Sales & Marketing of An Ed-Tech Startup

SALES & MARKETING
OF AN
ED-TECH STARTUP
BY:
SHIVANGI JAIN
210101184
ABOUT THE
COMPANY
An AI-based online learning platformcalled Skill
Vertex provides studentswith a thorough
learning environment that will prepare them
for the workplace. With access to industry
experts, online courses, and blendedlearning,
students can Learn Here and Lead Anywhere.
The flagship internship programs from Skill

Vertex bridge the gap between the
classroomand business.
VISION OF MISSION OF
THE THE
COMPANY COMPANY
Help students achieve their full potential To provide real-time AI-enabled insights
wherever in the world. Recognizing the in order to reach a huge community of
connection between long- term individuals and help them develop the
personal growth and academic skills they seek. to make sure that
achievement, Partnership Education students achieve their maximum
helps students reach their greatest potential while they are enrolled with us
potential. and are equipped to lead the cyber-age
with keen insight and the ability to put
complex conceptsinto practice.
On job training
MAIN Training programs
PRODUCTS Live classes

Recorded sessions
OF THE Interaction with industry mentors
COMPANY
Placement assistance
Summer training
BUSINESS DEVELOPMENT
Is incharge of contacting various organizations and
companies in order to work togetherto provide a
better learning experience.
ORGANIZATIONAL DEPARTMENT
This focused on the business model and its long-term
DIFFERENT viability as well as identifying the factors that support
and obstructorganizational growth.
DEPARTMENT OPERATION EXECUTIVE
AND THEIR As a full-time employee of a business, job involves
ROLES the direct management, supervision, or performance

of ongoing production, marketing, sales, or servicing
of and for technology, products, or services.
MARKETING DEPARTMENT
We required high-quality content on both our blog
and websites that can be shared with students in
order to effectively promote our product.
RESEARCH METHODOLOGY
QUALITATIVE QUANTITATIVE
I performed a very keen Quantitative secondary research was
qualitative research in order to conducted in order to gain keen
analyze key triggers, barriers insights about users’ firsthand
and perception among people experience and drive the research in
who use Ed-Tech services in the correct direction and in order to
online mode. devise accurate recommendations.

ROLE AND
RESPONSIBILITIES 1. Hire more interns
AS AN INTERN 2. Use CA model
3. Training of interns
4. Generate leads
5. Achieve KPI
6. Get target revenue

SUMMARY OF WORK DONE

Used the Campus Ambassador model to generate
leads and revenue.
The Campus Ambassador staff gives each
client/institute special attention.
The Campus Ambassador speaks with clients.The
Campus Ambassador team then takes over.
The two platforms that were used the most often
before I joined the company were Google Sheets and
Microsoft Excel. I have improved the caliber of my
work and reports, though.
Among the many responsibilities I undertook
throughout my internship, hiring was an interesting
activity I once led. I performed the task successfully
despite having no prior experience recruiting people.

RECOMMENDATION
1 2 3 4 5
The design and Privacy policies You should be in Analyze, process Integrate the
GTM strategy of are for the contact touch and deliver the results of studies
the product users, and they with the student data to and research
should be should feel consumer, taking educators in order into the product
opened. comfortable in constructive to improve the and
with it. feedback and quality of development to
acting on it education. serve quality
immediately. education to the
consumers.

KEY LEARNINGS
Team management is a skill that is valued

more and more in the corporate world.
How customers are handled virtually.
Time management was the most
important skill we picked up during the
internship.
Issue resolving.
Communication Skills.
Last but not the least, patience and
devotion.
Challenges Faced....
Initially uneasy and anxious about dealing

with customers in order to sell products.
handling the wholesome through online
chatting protocol was a bit taxing.
Time flexibility.

Sales & Marketing of An Ed-Tech Startup

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SALES & MARKETING

The flagship internship programs from Skill

PRODUCTS Live classes

OF THE Interaction with industry mentors

ROLES the direct management, supervision, or performance

SUMMARY OF WORK DONE

Team management is a skill that is valued

Initially uneasy and anxious about dealing

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