A Aravind Bharathi

Ph: +91-9632663638 | https://www.linkedin.com/in/aravindbharathiasokan | email:a.aravindbharathi@gmail.com

Professional Experience: 11 years
Product builder and Entrepreneur specialized in taking new products from 0 to 1.
- 8+ years in Product Management: New Product development, Enterprise products, SaaS, D2C, Blockchain, Smart
Contracts, AI-NLP products
- At present building products to solve supply chain inefficiencies using AI and Computer Vision.

Senior Product Manager: Edge Networks (getedge.ai) Aug 2021 to Jan 2023
Driving product strategy & roadmaps targeting 25% YoY growth in ARR from AI talent management business
Achieved product led Acquisition goals- 10 customers per month (SMB), Retention goals- increased active use by 4 times (enterprises)

New product Conceptualized, developed and launched Recruit Lite- Recruitment automation platform. Achieved 4x faster time to
development interview and increased position close rate by 2X.
for SMB ● Rolled out successful early adoption program and on-boarded 6 enterprises within a month of launch.
● Collaborated with Product Marketing and Sales to create a qualified sales pipeline of 200+ customers.

Adoption Identified opportunities for engaging with >1 million candidates with “Messaging platform” and Career Site, saving
hooks for close to 20,000 recruiter hours.
enterprises ● Engaging~1 million users on a monthly basis and driving application complete rates by 2X
● Leading development of NLP/NLU/ rule based chat-bot product using Microsoft Bot Framework/ Azure Bot
Services along with a team of Data Scientists, Engineers, Architects and Conversational Designers

People ● Stakeholder collaboration across the customer life-cycle - customers, marketing, customer support etc.
● Continuous evangelisation of market opportunities and product performance with Investors and Leadership
● Introduced and established design led product development, agile methodologies and experimentation practices
● Led a team of 3 designers and 1 PM. Mentored BAs to transition to PM roles.

Product: Transformative Learning Solutions (www.theayurvedaexperience.com) Nov’20 - June’21

● Oversaw product design, roadmap and co-ordinated all aspects of development from MVPs to GA using low-code tools.
● Conceptualized and designed Ayurveda based medical health systems to drive user acquisition, growth, engagement and
conversion. Optimized retargeting costs & ROI on ad spends.
● Responsible for design, app promotion and marketing, instrumentation, app analytics and performance of recommendation system

Conversational ● Secured funding from the Board of Directors to invest in new product opportunities. Modeled and launched
Commerce conversational commerce products platforms in less than 1 month (Whatsapp and Chat bots)
● Organically grew the customer base for conversational commerce products to 1000 users/ week from
inception. Realized a virality factor of 1 for the chat-bot based service.
● Reduced retargeting expenses by nearly $100,000 a month through click to bot models. Led the
development of AI models and knowledge systems to assist Ayurveda Practitioners in making Clinical decisions
(CDSS).

Founder: Akasalabs Design and Technologies Private Limited (www.akasalabs.com) Feb’17-Nov’20 Product

Founder of Akasa labs One of India’s first blockchain companies. Built a team of 6 (engineers, SMEs). Conceptualized and
launched blockchain products for Supply chain, IoT tracking and asset tokenization.

Transaction auditing, ● Incubated by Bosch GmBH-DNA (2017) and Reliance Jio GenNext accelerator (2018) in their corporate
Smart contracts, accelerator programs for developing blockchain based supply chain solutions.
Finite state machines, ● Led the development of blockchain systems for Supply Chain Management, IoT Integration (2019)
Asset tokenization ● Trained systems architects, students and professionals from industry and academia on blockchain and
Contract Management related technologies.
● Conducted blockchain workshops, sessions and lectured at Walmart Labs, NIT Trichy, Delegation from
Northwestern University-Kellogg School of Management, Toyota, Staff training Colleges (IAS officers from
Government of Assam and Government of Andhra Pradesh) and 3i Infotech
● Runner-ups: Fintech Valley Blockchain Conference, organized by Government of Andhra Pradesh. Only
startup to be finalists in all competition categories
Senior Product Manager: Housejoy.com Sep’16-Feb’17
Housejoy is an online home service provider, funded by Matrix Partners, Amazon and Growth story
● Conceptualized, developed and launched marketplaces across categories , on mobile and web platforms
● Hit revenue of INR 1,000,000 p.m. and user base of more than 10,000 users within 2 months of launch
● Led product marketing campaigns specifically for the beauty and wedding market-places through vendor engagement programs
● Responsible for UI/UX, drafting and downloading PRDs, FRDs to leadership, engineering and operations
Product Manager: babajob.com Jun’15-Feb’16
HR Platform for Blue Collar segment, acquired by Quickr
● Managing design, data science, marketing, engineering and sales teams to define various components of mobile, IVR and internal
products (scoping, design, testing and delivery)
● Managing a team of associate PMs, UI/UX designers, data scientists and technology consultants for defining product roadmaps,
user stories, entity and domain models for technology and services re-architecture (to be consumed by engineering and product teams
across multiple channels)
● Built AI and ML based models for building recommendation engines to improve user conversions (Achieved 100% increase in user
conversions and reduced CAC by 20%)
Founder: Akasalabs Design and Technologies Private Limited (www.akasalabs.com) Jun’14-Jun’15
● Established Akasa Labs as a design firm. Team of 8 (Graphic Designers, Frontend Engineers and UX researchers)
● Delivered Services in the areas of UI and UX design, Data Visualization, Information Architecture and Information Design
A list of Major Projects:

Project Title Client Project Detail

Product and Communication design for Microsoft R&D Information Architecture, Film design,
browser and search engines Internal Marketing

Windows Mobile Application development Freecharge Mobile application design

and development, UX strategy

Product Design for Stock Exchange Data center Idea Device (Acquired Product workflow design, UX design, Visual
automation tool by NUTANIX) Design

Manager: Strategic initiatives, Aviva Life Insurance Company Jun’11-Feb’13

B2B sales, B2C sales, Marketing Communication, Channel Management, Operations
Managing a team of 14 business associates and operations consultants for mapping AVIVA’s communication touch-points with Internal Teams
(Legal, Operations, Marketing, Agent recruitment and Branch ops) and external teams (Agents, Recruitment centers, Customers)
● Creating a to-be process for communication across the organization (Direct and Bancassurance businesses)
● Roll out in 129 AVIVA branches with a reach of over 10000 agents on-ground and over 600,000 customers
● Converted Business of INR 3,00,00,000 (Approx.) across various products
Education

Post Graduate Diploma in Management Indian Institute of Management, Ahmedabad 2009-11

B.E. Manufacturing process and Automation NSIT Delhi 2004-08

Publications and Research Papers

Mathematical Modeling and Performance analysis of INAE-DAE International Conference on Advances in

Reciprocating Funnel feeder using ANOVA and regression Manufacturing technology (ICAMT 2008), IIT Madras
analysis

Future Trends in Magnesium Matrix Composites Presented at ISAMPE national conference on

composites (INCOM 2007), IIT Kanpur

Extra Curricular and Interests

Yoga and Indology, Carnatic Classical Violin and Percussion, Martial Arts (Karate, Black Belt), 3 times Delhi State Karate Champion