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    Category Manager

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    thanh nguyen trong

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    © All Rights Reserved
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    Category Manager

    Uploaded by

    thanh nguyen trong
    9 views2 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    9 views2 pages

    Category Manager

    Uploaded by

    thanh nguyen trong

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Merchandising Manager

     Ho Chi Minh City, Vietnam  vunguyenanh1304@gmail.com  +84 902 980 355

    Summary
    Category management with 7 years of experience in the retail industry with a proven ability to develop and
    execute strategic merchandising plans that drive sales and improve profit margins. Expertise in assortment
    planning, category performance analysis, forecasting, and inventory management with proven results in
    building up product range of 2,000 SKUs and improving front margin of product line in-charge by 3%. Strong
    communication and interpersonal skills, with a proven ability to build and lead cross-functional teams.

    Experiences
    May 2023 - Present | Pharmacity Vietnam | Brand Manager - Brand Communication/Retail Marketing
    - Drive marketing strategy and growth plans for the Health & Beauty Category.
    - Develop monthly commercial activities, custom programs, and communication concepts that resonate with
    consumers.
    - Measure post-campaign effectiveness and collaborate with internal teams to execute flawlessly.
    - Ensure on-brand communication and execution for monthly promotions and new product launches.
    - Lead retail marketing projects and manage overall budget expenses within company limits.
    ---------------------------------------------------------------------------------------------------------------------------------------------
    Oct 2021 - Mar 2023 | Central Retail Vietnam | Senior Merchandiser - Team Leader (Nonfood/Home-line)
    - Led a team of 5 Merchandisers/Product Developers and managed the entire product range process from
    idealization to launch, achieving a 90% success rate for new product launches with
    - Collaborated with the Store Design Team on SRS (product info and dimensions), store layout, commercial
    briefs, master data, and in-store communication to transfer product ideas to store presentations.
    - Worked with the Marketing Team to propose a list of SKUs to run promotions monthly to push sales and
    clear slow-moving products. Reduced slow-moving product inventory.
    - Reviewed weekly/monthly sales performance and collaborated with the Operation Team to take action plans
    for increasing sales by changing layout, planogram, and location of racking.
    - Collaborated with stakeholders (Sourcing, QA, OP, Marketing, VM) to run the project.
    - Achievement: Launched a new non-food brand in 12 categories with 2,000 SKUs, opening 9 stores in 2022.
    ---------------------------------------------------------------------------------------------------------------------------------------------
    Jan 2021 - Oct 2021 | GS25 Vietnam | Merchandising Executive (Delica)
    - Developed new products, monitored sales and orders, reported on sales status, negotiated with vendors for
    pricing, oversaw product delivery and quality.
    - Updated cost and price data weekly, worked with teams for procedures and promotions, managed low-sales
    products.
    - Collaborated with other departments for smooth store operation, researched new business models, handled
    paperwork and performed ad-hoc tasks.
    ---------------------------------------------------------------------------------------------------------------------------------------------
    Jul 2018 - Jan 2021 | Ministop Vietnam | Merchandising Executive (Delica)
    - Increased the sales contribution of 2 product lines from 6.8% to 8.6% in 1.5 years by collaborating with
    cross-functional teams to develop new products and improve inventory management.
    - Improved the food service margin by 2.7% by negotiating better prices with suppliers and optimizing
    production and distribution processes.
    ---------------------------------------------------------------------------------------------------------------------------------------------
    Mar 2017 - Jul 2018 | Parkson Retail Vietnam | Merchandise Executive/Leasing Executive
    - Analyzed trends, negotiated contracts, allocated brands based on sales potential and awareness,
    - Supported start-up processes, launched promotions, monitored sales and collaborated with other
    departments to aid brand success.

    Skills
    - Product Development - Data Analysis
    - Leadership - Problem solving
    - Communication - Strategic Planning
    - Negotiation - MS Office (Word, Excel…)

    Education
    2013 - 2017 | International University - VNU, HCMC | Bachelor Degree in International Business - Business
    Administration

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