Final Report

A PRELIMENERY REPORT ON
Web Apps with Search Engine Optimization (SEO)

SUBMITTED TO THE SAVITRIBAI PHULE PUNE UNIVERSITY, PUNE
IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE
OF
BACHELOR OF ENGINEERING (INFORMATION

TECHNOLOGY)
SUBMITTED BY
AJAY AGARWAL B191108501

PRINCE KUMAR B191108559
KRISHNA SAHANI B191108560
SURAJ SHINDE B191108567
UNDER THE GUIDANCE OF

PROF. Devika P. Rankhambe
DEPARTMENT OF INFORMATION TECHNOLOGY

ABMSP’S ANANTRAO PAWAR COLLEGE OF ENGINEERING & RESEARCH
PARVATI, PUNE 411009

SAVITRIBAI PHULE PUNE UNIVERSITY
2023-24
CERTIFICATE
This is to certify that the project report entitles
“Web Apps with Search Engine Optimization (SEO)”
Submitted by
AJAY AGARWAL B191108501

PRINCE KUMAR B191108559
KRISHNA SAHANI B191108560
SURAJ SHINDE B191108567
is a bonafide student of this institute and the work has been carried out by them under the
supervision of Prof. Devika P. Rankhambe and it is approved for the partial fulfillment
of the requirement of Savitribai Phule Pune University, for the award of the degree of
Bachelor of Engineering (Information Technology).
Prof. Devika P. Rankhambe Dr. Amit A. Kadam

Head,
Guide,
Department of Information Technology
Department of Information Technology
Name and Signature of External Examiner Dr. S. B. Thakare

Principal,
ABMSP’s APCOER
Place: Pune
Date:
AKNOWLEDGEMENT
We express our heartfelt gratitude to all those who have been instrumental in the successful
completion and ongoing progress of the "Web Apps with Search Engine Optimization
(SEO)" project.
First and foremost, we extend our sincere thanks to the Head of the Information
Technology Department, Dr. Amit A. Kadam, and our project guide, Prof. Devika P.
Rankhambe, whose unwavering support and insightful guidance have been invaluable
throughout the development of this project. Their commitment to fostering an environment
of innovation and learning has played a pivotal role in shaping our approach and enhancing
our understanding of the intricacies involved in creating an SEO-friendly website. We are
truly grateful for their encouragement and leadership.
We would also like to extend our appreciation to the entire project team for their dedication
and collaborative efforts. Each team member's contribution has been essential in achieving
the milestones set for the project. Additionally, we acknowledge the support received from
colleagues, mentors, and external collaborators who have provided valuable insights and
feedback.
This acknowledgment is a reflection of the collective efforts and support that have
propelled the project forward. We look forward to continuing this journey with the same
enthusiasm and commitment.
KRISHNA SAHANI
PRINCE KUMAR
SURAJ SHINDE
AJAY AGARWAL
APCOER, Department of Information Technology 2023-24

ABSTRACT
The "Web Apps with Search Engine Optimization (SEO)" project addresses the
contemporary need for establishing a robust online presence through a comprehensive SEO
strategy. In the ever-evolving digital landscape, where visibility is paramount, our project
focuses on the creation and optimization of the "lootinsurance.com" website, dedicated to
generating insightful blogs related to the insurance domain. The contextual backdrop of the
project lies in the recognition of the pivotal role that SEO plays in enhancing the
discoverability of web content. The problem at hand involves the challenge of establishing
a competitive edge in the crowded online space, where effective SEO practices are crucial
for achieving high Search Engine Results Page (SERP) rankings. To tackle this problem,
our solution involves the meticulous implementation of SEO techniques, including the
creation of backlinks, thorough keyword analysis, and the development of content tailored
to insurance-related keywords. Leveraging tools such as SEMrush, Grammarly Business,
Google Analytics, Canva Teams, Google AdSense, Google Search Console, QuillBot
Premium, and ChatGPT Plus, the project aims to optimize content creation and enhance
the overall SEO strategy. In conclusion, this project aspires to not only meet but exceed
the objective of creating an SEO-friendly website, where blog posts consistently rank
within the top 10 in SERPs. Through continuous refinement and adaptation to industry best
practices, the project team remains committed to achieving and sustaining a prominent
digital footprint in the dynamic realm of online content.

TABLE OF CONTENTS
LIST OF ABBREVATIONS i
LIST OF FIGURES ii
LIST OF TABLES iii
Sr. No. Title of Chapter Page No.
01 Introduction……………………………………………………. 1
1.1 Motivation………………………………………………..……... 2
1.2 Problem Definition……………………………………………... 2
1.3 Aim and Objectives of the Project……………………………… 3
02 Literature Survey……………………………………………… 4
03 Software Requirements Specification………………………… 7
3.1 Introduction……………………………………………………. 7
3.1.1 Project Scope……………………………………………. 8
3.1.2 User Classes and Characteristics………………………... 8
3.1.3 Assumptions and Dependencies……………………….... 9
3.2 Functional Requirements……………………………………… 10

3.2.1 User Authentication and Authorization …………………. 10
3.2.2 Content Management System (CMS)………….….…….. 11
3.2.3 SEO Tools Integration .…………………………………. 11
3.2.4 Analytics Integration ……………………………………….. 11
3.2.5 Search Functionality ……………………………....….… 11
3.3 External Interface Requirements………………………….…. 12

3.3.1 Web Browser Compatibility ………………………………… 12
3.3.2 Mobile Responsive………………………………………. 12
3.3.3 Third-Party tool integration………………………………..12
3.3.4 Search Engine Crawlers Compatibility……………………..
12
3.3.5 Social Media Integration………….………………….….. 12
3.3.6 External Linking and Backing………………………..…. 12
3.3.7 Security Protocols for User Data………………………... 13
3.3.8 Content Delivery Network (CDN)……………………… 13
3.3.9 Advertisement Network Integration……………………... 13
3.3.10 APIs for further expansion……………………………… 13
3.4 Nonfunctional Requirements…………………………………. 13

3.4.1 Performance Requirements……………………………... 14

3.4.2 Safety Requirements……………………………………. 14
3.4.3 Security Requirements………………………………….. 14
3.4.4 Software Quality Attributes…………………………….. 14
3.5 System Requirements………………………………………….. 15

3.5.1 Database Requirements…………………………………. 15
3.5.2 Software Requirements ………………………………… 16
3.5.3 Hardware Requirements………………………………… 16
3.6 Analysis Models: SDLC Model to be applied………………… 17
3.7 System Implementation Plan………………………………….. 20
04 System Design…………………………………………………… 25
4.1 System Architecture………………………………….……..…….25
4.2 Data Flow Diagram.………………………………………….…. 27
4.3 Entity Relationship Diagrams…………………………………… 29
4.4 UML Diagrams…………………………………………….……. 30
05 Other Specification……………………………………………… 35
5.1 Advantages……………………………………………………… 35
5.2 Disadvantages…………………………………………………… 36
5.3 Limitations……………………………………………………… 36
5.4 Implementations…………………………………………………..38
06 Conclusions & Future Work……………….…………………. 38
07 References……………………………………………………… 40
08 Publications and Certificates………………………………….. 44
09 Plagiarism Report………………………..................................... 46
10 Code……………………………………………………………… 49

LIST OF ABBREVATIONS
ABBREVIATION ILLUSTRATION
SEO Search Engine Optimization

URL Uniform Resource Locator
GUI Graphical User Interface
TCP Transmission Control Protocol
CPM Cost per Mille
ERD Entity Relationship Diagram
i
LIST OF FIGURES
FIGURE ILLUSTRATION PAGE NO.
3.1 Waterfall Model 18
3.2 Task Set 22
4.1 System Architecture 25
4.3 Data Flow Diagram 27
4.4 Entity Relationship Diagram 29
4.4.1 Use case Diagram 30
4.4.2 Sequence Diagram 32
4.4.3 Class Diagram 33
4.4.4 Object Diagram 34
4.5 SEO Architecture 35
5.4.1 SEO Implementation Diagram 39
ii
LIST OF TABLES
TABLE ILLUSTRATION PAGE NO.
2.1 Literature Survey 4

3.1 System Implementation plan 20
3.2 Time Line Chart 23
iii
1 INTRODUCTION
1.1 Background:
In response to the burgeoning digital landscape, the "Web Apps with Search Engine
Optimization (SEO)" project emerges as a proactive endeavor to navigate the intricacies of
online visibility. The backdrop of this project lies in the recognition of the pivotal role that
an effective online presence plays in the success of web entities. The increasing reliance
on digital platforms for information consumption underscores the need for strategic
measures to enhance discoverability and relevance.
1.2 Importance of the Study:

The significance of this study is underscored by the competitive nature of the online
domain. In an era where users heavily rely on search engines to access information, the
ability to secure a prominent position on the SERP directly influences the reach and impact
of web content. As such, the importance of implementing a robust SEO strategy cannot be
overstated, making this project a timely and critical exploration of techniques to elevate
online visibility.
1.3 Relevance and Applicability of Results:

The results derived from this project are directly applicable to the dynamic and
competitive digital landscape. The insights gained, spanning from keyword optimization
to backlink creation, have practical implications for content creators, web developers, and
digital marketers. The relevance of these results extends beyond the confines of this project,
offering tangible strategies for individuals and entities seeking to enhance their online
presence.
1
1.4 Purpose of the Study:
The primary purpose of this study is to establish and optimize the "lootinsurance.com"
website as a case study in effective SEO practices. By delving into the intricacies of SEO,
the project aims to contribute valuable insights to the broader discourse on digital
marketing. Through a systematic exploration of tools and methodologies, the project
endeavors to shed light on the practical implementation of SEO techniques, providing a
roadmap for individuals and organizations aiming to thrive in the competitive digital
landscape.
1.5 Motivation:
The motivation driving the "Web Apps with Search Engine Optimization (SEO)"
project stems from the evolving nature of online interaction and information consumption.
As users increasingly turn to the internet for insights, services, and products, the need for
a compelling digital presence becomes paramount. The project team is motivated by the
prospect of not only understanding but also harnessing the power of SEO to elevate the
visibility of the "lootinsurance.com" website. This endeavor is fueled by a desire to carve
a niche in the competitive digital space and contribute meaningfully to the wider discourse
on effective online strategies.
1.6 Problem Definition:

The crux of the challenge addressed by this project lies in the competitive and dynamic
nature of the online environment. The problem at hand is the imperative need to secure and
maintain a prominent position in search engine results. With countless websites vying for
user attention, the project grapples with the complexities of standing out amidst the digital
noise. Identifying and addressing the specific challenges related to SEO, including
keyword relevance and effective content optimization, forms the core of the problem
definition. Through a systematic exploration of these challenges, the project aims to
provide practical solutions for optimizing online content and achieving sustained visibility.
2
1.7 Aim and Objectives of the Project:
Aim:
Establish "lootinsurance.com" as a leading, SEO-optimized platform in the insurance
domain, fostering user engagement, credibility, and sustained online visibility. SEO-
Optimized Website: Establish "lootinsurance.com" as an SEO-friendly platform,
incorporating best practices for improved search engine visibility.
Objectives:
1. Optimize website visibility through effective SEO strategies.
2. Achieve top 10 SERP rankings for key insurance-related keywords.
3. Leverage industry-standard SEO tools for content refinement and analytics.
4. Develop and publish targeted blogs addressing insurance-related keywords.
5. Establish a network of high-quality backlinks to enhance website authority.
6. Implement continuous improvement based on analytics and evolving SEO best
practices.
3
2 LITERATURE SURVEY
2.1 Introduction: The Literature Survey section serves as a comprehensive exploration of
existing research, offering valuable insights into the dynamic field of Search Engine
Optimization (SEO). Through a careful examination of ten diverse research papers, the
project team gains a nuanced understanding of SEO methodologies, ranging from the
evaluation of university library websites and hotel platforms to the optimization of product
content on marketplace platforms. Each literature survey encapsulates the authors' names,
publication year, conference or journal details, the employed research methods, and key
findings. The surveys collectively contribute to a well-rounded comprehension of SEO
strategies, providing a foundation for informed decision-making in the ongoing project
aimed at establishing an SEO-friendly website.
Sr.
Authors Year Journal Method Key Findings
No.
Analysis of
Iranian Identified factors
university influencing
M. Tavosi and
1 2021 ICWR 2021 library Google SEO in
N. Naghshineh
websites for Iranian university
Google SEO library websites
effectiveness
Evaluation of
Assessed SEO
hotel websites
performance of
E. P. Morais, V. in Terras de
Terras de Trás-os-
2 Mendonça, and 2023 CISTI 2023 Trás-os-
Montes hotel
C. R. Cunha Montes using
websites using
Ubersuggest
Ubersuggest
for SEO
4
SEO analysis
A. S. Halibas, Explored SEO
for web
A. M. Cherian, impact on web
ranking of
3 I. G. Pillai, L. B. 2020 ICCAKM 2020 ranking for higher
higher
Reazol, E. G. education
education
Delvo institutions
institutions
Website link Explored
structure optimization of
4 H. Xu 2022 IPEC 2022 optimization website link
using SEO structure based on
algorithm SEO algorithm
Explored
On-page SEO
techniques
K. Sellamuthu, techniques for
enhancing on-
5 R. S, K. K, and 2022 ICSSS 2022 improved
page SEO for
G. S search engine
better search
ranking
engine rankings
SEO Investigated SEO
K. Zelenetska, optimization of strategies for
N. Porplytsya, I. product content optimizing
6 2023 ACIT 2023
Stasiv, S. on a product content
Stańczyk marketplace on a marketplace
platform platform
Explored
Utilizing SEO leveraging SEO to
V. J. D.
for digital enhance digital
Mendonça, C.
7 2022 CISTI 2022 visibility and visibility and
R. Cunha, R. A.
visitor attract visitors,
F. Correia
attraction using the case of
Termas de Chaves
5
Explored the
Optimization enhancement of
of website website
S. Sharma and effectiveness effectiveness
8 2020 SPIN 2020
S. Verma using various through the
SEO implementation
techniques of diverse SEO
techniques
Detailed insights
Methods and Technical SEO into technical
Techniques to exploration SEO aspects,
9 V. Duong 2019
Achieve Success from HTML encompassing
(Wiley) tags to URL HTML tags to
URL structures
SEO analysis
Explored SEO
L. B. Reazol, E. for web
impact on web
G. Delvo, and ranking of
10 2020 ICCAKM 2020 ranking for higher
G. H. higher
education
Sumondong education
institutions
institutions
Table 2.1: Literature Survey
6
3 SOFTWARE REQUIREMENTS SPECIFICATION
3.1 Introduction
The Software Requirements Specification (SRS) section lays the groundwork for the
technical aspects of the "Web Apps with Search Engine Optimization (SEO)" project. This
critical segment outlines the detailed requirements and functionalities essential for the
development and implementation of the SEO-friendly website, "lootinsurance.com." By
delineating the specific software requirements, this section aims to provide a clear roadmap
for the project team, ensuring a unified understanding of the technological needs and
functionalities that will contribute to the success of the web application.
In this section, we delve into the intricacies of the software infrastructure, detailing the
tools, technologies, and frameworks that will be integral to the project's success. The SRS
serves as a guiding document that not only aligns the project team's efforts but also acts as
a reference point for developers, designers, and stakeholders, facilitating effective
communication and collaboration throughout the software development life cycle.
3.1.1 Project Scope

The project scope within the Software Requirements Specification defines the boundaries
and parameters of the "Web Apps with Search Engine Optimization (SEO)" initiative. It
succinctly outlines the features, functionalities, and constraints that will be encompassed
within the development of "lootinsurance.com." The scope identifies the targeted audience,
the extent of SEO optimization, and the specific components to be included, providing a
clear definition of what falls within the project's purview. A well-defined project scope not
only serves as a guide for the project team but also establishes expectations for
stakeholders, ensuring a focused and effective development process with measurable
outcomes.
7
3.1.2 User Classes and Characteristics
Understanding the diverse user classes and their characteristics is crucial for tailoring the
"Web Apps with Search Engine Optimization (SEO)" project to meet the needs of its
audience effectively. The primary user classes include:
 Content Creators and Editors: These users will be responsible for generating and
curating insurance-related blog content. They should have access to a user-
friendly content management system (CMS) to optimize articles for SEO.
 SEO Analysts: This class will focus on implementing SEO strategies, analyzing
website performance, and utilizing tools such as SEMrush and Google
Analytics. Proficiency in SEO techniques and analytical skills are essential
characteristics.
 Administrators: Administrators will oversee the overall functioning of the
website, managing user access, monitoring security, and ensuring the integrity
of the platform. Strong organizational and security management skills are
characteristic of this class.
 End Users (Readers): The end users represent the readership of the insurance
blogs. Their characteristics may vary widely, necessitating a user-friendly
interface, clear navigation, and responsive design to accommodate diverse
preferences and devices.
Each user class has unique characteristics that inform the development and design
choices, ensuring a tailored user experience that aligns with the objectives of the project.
3.1.3 Assumptions and Dependencies
Assumptions:
 Content Availability: The assumption is that a consistent flow of relevant and engaging
insurance-related content will be accessible for publication on the website. This
8
assumption underlines the importance of a steady stream of articles to maintain the
website's freshness and appeal.
 Internet Connectivity:
It is assumed that users, including content creators and readers, will have reliable
internet connectivity. This assumption is fundamental for seamless interaction with the
website, ensuring accessibility and a positive user experience.
 Tool Accessibility:
The project assumes continuous access to third-party tools such as SEMrush, Google
Analytics, and Canva Teams for SEO analysis and content creation. The availability of
these tools is crucial for implementing effective SEO strategies and creating visually
appealing content.
Dependencies:
 Content Creation Tools:

The project depends on the accessibility and functionality of content creation tools like
Canva Teams. The continuous availability of these tools is essential for creating visually
appealing and shareable content.
 SEO Analysis Tools:
Dependencies on tools such as SEMrush and Google Analytics for SEO analysis. The
project relies on the accurate and timely data provided by these tools to inform and refine
the SEO strategy.
 Internet Service Providers:
The project is dependent on the reliability and consistency of internet service providers
for users to access the website seamlessly. Any disruptions in internet connectivity may
impact user experience.
3.2 Functional Requirements
The "Web Apps with Search Engine Optimization (SEO)" project's functional
requirements define the specific features and capabilities that the software must deliver to
9
meet the project objectives. These requirements are essential for creating a user-friendly,
SEO-optimized website. The functional requirements include:
3.2.1 User Authentication and Authorization:
Users should be able to register and log in securely. Different user roles (content creators,
SEO analysts, administrators) with appropriate access levels should be implemented.
3.2.2 Content Management System (CMS):
A user-friendly CMS for content creators to write, edit, and publish insurance-related
blogs. Support for multimedia content, such as images and videos, within blog posts.
3.2.3 SEO Tools Integration:
Integration with SEO tools like SEMrush for keyword analysis and performance tracking.
Implementation of on-page SEO techniques, including meta tags, headers, and optimized
URLs.
3.2.4 Analytics Integration:
Integration with Google Analytics for comprehensive website performance tracking. User
behavior analytics to understand engagement and enhance content strategy.
3.2.5 Search Functionality:
Implement a robust search feature to allow users to find specific insurance-related articles
easily. Incorporate filters and sorting options for enhanced user experience.
3.3 External Interface Requirements
 Web Browser Compatibility: Ensure the website is compatible with popular web
browsers like Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge to ensure a
consistent user experience across different platforms.
10
 Mobile Responsiveness: Design the website to be responsive across various devices,
including smartphones and tablets, to cater to the increasing mobile user base and
comply with Google's mobile-first indexing.
 Third-Party Tools Integration: Seamless integration with tools like SEMrush,

Grammarly Business, Google Analytics, Canva Teams, Google AdSense, Google
Search Console, QuillBot Premium, and ChatGPT Plus. APIs or direct integrations
should be established to leverage their functionalities effectively.
 Search Engine Crawlers Compatibility: Ensure the website structure allows easy
crawling and indexing by search engine bots like Googlebot. This involves maintaining
proper sitemaps, robot.txt configurations, and metadata for each page.
 Social Media Integration: Enable easy sharing of blog content across various social
media platforms like Facebook, Twitter, LinkedIn, and others. Integration of social
media plugins or buttons facilitates this interaction.
 External Linking and Backlinking: Facilitate the process of creating external links by
ensuring compatibility with other authoritative websites within the insurance domain.
Establishing backlinks to the website is crucial for SEO, so ensuring the website can
handle these links effectively is essential.
 Security Protocols for User Data: If the website collects user data, ensure the
integration of proper encryption protocols (such as SSL) to secure sensitive information
during transmission and storage.
 Content Delivery Networks (CDN): Consider using CDN services to enhance website
performance by delivering content faster through strategically placed servers globally.
11
 Advertisement Networks Integration: Integration with advertisement networks like
Google AdSense should be seamless, ensuring proper ad placements and compliance
with network policies.
 APIs for Future Expansion: Design the website with extensibility in mind, providing
APIs that allow for future integrations or expansions with new tools, technologies, or
services without significant modifications to the existing infrastructure.
3.4 Nonfunctional Requirement

The nonfunctional requirements for the project span performance, safety, security, and
software quality. They demand swift response times, scalability, data integrity, user
privacy, and robust security measures. Reliability, usability, and maintainability are
paramount for an optimal user experience. These requirements collectively set the
standards for the project's success and user satisfaction.
3.4.1 Performance requirements

 Response Time: The website should have a response time of less than 3 seconds for
standard user interactions, ensuring a smooth and efficient user experience.
 Scalability: The system should be scalable to accommodate an increasing number of
users and a growing volume of content without a significant degradation in
performance.
 Load Handling: The website should be capable of handling a concurrent user load of at
least 1000 users without compromising performance.
3.4.2 Safety requirements

 Data Integrity: Ensure data integrity through regular backups and secure storage
practices to prevent data loss or corruption.
 Error Handling: Implement measures to protect user privacy, including secure handling
of user data and adherence to data protection regulations.
12
3.4.3 Security requirements
 Data Encryption: Employ robust authentication mechanisms, such as secure password
storage and multi-factor authentication, to ensure user identity verification.
 Data Encryption: Use encryption protocols (e.g., HTTPS) to secure data transmission
between users and the server, preventing unauthorized access to sensitive information.
 Firewall and Intrusion Detection: Deploy a firewall and intrusion detection system to
monitor and prevent unauthorized access or malicious activities on the server.
3.4.4 Software quality attributes

 Reliability: The website should have high availability, with a minimum uptime of
99.9%, ensuring users can access the content reliably.
 Usability: Ensure a user-friendly interface with intuitive navigation and clear
presentation of content to enhance the overall usability of the website.
 Maintainability: Design the system with modular and well-documented code to
facilitate easy maintenance and future enhancements.
 Scalability: The software architecture should be scalable to accommodate future
growth in terms of user base, content volume, and additional features.
 Performance Monitoring: Implement performance monitoring tools to track and
analyze the website's performance, allowing for proactive identification and resolution
of bottlenecks.
3.5 System Requirements

The system requirements for lootinsurance.com encompass a robust infrastructure that
comprises a scalable Database Management System (DBMS) ensuring efficient data
handling and storage. This system necessitates a versatile Content Management System
(CMS) integrated with essential SEO tools like SEMrush and Google Analytics for optimal
content visibility.
3.5.1 Database requirements
13
 Database Management System (DBMS): Selection of a robust and scalable DBMS like
MySQL, PostgreSQL, or MongoDB to store and manage blog content, user data,
metadata, and other essential information.
 Scalability and Performance: Design the database architecture to handle a potentially

large volume of data efficiently. Consider factors like indexing, query optimization,
and caching mechanisms to ensure optimal performance.
 Backup and Recovery: Implement regular backup procedures to safeguard data

integrity. Establish a comprehensive recovery plan to mitigate potential data loss
scenarios.
3.5.2 Software requirements

 Content Management System (CMS): Utilize a reliable CMS platform like WordPress,
Drupal, or custom-built solutions tailored for content creation, editing, and publishing
while facilitating SEO optimization.
 SEO Tools Integration: Ensure compatibility with SEO tools such as SEMrush, Google
Analytics, Google Search Console, and QuillBot Premium. APIs or direct integrations
should enable seamless data exchange.
 Text Editors and Writing Tools: Integration of text editors like Grammarly Business
and AI writing assistants such as ChatGPT Plus to enhance content quality and SEO
friendliness.
 Design and Image Editing Software: Compatibility with design tools like Canva Teams
for creating visually appealing and optimized images, infographics, and multimedia
content.
14
 Ad Management Software: Integration with ad management tools like Google AdSense
for effective advertisement placement and revenue generation.
 Security Software: Implementation of security tools and protocols to prevent potential

vulnerabilities, including SSL certificates, firewalls, and security plugins for the CMS.
3.5.3 Hardware requirements

 Web Hosting Infrastructure: Adequate server resources, including CPU, RAM, and
storage, to support the website's traffic, content storage, and processing needs.
 Scalable Hosting Environment: Consideration of scalable hosting solutions, such as
cloud hosting services (AWS, Google Cloud, Azure) or dedicated servers, to
accommodate increased traffic and growth.
 Load Balancing and Redundancy: Implementation of load balancing mechanisms and

redundant systems to ensure high availability and mitigate downtime risks.
 Backup and Disaster Recovery: Robust backup systems with redundant storage to
prevent data loss and facilitate quick recovery in case of hardware failures or
unexpected incidents.
3.6 Analysis Models: SDLC Model to be Applied

As a vital component of the project team, we propose the application of a systematic
Software Development Life Cycle (SDLC) model to ensure a methodical and effective
development process. The SDLC model will be structured around the following working
modules:
15
Figure 3.1: Waterfall Model
1. Requirement Gathering and Analysis:

 Thoroughly understand and document the functional and nonfunctional requirements
through close collaboration with stakeholders.
 Conduct detailed analysis to define the scope, objectives, and constraints of the project.
2. System Design:
 Develop a comprehensive system design that translates the gathered requirements into
a detailed blueprint.
 Outline the architecture, database structure, and user interface design to guide the
development team.
3. Implementation:
 Execute the system design by translating it into code, ensuring adherence to coding
standards and best practices.
16
 Collaborate with content creators, SEO analysts, and administrators to implement
features and functionalities.
4. Integration and Testing:

 Integrate individual modules into a cohesive system, conducting thorough testing at
each stage to identify and address issues.
 Perform functional, performance, and security testing to guarantee a robust and error-
free system.
5. Deployment of System:
 Plan and execute a seamless deployment strategy, ensuring minimal downtime and user
disruption.
 Monitor the deployment process closely to address any unforeseen issues promptly.
6. Maintenance:
 Implement ongoing maintenance protocols to address bugs, improve performance, and
introduce new features.
 Regularly update SEO strategies based on analytics data and evolving best practices.
17
3.7 System Implementation Plan
Sr. Duration START END

Task
No. (Days/Months) DATE DATE
1 Group Formation 1 day 15/07/2023 15/07/2023
2 Decide Area of Interest 1 day 16/07/2023 16/07/2023
3 Search Topic 2 days 17/07/2023 18/07/2023
4 Topic Selection 1 day 19/07/2023 19/07/2023
5 Sanction Topic 1 day 20/07/2023 20/07/2023
Search Related
6 7 days 21/07/2023 27/07/2023
Information
7 Understanding Concept 5 days 28/07/2023 01/08/2023
Search Essential
8 5 days 02/08/2023 06/08/2023
Document
9 Problem Definition 3 days 07/08/2023 09/08/2023
10 Literature Survey 10 days 10/08/2023 19/08/2023
11 SRS 5 days 20/08/2023 24/08/2023
12 Project Planning 5 days 25/08/2023 29/08/2023
13 Modelling Design 10 days 30/08/2023 08/09/2023
14 Technical Specification 5 days 09/09/2023 13/09/2023
15 PPT 5 days 14/09/2023 18/09/2023
16 Implementation 45 days (1.5 month) 19/09/2023 02/11/2023
Table 3.1: System Implementation plan
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3.7.1 Project Tasks
Major Tasks in the Project stages are:
Task 1. Initiation:
 Form project team.
 Define project scope and objectives.
Task 2. Planning and Documentation:

 Develop System Requirements Specification (SRS).
 Create detailed project plan.
Task 3. Implementation:
 Begin system implementation.
 Test modules and resolve issues.
Task 4. Deployment:
 Define deployment strategy.
 Deploy system on servers.
Task 5. Post-Implementation Support:

 Address user feedback and reported issues.
 Provide ongoing support.
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3.7.2 Task Network
Here is a diagrammatic representation of the project tasks and their dependencies:
INITIALIZATION
PLANNING and DOCUMENTATION CLOSURE PHASE
IMPLEMENTATION
DEPLOYMENT POST-IMPLEMENTATION SUPPORT
Figure 3.2: Task Set
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3.7.3 Time Line Chart
Project Members WEEK

ACTIVITY I II III IV V VI VII VIII IX X XI XII
Initiation
Form project team
Define project
scope
Planning and
Documentation
Develop SRS
Create project
plan
Implementation
Begin system
implementation
Test modules and
resolve issues
Deployment
Define
deployment
strategy
Post-
Implementation
Support
Address user
feedback and
reported issues
Provide ongoing
support
Table 3.2: Time Line Chart
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Project Members WEEK
ACTIVITY XIII XIV XV XVI XVII XVIII XIX XX XXI XXII
Post-
Implementation
Support
Address user
feedback and
reported issues
Provide ongoing
support
Table 3.2.1: Time Line Chart
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4 SYSTEM DESIGN
4.1 System Architecture
Figure 4.1: System Architecture
As an integral part of the project team, our focus in the System Architecture phase is to
craft a robust and scalable foundation for the "Web Apps with Search Engine Optimization
(SEO)" platform. The proposed system architecture is designed to seamlessly integrate key
components, ensuring optimal performance and flexibility. The architecture comprises the
following key elements.
 Web Server: Utilize a high-performance web server to handle user requests efficiently.
Implement load balancing mechanisms to distribute traffic evenly and ensure
responsiveness.
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 Application Layer: Develop a modular application layer to encapsulate business logic,
catering to distinct user classes such as content creators, SEO analysts, and
administrators.
Leverage a microservices architecture to enhance scalability and maintainability.
 Database Management: Employ a relational database management system (RDBMS)
to store and retrieve data efficiently. Ensure data integrity through normalization and
effective indexing strategies.
 Content Delivery Network (CDN): Implement a CDN to optimize the delivery of

multimedia content, ensuring fast load times for users across diverse geographical
locations.
 Security Measures: Integrate robust security protocols, including encryption for data
transmission and secure storage mechanisms. Deploy firewalls and intrusion detection
systems to safeguard against potential threats.
 API Integrations: Facilitate seamless integration with third-party APIs for tools like
SEMrush, Google Analytics, and Canva Teams. Implement RESTful APIs to enhance
interoperability with external systems.
 Scalability Mechanisms: Design the architecture to be horizontally scalable, allowing

for the addition of resources to accommodate increased user traffic and content volume.
Implement caching mechanisms to optimize performance during peak loads.
 Monitoring and Analytics: Integrate monitoring tools to track system performance,

detect anomalies, and facilitate proactive issue resolution. Leverage analytics platforms
to gain insights into user behavior, informing content strategy and SEO optimizations.
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4.2 Data Flow Diagram
In our pursuit to create a coherent and efficient system for "Web Apps with Search Engine
Optimization (SEO)," the Data Flow Diagram (DFD) serves as a visual representation of
the flow of data within the system. This diagram illustrates the processes, data stores, and
data flows that collectively contribute to the functionality of the platform. Key elements of
the DFD include.
Figure 4.2: Data Flow Diagram
4.2.1 Processes:
 User Authentication and Authorization: The process of validating user credentials and
assigning appropriate access levels.
 Content Creation and Editing: The process through which content creators generate and
modify insurance-related blogs.
 SEO Analysis: The process of utilizing tools like SEMrush to perform keyword
analysis and track SEO performance.
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 System Monitoring: Continuous monitoring of the system's health, performance, and
security.
4.2.2 Data Stores:
 Database: The central data store housing user profiles, content, SEO analytics, and
system configuration.
 External APIs: Data stores representing the information retrieved from external APIs,
including SEMrush and Google Analytics.
4.2.3 Data Flows:
 User Registration Data Flow: Captures the flow of data when a user registers, including
user details stored in the database.
 Content Publication Data Flow: Illustrates the process of publishing content, involving
the creation of a blog post and storage in the database.
 SEO Analysis Data Flow: Represents the flow of data between the system and external
SEO tools for keyword analysis and performance tracking.
 User Feedback Data Flow: Demonstrates the process of collecting user feedback and
storing it in the database for analysis.
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4.3 Entity Relationship Diagram
Figure 4.3: Entity Relationship Diagram
The Entity Relationship Diagram (ERD) for our "Web Apps with Search Engine
Optimization (SEO)" project delineates the relationships and interactions among different
entities within the system. Key entities include User, Blog Post, SEO Analytics, and User
Feedback, each connected by relationships that define how data is associated. For instance,
the User entity is linked to Blog Post to showcase the authorship relationship, while the
SEO Analytics entity establishes a connection with the Blog Post to indicate the impact of
SEO strategies on content performance. The ERD serves as a foundational tool for database
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design, offering a comprehensive view of data relationships and aiding in the development
of an efficient and well-organized system architecture.
4.4 Unified Modeling Language (UML) Diagrams
4.4.1 Use Case diagram
Figure 4.4: Use Case Diagram
Actors:
 User
 Professional Communicator
 SEO Owner
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Use Cases for Content Creators:
 Create Blog Post: Initiates the process of generating new insurance-related content.
 Edit Blog Post: Allows for the modification and improvement of existing blog content.
Use Case for SEO Analysts:
 Perform SEO Analysis: Involves the use of tools like SEMrush to analyze keywords
and track SEO performance.
Use Cases for Administrators:
 Monitor System: Involves continuous oversight of the system's health, security, and
performance.
Relationships and Dependencies:
Illustrates the interactions and dependencies between actors and use cases, providing a
clear understanding of how different components of the system collaborate.
29
4.4.2 Sequence Diagram
Figure 4.5: Sequence Diagram
The Sequence Diagram for our project, "Web Apps with Search Engine Optimization
(SEO)," provides a detailed visual representation of the step-by-step interactions between
system components during key processes. For instance, it illustrates the dynamic
collaboration between the user interface, application layer, and database when a Content
Creator initiates the "Create Blog Post" use case. This concise diagram guides the
development team in implementing seamless workflows, ensuring precise execution of
tasks and functionalities within the system.
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4.4.3 Class Diagram
Figure 4.6: Class Diagram
The Class Diagram for our project, "Web Apps with Search Engine Optimization
(SEO)," visually represents the static structure of the system. It outlines classes such as
User, Blog Post, SEO Analytics, and User Feedback, along with their attributes and
relationships. This concise diagram is pivotal for database design, ensuring an organized
and efficient system architecture. It fosters a shared understanding among team members,
guiding the implementation of the system's static structure for consistency throughout
development.
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4.4.4 Object Diagram
Figure 4.7: Object Diagram
As an engaged member of the project team, the Object Diagram for "Web Apps with
Search Engine Optimization (SEO)" encapsulates a static snapshot of the system's
instances and their relationships at a specific point in time. It illustrates concrete examples
of objects and their attributes, offering a tangible representation of the system's structure.
For instance, it might showcase instances of User, Blog Post, and SEO Analytics, each
instantiated with specific attribute values. This diagram is pivotal in providing a clear,
concise visualization of the system's real-world entities and their interactions, facilitating
effective communication among team members and aiding in the validation of system
design decisions.
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4.5 SEO Architecture Diagram
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5 Other Specification
5.1 Advantages
"Web Apps with Search Engine Optimization (SEO)" offers a multitude of advantages that
contribute to its effectiveness and success. These advantages include:
1 Enhanced Visibility: The implementation of SEO strategies ensures that the website
and its content are easily discoverable by search engines, leading to improved
visibility and higher rankings in search results.
2 Targeted Content Creation: By leveraging tools like SEMrush, the project enables the
creation of targeted and relevant content based on keyword analysis, catering to the
specific needs and interests of the audience.
3 Monetization Opportunities: Integration with Google AdSense provides the potential
for revenue generation through strategic ad placements, enhancing the project's
financial sustainability.
4 User Engagement: Features like user feedback mechanisms and social media
integration foster user engagement, creating a vibrant online community around
insurance-related topics.
5 Data-Driven Decision Making: The incorporation of tools like Google Analytics
allows for comprehensive data analysis, empowering the team to make informed
decisions based on user behavior and performance metrics.
6 Scalability and Maintenance: The modular architecture and emphasis on
maintainability ensure that the project can scale effectively to accommodate growth
and adapt to evolving SEO practices through regular updates and improvements.
34
5.2 Disadvantages
It's important to acknowledge potential challenges and drawbacks associated with "Web
Apps with Search Engine Optimization (SEO)." These disadvantages include.
1 Learning Curve: The effective utilization of SEO tools and strategies requires a
learning curve, which might pose challenges for team members unfamiliar with these
technologies, necessitating additional training.
2 Dependency on External Tools: The project's reliance on external tools such as
SEMrush, Google Analytics, and others makes it susceptible to changes in their APIs,
potentially impacting the system's functionality.
3 Algorithm Updates: Search engine algorithms frequently undergo updates, impacting
the effectiveness of implemented SEO strategies. Regular adjustments may be
necessary to align with these changes.
4 Monetization Uncertainties: While Google AdSense offers monetization
opportunities, revenue generation can be unpredictable and may depend on factors
like website traffic and ad relevance.
5 SEO Competition: The competitive landscape for SEO is intense, requiring
continuous effort to stay ahead. The project might face challenges in outranking
competitors in the search engine results.
6 User Privacy Concerns: The collection and analysis of user data for SEO and analytics
purposes may raise privacy concerns. Implementing robust privacy measures is crucial
to address potential user apprehensions.
5.3 Limitations
It's crucial to recognize the limitations inherent in "Web Apps with Search Engine
Optimization (SEO)." These limitations encompass:
35
1 Content Volatility: The dynamic nature of SEO practices and search engine
algorithms may result in fluctuations in content rankings and visibility, necessitating
ongoing adjustments.
2 Resource Intensiveness: The comprehensive implementation of SEO strategies,
regular content creation, and the utilization of external tools demand significant time
and resource investments.
3 External Dependencies: The project relies on third-party tools like SEMrush and
Google Analytics, making it susceptible to service interruptions, changes in APIs, or
the discontinuation of these services.
4 Algorithmic Complexity: The intricacies of SEO algorithms and ranking factors
contribute to the complexity of achieving and maintaining high search engine
rankings.
5 User Engagement Challenges: While SEO optimization attracts users to the site,
sustaining user engagement and interaction poses an ongoing challenge, requiring
consistent efforts in content quality and community building.
6 Content Subjectivity: Success in SEO often hinges on the subjectivity of user search
intent and evolving trends, making it challenging to predict and adapt to changing user
preferences.
5.4 Implementation
36
Website Analysis: Evaluate website performance, structure, and user experience to
identify strengths, weaknesses, and opportunities for improvement in alignment with
SEO best practices.
37
Keyword research: Keyword Research: Identify and analyze relevant search terms and
phrases that potential customers use, to inform content creation and optimization
strategies for better visibility and ranking.
Competitor Analysis: Examine competitors' SEO strategies, including keywords,

backlinks, and content, to uncover opportunities for differentiation and improvement in
search rankings.
38
Content Optimization: Enhance website content for search engines by integrating
targeted keywords, improving readability, and ensuring it meets user intent, to boost
relevance and ranking.
Quality Backlink Building: Acquire high-authority, relevant backlinks to improve

website credibility and search engine ranking through strategic outreach and relationship-
building.
39
Search Engine Submission: Submit website URLs to search engines to ensure they are
indexed and crawled, facilitating visibility and ranking in search results.
Rank and Traffic Analysis: Monitor and analyze website rankings and traffic metrics to
assess the effectiveness of SEO strategies and make data-driven adjustments for
continuous improvement.
Output:
40
Diagram of Search Console for Lootinsurance.com
Total Clicks: Total clicks represent the number of times users clicked on your search
result.
Total Impressions: Total impressions indicate how often your website appeared in
search results, regardless of clicks.
Average CTR: Average Click-Through Rate (CTR) shows the percentage of impressions
that resulted in clicks.
Average Position: Average position measures the average ranking of your website in
search results pages.
6 Conclusion & Future Work
6.1 Conclusion
In summary, my active involvement in developing "Web Apps with Search Engine

Optimization (SEO)" underscores the transformative impact of robust SEO strategies. The
41
project successfully enhances visibility, targets content creation, and explores monetization
opportunities. Integrating tools like SEMrush and Google Analytics facilitates data-driven
decision-making, fostering user engagement and scalability. While challenges exist, the
project stands as a testament to the power of strategic SEO implementation in creating a
dynamic online presence. The collaborative effort lays the groundwork for ongoing
enhancements and emphasizes the pivotal role of SEO in content discoverability and
platform success.
6.2 Future Scope
The future scope for "Web Apps with Search Engine Optimization (SEO)" entails
advanced SEO strategies, user-generated content features, and personalized experiences
through AI. Priorities include optimizing for mobile, expanding globally, and integrating
emerging SEO tools and technologies for sustained growth and enhanced user
experiences:
1 Advanced SEO Strategies: Explore and implement advanced SEO strategies for
continued visibility and ranking enhancement.
2 User-Generated Content Features: Integrate features to encourage user-generated
content, fostering community engagement.
3 Personalization and AI Integration: Utilize AI for personalized content
recommendations, tailoring user experiences.
4 Mobile Optimization: Prioritize mobile optimization for a seamless experience on
diverse devices.
5 Internationalization: Expand reach with multilingual support and global content
optimization.
6 Incorporation of Emerging SEO Tools: Stay updated and integrate emerging SEO
tools for refined content strategies.
42
7 Enhanced User Analytics: Implement advanced analytics tools for deeper insights
into user behavior.
8 Integration of Emerging Technologies: Explore technologies like voice search
optimization and immersive experiences to align with evolving user preferences.
43
07 References
[1] M. Tavosi and N. Naghshineh, "An Analysis of Iranian University Library

Websites from Standpoint Five Effective Factors on Google SEO: Iranian
University Library Websites and Google SEO," 2021 7th International
Conference on Web Research (ICWR), Tehran, Iran, 2021, pp. 306-310, doi:
10.1109/ICWR51868.2021.9443112.
[2] E. P. Morais, V. Mendonça, and C. R. Cunha, "SEO Websites evaluation of the
hotels in Terras de Trás-os-Montes using Ubersuggest," 2023 18th Iberian
Conference on Information Systems and Technologies (CISTI), Aveiro, Portugal,
2023, pp. 1-6, doi: 10.23919/CISTI58278.2023.10211285.
[3] A. S. Halibas, A. M. Cherian, I. G. Pillai, L. B. Reazol, E. G. Delvo, and G. H.
Sumondong, "Web Ranking of Higher Education Institutions: An SEO Analysis,"
2020 International Conference on Computation, Automation and Knowledge
Management (ICCAKM), Dubai, United Arab Emirates, 2020, pp. 411-415, doi:
10.1109/ICCAKM46823.2020.9051481.
[4] H. Xu, "Website Link Structure Optimization Based on SEO Algorithm," 2022
IEEE Asia-Pacific Conference on Image Processing, Electronics and Computers
(IPEC), Dalian, China, 2022, pp. 1300-1303, doi:
10.1109/IPEC54454.2022.9777341.
[5] K. Sellamuthu, R. S, K. K, and G. S, "On Page SEO Techniques for Better
Ranking in Search Engines," 2022 8th International Conference on Smart
Structures and Systems (ICSSS), Chennai, India, 2022, pp. 01-06, doi:
10.1109/ICSSS54381.2022.9782182.
[6] K. Zelenetska, N. Porplytsya, I. Stasiv, S. Stańczyk, A. Jankowiak, and L.
Bilovus, "SEO-Optimization of Product Content on a Marketplace Platform,"
2023 13th International Conference on Advanced Computer Information
Technologies (ACIT), Wrocław, Poland, 2023, pp. 201-205, doi:
10.1109/ACIT58437.2023.10275590.
[7] J. L. Camargo, M. E. Campos Miranda, R. A. Pérez Chávez, F. K. Villa Quispe, I.
J. Torres Muñoz, and L. J. Ramírez Flores, "Proposal of the methodology oriented
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to the automatic generation of content in SEO positioning," 2022 17th Iberian
Conference on Information Systems and Technologies (CISTI), Madrid, Spain,
2022, pp. 1-7, doi: 10.23919/CISTI54924.2022.9820263.
[8] V. J. D. Mendonça, C. R. Cunha, R. A. F. Correia, and E. P. Morais, "Using SEO
to Leverage Digital Visibility and Attract Visitors: The Case of Termas de
Chaves," 2022 17th Iberian Conference on Information Systems and
Technologies (CISTI), Madrid, Spain, 2022, pp. 1-6, doi:
10.23919/CISTI54924.2022.9820193.
[9] S. Sharma and S. Verma, "Optimizing Website effectiveness using various SEO
Techniques," 2020 7th International Conference on Signal Processing and
Integrated Networks (SPIN), Noida, India, 2020, pp. 918-922, doi:
10.1109/SPIN48934.2020.9070893.
[10] V. Duong, "Technical SEO: from HTML Tags to URL," in SEO Management:
Methods and Techniques to Achieve Success, Wiley, 2019, pp. 29-88, doi:
10.1002/9781119681427.ch3.
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08 Publications and Certifications
Sr.no Paper Id Paper Title Paper link

1 15508 Web Apps with Search Engine Web Apps with Search
Optimization Engine Optimization
(SEO) - IJFMR
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47
48
09 Plagiarism Report
49
50
10 Code
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A PRELIMENERY REPORT ON

Web Apps with Search Engine Optimization (SEO)

BACHELOR OF ENGINEERING (INFORMATION

AJAY AGARWAL B191108501

UNDER THE GUIDANCE OF

DEPARTMENT OF INFORMATION TECHNOLOGY

PARVATI, PUNE 411009

This is to certify that the project report entitles

“Web Apps with Search Engine Optimization (SEO)”

AJAY AGARWAL B191108501

Prof. Devika P. Rankhambe Dr. Amit A. Kadam

Name and Signature of External Examiner Dr. S. B. Thakare

APCOER, Department of Information Technology 2023-24

APCOER, Department of Information Technology 2023-24

Sr. No. Title of Chapter Page No.

03 Software Requirements Specification………………………… 7

3.2 Functional Requirements……………………………………… 10

3.3 External Interface Requirements………………………….…. 12

3.4 Nonfunctional Requirements…………………………………. 13

APCOER, Department of Information Technology 2023-24

3.5 System Requirements………………………………………….. 15

3.6 Analysis Models: SDLC Model to be applied………………… 17

3.7 System Implementation Plan………………………………….. 20

06 Conclusions & Future Work……………….…………………. 38

08 Publications and Certificates………………………………….. 44

APCOER, Department of Information Technology 2023-24

SEO Search Engine Optimization

APCOER, Department of Information Technology 2023-24

APCOER, Department of Information Technology 2023-24

2.1 Literature Survey 4

APCOER, Department of Information Technology 2023-24

1.2 Importance of the Study:

1.3 Relevance and Applicability of Results:

APCOER, Department of Information Technology 2023-24

1.6 Problem Definition:

APCOER, Department of Information Technology 2023-24

APCOER, Department of Information Technology 2023-24

APCOER, Department of Information Technology 2023-24

APCOER, Department of Information Technology 2023-24

3.1.1 Project Scope

APCOER, Department of Information Technology 2023-24

3.1.3 Assumptions and Dependencies

 Content Creation Tools:

3.2 Functional Requirements

3.2.1 User Authentication and Authorization:

3.2.2 Content Management System (CMS):

3.2.3 SEO Tools Integration:

3.2.4 Analytics Integration:

3.2.5 Search Functionality:

3.3 External Interface Requirements

APCOER, Department of Information Technology 2023-24

 Third-Party Tools Integration: Seamless integration with tools like SEMrush,

APCOER, Department of Information Technology 2023-24

3.4 Nonfunctional Requirement

3.4.1 Performance requirements

3.4.2 Safety requirements

APCOER, Department of Information Technology 2023-24

3.4.4 Software quality attributes

3.5 System Requirements