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Leadership Communication With Impact - INSEAD

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Leadership

Communication
with Impact

Online I N S E A D. E D U

Programmes
P O RT F O L I O 2 0 2 3–2 0 2 4

Access the Business School


for the World, Anywhere®
In numbers...

50,000+
Online programme
participants
since 2014

>90%
Exceptionally high
completion rates

85%
agree that they have
gained new skills*

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
“As leaders look to reinvent themselves,
90%
of participants
their teams and their organisations, our
programmes give them the inspiration,
were satisfied*
motivation, confidence and skills sets they
need. We give them the tools to see the
world through multiple lenses and to
73%
Believe an INSEAD
create solutions that are game-changing.”
Online Programme is more
impactful than other Sameer Hasija
online courses* Dean of Executive Education

*Based on a survey conducted in June 2019 with a sample


from INSEAD Online programmes’ past participants

2 3
Four Reasons to Choose an
INSEAD Online Programme

1 Learn 2 Interact 3 Apply 4 Certification

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
High-impact Multi-dimensional Interactions with Peers, Real-time Application Official recognition
Learning Experience Faculty & Learning Coaches for Immediate Impact from INSEAD
Through outstanding design and delivery, INSEAD’s The video lectures are complemented by a rich set of Action Learning Projects (ALP) are a core element of Upon successful completion of all programme
online programmes build upon our world-class faculty’s interactive elements, including short quizzes, simulated the online programmes, designed to increase business activities, combined with satisfactory grades on the
ability to convey very complex concepts in the simplest exercises, online discussions and personal reflections. impact. The guided ‘real-world assignments’ feature of final assignment, participants are awarded an official
yet most comprehensible way. Through these interactions, we build a community of the programmes encourages participants to take newly Certificate of Completion from INSEAD, which they can
faculty, learning coaches and diverse, high-quality acquired skills and apply them within the context of their also showcase on their LinkedIn profile.
•C
 ontent designed specifically for the online format,
global executives who learn together as a group - one actual job and organisation. The projects are closely
including short high-impact videos
of INSEAD’s strengths. aligned with the learning in the programme and benefit
•P
 rofessional, high-quality video lectures
from the learning community, with feedback from the
•U
 se of relevant and engaging examples and short case
learning coach and from peer review.
studies from a wide range of industries.

4 5
LEADERSHIP COMMUNICATION
WITH IMPACT
Develop effective communication skills for more Programme content
effective leadership The programme content is delivered over 5 weeks. It Developing your message and presence skills
In a complex, 21st century environment, successful leaders This programme shows you how to develop your own combines video lectures, real-life examples, vibrant The digital era calls for a fresh style of leadership – one
need to be highly effective communicators. Considering the leadership communication style – to maximise your potential discussions, diagnostic tools and an Action Learning Project that can cut through complexity and create collaborative
amount of communication undertaken by senior business strengths – and close the gaps. You will establish a link to bring the concepts behind effective communication to life. environments where innovation and engagement flourish.
leaders, the CEO might equally be called a chief “explanation, between leadership, different communication styles and The programme will also offer guidance on how to put these Through effective communication skills, successful
engagement or enlightenment” officer. performance results – in the process discovering more about skills into practice as you learn. leaders can inspire their teams to embrace the digital era’s
yourself and how your behaviour affects others. You will also opportunities and encourage high performance with agility
Effective leaders understand that if their message does Developing your communication style
learn how to use emotional intelligence through interpersonal and clarity.
not resonate deeply with their target audience, speaking to
communication and how to encourage strategic thinking The first step in your journey to becoming a more effective
emotions, aspirations and needs, then likely it will not be • Learn how communication intelligence effectively uses four
through asking questions, developing ideas and articulating communicator is to consider your personal communication
understood – much less championed. mindsets: awareness (of self, other people, context, and
clear goals. style and preferences. Only when you have gathered the
purpose); message; presence; and communication formats
Put simply, effective communication is an essential necessary insights to understand and monitor yourself will
• Explore the impact of body language and its relationship
component of professional success. The better you Key benefits you be able to build a broad communication skills agenda
to leadership presence, and learn how to add “presence
understand your own personal communication style and how that drives results.
• Discover the inner strengths of your communication and visuality” to bring relevant, clear, compelling and
it impacts others, the greater your chance of articulating your potential by harnessing your communication intelligence • Develop deep awareness of your leadership communication comprehensible messaging to life
organisation’s strategic vision, inspiring high performance • Learn about your communication approach and how to approach to maximise your communication strengths and • Discover how to use the right communication format or
and creating positive working relationships based on vibrant adjust your communication style to increase your influence focus priorities for communication skills development technology for the right purpose and adopt communication
interaction and listening. as a leader • Learn how psychological communication preferences techniques that are rational, structured, expressive and
• Build skills in creating compelling and relevant messages as together with personality characteristics affect the way visual – creating relevant, engaging and resonating
Building effective communication skills becomes even
well as displaying impactful leadership presence you and other people communicate – through speaking, communication in any format.
more important in today’s rapidly changing business
• Expand your communication capacity to motivate listening, writing, reading, watching and behaviours
landscape, where technological disruption is leading to
and inspire people, as well as successfully connect • Create your own communication skills agenda for Action Learning Project: Personal learning
increased volatility and uncertainty. Leaders can help their
organisational vision, strategy and execution development, drawing on fresh insights through class videos
people navigate the complexities of the digital age and project
• Create dynamic ways to continually hone and improve your and other activities in the course.
make meaning in this change. Leadership communication
Developing your communication skills is critical to becoming

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
capabilities that foster meaningful collaboration, interaction communication skills into the future.
Developing your communication intelligence an effective leader. Skilfully applying and adapting these
and engagement are must-have skills for executives today.
Exceptional leaders communicate in a way that inspires skills to different leadership situations and challenges is
Leadership Communication with Impact is an online Participant profile others and makes people want to work with them – and can key to success in a disruptive, volatile, uncertain, complex,
programme designed to help you improve your impact, adjust their communication approach for different situations ambiguous and diverse world (D-VUCAD).
performance and effectiveness as a leader and This programme is designed for executives in leadership and needs.
communicator. The aim is to equip you with the tools, positions at all levels looking to improve their impact With this in mind, the Action Learning Project (ALP) for
and performance through more effective leadership • Mould different aspects of your communication approach to
techniques and skills you need to build your communication this course will be a Personal Learning Project giving you
communication. demonstrate communication intelligence in action – in your
capacity at all levels – whether it be interpersonal, the opportunity to practise applying your learning to your
messaging and through your leadership presence
organisational or external, and enable you to become a own leadership and communication activities. The ALP
• Explore the role of culture in the way you communicate, and
leader communicator who connects and resonates with any will take you on a step-by-step journey by developing your
the strengths and challenges of the four communication
stakeholder.. own personal Communication Skills Agenda for effective
preference styles in people: rational, structural, expressive
leadership communication.
and visual
• Learn more about how communication behaviours can You will begin with a reflection of your own communication
change under pressure and how to communicate positively preference styles and communication capabilities. You
Programme director in stressful situations. will subsequently hone your communication styles and
techniques each week while developing a message mindset
and leadership presence. The ALP will culminate in you
having developed a Communication Skills Agenda to adapt to
Ian C. Woodward different leadership situations and challenges in your future
leadership career.
Professor of Management Practice

6 www.insead.edu/executive-education/open-online-programmes/leadership-communication-impact 7
Action Learning
Project (ALP)

These guided ‘real-world assignments’ are a core There are three phases to the ALP process: First,
element of INSEAD’s Online programmes, designed to you will agree on the scope of your ALP with the
increase business impact, and to enable you to take learning coach, to make sure it aligns with the learning
newly acquired skills and apply them within the context objectives of the programme and culminates in a
of your actual job and organisation. concrete end goal.

Each online programme centres around a specific Second, in each of the content weeks, you will apply
Action Learning Project related to the learning the tools and concepts from that week to your ALP.
objectives of that programme, allowing you to test
ideas in a risk-free environment, then devise a realistic Third, at the end of the content weeks, you will “We are well beyond the Cold War unstoppable trends of change that are

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
strategy plan that can immediately be executed synthesise elements from your weekly submissions to expression VUCA, volatile, uncertain, shifting the winds and the pathways of
once you return to work. Working with the learning propose concrete strategic recommendations for your
organisation, and submit them for peer review. In the complex, ambiguous. The world today our leadership in an incredible way. So,
coach, you will design an ALP that is right for your
organisation and your personal learning objectives. final week of the programme, the peer review will take and the world of tomorrow for all leaders in what I describe as the DVUCAD world
For those attending the programme with a group of place, where every participant will review 2 to 4 other and managers is even more complicated one of the most critical capabilities is
colleagues from the same company or organisation, submissions and provide peer feedback.
than this. We have to add two Ds. The effective communication to help people
the learning coach can help you structure a more
ambitious team ALP to collaborate and work on first is diversity. We live and manage and make sense and make meaning of the
together. work with stakeholders, employees and complexity and ambiguity that’s around,
others who are highly diverse, gender so a lot of the work we’re going to do
diversity, cultural diversity and inter- in our course is designed to increase
Learning coaches, led by INSEAD alumni, are available throughout the programme to generational diversity across our world tools, techniques and skills that can
help you achieve your learning objectives, as well as help move the discussion forward
and then sitting in front of this VUCAD help you navigate these pathways and
Learning and exchange ideas with you. Experienced and successful business professionals from
diverse industries, our learning coaches guide you in your learning journey, especially world is a very big D, the D of disruption, this uncertainty and communicate that
Coach
your ALP, to bring the learning alive in your business context. They work closely with the disruption of technological and effectively. ”
you and help you design an ALP that focuses on your personal development goals,
provide feedback and keep you moving in the right direction. Ian Woodward
Programme Director

8 9
Programme Syllabus Dates and Fees

WEEK 1

Effective Leadership • Introducing effective leadership • Exploring the different levels, contexts &
Communication: communication in the forms of effective
An Introduction D-VUCAD world leadership communication
• Discovering the 8 communication elements • Starting the Communication Skills Agenda
of communication intelligence project work

WEEK 2

Communication • Understanding communication approaches • Defining the 4 communication preference


Approaches affected by culture styles
& Preference Styles • Beginning the Communication Preference • Identifying the strengths and challenges for
(Part 1) Styles Survey (CPSS) debrief each
preference style

WEEK 3

Communication • Deepening understanding of preference • Understanding communication preference Dates Fees**

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
Approaches style strengths styles under stress, pressure or nerves
& Preference Styles and challenges • Considering personality & its impact on Begins 12 June 2023 - 5 weeks *
€2,390
(Part 2) • Exploring combinations of different communication Individual application deadline: 29 May 2023 at 11am CET
communication preference styles approaches Group application deadline: 13 May 2023 Contact
Begins 9 October 2023 - 5 weeks * Anita Jiang
Individual application deadline: 25 September 2023 at 11am CET Programme Advisor
WEEK 4 Group application deadline: 9 September 2023 Tel: +65 6407 7202
Email: LCI_contact@insead.edu
Leadership • Understanding the message mindset for • Creating cut-through messages using Begins 19 February 2024 - 5 weeks*
Communication different kinds dynamic message tools Individual application deadline: 5 February 2024 at 11am CET
& the Message Mindset of message situations • Exploring the role of story-telling in Group application deadline: 19 January 2024
• Developing the rhetoric of persuasion and leadership communication
influence Begins 20 May 2024 - 5 weeks*
Individual application deadline: 6 May 2024 at 11am CET
Group application deadline: 20 April 2024
WEEK 5

Leadership Presence & • Examining the essentials of leadership • Overcoming nerves and closing
Conclusion presence performance gaps
• Exploring your body and voice to build • Developing your Communication Skills
presence Agenda for ongoing development

*The programme content is delivered over the specified consecutive weeks, followed by 2 weeks to finish project work and engage in peer review.
**Fee subject to change. Local taxes shall apply at the prevailing rates. We offer a concession of 20% for groups of 5 participants or more.

10 11
YOUR ONLINE LEARNING JOURNEY WHAT DOES A TYPICAL WEEK ON AN INSEAD
ONLINE PROGRAMME LOOK LIKE?
Each week of content follows a very clear path to facilitate learning for busy executives. The programme culminates with 2 extra Our online programmes combine a number of learning Participants earn points as they go, with a ‘leaderboard’
weeks to finish the project work and engage in peer review. elements to create a balanced blend of learning, interactions featuring the most engaged participants each week. Every
and application in the learning journey for participants. The week, questions are posted by participants for the INSEAD
platform allows participants to learn at their own pace during faculty, who then respond through just-in-time videos and live
each week, by viewing the content, completing assignments calls. On average, the programme takes 4-6 hours per week*.
and engaging in discussions.
LAUNCH
WEEK

Orientation & Connecting with your Learning Coach


Launch Week starts on the Monday of Week 1. URS 1
H
You will get access to familiarise yourself with the platform, start networking O

OU
H
with peers, and connect with your Learning Coach to do some preparatory work.

R
Video lectures:

1-
course
fundamentals
Videos lectures: Quizzes
examples from
CONTENT CONTENT CONTENT CONTENT CONTENT various industries
WEEK 5 WEEK 4 WEEK 3 WEEK 2 WEEK 1
Cases & Exercises

Learn, Practise & Apply Concepts* ONE TYPICAL


On the Friday of each Content Week, the new content is released. WEEK ON AN

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
You will have two weeks to complete each content week. Discussion Forums
INSEAD ONLINE
PROGRAMME

POST Readings
WEEK 6 WEEK 7
PROGRAMME

Synthesise & Wrap-up Execute & Create Impact


Finish working on your Application and Impact assessment
Action Learning Project (ALP) in your organisational context.
Action Learning Projects (ALP)
& peer reviews.
for individuals or teams

Throughout the programme, an INSEAD Learning Coach will be guiding you


and helping you maximise the impact of your learning journey. 2 - 3 H OU R S *

*Please note the programme may include a pause week(s). *This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP)
may require up to two additional hours/week.

12 13
FAQs

How do I apply and what is the selection What is the weekly learning rhythm during the What are the learning requirements in order to
process? programme? Do I need to be online at specific successfully complete the programme?
Similar to our face-to-face programmes, we have an times during the programme, or can I learn Our online programmes, like our face-to-face programmes,
application and admission process in place for our online ahead of the rest of the class? follow a rigorous learning process. Participants are expected
programmes to ensure a diverse and motivated group of to fulfil a certain minimum criteria to earn the certificate of
The programme is designed in a manner to encourage the
participants for a rich learning experience. The Admissions completion.
whole class to learn together, moving at a certain pace from
Committee reviews all applications to ensure that each week to week, while providing enough flexibility within each
participant fulfils the requirements and any pre-requisite week for the participants to review the content at their own What do I receive upon completion of the
request for the programme. The Admissions Team will then convenience. While a week is open, you can login any time at programme?
confirm if you are accepted to the programme. your convenience and review the weekly content at your own Upon successfully completing all the programme
pace, as the learning design is asynchronous. requirements in time, you will receive an official Certificate of
How much time should I expect to dedicate to Completion from INSEAD, which you can also share with your
the programme every week? Will I be able to interact with other participants? network on LinkedIn.
The programme should take approximately 4-6 hours, and Yes, of course. The learning experience is designed to
potentially may entail up to 2 additional hours/week to encourage interaction. Participants are able to interact I work for a company or organisation that would
complete Action Learning Projects (ALPs). You can expect with each other through discussion forums, interspersed like to enrol multiple employees in the same
to devote 1-2 hours per week watching video lectures on throughout the platform. In addition, participants would have programme. Is this possible?
fundamental concepts, 1 hour per week on interacting the option to work on the action-learning project in groups
with fellow participants in discussions or reflecting on the Absolutely, and we actually encourage participants to attend
with fellow participants. They would also have the opportunity
concepts through quizzes and reflections, and 2-3 hours in teams in order to maximise the learning and impact. We
to interact with each other during the live call with faculty.
per week in applying the fundamental concepts in an ALP to also offer a special fee for groups of executives attending
understand their relevance to your everyday work. from the same organisation, so please feel free to contact us
for more details.

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
For more details, and additional FAQs, please refer to our website:
www.insead.edu/executive-education/open-online-programmes/
leadership-communication-impact-faqs

14 15
Practical Information
We are continuously adding new online programmes and sessions throughout the year.
Please make sure you refer to our website for the latest dates and information:
https://www.insead.edu/executive-education/open-online-programmes

Contact us
For more details about our programmes & offers, or to apply, please contact:

Anita Jiang
Programme Advisor
Tel: +65 6407 7202
Email: anitatt.jiang@insead.edu

Rong Cheng LEE


Programme Advisor
Tel: +65 6681 5492
Email: rongcheng.lee@insead.edu

Take a first step towards organisational


transformation today.

E X E C U T I V E E D U C AT I O N – L E A D E R S H I P C O M M U N I C AT I O N W I T H I M P A C T
Contact our team to discuss your needs and challenges now.

Special Offer for Groups


Our open online programmes offer the possibility to cater to groups coming
in from the same organisation.
For a group of 5 participants or more who want to attend one of our open online
programmes, we offer a 20% concession.

Special Offer for Past Participants


Past participants of INSEAD Executive Education Open Programmes (On-campus,
Live Virtual and Blended) are eligible for a 20% concession on an INSEAD Open Online
Programme. To access the offer, please contact a programme advisor.

16 17
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www.insead.edu/executive-education

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