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    19 Appendix2

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    19 Appendix2

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    19 Appendix2

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    QUESTIONNAIRE FOR CUSTOMERS

    Dear Sir/ Madam,


    The questionnaire is prepared for the study leading to Ph.D. in management registered with
    Faculty of Management Studies, Banasthali Vidhyapith University, Newai.
    Please note that there is no right or wrong answer to various questions, give your spontaneous
    response that is useful to gauge the feeling. This is purely an academic research and your details
    will be kept confidential.
    Thanking you in anticipation of your support.

    A. Demographic Profile

    (i) Name (Optional) ______________________

    (ii) Gender ( ) Male ( ) Female

    (iii)Marital Status ( ) Single ( ) Married

    (iv) Family Status: (a) Nuclear Family (b) Joint Family

    (v) Age : (a) 18 – 25 Years


    (b) 26 – 32 Years
    (c) 33 – 45 Years
    (d) 46 – 60 Years
    (e) Above 60 Years

    (vi) Occupation : (a) Business (b) Service


    (c) Self – Employed (d) Housewife
    (e) Student (f) Professional

    (vii) Education: (a) Secondary


    (b) Senior Secondary
    (c) Graduate
    (d) Post graduate
    (e)Professional Qualification

    (viii) Income (Monthly) in Rs :

    (a) Less then 10000 (b) 10000 – 20000


    (c) 20001 – 30000 (d) 30001 - 40000
    (e) 40001 – 50000 (f) Above 50000
    (ix) Please tick(√) The format of retail store you prefer to buy goods/items?

    Retail Grocery/ Fruits & Consumer Clothing Any


    Format Cosmetics/ Vegetables Durables & Other
    Food Items Accessories
    Organized
    Retail Stores
    (Mall/ Branded Store)
    i
    Unorganized
    Retail stores (Kirana etc.)

    B. Please tick(√) the appropriate choices for the options given below:

    1. The Goods/articles you prefer to buy from organized retail stores are: (Please rank them,
    1for highest preference and 5 for least preferences)

    Rank 1 2 3 4 5
    Goods/articles C.
    Grocery Rat
    Food Items e
    Fruits &Vegetables the
    Clothing foll
    Cosmetics owi
    ng
    Consumer Durables
    acc
    Accessories
    ordi
    Furnishing
    ng
    Any Other, Specify
    to
    given scales.

    1. Attributes that influence your buying from a branded retail and an unorganized retail
    stores are:

    Very Low Low Medium High Very High


    1 2 3 4 5

    Kirana/
    Organized
    Unorganized Items
    Retail Stores
    Retail Stores
    1 2 3 4 5 1 2 3 4 5
    Wide range of items at one place
    Wide range of brands in one store
    Fresh stock of items
    Availability of varied pack sizes suiting to your
    requirement
    Bargaining on Prices
    Quality Services
    Availability of credit facility
    Facility of payment in various modes
    Quality of goods & articles
    Pride & social status
    Personal Relations
    Location of Stores
    Traveling time to stores
    Display of items
    Liberty to Touch, Feel, Pick & Try the Products
    at will.
    ii
    Promotional Schemes and offers. (free gifts,
    discounts, extra quantity)
    Interior / Ambience of the store
    Discount on the loyalty cards, free parking to
    regular customer, point system, coupons etc.
    Home delivery facility

    2. You visit/ buy from a particular organized retail brand / store because …..

    (Please tick in appropriate box as per following scale)

    Strongly Disagree Neither Agree Agree Strongly


    Disagree or Agree
    Nor Disagree
    1 2 3 4 5

    1 It is located in my near areas 1 2 3 4 5


    2 It is located in posh locality 1 2 3 4 5
    3 It is well connected with public transportation. 1 2 3 4 5
    4 It provided special offers / privileges to regular customer. 1 2 3 4 5
    5 It’s a demand for modern life style. 1 2 3 4 5
    6 Buying from this store adds to my image in the society. 1 2 3 4 5
    7 It provides me the latest brands. 1 2 3 4 5
    1 2 3 4 5
    8 It provides me wide and open place to have fun and to spend time.
    9 It consumes lesser time in checking out / billing. 1 2 3 4 5
    It provides amenities such as parking, drinking water, washrooms, 1 2 3 4 5
    10
    sitting space etc.
    11 It has food zone, entertainment centers and cinema. 1 2 3 4 5
    12 It’s advertising campaign compel me to visit/ buy from this store. 1 2 3 4 5
    The concept of hypermarket is better than traditional form of
    13 retailing.

    In my opinion hypermarket has immense chances of growth and


    14
    prosperity.

    “Thank You for Your Valuable Time and Opinion”

    iii

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