Lesson 1
Lesson 1
Lesson 1
ORGANIZE
SUMMARIZE
ANALYZE
DRAW CONCLUSIONS
MAKE DECISION
25,000 U.S. Deaths
Linked to Sugary
Drinks
2. Inferential Statistics
➢ drawing conclusions (from sample to population)
➢ Generalizing results
➢ Making predictions
➢ HypothesisTesting
Problem1: Determine whether the following statements use
the area of descriptive or inferential statistics.
1) The average number of library users for the last 6
months is 650.
Sample
a part (or subset) of the population from
which information is collected
Parameter
a numerical value summarizing all the data
of an entire population
Statistic
a numerical value summarizing the sample
data
OMSC
Variables
A characteristic that varies from one person
or thing to another.
Variables are opposite of constants whose values
never change.
Data
actual values of the variable or the list of
observations a variable assumes.
Variable
Qualitative Quantitative
Discrete Continuous
Are the following qualitative, discrete or continuous
variable?
2. Experimental Studies
In an experimental study, the researcher
manipulates one of the variables and tries to
determine how the manipulation influences
other variable.
OBSERVATIONAL STUDIES EXPERIMENTAL STUDIES
◾ Observe patterns that ◾ Impose conditions
already exist (treatments) and observe
◾ Do not impose results
conditions
◾ Researchers do not
influence outcomes
Experimental Observational
Feature
Studies Studies
Researchers manipulate Researchers do not
Researcher Control variables and control manipulate variables.
groups. They observe them.
Random assignment to
Randomization groups (e.g., treatment vs. No random assignment.
control).
Strong potential to Can identify
Cause and Effect establish cause-and-effect associations but not
relationships. causation.
Effects of Fertilizer on Effects of Cigarette
Plant Growth. Smoking on Health
1. Control.
Two or more treatments should be compared.
2. Randomization.
The experimental units should be randomly assigned
into groups to avoid unintentional selection bias in
constituting the groups.
3. Replication.
A sufficient number of experimental units should be
used to ensure that randomization creates groups that
resemble each closely and to increase the chances of
detecting any differences among the treatments.
◾ ConfoundingVariables.
A confounding variable occurs when an
experimenter cannot tell the difference between
the effects of different factors on a variable.
• Placebo Effect
The placebo effect occurs when a subject reacts
favourably to a placebo when in fact the subject
has been given no medicated treatment at all. To
help control or minimize the placebo effect, a
technique called blinding can be used.
• Hawthorne Effect.
The Hawthorne effect occurs in an experiment
when subjects change their behavior simply because
they know they are participating in an
experiment.
Independent variable
◾ the variable which is being manipulated by
the researcher in an experimental study. It is
also called the explanatory variable.
Dependent variable
◾ the variable which is affected or influenced by
another variable . It is also known as the
resultant or outcome variable.
A study of more than 3000 Japanese adults
published in the British Medical Journal
found that those who ate their meals quickly
were about twice as likely to be obese as
their slow-munching counterparts. (Source:
Readers Digest)