Savitribai Phule Pune University

School of Open learning

(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Business Analytics & Statistical Methods using R

SEM-III, BA-MJ-32

1. Business Analytics Basics: Definition of analytics, Evolution of

analytics, Need of Analytics, Business analytics vs business analysis,
Business intelligence vs Data Science, Data Analyst Vs Business Analyst,
Types of Analytics, Tools for
2. Analytics. Concept of insights. Importance of data in business analytics,
Differences between data, information and knowledge, various stages of
an organization in terms of data maturity, Options for organizations in
the absence of good quality data.
3. Analytical decision-making: Analytical decision-making process,
characteristics of the analytical decision-making process. Breaking down
a business problem into key questions that can be answered through
analytics, Characteristics of good questions, Skills of a good business
analyst, Overview of Business analytics applications in - Marketing
Analytics, HR Analytics, Supply Chain Analytics, Retail Industry, Sales
Analytics, Web & Social Media Analytics, Healthcare Industry, Energy
Analytics, Transportation Analytics, Lending Analytics, Sports Analytics.
Future of Business Analytics.
4. Fundamentals of R: R environment, Downloading and Installing R,
Using command line in R, Help, File operations in R -Reading from and
Writing to a file, Writing your first code in R, Importing data from
spreadsheets, text files, SAS, SPSS, Connect to RDBMS from R using
ODBC, basic SQL queries in R, Exploration and transformation activities,
basics of Web Scraping.
5. Data types & Data Structures in R: Data types in R and its
appropriate uses, Program Structure in R, Flow Control: For loop, If
 condition, While conditions and repeat loop, Debugging tools,
Concatenation of Data, Combining Vars , cbind, rbind, Sapply, apply,
tapply functions, Built-in functions in R like: seq(), cbind (), rbind(),
merge(), knowledge on the various subsetting methods, summarize data
by using functions like: str(), class(), length(), nrow(), ncol(), use of
functions like head(), tail(), for inspecting data, summarize data, SQL join
in R. Introduction to Data Structure in R, Vectors, Lists, Scalars, Data
Frames, Matrices, Arrays, Factors, Use of data structures in different
conditions, Advantage of using a particular approach.
6. Data Visualization: Concept of Data Visualization, Popular Data
Visualization tools, Exploratory Data Analysis (EDA), Data Cleaning, Data
Inspection, uses of the functions like grepl(), grep(), sub(), summarize(),
llist(), Using graphical functions in R for data visualization, Line Plots,
Bar Plots, Bar Plots for Population, Pie chart, tableplot, histogram,
Plotting with base graphics, Plotting with Lattice graphics, Plotting and
coloring in R. Customizing Graphical Parameters to improvise plots,
understanding GUIs like Deducer and R Commander, introduction to
Spatial Analysis.
7. Statistics with R: Computing basic statistics, Business Hypothesis
Testing concepts, Basics of statistical modeling, Logistic Regression,
Comparing means of two samples, Testing a correlation for significance,
Testing a proportion, t test, z Test, F test, Basics of Analysis of variance
(ANOVA), One way ANOVA, ANOVA with interaction effects, Two way
ANOVA, Summarizing Data, Data Mining Basics, Cross tabulation. Case
studies in different domains- using R.
8. Linear Regression: Concept of Linear regression, Dependency of
variables, Ordinary Least Sum of Squares Model, Multiple Linear
Regression, Obtaining the Best fit line, Assumptions and Evaluation,
Outliers and Influential Observations, Multi-collinearity, Case studies in
different domains- using R. Dimension Reduction Techniques – Concept
of latent dimensions, need for dimension reduction, Principal
Components Analysis, Factor Analysis. Case studies in different domains-
using R.
9. Probability: Definition, Types of Probability, Mutually Exclusive events,
Independent Events, Marginal Probability, Conditional Probability, Bayes
Theorem. Probability Distributions – Continuous, Normal, Central Limit
theorem, Discrete distribution, Poison distribution, Binomial
distribution.
10. Predictive Modeling: (a) Multiple Linear Regression: Concept of
Multiple Linear regression, Step wise Regression, Dummy Regression,
Case studies in different domains- using R (b) Logistic regression:
Concept of Logistic Regression, odds and probabilities, Log likelihood
ratio test, Pseudo R square, ROC plot, Classification table, Logistic
regression & classification problems, Case studies in different
domainsusing R (c) Linear Discriminant Analysis: Discriminant Function,
Linear Discriminant Analysis, Case studies in different domains- using R.
11. Time Series: Time Series objects in R, Trends and Seasonality
Variation, Decomposition of Time Series, autocorrelation function (ACF)
and partial autocorrelation (PACF) plots, Exponential Smoothing, holts
Winter Method,
12. Autoregressive Moving Average Models (ARMA), Autoregressive
Integrated Moving Average Models (ARIMA), Case studies in different
domains- using R.
 SavitribaiPhule Pune University
School of Open learning
(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Machine Learning & Cognitive intelligence using Python

SEM III BA -MJ-33

1. Python Basics: Overview, Python Features, Basic Syntax, Variable

Types, Basic Operators, decision making, Loops, Python Data Structures -
Lists and Tuples, Sets, Dictionaries, Date & time, Functions, Scope of
Variables, Function overloading, Operator overloading, Objects and
Classes.
2. Working with Data in Python: Reading files with Open, writing files
with Open, loading data with Pandas, working with and saving with
Pandas, Array oriented Programming with Numpy, Data cleaning and
preparation, Plotting and Visualization, data Aggregation and Group
Operations.
3. Machine Learning and Cognitive Intelligence: Introduction to
Machine Learning- History and Evolution, Machine Learning categories:
Supervised, Unsupervised and Reinforcement learning. Framework for
building ML Systems-KDD process model, CRISP-DM & SEMMA,
Machine learning Python packages, Machine Learning Core Libraries.
Introduction to Cognitive Intelligence, Features of Cognitive Intelligence.
4. Supervised Learning: Introduction to classification, Linear
Regression, Metrics for evaluating linear model, Multivariate regression,
Non-Linear Regression, K-Nearest Neighbour, Decision Trees, Logistic
Regression, Support Vector Machines, Model Evaluation, Applications of
supervised learning in multiple domains.
5. Unsupervised Learning: Clustering, Hierarchical clustering,
Partitioning Clustering- K-mean clustering, Applications of unsupervised
learning in multiple domains.
 SavitribaiPhule Pune University
School of Open learning
(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Software Project Management

SEM III BA -MN-34

1. Introduction to Project Management: What is a Project? What is Project

management? Project phases and project life cycle Organizational
Structure Qualities of Project Manager WBS.
2. Project Scope Management Components: Project Integration
Management-Project plan development and execution Change controls
CCB Configuration management, Strategic planning Scope planning,
definition Verification and control.
3. Time and Cost management: Activity planning Schedule development
and control GANTT Chart, Cost estimation and Control COCOMO model
BASIC COCOMO NUMERICALS.
4. Quality Management and Standards: Quality planning and assurance,
CMM levels, KPA’s, PSP/TSP.
5. Human Resource Management: Organizational planning, Staff
acquisition, Information distribution, reporting.
6. Risk & Procurement Management: Risk identification,
Quantification and control, Solicitation management and control,
Contract administration
7. Software Metrics and Reliability: The scope of software metrics,
Size- oriented metrics, Function oriented, Software metrics data
collection, Analyzing software data, Measurement and prediction,
Resource measurement, Productivity, teams and tools.
8. Planning a measurement program: What is metrics plan?
Developing goals, questions and metrics, Where and When: Mapping
measures to activities, How: Measurement tools, Who: Measurers,
analyst, tools revision plans.
 SavitribaiPhule Pune University
School of Open learning
(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Ecommerce Analytics
SEM-III, BA -MN-35

1. Ecommerce Analytics: Role of Ecommerce Analytics in Creating

Business Value and Driving Business Growth, The Ecommerce Analytics
Value Chain, Identifying and Prioritizing Demand, Developing an
Analytical Plan. Activating the Ecommerce Analytics Environment,
Elements of an Ecommerce Analytics Environment, Collecting and
Governing Data and Metadata. Preparing and Wrangling Data, Analyzing,
Predicting, Optimizing, and Automating with Data, Socializing Analytics,
Communicating the Economic Impact of Analytics.
2. Methods and Techniques for Ecommerce Analysis:
Understanding the Calendar for Ecommerce Analysis, Storytelling,
Tukey’s Exploratory Data Analysis. Analyzing Ecommerce Data Using
Statistics and Machine Learning. Key Performance Indicators for
Ecommerce: KPI Metrics - Page or Screen Views, Visits or Sessions,
Returns, Total Revenue and Revenue by N, Gross Margin, Lifetime Value,
Repeat Visitors / Users / Customers. KPI Rate Metrics - Conversion Rate,
Step Completion Rate, Abandoned Cart Rate; KPI Average Metrics -
Average Order Value. KPI Derivative Metrics – Bounce Rate, Percentage
of Orders with Promotions or Discounts, Inventory Turnover, Return on
Investment, Loyalty—Time Since Last Visit (Recency), Retention—Time
between Visits (Frequency). KPI Percentage Metrics - Percentage of X
from Source N, Percentage of New Customers (or N Metric), KPI “Per”
Metrics - Cost and/or Revenue per Visitor, Revenue per Customer, Cost
per Customer Acquisition.
3. Visualizing, Dashboarding, and Reporting Ecommerce Data
and Analysis: Understanding Reporting, Explaining the RASTA
 Approach to Reporting, Understanding Dashboarding, Explaining the
LIVEN Approach to Dashboarding, What Data Should I Start With in an
Ecommerce Dashboard?, Understanding Data Visualization, The Process
for Data Visualization, Maximizing Impact with Data Visualization: The
SCREEN Approach and More, Why Use Data Visualizations?, Types of
Data Visualization.
4. Ecommerce Analytics Data Model and Technology:
Understanding the Ecommerce Analytics Data Model- Facts and
Dimensions, Sample Ecommerce Data Model, Understanding the
Inventory Fact, Understanding the Product Fact, Understanding the
Order Fact, Understanding the Order Item Fact, Understanding the
Customers Fact, Understanding the Customer Order Fact, Reviewing
Common Dimensions and Measures in Ecommerce.
5. Marketing and Advertising Analytics in Ecommerce:
Understanding the Shared Goals of Marketing and Advertising Analysis,
Reviewing the Marketing Lifecycle, Understanding Types of Ecommerce
Marketing, Analyzing Marketing and Advertising for Ecommerce, What
Marketing Data Could You Begin to Analyze? Analyzing Behavioral Data:
Answering Business Questions with Behavioral Analytics, Understanding
Metrics and Key Performance Indicators for Behavioral Analysis,
Reviewing Types of Ecommerce Behavioral Analysis, Behavioral Flow
Analysis, Shopping Behavior Analysis, Content Analysis, In-Page or On-
Screen Behavior Analysis.
6. Optimizing for Ecommerce Conversion and User Experience:
The Importance of the Value Proposition in Conversion Optimization,
Basics of Conversion Optimization: Persuasion, Psychology, Information
Architecture, and Copywriting, Conversion Optimization Process:
Ideation to Hypothesis to Post-Optimization Analysis, Data for
Conversion Optimization: Analytics, Visualization, Research, Usability,
Customer, and Technical Data, Science Behind Conversion Optimization,
Succeeding with Conversion Optimization.
7. Analyzing Ecommerce Customers: Customer Record in Ecommerce,
Types of Customer Data to Analyze. Questioning Customer Data with
Analytical Thought, Ecommerce Customer Analytics Lifecycle. Defining
the Types of Customers, Reviewing Types of Customer Analytics.
Segmenting Customers, Performing Cohort Analysis. Calculating
Customer Lifetime Value, Determining the Cost of Customer Acquisition,
Analyzing Customer Churn. Understanding Voice-of-the-Customer
 Analytics - Doing Recency, Frequency, and Monetary Analysis.
Determining Share of Wallet, Scoring Customers, Predicting Customer
Behavior, Clustering Customers, Predicting Customer Propensities,
Personalizing Customer Experiences.
8. Analyzing Products and Orders in Ecommerce: Ecommerce
Orders, Order Data to Analyze, Metrics and Key Performance Indicators
Relevant for Ecommerce Orders. Approaches to Analyzing Orders and
Products. – Financial Analysis, Product and Item Analysis, Promotional
Analysis, Category and Brand Analysis, Event and Goal Analysis, Pathto-
Purchase Analysis, Funnel Analysis, Cluster Analysis, Up-Sell and Cross-
Sell Analysis, Next-Best-Action Analysis. Analyzing Products in
Ecommerce, Useful Types of Product Analysis for Ecommerce - Product
Brand Analysis, Product Category Analysis, Customer Service Analysis,
Product Returns Analysis, Social Media Product Analysis. Analyzing
Merchandising in Ecommerce - Testing Merchandising Creative,
Performing Inventory Analysis, Analyzing Product Offers, Determining
the Optimal Price via Pricing Analysis, Understanding the Sales Impact of
Merchandising, Analyzing Suppliers and the Supply Chain, Determining
Effective and Profitable Markdowns, Promotions, and Discounts.
9. Attribution in Ecommerce Analytics: Attributing Sources of Buyers,
Conversion, Revenue, and Profit, Understanding Engagement Mapping
and the Types of Attribution, The Difference between Top-Down and
Bottom-Up Approaches to Attribution, A Framework for Assessing
Attribution Software.
10. Integrating Data and Analysis to Drive Ecommerce
Strategy: Defining the Types of Data. Single-Channel to Omni channel,
Integrating Data from a Technical Perspective. Agile Versus Waterfall
Delivery, Integration with Operational Data Stores, Integration with On-
Premises Enterprise Data Warehouses. Integration with Cloud Data
Sources, Integration with Data Lakes, Integration with Data Federation,
Integration with Data Virtualization, Integrating Analytics Applications,
Integrating Data from a Business Perspective.
 SavitribaiPhule Pune University
School of Open learning
(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Data Science
SEM IV BA -MJ-42

1. Introduction to Data Science: Introduction to data science, the 3 V’s:

Volume, Velocity, Variety, why learn Data Science, Applications of Data
Science, The Data Science Lifecycle, Data Scientist’s Toolbox, Types of
Data, Structured, semi-structured, Unstructured Data, Problems with
unstructured data, Data sources, Open Data, Social Media Data,
Multimodal Data, standard datasets, Data Formats, Integers, Floats, Text
Data, Text Files, Dense Numerical Arrays, Compressed or Archived Data,
CSV Files, JSON Files, XML Files, HTML Files , Tar Files, GZip Files, Zip
Files, Image Files: Rasterized, Vectorized, and/or Compressed
2. Statistical Data Analysis: Role of statistics in data science, Descriptive
statistics, Measuring the Frequency, Measuring the Central Tendency:
Mean, Median, and Mode, Measuring the Dispersion: Range, Standard
deviation, Variance, Interquartile Range, Inferential statistics, Hypothesis
testing, Multiple hypothesis testing, Parameter Estimation methods,
Measuring Data Similarity and Dissimilarity, Data Matrix versus
Dissimilarity Matrix, Proximity Measures for Nominal Attributes,
Proximity Measures for Binary Attributes, Dissimilarity of Numeric Data:
Euclidean, Manhattan, and Minkowski distances, Proximity Measures for
Ordinal Attributes, Concept of Outlier, types of outliers, outlier detection
methods.
3. Data Preprocessing: Data Objects and Attribute Types: What Is an
Attribute? Nominal, Binary, Ordinal Attributes, Numeric Attributes,
Discrete versus Continuous Attributes, Data Quality: Why Preprocess the
Data? Data munging/wrangling operations, Cleaning Data - Missing
Values, Noisy Data (Duplicate Entries, Multiple Entries for a Single
 Entity, Missing Entries, NULLs, Huge Outliers, Out‐of‐ Date Data,
Artificial Entries, Irregular Spacings, Formatting Issues - Irregular
between Different Tables/Columns, Extra Whitespace, Irregular
Capitalization, Inconsistent Delimiters, Irregular NULL Format, Invalid
Characters, Incompatible Datetimes), Data Transformation – Rescaling,
Normalizing, Binarizing, Standardizing, Label and One Hot Encoding,
Data reduction, Data discretization.
4. Data Visualization: Introduction to Exploratory Data Analysis, Data
visualization and visual encoding, Data visualization libraries, Basic data
visualization tools, Histograms, Bar charts/graphs, Scatter plots, Line
charts, Area plots, Pie charts, Donut charts, Specialized data visualization
tools, Boxplots, Bubble plots, Heat map, Dendrogram, Venn diagram,
Treemap, 3D scatter plots, Advanced data visualization tools-
Wordclouds, Visualization of geospatial.
 SavitribaiPhule Pune University
School of Open learning
(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Artificial Intelligence
SEM-IV BA MJ-43

1. Introduction to Artificial Intelligence: What is AI, AI and related fields,

AI Techniques.
2. Problems, Problem Spaces, and Search: Defining AI problems as a
State Space Search: example Production Systems, Search and Control
Strategies, Problem Characteristics, Additional Problems (Water Jug, 8
puzzle, Missionaries and Cannibles and Block words problem)
3. Heuristic Search Techniques: Hill Climbing, Best First Search, Problem
Reduction, Constraint Satisfaction, Mean-Ends Analysis.
4. Knowledge Representation: Approaches to Knowledge Representation,
Knowledge representation using Propositional and Predicate logic,
Conversion to clause form, Resolution in Propositional logic, Unification
algorithm, Resolution in Predicate logic, Question answering, Procedural
Vs Declarative knowledge, Forward and Backward chaining.
5. Game Playing: Overview, Minimax Search Procedures, Adding alpha-
beta cutoffs.
6. Statistical Reasoning: Probability and Bayes' theorem, Certainty factor:
Rule-based Systems, Bayesian Network, Dempster -Shafer Theory.
 SavitribaiPhule Pune University
School of Open learning
(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Big Data Analytics

SEM IV BA -MN-44

1. Introduction to Data Science: Introduction to data science, The 3 V’s:

Volume, Velocity, Variety, Why learn Data Science?, Applications of Data
Science, The Data Science Lifecycle, Data Scientist’s Toolbox, Types of
Data Structured, semi-structured, Unstructured Data, Problems with
unstructured data, Data sources, Open Data, Social Media Data,
Multimodal Data, standard datasets, Data Formats, Integers, Floats, Text
Data, Text Files, Dense Numerical Arrays, Compressed or Archived Data,
CSV Files, JSON Files, XML Files, HTML Files , Tar Files, GZip Files, Zip
Files, Image Files: Rasterized, Vectorized, and/or Compressed.
2. Statistical Data Analysis: Role of statistics in data science, Descriptive
statistics, Measuring the Frequency, Measuring the Central Tendency:
Mean, Median, and Mode, Measuring the Dispersion: Range, Standard
deviation, Variance, Interquartile Range, Inferential statistics, Hypothesis
testing, Multiple hypothesis testing, Parameter Estimation methods,
Measuring Data Similarity and Dissimilarity, Data Matrix versus
Dissimilarity Matrix, Proximity Measures for Nominal Attributes,
Proximity Measures for Binary Attributes, Dissimilarity of Numeric Data:
Euclidean, Manhattan, and Minkowski distances, Proximity Measures for
Ordinal Attributes, Concept of Outlier, types of outliers, outlier detection
methods.
3. Data Preprocessing: Data Objects and Attribute Types: What Is an
Attribute? Nominal, Binary, Ordinal Attributes, Numeric Attributes,
Discrete versus Continuous Attributes, Data Quality: Why Preprocess the
Data? Data munging/wrangling operations, Cleaning Data - Missing
Values, Noisy Data (Duplicate Entries, Multiple Entries for a Single
 Entity, Missing Entries, NULLs, Huge Outliers, Out‐of‐ Date Data,
Artificial Entries, Irregular Spacings, Formatting Issues - Irregular
between Different Tables/Columns, Extra Whitespace, Irregular
Capitalization, Inconsistent Delimiters, Irregular NULL Format, Invalid
Characters, Incompatible Datetimes), Data Transformation – Rescaling,
Normalizing, Binarizing, Standardizing, Label and One Hot Encoding,
Data reduction, Data discretization.
4. Data Visualization: Introduction to Exploratory Data Analysis, Data
visualization and visual encoding, Data visualization libraries, Basic data
visualization tools, Histograms, Bar charts/graphs, Scatter plots, Line
charts, Area plots, Pie charts, Donut charts, Specialized data visualization
tools, Boxplots, Bubble plots, Heat map, Dendrogram, Venn diagram,
Treemap, 3D scatter plots, Advanced data visualization tools-
Wordclouds, Visualization of geospatial.
 SavitribaiPhule Pune University
School of Open learning
(Distance Education Program)
Master of Business Administration
(M.B.A.-Distance)

Internet of Things (IoT)

SEM-IV, BA -MN-45

1. Fundamentals of IoT: Basic Concepts of IoT, Architecture, Interaction

with the Internet, Major components of IoT devices, Control Units,
Sensors, Communication Modules, Power Sources Communication
Technologies Wireless Communication: Bluetooth, ZigBee, WiFi, RF
Links, Mobile Internet, Wired Communication, Layered Protocol,
Ethernet TCP/IP, Overview of each Layer, HTTP, IOT Protocol: MQTT,
CoAP, XMPP, OSGi Architecture/Services.
2. Microcontroller Fundamental and Programming: System on Chip,
Microcontrollers, Programming Microcontrollers, Arduino Platform, The
Boards, The Anatomy of an Arduino Board, The Development
Environment Arduino Software Setup the IDE, Writing Arduino Software,
The Arduino Sketch, Some Basic Examples, Trying the code on an
Arduino Emulator - Extending Arduino, Arduino Libraries 25
Programming & Interfacing. Programming Arduino for the Internet of
Things, Using Timers, Threads, Adding Security to Sensor Readings,
Authenticating and Encrypting Arduino Data, Introduction to Raspberry
PI, Installation, GPIO, Interfacing, Programming. Features 0f Python.
3. Introduction to Cloud Computing: Introduction to Cloud Computing,
Cloud based Architecture, SaaS, PaaS and IaaS, Benefits risk and
challenges of cloud computing platforms and services, Introduction to
cloud based IoT Platforms like IBM, Bluemix, Carriots etc.
4. Sensor Fundamentals: Sensor Fundamentals: How Sensors Work,
Classification of Sensors, Analog and Digital Sensors, Pull-Up/Down
resistors and Examples of sensors and working principles, Sensor
 Networks, Actuators Types of Digital Sensors, Temperature, Humidity,
LUX, Gas sensor, Water Level Sensors.
5. Arduino Interface: Arduino-Ethernet Interface Connect Arduino using
the Ethernet, Arduino Ethernet Library, Simple Ethernet Client Example,
Simple Ethernet Server Example Arduino using the WiFi : Connect
Arduino using the WiFi, WiShield Library, WiFly Shield Library, Using
the Arduino Library for Processing, IoT Privacy, Security and governance,
Security issues at different layers.
6. IoT Application and Case study: Application of IoT and Case studies:
Home Automation, Smart Parking, Water Management, Agriculture,
Citizen Safety, Waste Management, Intelligent Transport System, Smart
city.