Unit name: Global Business Environment (5076)

Assignment 2 Brief
Student Name/ ID Number
Unit Number and Title Unit 25: Global Business Environment
Academic Year
Unit Tutor
Assignment Title Drivers and challenges for globalisation
Issue Date
Submission Date
Submission format
Format:

– This assignment is an Group report of 3-4 students.

– You must use font Times New Roman size 12, line spacing at 1.5, margins as MS Office defaults.
– You should use in text references and a list of all cited sources at the end of the essay by applying
Harvard referencing style.
– The recommended word limit is 3000-3500 words (+/-10%), excluding the tables, graphs, diagrams,
appendixes, and references. You will not be penalised for exceeding the total word limit.
– The cover page of the report must be the Assignment 2 Group Front Sheet.
– You are also required to deliver group presentations to pitch your ideas. Each member will be
assessed individually during the presentation.
Submission:

– Students are compulsory to submit the assignment in due date and in a way requested by the Tutor.
– The form of submission will be a soft copy posted on http://cms.btec.edu.vn/.
– Remember to convert the word file into PDF file before the submission on CMS.
Note:

– The group Assignment must be your group’s own work, and not copied by or from another student.

– If you use ideas, quotes, or data (such as diagrams) from books, journals or other sources, you must
reference your sources, using the Harvard style.

Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply this
requirement will result in a failed assignment.

Unit Learning Outcomes

LO3 Evaluate how operating in a global market influences an organisation’s structure, culture and functions

LO4 Develop a global strategy to support decision-making for a given organisation.

Transferable skills and competencies developed

1
– Define ethical and sustainable globalisation.

– Discuss the influences of ethical and sustainable globalisation.

– Provide ethical recommendations.

– Critically evaluate influences of globalisation.

– Devise strategies in a global context.

– Design a value chain in the new market.

Additionally, students will acquire:

– Searching and analytical skills to conduct own analysis to draw conclusions.

– The ability to provide information based on the collation, analysis, and interpretation of data.

– Creative thinking for presenting information and data in a simplified and informative manner.

– Effective communication in written form for delivering the information to the audiences.

Other skills:

– Decision-making skills

– Critical thinking/analysis skills

– Interpersonal skills

– Cultural awareness

Vocational scenario
Continuing the Assignment 1’s scenario of being an assistant of analysing the globalisation drivers and
challenges, you received good news that the Board of Directors (BOD) is interested with your report (the
Assignment 1) and asked your team to review the globalisation impacts and propose a strategic direction for the
company to consider an investment option.

Your team will continue to prepare a report to fulfil the BOD expectations. Please choose a specific company
and analyse it in depth as in the guideline below. It will be presented in the year-end strategic meeting to
provide development orientation for the following year.

Assignment activity and guidance

General introduction:
(1) Main purposes and structure of the work.
(2) An overview of the selected organisation.
- Name of the organisation & a brief historical background
- Areas of operation

2
- Main products/services offered
- Financial figures (revenue, profit, etc.) and other outstanding information about the organisation
Main contents of the report:
(1) Influences of the global market on an organisation's structure, culture, and functions.
– Evaluate the influences of globalisation on organisational governance and leadership.
+ Managerial standard (Production, finance, accounting, sales... )
+ Social contract (Culture oriented human resource management and CSR practices... of the
host country)
+ Control systems (finance/accounting of each country, OR Centralization/Decentralization…)
– Evaluate the influences of globalisation on organisational structure, culture and functions.
+ McKinsey’s 7S model of organisational structure
+ Hofstede’s Cultural Dimensions Theory
– Evaluate which factor of the chosen company has been impacted the most by globalisation with proper
justification.
– Define ethical globalisation and sustainable globalisation.
– Explain how the chosen organisation would carry out its main operational activities if it aims to be an
ethical company in a global market. Examples should be included to illustrate your argument.
– Provide some ethical recommendations for the chosen company to be ethical when operating in a
global market.
(2) A global strategy to support decision-making.
– Explain different types of International Corporate-Level Strategies.
+ International Strategy
+ Global Strategy
+ Transnational Strategy
– Discuss the impact of barriers to international trade on decision-making and strategy.
– Choose a specific market for the chosen company to expand business, and then:
+ Devise strategies to support global decision-making to meet business objectives.
+ Devise strategies that meet a range of different stakeholder perspectives of the chosen
company in the market.
– Make decision about the strategy of the chosen company in the market to meet the business objectives:
+ Explain why the chosen company should choose International Strategy, Global Strategy, or
Transnational Strategy.
+ Describe how the chosen company adapts their organisational structure to fit the new market.
– Develop strategies that embed an integrated approach across different countries to achieve competitive
advantage.

3
 Recommended resources
(Please note that the resources listed are examples for you to use as a starting point in your
research – the list is not definitive)
Lecture Slides:
– Lecture 6: Global Accounting and Financial Management
– Lecture 7: Global Management of Human Resources
– Lecture 8: Ethics and Social Responsibility
– Lecture 9: Evaluation of Countries for Operations
– Lecture 10: Modes of Trading Internationally
– Lecture 11: Forms and Ownership of Foreign Production
– Lecture 12: Strategies for International Business
Textbooks:
Bartlett, C. and Beamish, P. (2018). Transnational Management: Texts, Cases, and Readings in Cross-Border
Management. 8th Ed. Maidenhead: McGraw-Hill.
Daniels, J. D., Radebaugh, L. H. and Sullivan, D. P. (2018). International Business Environments and
Operations. 16th Ed. Harlow: Pearson.
Deresky, H. (2016). International Management: Managing Across Borders and Cultures. 9th Ed. Harlow:
Pearson.
Peng, M. (2016). Global Business. 4th Ed. Cengage Learning.
Optional reading:
– International Business Strategies in a Globalizing World:
https://online.norwich.edu/online/about/resource-library/international-business-strategies-globalizing-world
– Is Globalisation Sustainable? https://www.mdpi.com/2071-1050/2/1/280
Websites:
– Global Strategy: https://www.global-strategy.net
– World Business Culture (Country Profiles): https://www.worldbusinessculture.com
– World Trade Organisation (Document, Data and Resources): https://www.wto.org
– Velocity Global (Resources, Case Studies): https://www.velocityglobal.com
Video clips:
– International Trade: Welfare and Policy: https://www.youtube.com/watch?v=DxXB8Q5AWvw
– Global Value Chains: https://www.youtube.com/watch?v=_sY8nbtDTTY
– FPT Globalisation: https://www.youtube.com/watch?v=6OME25RnODY
– FPT History: https://www.youtube.com/watch?v=PR5lEoecqMk

Learning Outcomes and Assessment Criteria (Assignment 2):

4
 Learning Outcome Pass Merit Distinction

LO3 Evaluate how P3 Evaluate the influences M3 Critically evaluate the D2 Make valid and justified
operating in a global of globalisation on influences of globalisation recommendations of how
market influences an organisational governance on organisational structure organisations should adapt
organisation’s structure, and leadership, structure, and culture and functions. their organisational
culture and functions. culture and functions. structure and strategy to
support decision-making in
P4 Discuss the influences of
a global context.
ethical and sustainable
globalisation on
organisational functions.

D3 Develop strategies that

LO4 Develop a global P5 Evaluate the different M4 Devise strategies that
embed an integrated
strategy to support ways that decision-making meet a range of different
approach across different
decision-making for a can work effectively in a stakeholder perspectives in
countries to achieve
given organisation. global context. a global context.
competitive advantage.
P6 Devise objectives and
strategies to support global
decision-making to meet
business objectives.