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    First-Frame Retention Aazar Shad

    Uploaded by

    Harsh

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    First-Frame Retention Aazar Shad

    Uploaded by

    Harsh
    109 views15 pages

    Original Title

    First-frame Retention Aazar Shad

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    109 views15 pages

    First-Frame Retention Aazar Shad

    Uploaded by

    Harsh

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 15

    The Jaw-Dropping

    Effect of First Frame


    Retention Your Ads Are
    Missing
    (+9 Frameworks to exploit)
    Storytime:

    One of my clients was getting $30 CAC, I


    already brought it down to $60.

    But then, one of the ads had $10 CAC.

    It’s probably the cheapest ad I’ve ever


    created.

    Nothing was different in that ad except


    one thing.

    It had a relatable first-frame retention,


    which told the story already.

    Check the first frame in the next slide.


    First-frame means thumbnails:

    Why It Worked:
    It told the story with the text and those pacifiers (which is
    quite odd to have so many). Moms can relate to it. This
    created curiosity for moms to watch further.
    I figured that first-frame retention was
    making a difference.

    Now, I create ads focusing first frame, and


    then hooks.

    Experiments by Princeton researchers


    even suggest that people can make
    accurate judgments of others within 1/10
    of a second.

    If this is with people, then with ads, we


    definitely don’t have time.

    So, make sure you take advantage of the


    first frame.

    Here are 9 first-frame examples you can


    steal to tell stories within a split second,
    too.
    Framework # 1: Extremely Shocking

    Killing a wallet with a gun it’s telling a story


    of killing an enemy you don’t want to miss.
    Framework # 2 : Comparison

    Showing a comparison of you vs the better you


    with an emotion attached to it. This tells the
    transformation story.
    Framework # 3 : Growth Comparison

    Similar to comparison, but this tells the story of


    an ACTUAL growth transformation. People buy in
    to the story.
    Framework # 4 : Visual Vivid Pain

    When you make the pain vivid, it calls out the


    audience that wants to know more and learn
    more.
    Framework # 5 : Puffery (Exaggeration)

    You slightly stretch the truth to make the viewer


    get interested what you have to show and tell.
    Framework # 6 : The Negative Imagery

    The emoji and text did the most of the job


    because you wanna know what pisses this
    person off.
    Framework # 7 : The Emotional Drama

    Sadness is primary human emotion. It creatse a


    sense of empathy or connection with the viewer,
    which can make the brand more relatable and
    human.
    Framework # 8 : The Future Desire

    The money gun and the box with so many gifts.


    It tells the story and leans into the desire of the
    audience.
    Framework # 9 : The Awe Experiment

    Experimentation in-real time makes viewers


    in lean into it. Blindfolding makes you binge
    the content.
    Let’s all say goodbye to shitty ads.

    Let’s make ads that are story-worthy


    content.

    Content that’s Un-skippable, Un-


    scrollable, and Un-ignorable.

    One key takeaway:

    Use emotions in your ads which tells


    the story.
    Thanks for reading! If you found this
    post helpful, follow me here on
    LinkedIn for more insights on career
    paid growth and marketing.

    And if you want to receive weekly


    content on paid growth marketing,
    head over to
    www.blog.theperformers.io to join
    12,000+ marketers.

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