron Howard, who had recently earned his Chartered Financial Analyst (CFA) designation, was an experienced and dependable employee. Prior to being hired by CPC three years ago, Ron had worked for another large engineering company for over 10 years. Ron, we have to dot all the is and cross all the ts on this one! said Dan. Or else, the big guys are going to tear us apart, coz were talking major dollars here. Their main question is going to be, IT IS REALLY WORTH IT? So, Dan and Ron began collecting the necessary information. They knew that to have a comprehensive feasibility study they would have to include the following: 1. Pro-forma statements showing expected annual revenues, variable costs, fixed costs, and net cash flows over the economic life of the project with appropriate supporting documentation. 2. Break-even analysis. 3. Sensitivity of the cash flows to alternative scenarios of sales growth and profit margins. Based on the data provided by the Marketing Department, they prepared Table 1, showing the expected unit sales of the Lazy Mower over its 10-year economic life and the expected selling price per unit. Note that the price of $1000 per unit was estimated to gradually drop to $900 per unit over the 10-year period reflecting competitive pressures. Depreciation for this project was based on the 7-year MACRS rates as shown in Table 2. The cost of equipment, including shipping, handling, and installation, was estimated at $20 million. It was estimated that after 10 years, the equipment and tolls can be soled for $4 million.
Case #03
The manufacturing would be done in an unused plant of the firm. Similar plant locations could be leased for $10,000 per month. Fixed costs were estimated to be $1,500,000 per year while variable production costs per unit were expected to be $400. To get the project under way, additional inventory of $500,000 would be required. The company would increase its accounts payable by $600,000 and its accounts receivable by $1,000,000. Dan and Ron estimated that each year thereafter, the net working capital of the firm would amount to 5% of sales. The weighted average cost of capital was calculated to be 14%. Interest expenses on debt raised to fund the project were estimated to be $400,000 per year. The companys tax rate was expected to remain constant at 34%. Table 1 Innovative Products Inc. Projected Unit Sales and Price for Lazy Mower Unit Sales Unit Price 30,000 $1000 34,000 1000 38,800 1000 38,000 950 36,000 950 36,000 950 35,500 950 35,000 900 34,500 900 34,000 900 Table 2 Modified ACRS Depreciation Allowances 3-Year 5-Year 33.33% 20.00% 44.44 32.00 14.82 19.20 7.41 11.52 11.52 5.76
Year 1 2 3 4 5 6 7 8 9 10
Year 1 2 3 4 5 6 7 8 Questions: Q1. Q2.
7-Year 14.29% 24.49 17.49 12.49 8.93 8.93 8.93 4.45
Prepare a Pro-forma Statement showing the annual cash flows resulting from the Lazy Mower project. Use a scenario analysis to show how the cash flows would change if the sales forecasts were 15% worse (Pessimistic) and 15% better (Optimistic) than the stated forecast (base case). Realizing that the CIC will demand some kind of sensitivity analyses, how should Dan and Ron prepare their report? Which variables or inputs are obvious ones that need to
Q3.
Case #03
be analyzed using multiple values? Explain how the analysis should be performed in that case. Q4. Q5. Q6. How should the annual interest expenses of 400,000 be treated? Explain. Using the base case estimates calculate the cash, accounting and financial break-evens of the Lazy Mower project (each formula will be provided). Interpret each one. Lets say that the company had spent $500,000 in developing the prototype of the Lazy Mower. How should Dave and Rick treat this item in their report? Please explain. Calculate the IRR of the project. recommend? Why? Based on your calculations what would you
Q7. Q8. Q9. Q10.
How sensitive is the Net Present Value of the project to the cost of capital? Construct the NPV profile for the Lazy Mower project. Calculate the degree of operating leverage entailed by this project (appropriate formulas will be provided). What does it indicate? What other types of contingency planning should Dave and Rick include to make the report comprehensive? Please explain the relevance of each suggestion.

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BUS 306: Corporate Finance I

The Lazy Mower: Is It Really Worth It?

BUS 306: Corporate Finance I

Year 1 2 3 4 5 6 7 8 Questions: Q1. Q2.

7-Year 14.29% 24.49 17.49 12.49 8.93 8.93 8.93 4.45

BUS 306: Corporate Finance I

Q7. Q8. Q9. Q10.

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