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Jaskanwarjeet Singh Resume

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JASKANWARJEET

SINGH BAKSHI
India Lead for WizIQ
As India Lead, I have been deeply involved in EDUCATION
guiding the strategic direction and overall
management of WizIQ. My leadership has Adelphi University, New York MBA: Management Information Systems
been instrumental in shaping WizIQ's growth GD Goenka University, Gurugram, India BBA: Marketing
and expansion in the education technology GD Goenka World School, Gurugram, India
sector. Introduced Meeting tools and other
systems to increase revenue and reduce
expenses for overall growth of the company.
With my experience as Product Manager, I
EXPERIENCE
was able to guide the current CTO and
Product team to develop new products with India Lead, 05/2021 - Current
smooth UI & UX.
Authorgen Technologies also known as WizIQ.
As the India Lead, I made sure to personally
be a part meetings of all large customer
•Helped in the Acquisition process of the company by getting to know the business in
accounts to demonstrate the importance of our
and out for a smooth transition to iTutor Board.
customers as well as to close the deals. I was
•Increased company revenue by $12 Million through aggressive new market
able to successfully lead a team of over 65
strategies.
individuals with multiple departments in 3
•Coached and guided senior managers to improve employee job satisfaction and
different locations geographically.
achieve higher performance levels.
•Reviewed individual department performance and worked with leadership to improve
I am a dedicated employee and have a
processes, procedures, and practices.
thinking of an entrepreneur which helps in
•Introduced improved commission plan for sales and channel partners.
molding myself into any given role available
•Introduced new products to enable higher profit margins by replacing third party
at your organization.
subscriptions.
•Directed the entire WizIQ team of sixty-five people plus vendors for smooth business
CONTACT practices.
•Developed KPI and reporting dashboards that tracked key metrics like CLV, CAC,
PHONE: ROI, ARR, EBITDA and more.
+918826211177 •Optimized landing pages using best practices such as A and B testing and call to-
action placement.
EMAIL: •Identified potential partners and negotiated favorable terms for strategic partnerships
Jaskanwarbakshi@gmail.com that increased reach and engagement.
•Provided guidance and direction on web development projects such as website
LANGUAGES redesigns or microsites.
•Managed external agencies providing services related to SEO and SEM initiatives.
English, Hindi, Punjabi •Developed and implemented digital marketing strategies to increase brand awareness
and drive leads.
•Created, managed, and monitored campaigns across multiple channels including
SEO, SEM, email, display advertising, content marketing and social media.
•Analyzed website performance data to identify opportunities for improvement in user
experience, search engine optimization and conversion rate optimization.
•Monitored industry trends to stay ahead of the competition and adjust strategies
accordingly.
•Planned, developed, and executed comprehensive digital marketing plans for new
products launches.

PRODUCT MANAGER, 01/2017 - 04/2021


iTutor.com INC, Jericho, NY

•Established criteria for each milestone within product roadmap as mean to measure
developmental progress.
• Lead the support and product team.
Coordinated design meetings and decisions with internal departments and teams.
•Reviewed new opportunities to drive business strategy at planning sessions.
• Spearheaded collaborative efforts to bring products to market.
• Consulted with clients to better understand business needs and current market
landscape.
•Documented user stories, specifications, and product features into detailed work
order to communicate across teams and build mandatory requirements.
•Collaborated with marketing and design teams to develop and plan site content,
layout, and style.
•Approved, reviewed, and edited content flowing to website
•Used Intercom to create chatbots and product tours on LMS.
•Created wireframes on Figma.
•Was the only liaison between the development team which used to sit in India while
myself and other departments used to be in New York.
•Was an important part of the acquisition team as the time of acquiring Authorgen
Technologies also known as WizIQ in December 2019.

SKILLS
• Strategic Planning • Google Analytics • As is Process
• Decision-Making • Search Engine Documentation
• Brand Building Optimization • Agile Software
• Requirements Building • Agile Project Development
• Prioritization and Management • Data Analytics
Execution • Strategic Marketing • Documentation
• Market Research Analysis • Salesforce CRM Management
• Project Planning Software •Figma
• ROI Analysis • MS Office Suite • Jira, Atlassian, Tally
• App Development • Zoho CRM
• Scrum Framework • Product Requirement
• Product Roadmaps Documentation

RECOGNISITION
• Best EdTech company award for the year 2022 by Education 2.0 Dubai

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