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    Rashi Dwivedi - Product M

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    Rashi Dwivedi - Product M

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    Praduman Goyal
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    Rashi Dwivedi - Product M

    Uploaded by

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    RASHI DWIVEDI

    Bengaluru • +91 9926537060 • rashidwivedi031@gmail.com • Linkedin

    Product Manager with proven Design Thinking expertise, excelling in AI-driven product innovation. Awarded as
    Best Employee for leading growth experiments, spiking revenue by 15% MoM. Skilled in documenting PRDs,
    leveraging Mixpanel and CleverTap for insightful product analytics. Successfully headed cross-functional teams,
    demonstrating a strong tech foundation and a customer-centric approach. Holds a BTech+MTech with
    experience in SaaS products, UI/UX, and user research.

    PROFESSIONAL EXPERIENCE

    Betterhalf Private Limited (YC 21) March 2022 - Present

    Product Manager (May 2024 - present)


    Associate Product Manager (March 2022 - Apr 2024) (Awarded as the Employee of the Year)
    Matchmaking App (Product+Growth)
    ● Managed growth campaigns on the matchmaking platform including increasing the successful
    matches by 7% through improvement of the AI matchmaking algorithm
    ● Prepared and managed the Product Requirements Document for several features including the
    redesign of the Betterhalf Android app resulting in the improvement of the onboarding completion
    funnel by 15% at 24% less time.
    ● Formulated and Deployed a Dynamic Pricing strategy that incorporated Machine Learning Methods for
    high-potential customers and achieved an increase in Average order value by 16%.
    ● Developed and implemented matchmaking product strategies that replenished high volume revenue
    by 15% growth month on month with enabling of positive EBIT.
    ● Coordinated the day’s Valentine’s Day promotion campaign on the BetterHalf application which led to a
    8% increase in revenue over the week, cursor 18% CTR on campaigns, and managing 5 people.
    Wedding products
    ● Vendor listing platform: Conceived, designed, and implemented a platform to list over 40,000 wedding
    vendors from 89+ cities across India driving 40 Cr+ worth of wedding bookings.
    ● Wedding Ideabook: Initiated product-led growth initiatives for wedding products, leveraging data
    insights to drive over 10,000 weekly traffic and 40 Cr+ worth of bookings, and leading the industry
    through innovative advertising solutions.
    ● Developed strategic product roadmaps for wedding products, aligning with the overall product vision
    and market demands.
    Internal Tools
    ● Built an internal tool for swift image tagging & deployed an AI algorithm to generate content,
    managing a 20,000+ image library.
    ● Crafted an internal SEO management dashboard enabling the SEO team to control and optimize
    35,000+ wedding listing pages, diminishing reliance on tech support.

    PROJECTS [portfolio]
    ● Holder of a Design Patent for an exceptional aerial drop assembly design.
    ● 2-time Grand Finalist at the national level in Smart India Hackathon.
    ● Guided a team of 6 to a top 5 in the national finale. Pioneered the ideation and design of AgrOracle, a
    diagnostic tool empowering farmers to plan the ideal crop for their soil.

    EDUCATION

    IIIT DM Chennai 2022


    BTech +M Tech in Mechanical Engineering specialised in Product Design 8.51 CGPA
    Hostel Affairs Secretary (2019-2021), Head of Institute Innovation Council

    SKILLS
    Product: Wireframing, UI/UX, Design Thinking, User Research, PRD, Prioritisation, Product life cycle, User stories
    Analytics: Mixpanel, Google Analytics, CleverTap, MongoDB queries, MS Excel, SQL, AppsFlyer
    Tools: Figma, ChatGPT, Mixpanel, Google Analytics, CleverTap, Google Play Console, Mailmodo, Gupshup, MSG91,
    Canva, Whatsapp Analytics, Figma, Miro, Wireframing, Jira, Atlassian

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