8th Edition

Rongali stands as Assam's foremost organized festival, symbolizing a fusion of creativity,

culture, entrepreneurship, and local talent unique to the region. Over its past seven
editions, Rongali has attracted large crowds, including tourists from across India and
abroad, and has garnered extensive coverage in both regional and national media. It has
become a premier platform for local entrepreneurs, especially those in agriculture,
horticulture, crafts, and food processing. Rongali has served as a launching pad for
numerous talents from Assam, including acclaimed designer Sanjukta Dutta, Bidyut Rakesh,
artist Santanu Hazarika, along with various musicians, creative individuals, and
entrepreneurs who have gained fame through the festival. Guided by the vision of
Honorable Chief Minister Dr. Himanta Biswa Sarma, Rongali has emerged as a significant
platform for Assam's entrepreneurs, supported by the state government. It is a community
initiative of Assam, executed by Trend MMS, the Socio-Cultural Trust, which also organizes
prominent events such as the North East Festival in Delhi, and similar festivals in Bangkok
and Ho Chi Minh City, Vietnam.

Moreover, Rongali serves as a comprehensive exhibition of Assam's rich culture,

showcasing the lifestyles of diverse tribes and communities, tourism attractions, varied
cuisines, handicrafts, agro-horticultural products, fashion, and more. Notably, its musical
festival is renowned as one of the largest in the country, highlighting local talent and
embracing the "Vocal for Local" theme by spotlighting entrepreneurial ventures, MSMEs,
and startups in the region.

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The upcoming 8th edition of Rongali, scheduled for May 10th , 11th , and 12th , 2024, at
Khanapara Ground in Guwahati, promises to be the largest event ever in Assam. It
will showcase the best of the state's entrepreneurial capabilities and creative talents,
serving as a platform to foster connections among diverse communities.

Moreover, Rongali stands as the most significant festival in Assam, portraying the
state as a vibrant springtime destination and highlighting its cultural diversity,
tourism appeal, and industrial potential. Guwahati has been the host city for the past
six editions of Rongali

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RONGALI OVER THE YEARS

RONGALI OVER THE YEARS:

RONGALI 2015 – VETERINARY COLLEGE GROUND, KHANAPARA, GUWAHATI

RONGALI 2016 – SONARAM HIGH SCHOOL FIELD, BHARALUMUKH, GUWAHATI

RONGALI 2017 – VETERINARY COLLEGE GROUND, KHANAPARA, GUWAHATI

RONGALI 2018 – SRIMANTA SANKARADEV KALAKSHETRA, PANJABARI, GUWAHATI

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RONGALI OVER THE YEARS

RONGALI OVER THE YEARS:

RONGALI 2019 – SONARAM HIGH SCHOOL FIELD, BHARALUMUKH, GUWAHATI

RONGALI 2022 – VETERINARY COLLEGE GROUND, KHANAPARA, GUWAHATI

RONGALI 2023 – VETERINARY COLLEGE GROUND, KHANAPARA, GUWAHATI

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 Rongali – hip hop HIP HOP

Fashion show

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 crowd

CROWD

RONGALI OVER THE YEARS:

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 Aero sports & traditional games

CROWD

RONGALI OVER THE YEARS:

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BIHU IN RONGALI
Rongali festival honors the essence of Bihu, showcasing the vibrant cultural
celebration. Within Rongali, the Bihu Husori competition, overseen by Ojah
Dr. Prasanna Gogoi, showcases the finest Bihu Husori teams from Assam.
Additionally, a Bihuwati competition draws participants from across the
state. The festival attracts a sizable audience, and the Bihu performances
contribute to creating a lively springtime ambiance for both tourists and
attendees alike.

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MEDIA COVERAGE
Rongali festival showcases the remarkable diversity of the region, consolidating it
into one vibrant event, thus earning its reputation as one of India's most colorful
festivals. Hosted in Guwahati, the Gateway to the Northeast, Rongali draws crowds
not only from Assam but also from Meghalaya, Nagaland, and Arunachal Pradesh,
as well as a significant number of tourists from around the globe. Over the past six
editions, Rongali has garnered attention from media personalities nationwide and
tourism bloggers, resulting in widespread coverage across various media
platforms.

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MEDIA COVERAGE

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KEY COMPONENTS OF RONGALI 2024

1. In line with the vision of the Honorable Chief Minister of Assam, the
"Vocal for Local" Exhibition will feature an extensive showcase of
local products, emphasizing agriculture, horticulture, animal
husbandry, pisciculture, handloom, handicrafts, industry, and
tourism. Visitors to Rongali will have the chance to acquire
authentic Assamese products.
2. A series of Buyers-Sellers Meets will be organized, creating a
networking platform for buyers and sellers.
3. Rongali's renowned Art Exhibition, which has propelled artists like
Santanu Hazarika to prominence, will include a dedicated art zone.
This interactive space will host live art performances, graffiti, wall
paintings, and other mediums showcasing the exceptional talents
of Assam's artists.
4. The Rongali folk carnival will showcase a variety of folk dance forms
from Assam and the Northeastern region. More than 500 artistes
will present a spectacular folk culture of the region.
5. Rongali Fashion Weekend will present a spectacular fashion show
featuring top designers from the region, with a special focus on
handloom products. Notable designers like Sanjukta Dutta and
Bidyut Bikash have kickstarted their careers at Rongali.
6. Rongali has evolved into a significant musical platform, featuring
renowned artists like Ustaad Amjad Ali Khan, Raghu Dixit, Papon,
and Nucleya. This year's festival will host three evenings of music,
encompassing Bollywood, folk, rock, and hip-hop performances,
featuring both national and regional talents. Focus will be on
promoting local talents of Assam to perform alongwith India’s best.
7. The Rongali Hip Hop Stage will showcase performances by
outstanding hip-hop artists from the region. The stage has been a
major attraction of Rongali attracting artistes all over India.

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KEY COMPONENTS OF RONGALI 2024
8. Rongali has been the biggest musical platform of Assam. To carry
forward the musical legacy of Rongali, introducing the Rongali
Music Awards this year, winners will be selected through a voting
system. The "Rongali Lifetime Achievement Award" will honor a
legendary Assamese singer, with a dedicated committee
overseeing the comprehensive evaluation process.
9. The Rongali Food Carnival will feature a diverse display of
Assamese, North Eastern, Continental, Chinese, and other cuisines.
Around 100 food stalls will be on display.
10. The new "Rongali Creative Stage" segment, in collaboration with
"All About Music," will provide a platform for emerging musical
talents from Assam. A music competition will be held, with
influential figures from the music industry serving as the jury,
offering participants the opportunity to secure contracts and
collaborations. The stage will encourage young
musicians/youtubers/creative personalities to understand
business models and sustainability.
As part of the event, a session focused on exploring startup funding
opportunities will be arranged, with invitations extended to notable
venture capitalists and angel investors to engage with budding
startups from Assam and foster entrepreneurship in the area. With
expectations of attracting more than 150,000 visitors daily, Rongali is
poised to draw a significant audience, including a considerable number
of tourists from various parts of India.

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RONGALI VOCAL FOR LOCAL EXHIBITION
Aligned with the vision of Assam's Chief Minister, Dr. Himanta Biswa Sarma,
Rongali festival emphasizes the promotion of 'Vocal for Local'. A robust campaign
was launched to encourage participation in the festival, inspiring many individuals
to join in. The event boasted 200 stalls showcasing a diverse array of high-quality
products and services from Assam's entrepreneurs.

These stalls presented a wide range of offerings, including authentic ethnic

cuisines, value-added tea products, food processing items, agro-horticultural
products, tourism services, software services, mechanized products, and more.
Brands such as Bahuboli eggs, Repose Bakery, Sitajakhala, Kanyaka, Woolah Tea,
Assam Start-Up units, and a comprehensive agri-horticultural showcase by
APART, the Department of Horticulture, Government of Assam, ASRLM, DAY-
NULM, and others garnered attention from attendees.

The event facilitated substantial business transactions and fostered long-term

connections. Notably, the 'Vocal for Local' Exhibition at Rongali specifically
highlighted Assam's strengths in agro-horticulture and food processing,
showcasing numerous innovative offerings.

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 VOCAL FOR LOCAL EXHIBITION

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RONGALI GOOD VIBES MUSIC STAGE
Over the years, Rongali has hosted renowned talents such as Ustad Amjad Ali
Khan, Ayan and Aman, Papon, IKKA, Mitraz, Zubeen Garg, Nucleya, Teri Miko,
Arjun, EUPHORIA, Parikrama, The Local Train, Ritviz, Aswekeepsearching,
Undying Inc, Bipul Chetri, Raghu Dixit, and many others. In the upcoming edition,
approximately 20 of India's finest musical talents will gather to perform at
Rongali, solidifying its status as the largest musical festival in Northeast India.
This year, Rongali will feature a spectacular lineup of musicians ranging from
Bollywood to hip hop artists and folk performers.
.
INDIAN OCEAN NUCLEYA DIVINE

EUPHORIA RAGHU DIXIT ZUBEEN GARG

PAPON RITVIZ THE LOCAL TRAIN

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RONGALI FASHION WEEKEND
Rongali stands as Assam's premier fashion platform, having nurtured numerous
designers over the years. Many of the leading models in Assam have launched
their careers at Rongali. Each year, approximately 16 designers present
intricately crafted handloom products from the region on the Rongali Fashion
Stage. This year, some of the most talented designers from the Northeast will
present an awe-inspiring showcase of designs, featuring celebrity showstoppers.

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RONGALI B2B MEETS & CONCLAVES
The "Rongali Music Connect" discussion sessions aim to bring together influential
figures from the music industry, including Tarsame Mittal, the visionary and
entrepreneur behind TM Talent Management, and renowned artists like Anurag
Saikia, music streaming platforms, top influencers of music industry in the country.
The session will facilitate interactions between established personalities and
emerging talents, including musicians, bands, and YouTubers from Assam and
NER. The primary goal is to establish lasting connections and provide a sustainable
platform for local musicians.

The second session will focus on self-help group (SHG) microfinancing and related
topics. It will explore marketing linkages and financing alternatives for
microfinance institutions. During the session, SHGs in Assam will engage with
institutions such as NEDFI, small finance banks, and other relevant entities.
Marketing experts will also be present to facilitate the connection between SHGs
and entrepreneurs, aiming to enhance marketing linkages for the benefit of SHGs
and local business owners.

The third session involves a Business-to-Business (B2B) meeting focused on

agriculture. This session will facilitate interactions between buyers, both from India
and abroad, particularly from countries like Vietnam, Thailand, Singapore, and
Dubai. The aim is to connect these buyers with farmers from Assam, along with
representatives from government departments. The goal is to promote
agricultural products from Assam on a global scale.

This session will feature interactions between tour reporters and tourism
stakeholders, promoting Assam and NER as a tourist destination. Tour reporters
from various parts of the country will be invited to engage with their counterparts
in Assam and interact with the tourism departments. This will provide an
opportunity for tour operators to experience the essence of Assam and NER
during the festival.

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RONGALI CULTURAL PRESENTATION
Rongali serves as a convergence of the diverse tribes and cultures present in the
region. It brings together a multitude of communities including the Bodos, Misings,
Karbis, Sonowal Kacharis, Tea tribes, Gorkhas, Koiborta Samaj, performers from
Barak Valley, Deshi Muslims, Limbu community, and many others. The festival also
regularly features various folk forms and martial arts from the Northeastern region.
Through its inclusive atmosphere, Rongali plays a significant role in fostering unity,
promoting cultural exchange, and building bridges between different communities,
thereby enhancing brotherhood.

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FOOD EXHIBITION & COMPETITION
Food has been a central highlight of Rongali festival. Each year, the food exhibition
showcases the traditional cuisines of various communities including Bodo, Karbi,
Dimasa, Tiwa, Mising, Gorkha, Axomiya, and more. Tourists are often captivated
by the diverse food culture of Assam presented at the event. Additionally, a
traditional food competition is organized, consisting of three categories:
Assamese sweet dishes, vegetarian dishes, and non-vegetarian dishes.
Approximately 100 participants demonstrate their culinary skills, attracting
significant attention from visitors. Moreover, around 25 food stalls offer a variety
of dishes from Assam and the Northeast region, with stalls remaining busy late
into the night as visitors continue to explore the culinary offerings.

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Hip hop & open mic ART EXHIBITION AT
RONGALI

To support and promote local artists and performers representing the hip hop
community in the region, Rongali has curated a series of activities under the
banner of 'Rongali Hip Hop Village'. This segment features various artists
showcasing their talents in BMX, rap, dance, DJing, graffiti art, and beatboxing.
Additionally, an open mic session is organized over the three days, providing a
platform for talented singers and poets from Assam to showcase their skills.
Furthermore, the stage hosts a range of activities, including street plays
addressing environmental concerns, which attract large crowds from diverse
backgrounds.

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ASSAMESE CINEMA IN RONGALI
Rongali has served as a platform for the promotion of Assamese cinema. In
recent years, movies such as "Dr. Bezbaruah II," "Raghav," and "Raghupati" have
been showcased and promoted at the festival. This year, several new Assamese
films will also be introduced to the public during Rongali, continuing the tradition
of promoting regional cinema at the event.

TRADITIONAL SPORTS
The traditional sports of Assam took center stage at Rongali, captivating tourists
with the rich experience of age-old athletic activities. Rongali showcases the
various traditional sports of Assam including wrestling, archery, Kabaddi, Tekeli
Bhanga, Koni Juj etc. Various street plays were also organized to raise awareness
on several important issues during the event.

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RONGALI ART CARNIVAL
Art has always been a significant aspect of Rongali festival, with attractions
including Doodle Art, graffiti, and traditional art forms. Rongali is particularly known
for its Art Exhibition, where the exceptional talents of Assam's prominent artists,
such as Santanu Hazarika and others who have gained recognition through the
festival, are showcased. In Rongali 2024, a dedicated art zone will be featured,
providing a platform for skilled artists from Assam to showcase their talents
through live art. This interactive space will witness the creation of large-scale
artworks using various mediums like graffiti, live art performances, and wall
paintings.

Additionally, a Photography Exhibition will be held, portraying the lives and diverse
sociocultural backgrounds of the region's people.

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WHAT MAKES RONGALI SPECIAL?

1. Rongali has provided a platform for numerous Assamese talents, with many
designers and models hailing from the festival.

2. Rongali has established a platform for Assam's artist community, serving as the
starting point for talents like Santanu Hazarika and others.

3. Rongali propelled numerous Assam anchors to fame, establishing their

prominence within the festival's platform and beyond.

4. Rongali catapulted musicians like Nilotpal Bora, Prabin Bora, Bishrut Saikia, and
others to fame, elevating their recognition.

5. Rongali has fostered numerous entrepreneurs and propelled brands like Bahubali
to fame, solidifying their recognition within the festival's platform.

6. Rongali has popularized lesser-known games like traditional boat racing in Assam
and introduced an aero sports culture to the region.

7. Many hip hop artistes have emerged from Rongali.

8. Rongali Startup initiated the startup culture in Assam, catalyzing entrepreneurial

endeavors and fostering innovation within the region.

9. The Tourism B2B Meet during Rongali significantly boosted tourism promotion in
Assam, leading to the commencement of ADTOI operations in Northeast India.

10. Rongali is extensively promoted in national media, it has helped in bringing a

positive perception about Assam.

11. Rongali has significantly bolstered tourism, attracting numerous tour operators
and tourists, thus becoming a major fixture on the tourism calendar.

12. Rongali serves as a gathering place for youth from all over the region, fostering
connections and unity among large crowds. It has evolved into a beloved festival,
eagerly anticipated with its own distinct identity.

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ABOUT ORGANISER TREND MMS
Trend MMS is a not-for-profit Socio-Cultural Trust. It is the largest event organization of
the North East India, one of the biggest in India. Trend MMS have experience in organizing
Large Exhibitions across India and abroad, Business Meets on Trade and Tourism, it
organizes some of the largest musical festival of India. Trend MMS, has been working in the
field of brand building, business linkages and have a very strong creative team capable of
running successful digital campaigns. Trend MMS have a team of very skilled professionals
and have been delivering some of the most successful initiatives consistently.

Some of its initiatives are;

a) 11th & 10th Edition of North East Festival organized at Jawaharlal Nehru Stadium, New
Delhi on 23rd to 26th December 2022 & 22nd to 24th December 2023.

b) North East India Festival 2019 & 2022, Bangkok, Thailand and NEIF 2023 in Ho Chi Minh
City Vietnam, is an initiative to strengthen the ties with the South East Asian countries for
direct business to business linkage and to create a mechanism of cultural exchanges with
South East Asia.

d) North East Festival Delhi in 2013, 2014, 2015, 2016, 2017, 2018 & 2019 is considered as
one of the biggest cultural festivals of North East India outside Northeast. The 8th - 2020
and 9th * The 2021 edition was organized in hybrid mode with a limited number of guests
due to Covid-19 situation. In the last, North-East Festival has helped in building bridges
between Northeast and the rest of the nation and promoted North East's culture, music,
handloom & handicraft and food in the national capital

e) Rongali in Guwahati, Assam in 2015, 2016, 2017, 2018,2019 & 2022. Rongali is a
celebration of Assam showcasing its wonderful diversity of people, culture living in harmony
and showcasing the tourism destinations of Assam and North East. Rongali is also a
celebration of life and celebration of musical culture of the North East.

f) Colours of North East at Mumbai, The Taj Mahal Palace on 2014, 2015 & 2016. It was
organized to create awareness about North East culture in Mumbai amongst top
businesspersons and Bollywood personalities

g) Sankaradeva Movement in Delhi, Bengaluru, Mumbai. SSM is an attempt to promote the

legacies of Mabapurush Sankaradeva who was responsible for creating the social fabric of
Assam. It got widespread attention all across the country.

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 Northeast festival, DELHI

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 Northeast INDIA FESTIVAL- BANGKOK

Northeast INDIA FESTIVAL- VIETNAM

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 RongaliAssamFestival
WWW.RONGALIASSAM.COM