DOC BAC.ACAD.PM.03. F01.V2.

MODULE HANDBOOK EFF 01 MAR 2023

V 2.0

SCHOOL OF BUSINESS
AND LEISURE

INTRODUCTION TO
VENTURE CREATION

Module Code: SBL-106

Module Leaders: Mrs

Badubi, Mr Medupe, Mr
Dube and Mr Motang

FOUNDATION PROGRAMME – YEAR 1

Date of Publication to Students:

2024-2025
Date Course Approved Version Number Version Date

xxxxx v.1 10 April 2024

BAC.ACAD.PM.03. F01.V2.0
Table of Contents
1. Module Description ................................................................................................ 3
1.1 Introduction to the module – Description and Aim ............................................. 3
2. Module Learning Outcomes ................................................................................... 5
3. Module Content ...................................................................................................... 5
4. Module Learning and Teaching Methods ............................................................... 5
4.1 Schedule teaching ............................................................................................ 6
4.2 Guided independent study ................................................................................ 6
5. Module Assessments ............................................................................................. 7
a) Formative Assessments ................................................................................ 7
b) Summative Assessment ................................................................................ 7
7. E-Resources .......................................................................................................... 8
8. Assessments .......................................................................................................... 8
8.1 Assessment Brief .............................................................................................. 8
Company Profile ................................................................................................... 10
Company Vision/Mission Statement ..................................................................... 10
Impetus of the venture .......................................................................................... 10
8.2 Structure of the Module Assessment .............................................................. 12
8.3 Assessment Instructions ................................................................................. 13
8.4. Assessment Criteria ....................................................................................... 13
CW1 Business Plan .............................................................................................. 13
9. Plagiarism ............................................................................................................ 16
10. Feedback ........................................................................................................... 17
11. BAC Participation Policy ..................................................................................... 17
12. Module Delivery Plan ......................................................................................... 18
13. Exceptional Extenuating Circumstances (EEC) ................................................. 23
14. Student Responsibilities ..................................................................................... 25

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Module Title: Introduction to Venture Creation

Date of Approval XXX

Module Code SBL-106

Pre-requisite XXX

Module Level 4

Credit value 20

Total Number 200 hours

Of Learning Hours

Key Words Entrepreneurship, Business Plan,

New Venture/s
Module Delivery
Face to Face
Mode
xxx

1. Module Description
1.1 Introduction to the module – Description and Aim
The Botswana government and various organizations have been making sizeable
interventions in recent years to increase economic activities and participation;
however, progress to date has been limited. This is leading to the rising rate of
unemployment, poverty and inequity. All these paucities pose threats to the Botswana
developmental goals of eliminating poverty, inequality and creating a knowledge
based economic by 2036 as outlined in the Botswana Vision 2036. As the School of
Business and Leisure at Botswana Accountancy College, we strive to address
economic empowerment and job creation needs of modern-day Botswana by

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providing opportunities through hands-on entrepreneurship education and fostering
sustainability within the economy.

To help fulfil the need to cultivate entrepreneurship, this module introduces both the
theoretical and practical concepts of entrepreneurship and new firm formation. The
module applies various theories and approaches to provide a holistic picture of the
entrepreneurial process, as well as the practical aspects of the intellectual, physical
and emotional demands associated with starting a new business. By linking theory
and practice the module aims to provide students an entrepreneurial perspective and
hands-on experience in the development of new business venture. Upon completion
of this module, students will be able to build skills, framework and knowledge in
entrepreneurship and new venture creation in order to acquire the knowledge and
spirit for venturing. In addition, students will understand the role and importance of the
small to medium sized enterprises in the economic and social development of
countries and regions; gain knowledge on the characteristics of entrepreneurs and the
entrepreneurial process; and understand the importance of planning process and learn
how to develop, write and present an effective business plan for a new venture.

This module will be useful to students who would like to acquire a detailed
understanding of entrepreneurial skills and entrepreneurial concepts. Students will be
empowered with the necessary competencies to run or establish their own
entrepreneurial venture in a business context. This module is relevant for
understanding the skills of an entrepreneur where creativity and innovation, time
management, leadership, networking, entrepreneurial management skills and the
entrepreneur’s environment are all contributing factors towards the success of the
business enterprise. An additional purpose is to empower students to investigate
alternative routes to start a business. Students will also gain knowledge on how to
develop their business idea into an opportunity that can be exploited by providing a
successful product or service in the market.

Themes that are covered are the different enterprises (SMMEs), basic business
concepts and the business environment, the identification of feasible business ideas,
the viability of a business idea, the business plan, and lastly the setting up of a

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business. Each of these themes will add value to the learner in that you will understand
how to manage the afore mentioned issues as an entrepreneur. The module presented
in such a way as to enable you to plan any aspect in the entrepreneurial field, to
implement it, or at least contribute towards the more complicated functions thereof.
2. Module Learning Outcomes
On completion of this module, students should be able to:
i. Explain the concepts of entrepreneurship.
ii. Describe the stages involved in discovering, evaluating and developing opportunities for
venture creation.
iii. Explore the interaction of entrepreneurship with the economy and society.
iv. Discuss the processes surrounding the growth of entrepreneurial ventures.
3. Module Content
• Entrepreneurship
• Leadership and Management
• Characteristics of Entrepreneurs
• Functional Management Skills
• Setting up a business
• Industry column
• Microenvironment, market environment and Macro environment
• Creativity and innovation
• Feasibility and viability study
• Business Plan
• Business risks
• Forms of busines
• Labour legislation

• Choice of a location

4. Module Learning and Teaching Methods

Activity Type Hours Category
Lectures 24 1
Workshops/Seminars/Tutorials 24 1
Guided independent study 152 2

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 Total: 200
This is a theoretical content module which has a significant theoretical content and
teaching in these modules is a blend of theory and application of theory.
Approximately 20% of the notional hours are allocated to assessment. Students are
required to demonstrate their understanding of theoretical concepts by producing
analysis of real-world context and scenarios. Regular formative and summative
assessments and feedback will be encouraged.

Students will be supported in their learning, to achieve the learning outcomes listed
above, in the ways outlined in this section. The delivery of this module will be effected
through a combination of various teaching methods:
• Lectures,
• Student led tutorials, seminars/ workshops; assessment clinics; and
• Guided independent study.

4.1 Schedule teaching

The lectures will be used to explain, discuss and demonstrate application of key
themes identified in the indicative content; during the lectures you will have the
opportunity to practice applying the principles of these key themes.

In the workshops, you will be able to explore a range of themes; through the evaluation
of these themes, you will be encouraged to develop your independent thinking, critical
analysis and communication skills. Simulated real life case studies will be analysed
during the tutorials, seminars/workshops. This will give you the opportunity to enhance
your problem-solving skills. The case studies will provide you with a forum to explore
how the different taxes interrelate, so that you can apply this understanding to
successfully support decision making and so add value to the business. To be able to
successfully support the decision-making process and add value, you will need to
attain good communication skills. The workshops will give you the opportunity to
develop these business communication skills.
4.2 Guided independent study
This will be self-directed by you as student. Learning is more effective when you
oversee your own learning. This helps you to grow and become an independent
learner.

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The assessment clinics are designed to support you to prepare more effectively for
the summative assessments. A combination of assessment methods will be applied
throughout the module to support your learning and development.
5. Module Assessments
a) Formative Assessments
This is work that is not marked but supports you in identifying areas where further
learning is required. A range of formative assessments will be provided during the
student led activities in both the lectures and the workshops to support your learning
and development of your employability skills. The formative assessments are
designed to assist you in identifying module topics you have understood well, as well
as topics that need further attentions. Formative assessment accompanied by
detailed feedback will take place during tutorials. This will prepare you to successfully
complete the module and equip you for your future roles.
b) Summative Assessment
The summative assessment is cumulative in evaluation of the achievement of learning
outcomes and in this module, summative assessment will be a coursework and exam.
After evaluation of the coursework, written feedback as outlined in the handbook will
be given for the benefit of the students. This assessment will be clarified further in
class during launch.

Brief
Mode of Word count / Learning
Number description of Weighting
assessment exam duration** Outcomes
assessment
Group LO 1,2 and
1 CW 40% 2500 words
Assignment 3
Administered for
2 Exams Exam 60% LO 1-4
3 hours 15 mins

6. Reading List
Core Textbook:
Bamford, C. and Bruton, G. (2018). Entrepreneurship: The Art, Science, and Process
for Success. 3rd edition. McGraw-Hill.

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Barringer, B.R. & Ireland, D. (2016). Entrepreneurship: Successfully Launching New
Ventures. 6th edition. Prentice Hall, Inc.

Burns, P. (2016). Entrepreneurship and Small Business: start-up, growth and maturity.
4th edition. New York: Palgrave Macmillan.

Hisrich, R., Peters, M. and Shepherd, D. (2019). Entrepreneurship. 11th edition.

McGraw-Hill.

Spinelli, S. (2016). New Venture Creation: Entrepreneurship for the 21st Century. 10th
edition. Richard D. Irwin, Inc.

Other Textbooks

Global Entrepreneurship Monitor Report

Business Weekly
Mogobe Nuggets of Wisdom
Journals:
International Journal of Entrepreneurship Education
Enterprise & Innovation Management Studies
Academy of Management Review
African Journal of Business Management
Journal of Small Business Venturing
Entrepreneurship Theory and Practice
International Journal of Entrepreneurial Behaviour & Research
Journal of Small Business Management
International Entrepreneurship Management Journal

7. E-Resources
Journals are e-resources.

8. Assessments
8.1 Assessment Brief
Assessment weighing 100% coursework.

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CW 1: 40% Learning Outcome 1,2, 3

In groups of 5 members, identify a business idea/opportunity and develop an

innovative business plan for a start-up venture. The plan should clearly identify viable
target segments with an accordingly appropriate market research, outline the required
physical and human resources and include at least projected cash flow and profit and
loss statements.
In your business plan, include the following key elements:
i) Cover page
ii) Executive Summary
iii) Description of venture
iv) Product/Service plan
v) Industry & Market Analysis
vi) Marketing plan
vii) Organisational plan
viii) Operation Plan
ix) Assessment of Risks
x) Financial Plan
xi) Reference list
xii) Appendices

NB: Kindly observe academic formatting:

1.5 line spacing
Arial or Times New Roman font type
Font size 12
Page numbering
Justify margins both sides
APA or Harvard for Tourism & Hospitality students.
Your Business plan should be about 2500 in words (+-10%)
The submission is online by Turnitin, as facilitated by your Lecturer.

BAC.ACAD.PM.03. F01.V2.0
Marking Criteria:

Item Mark Comments

Executive 5 • What does your business do?
Summary • Location?
• What market need does your business
solve?
• What are 4-7 reasons why your business
is feasible?
• How much capital, if any, are you
seeking for your business?

Description of 15 Company
venture Profile
• What is your company name? (Attractive
Name)
• Where will you be located? (include
factors to consider when choosing a
location)
• Which activities will your venture perform
and who are your main customers?
(consider bow tie diagram)
• What is your legal entity form?
Company
Vision/Mission
Statement
• Vision: What main goal is your venture
trying to achieve/become in the future?
(1 sentence)
• Mission: How will you achieve it (3
sentences)
Impetus of the
venture
• What need are you solving? (be
innovative)
• Why do you think this idea can become
a business?

Product/Service 10 • How will you convert the raw

plan materials to finished goods?
• How will you produce the goods you
want to sell?
• Which factors of production are
needed to start the business and how
much do they cost?
• Where will you source the factors of
production?

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Industry & Market 15 Market Need
Plan
• What customer need are you fulfilling?
Market/Industry Overview
• In what market(s) do you compete?
• Who is your target market?
Market/Industry Trends
• What are the key market trend(s) and
how does that effect you?
Relevant Market Size
• How large is your relevant market (the #
of customers who can realistically buy
from you)?
• What qualifications make your business
uniquely qualified to succeed against
competitors)?

Marketing plan 10 Products and Services

• What are your products and/or services?

Branding and Promotions Plan

• How do you plan to promote your
company’s products and/or services and
why?
Distribution Plan
• How will you sell your products and/or
services to customers? Directly?
Through partners/distributors and which
ones? Etc.

Organisational 10 Management Team Members

plan
• Who are the key members of your
management team?
• What is their function and how much will
you pay them?
Management Team Gaps
• Who do you still need to hire?
Board Members
• Do you have a partner? If so, who is it
how much is their share in the company?

Operational plan 10 Key Operational Processes

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 •
What are the key operational processes
that your organization needs to
accomplish on a daily basis to achieve
success?
• Operating times
Business Milestones
• What objectives will you need to
accomplish over the next 1-3 years in
order to achieve success?

Assessment of risk 10 Identify the Strength, Weakness in relation to

the management functions of the business,
Opportunities and Threats of the business in
relation to PESTEL Framework.
Financial plan 10 Financial Projections
• What are your 1st-year financial
projections (Balance Sheet and Income
statement?

Use templates in your notes and put your

own relevant figures
Funding Requirements/Use of Funds
•
How much money do you need to start
and/or run your business?
• Where can you source the money?
Referencing 5 Appropriate referencing style as per Program

Exam: 60% Learning Outcome 1,2, 3 and 4

20 Multiple Choice Questions (20 Marks)
5 Short Answer Questions (20 Marks)
3 Structured Questions (60 Marks)

8.2 Structure of the Module Assessment

Brief
Word count /
Mode of description Learning
Number Weighting exam
assessment of Outcomes
duration**
assessment
Group LO 1,2
1 CW 40% 2500 words
Assignment and 3

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 Administered
2 Exams Exam 60% for 3 hours 15 LO 1-4
mins

The assignment will be launched in week 1.

All assessment regulations, e.g. concerning collusion, plagiarism, extenuating circum-

stances, submission date, will be applied in full.

Academic offences will be treated as serious.

Students will receive feedback on their performance in written form on the

feedback sheets attached to the portfolio and presentation slides.

8.3 Assessment Instructions

• The student must submit all summative assessments as communicated in this
module handbook and or in the coursework.
• If the student is unable to submit the coursework or sit an examination, he or
she must complete the Exceptional Extenuating Circumstances (EEC) form
(see last page of this module handbook) within forty-eight (48) hours of the
submission deadline or date.
• The form must be completed and submitted to the academic administration
office in the School of Business and Leisure.
• If the student is unable to deliver the form physically due to sickness or other
causes, it can be emailed to the module leader.
• The EEC application must be supported by appropriate evidence.
• An EEC form carries one module only.
• The module leader shall after forty-eight (48) hours of the submission
deadline find out whether there are any non-submissions.
• In any non-submission, the module leader will liaise with the academic
administration officer on whether any EEC application has been made.
• If the assessment not submitted is a coursework, the student must attach
evidence of work done since the coursework was launched. The evidence
includes dates of meetings attended and issues covered in case of group
work.
• If an EEC application is rejected, the student will retake the module, i.e., join
the class in which the module will be offered in the following academic year.
8.4. Assessment Criteria
CW1 Business Plan
Outcome/Ma Below 40 – 49% 50 – 59% 60 – 69% 70% and
rk 35/40% above

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Executive Little or no Provided a Good Very good Excellent
Summary highlights basic and highlights highlights highlights
of the limited incorporati with with all
business highlights ng appropriate aspects
and what it with limited important additional clear to the
does contents features to features reader and
be covered that are fully
covered in covered
the plan contents of
the plan
Description Little or no Provided a Good Fuller Detailed
of venture considerati basic and considerati considerati considerati
on of limited on on with on on
features of considerati incorporati appropriate innovative
the on of ng most innovative features of
company features of features of features of the
the the the company
company company company making all
aspects
clear to the
reader
Product/Servi Offered A brief A range of Fuller Full market
ce plan little or no attempt to possible range of costs and
factors of provide a factors of costs and supplier
production factor of production supplier details with
with no production with limited details, evidence of
costs and with no discussion covering costs and
supplier costs and of costs the broad supplier
details supplier and approach, considerati
details supplier and the on
details suppliers in
the
industry

Industry & Offered Listing of Description Good Detailed

Market Plan little or no few of various suggestion industry
discussion possible industry of industry trends and
of industry industry trends and trends and market
trends and trends but market market analysis
market market analysis analysis with
analysis analysis is narrowly discussed relevant
limited justification

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Marketing Offered Referred Identified Described Fully
plan little or no briefly to promotion promotion considered
promotion one or two and and the
and promotion distribution distribution promotion
distribution and plans but plans to and
plans distribution narrowly link these distribution
plans in a to the plans and
limited customer aligned to
manner segments relevant
customer
segments

Organisation Applied Briefly Described Fully Detailed

al plan little or no identified how described explanation
manageme some manageme the of the
nt team manageme nt team but manageme relevant
and their nt team but little nt team manageme
functions no integration and their nt team
and wages functions of functions relevant and their
and wages functions functions
and wages and wages
aligned to
business

Operational Little to no Limited Some good Good Excellent

plan description description description description description
of daily of daily of daily of daily of daily
operations operations operations operations operations
and and and short- and short and short
objectives objectives term to medium to medium
objectives term term
objectives objectives,
detailed
and
SMART

Assessment Applied Briefly Described Fully Detailed

of risk little or no applied how key described explanation
analysis of some analysis of analysis of of analysis
Strengths, analysis of Strengths, Strengths, of
Weakness Strengths, Weakness Weakness Strengths,
es, Weakness es, es, Weakness
Opportuniti es, Opportuniti Opportuniti es,
Opportuniti es and es and Opportuniti

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 es and es and Threats Threats es and
Threats Threats without with little Threats
integration use of with
of references relevant
references references

Financial Offered Referred Identified Very good Excellent

plan little or no briefly to good application application
application one or two financial of financial of financial
of financial financial projections projections projections
projections projections and uses and uses and uses
and uses and uses of funds of funds of funds
of funds of funds linked to linked to
other parts other parts
of the the
business business
plan plan
Referencing Little or no Provided a Good Very good Excellent
structure basic structure structure structure
and no structure and no and no and no
discussion and no discussion discussion discussion
of facts discussion of some of facts of facts
and figures of facts facts and and figures and figures
with poor and figures figures with that with that
referencing with limited features to are well are well
referencing be covered justified justified
with
relevant
references

9. Plagiarism
Plagiarism is not tolerated. This includes submission of coursework by Turnitin
in which the following should be noted:

• Turnitin similarity index for this module should not exceed…25%. P.S:
know that every similarity is subject to investigation, even that
which is below 25%. So, ensure that you paraphrase your work.

• It is the responsibility of the student to avoid self-plagiarism.

• Exceeding the above percentage of similarity index will automatically lead

to re-sitting of the coursework.

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 • The Turnitin similarity percentage in the re-sit coursework is the same as
in the original work.

• The re-sit coursework score if successful will not exceed the pass mark
for the assessment.

• If the re-sit coursework exceeds the above similarity index, the student
will retake (repeat) the module.

10. Feedback
Consideration of the role of feedback in the support of student learning should be an
integral part of module design and should:
• Encourage dialogue (tutor, peer) and collaboration around learning
• Help clarify what good performance is (goals, criteria, standards)
• Provide information that can be used to help shape teaching and learning
support
• Encourage positive motivational beliefs and self esteem
• Facilitate the development of self-assessment and reflection in learning
• Deliver high quality information to students about their learning
• Provide opportunities to close the gap between current and desired performance

All assessment regulations, e.g. concerning collusion, plagiarism, extenuating circum-

stances, submission date, will be applied in full.

Academic offences will be treated as serious.

11. BAC Participation Policy

Please be aware that this module adopts the BAC Participation Policy as part of the
code of conduct for students. A register is taken in all classes. If you are absent from
classes, this will be noted. You are required to attend timetabled classes, participate
in class work and to submit assessed work by the given deadlines.
We will invoke the policy if:
• you do not attempt pieces of assessed work
• you are absent from classes without providing a medical certificate to
cover the absence
• you attend classes without providing evidence that you have attempted
the set class questions
• you do not attempt the computer-based support materials
• you do not meet deadlines without providing an extenuating
circumstances form and appropriate support evidence
• As a result of invoking the policy, you may fail the whole module or part
of the module.
Time Keeping and ‘going green’ (saving the earth).

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Please be aware that this module adopts the BAC Participation Policy as part of the
code of conduct for students. A register is taken in all classes. If you are absent from
classes, this will be noted. You are required to attend timetabled classes, participate
in class work and to submit assessed work by the given deadlines.
Participation policy will be invoked if the student:
• Does not attempt pieces of assessed work.
• Is absent from classes without providing a medical certificate to cover
the absence.
• Attends classes without providing evidence that you have attempted the
set class questions.
• Does not engage with or attempt the computer-based support materials.
• Does not meet deadlines without providing an extenuating
circumstances form and appropriate support evidence.
• As a result of invoking the policy, you may fail the whole module or part of the
module.

• Time keeping: No one will sign the register of attendance if they are more than
15 minutes late for the session. Such lateness shall attract disciplinary
proceedings.

• Photocopying/saving the earth: Materials from the module leader will be

provided electronically. This is in addition to the recommended textbook.

12. Module Delivery Plan

Week 1 Introduction to Venture Creation

What is expected of this module, possible opportunities

and career upliftment.
Week 2 TOPIC: ENTREPRENEURSHIP AND SMALL, MEDIUM Credit
AND MICRO ENTERPRISES (SMMEs) IN Hours
PERSPECTIVE.
Lecture
SPECIFIC OUTCOMES
1) Explain the domains of entrepreneurship, 4
leadership and management.
2) Distinguish between the entrepreneurial and
managerial functions of an entrepreneur.
3) Analyse the entrepreneurial and managerial
success factors that contribute to successful
entrepreneurship.
4) Understand the effects of entrepreneurship on the
economy.
5) Appreciate that entrepreneurs can conduct
business at various levels based on their
entrepreneurial activities.
Tutorial

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 6) Understand that entrepreneurs have unique
characteristics that distinguish them from other
individuals.

ASSESSMENT CRITERIA
1) Describe an entrepreneur and indicate how the
entrepreneur differs from a small business
manager.
2) Indicate the similarities and differences between
entrepreneurship, a small business enterprise
and small business management.
3) What is the value of the entrepreneur to the
economy of the country?
4) Determine how a medium business differs from a
small business.
5) Discuss the importance of the skills, expertise and
aptitudes of an entrepreneur and determine your
own skills, expertise and aptitudes.
6) List the seven personal characteristics that may
contribute to successful entrepreneurship.
7) List and briefly describe the eight functional
management skills of successful entrepreneurs.

Week 3 and 4 TOPIC 2: BASIC BUSINESS CONCEPTS AND THE Credit

BUSINESS ENVIRONMENT. Hours
SPECIFIC OUTCOMES 8
Lecture
1) Explain the motivation for setting up a business.
2) Analyse the relationship between the business
and its establishment.
3) Distinguish between the terms ‘branch of
industry’ and ‘production branch’.
4) Arrange the three sectors in which businesses
are grouped and provide suitable examples.
5) Draw an industrial column for a product to
illustrate the route it follows, from the raw
material stage, to delivery, to the customer.
6) Describe the microenvironment of the business.
7) Explain the market environment and the
variables which influence the business’s growth
and existence.
8) Identify the macro environment and all the forces
and influences which affect the business.
Tutorial

ASSESSMENT CRITERIA

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 1) With the aid of a practical example, illustrate the
relationship between the business and the
establishment.
2) Discuss the three sectors in which businesses
and establishments can be grouped and
motivate your discussion with practical
examples.
3) Draw your own industrial column to produce
wine.
4) Explain the meaning of the concept ‘business
environment’ and identify the most important
characteristics of this environment in your
explanation.
5) Give reasons why a business cannot grow and
continue to exist in total isolation.
6) Name three components of the business
environment and give a description of each.
7) Discuss the micro-environment and its variables.
8) Identify the variables in the market environment
and discuss each one.
9) With the help of examples, discuss the different
markets in which a business manufacturing
wooden furniture can conduct business
transactions.
10) Identify your right as a customer and illustrate
each right with the aid of a practical example.
11) Explain the meaning of ‘competition’. Illustrate
your answer with practical examples.
12) Do you think it is necessary for a business to
take the macro-environment into account? Give
reasons for your answer by discussing the
different variables within the sub-environments.

Week 5 TOPIC 3: THE IDENTIFICATION OF FEASIBLE Credit

BUSINESS IDEAS. Hours
SPECIFIC OUTCOMES 4
Lecture
1) Identify the stages of setting up a business.
2) Define creativity.
3) Determine your own level of creativity.
4) Improve the creativity of a team by using various
creativity techniques.
5) Creatively generate business ideas using
structures methods/techniques.
6) Distinguish between non-feasible and feasible
ideas.
7) Develop and refine a business idea.

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Tutorial ASSESSMENT CRITERIA
1) List the three stages of setting up a business.
2) Define creativity.
3) Differentiate between divergent and convergent
thinking.
4) Take any business idea and further develop it by
using the proposed bow-tie diagram.
5) No commonly agreed definition of creativity
exists. Discuss different views on creativity.
6) Discuss various uses for creativity techniques.
7) Distinguish between non-feasible and feasible
ideas.
8) Discuss the need for both feasibility and a
viability study in setting up a business.

Week 6 and 7 TOPIC 4: THE VIABILITY OF A BUSINESS IDEA Credit

Hours

Lecture SPECIFIC OUTCOMES

1) Understand what a viable business idea entail. 8
2) Determine whether a need exists for a product or
a service.
3) Compile customer profiles.
4) Define the mission and objectives for a business.
5) Understand the term ‘expected market share’.
6) Distinguish between different market
segmentations.
7) Determine the break-even point for the business.
Tutorial 8) Determine whether a sustainable profit can be
made.

ASSESSMENT CRITERIA
1) Explain what a viable business idea is.
2) How will you know whether you have a product
or service the customer wants?
3) What kind of info is found in a customer profile?
4) How do you define a market?
5) Name and discuss the questions that need to be
asked in order to see whether there is a need for
a particular product or service.
6) What is the purpose of a mission statement?
7) What are the questions that need to be
answered when formulating the mission
statement?
8) Name the characteristics of objectives.
9) Why do we need to calculate the expected
market share?

BAC.ACAD.PM.03. F01.V2.0
 10) How can one establish a target market?
11) Define indirect costs.
12) Describe what is manufacturing costs.
13) Define the break-even point.
14) What is a cash budget?
15) What is the purpose of a cash budget?

TEST

Week 8 and 9 Topic 5: The Business Plan

SPECIFIC OUTCOMES 4
Lecture 1) Understand the purpose of a business plan.
2) Identify and describe the potential users of a
business plan.
3) Explain the character of a business plan.
4) Understand the preparation phase in writing a
business plan.
5) Comprehend the different structures of a business
plan.
6) Draft a basic business plan.

ASSESSMENT CRITERIA
1) Explain the reason/s for drawing up a business
plan.
2) Understand the purpose of a business plan.
3) Identify and describe the potential users of a
business plan.
4) List three users of the business plan.
5) What is an ‘executive summary’?
6) List the critical risks associated with your own
business idea.
Week 10 Topic 6: SETTING UP A BUSINESS. Credit
Hours
SPECIFIC OUTCOMES 8
Lecture
1) Define the factors to be considered when
choosing the form of business.
2) Identify the labour legislation that should be
considered when establishing a business.
3) Determine the procedures that must be followed
to set up a specific form of business.
4) Understand the factors to be considered when
choosing the location.
Tutorial
ASSESSMENT CRITERIA

BAC.ACAD.PM.03. F01.V2.0
 1) Define the factors to be considered when
choosing the form of business.
2) Summarise the different forms of business.
3) Identify the labour legislation that should be
considered when establishing a business.
4) What is the purpose of labour legislation?
5) Distinguish between the different forms of
contract.
6) Name the factors that play a role in the choice of
location.

Week 11&12 REVISION

Week 13 EXAM
Week 14 ASSIGNMENT SUBMISSION

13. Exceptional Extenuating Circumstances (EEC)

• The student must submit all summative assessments as communicated in
this module handbook and in the coursework.

• If there are serious circumstances beyond a student’s control that affect

their ability to complete an assessment, they may submit a claim for
Exceptional Extenuating Circumstances (EEC). It is your responsibility to
submit a claim for exceptional extenuating circumstances (EEC) where an
unexpected and severe situation that will affect your performance in
assessment arises.

• The following circumstances shall constitute EEC, no other reasons:

(i) Illness; (accompanied by a letter from the Doctor)

(ii) Hospitalization.

(iii) Bereavement; (Next of Kin)

EEC shall not be granted in circumstances where it is evident that:

• the student fails to manage their time.

• fails to organize their time appropriately.

BAC.ACAD.PM.03. F01.V2.0
 • circumstances where it is evident that student has had ample opportunity
to plan for their work but failed to do so.

• technical failures of computers/equipment; negligence or carelessness;

or similar issues;

• circumstances which a student did not disclose at the appropriate time

(unless the student were unable to do so e.g., hospitalization).

Also note that, where a student has an on-going disability or medical condition,
and he/she has a support plan - the EEC process does not apply, unless the
condition is worse than normal to make it impossible for the student to submit
the work in which case appropriate proof must be attached to the EEC
application.

• In the case of submitting an EEC, for a coursework, it must be

accompanied by reasons for non-submission and proof of the work done
from the date the coursework was launched. If the assessment is by group
course work, the evidence for EEC includes a Table with dates of meetings
held, members present/absent at that date, and issues covered on each
date.

• If the student is unable to submit the coursework or sit an examination, he

or she must complete the Exceptional Extenuating Circumstances (EEC)
form (see last page of this module handbook) within forty-eight (48)
hours of the submission deadline or date.

• The form must be completed and submitted to the academic

administration office in the School of Business and Leisure.

• If the student is unable to deliver the form physically due to sickness or

other causes, it can be emailed to the module leader.

• The EEC application must be supported by appropriate evidence.

• An EEC form carries one module only.

BAC.ACAD.PM.03. F01.V2.0
 • The module leader shall after forty-eight (48) hours of the submission
deadline find out whether there are any non-submissions.

• In any non-submission, the module leader will liaise with the academic
administration officer on whether any EEC application has been made.

• If an EEC application is rejected, the student will retake the module, i.e.,
join the class in which the module will be offered in the following academic
year.

14. Student Responsibilities

It is your responsibility to ensure that you understand the assessment criteria
and learning outcomes against which your work will be marked. Continual
engagement with the delivery of the module is important to enable you to gain
this understanding and to fulfil your responsibility to the learning experience of
your fellow students. It is your responsibility to ensure that you engage with all
components of assessment within a module. Assignments must be submitted
by the formally declared deadline.

BAC will monitor attendance at taught sessions from the first week of teaching
and will undertake to contact you if you are not attending without prior agreement
or approval. You will be given an opportunity to explain your non-attendance
before the programme leader recommends termination from the programme.

Students must understand what constitutes an academic offence including

plagiarism, collusion, breach of examination room regulations, and ensure that
they do not commit such offences in their studies and assessments.

BAC.ACAD.PM.03. F01.V2.0