SEO Audit Report for AbacusMaster

(https://abacusmaster.edu.vn)
On-Page Issues

Title Tag
The title tag is an HTML code tag that allows you to give a web page a title, which can be
found in the browser title bar and search engine results pages (SERP).

Issue URLs % of Total

Page Titles: Below 30 1 0.62

Characters

Page Titles: Duplicate 17 10.49

Page Titles: Over 561 Pixels 73 45.06

Page Titles: Over 60 72 44.44

Characters

Analysis: A significant number of pages have duplicate titles, which can lead to confusion for
both search engines and users. Over one-third of the titles exceed 60 characters, which
might be cut off in search engine results, reducing their effectiveness. Additionally, a
substantial portion of titles are too short or too long, which may affect readability and click-
through rates.

Meta Description
Meta descriptions are HTML tags used to describe the content of a web page, appearing
below the title and URL in search engine results.

Issue URLs % of Total

Meta Description: Missing 52 32.1

Meta Description: Duplicate 8 4.94

Meta Description: Over 985 69 42.59

Pixels

Meta Description: Multiple 61 37.65

Meta Description: Below 70 9 5.56
Characters

Meta Description: Over 155 69 42.59

Characters

Meta Description: Below 6 3.7

400 Pixels

Analysis: More than half of the pages have duplicate meta descriptions, which can dilute
their effectiveness in driving traffic. There are also a notable number of missing meta
descriptions, which are missed opportunities for summarizing content and attracting clicks.
Long meta descriptions are likely being truncated in search results, and very short
descriptions may not provide enough information.

URL
URLs play an important role in providing information about a website's content to search
engines.

Issue URLs % of Total

URL: Underscores 16 3.69

URL: Non ASCII Characters 5 1.15

Pagination: Multiple 20 12.35

Pagination URLs

URL: Uppercase 2 0.46

URL: Parameters 16 3.69

URL: Over 115 Characters 1 0.23

Analysis: A small percentage of URLs contain non-ASCII characters, underscores, or

uppercase characters, which can lead to inconsistencies and potential issues with search
engine crawling and user access. These are relatively minor issues but addressing them can
improve overall URL structure and accessibility.

Heading Tags
Header tags (H1 to H6) improve the readability and SEO of a webpage.

Issue URLs % of Total

H1: Missing 4 2.47

H2: Duplicate 93 57.41

H1: Over 70 Characters 3 1.85

H1: Multiple 3 1.85

H1: Duplicate 16 9.88

H2: Multiple 137 84.57

H2: Non-Sequential 2 1.23

H2: Over 70 Characters 5 3.09

Analysis: Nearly half of the pages have duplicate H1 tags, which can confuse search engines
and users about the main topic of each page. A quarter of the pages are missing H1 tags
altogether, which is a missed opportunity for highlighting the primary focus of the page.
There are also a few instances of multiple or non-sequential H1 tags, which can disrupt the
content hierarchy.

Images
Image-related errors can impact website optimization.

Issue URLs % of Total

Images: Missing Size 10 4.88

Attributes

Images: Alt Text Over 100 1 0.49

Characters

Images: Missing Alt Text 124 60.49

Images: Missing Alt 1 0.49

Attribute

Images: Over 100 KB 56 27.32

Analysis: A significant number of images are over 100KB, which can slow down page load
times. Over half of the images are missing alt text, and nearly a quarter are missing alt
attributes, which are crucial for accessibility and SEO. Additionally, a large majority of
images are missing size attributes, which can affect layout stability and loading
performance.

Content
Content includes text, images, video, audio, and other types of information.

Issue URLs % of Total

Security: Missing Content- 266 61.29
Security-Policy Header

Security: Missing X-Content- 266 61.29

Type-Options Header

Content: Low Content Pages 1 0.62

Analysis: The content on AbacusMaster's website appears to be in good shape, with no

issues found in terms of duplicates, low content, soft 404 errors, spelling or grammar
errors, readability difficulties, or placeholder text. This indicates a strong foundation in
content quality.

Technical Issues

XML Sitemap
An XML sitemap is a file that helps search engines understand the structure of your website.
It lists all the URLs on your site and provides additional information about each URL, such
as when it was last updated and how often it changes.

Analysis: Ensuring the XML sitemap is properly configured and submitted to search engines
will help them crawl and index your site more effectively, improving overall visibility.

Robots.txt
The robots.txt file is used to instruct search engine crawlers which pages or sections of your
website should not be crawled.

Analysis: Verifying that the robots.txt file is correctly set up is essential for controlling
search engine crawling. This helps prevent indexing of non-essential or duplicate pages,
optimizing crawl efficiency.

Site Errors
Site errors such as broken links, server errors, and missing pages can negatively impact
user experience and SEO performance.

Analysis: Regularly auditing the site for errors and fixing any broken links, server issues, or
missing pages is crucial for maintaining a smooth user experience and ensuring search
engines can crawl the site without issues.

Core Web Vitals

Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability
that are essential for providing a good user experience.

Analysis: Optimizing for Core Web Vitals, including loading performance (Largest
Contentful Paint - LCP), interactivity (First Input Delay - FID), and visual stability
(Cumulative Layout Shift - CLS), is critical for improving user experience and achieving
higher search engine rankings.

Off-Page Issues

Backlinks
Backlinks are links from other websites to your site and are crucial for improving your site's
authority and search engine rankings.

Analysis: Developing a strategic link-building campaign to acquire high-quality backlinks

from authoritative websites within the education niche will enhance your site's authority,
improve search engine rankings, and drive more organic traffic.

Social Media
Social media presence is important for driving traffic and engagement, and it can also
indirectly benefit SEO.

Analysis: Enhancing social media presence by actively engaging with your audience, sharing
valuable content, and promoting your services can drive more traffic to your site. Active
social media profiles also provide opportunities for link-building and brand awareness,
further supporting SEO efforts.

Conclusion
This SEO audit identifies several areas for improvement to enhance the online visibility and
performance of AbacusMaster. By addressing these on-page, technical, and off-page issues,
the website can achieve better search engine rankings and user experience.

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