Anmol Elen01b Act1
Anmol Elen01b Act1
Anmol Elen01b Act1
MONDE NISSIN
INTRODUCTION
COMPANY BACKGROUND
From the first biscuit to roll off our production lines in the 1970s to the wide range
of food products. Monde Nissin’s ongoing dedication is demonstrated by the success of
our well-known brands, like Lucky Me! Noodles, Quorn meatless products, Fita and
Skyflakes crackers, and Monde baked goods. Meat Alternative and Asia-Pacific Branded
Food & Beverage (APAC BFB) are the two business segments. Pasta, quick noodles,
drinks, biscuits, and bakery goods are all produced and distributed by the APAC BFB.
The Meat Alternative is a company that produces and supplies a range of meat substitute
brands and goods to food service and retail establishments in the UK, US, EU, and Asia-
Pacific. For over thirty years, Monde Nissin has aggressively and steadily become one of
the nation's top food producers. From its first biscuit, Monde Nissin Corporation has
developed into a leading food company that, since 2000, has been ranked among the top
100 companies in the Philippines.
Acquisitions
BODY
ENVIRONMENTAL VARIABLES
Political factors
Tax reforms can force Monde Nissin to raise the price of their product, which may
cause consumers to look for alternatives rather than purchase from them leading to a
decline in sales.
Economic conditions
Regulatory environment
Monde Nissin's activities depend on adherence to the rules and laws governing
food safety established by governmental organizations like the Food and Drug
Administration (FDA). The agency is in charge of licensing, observing, and regulating
the safety, and effectiveness of the food for the Republic of the Philippines, therefore
certain regulations can adhere to the production and distribution of the food if it is not in
compliance with the safety regulations of the food and drug administration
Environmental Sustainability
Technological factors
Automation
Food inflation playa major role economically and consumer spending. As per
philipines statistics authority, food inflation at the national level rose to 4.8 percent in
February 2024 from 3.3 percent in January 2024. Decrease in the index of vegetables,
tubers, plantains, cooking bananas, and pulses was slower, which accelerated the rise
in food prices.
The Philippines is thought to generate 2.7 million tons of plastic waste every
year. Many of these waste materials wind up in landfills and other bodies of water.
Since Philippines is sachet economy , it has worsen the pollution of plastic in marine
regions. According to studies Philippines use 163 million sachet per week. Almost 2.7
million tons of plastic waste are generated in the Philippines each year, and an
estimated 20 percent ends up in the ocean.
By 2024, it is anticipated that the Food Industry Robotics market in the Philippines will
generate US$0.37 million in revenue. It is anticipated to increase at a rate of 4.43% per
year (CAGR 2024–2028), reaching a market size of US$0.44 million by 2028.
ENVIRONMENTAL MAPPING
TRENDS AND PATTERNS
More Filipinos are becoming diet-conscious. The growing trend of interest is the
need for plant-based alternatives. A growing number of Filipinos are switching to plant-
based diets or, at the very least, occasionally seeking out vegetarian or vegan substitutes.
After the epidemic, customers have been enjoying it; in 2023, Southeast Asian
cuisines should be quite popular. Menu items will, however, go beyond the typical fare of
nasi lemak, beef rendang, and chicken satay to include undiscovered cuisine and beyond
the local cuisine
Halal food
Korean and Japanese has huge influence on the Filipino food market. Every corner have
a jaoanese restaurant and samgyup restaurant and this leads to Filipinos craving for
foreign flavors in convenience food
STRATEGIC RECOMMENDATION
Sustainability practices
Make sure that sustainability is also a central component of the company's plan ,
especially when it comes to packaging solutions, since Monde Nissin’s products are
mostly packed in plastic, recycled material should also be used in packaging. Think
about programs that encourage ethical ingredient procurement, minimize waste
production, and lower carbon footprints. This supports long-term brand loyalty and
reputation in addition to being in line with rising customer expectations.
Global expansion in order to diversify sources of income and make the brand
image beyond domestic market. Determine the most important target markets with the
greatest room for expansion, then create specialized distribution and market entrance
plans. Utilize the brand value that already exists in home market and modify items
according to the market the company going to expand
CONCLUSION
https://www.psa.gov.ph/price-indices/cpi-ir
https://www.studocu.com/ph/document/university-of-southeastern-
philippines/marketing-management/external-factors-analysis/27760752?origin=organic-
success-document-viewer-cta
https://typeset.io/questions/what-are-the-major-challenges-facing-the-food-industry-in-
4r04h5pz1e
https://www.worldbank.org/en/country/philippines/publication/market-study-for-
philippines-plastics-circularity-opportunities-and-barriers-report-landing-page
https://www.statista.com/outlook/tmo/robotics/industrial-robotics/food-industry-
robotics/philippines
https://www.philstar.com/business/2024/03/10/2339324/citi-hikes-philippines-inflation-
forecast#:~:text=MANILA%2C%20Philippines%20%E2%80%94%20Global%20banking
%20giant,expected%20headline%20print%20in%20February.