Grade 8 – Packaging Portfolio

Student Template
Font: Calibri Body size 11
Name: Debansh Pattnaik

Packaging Re-design: Oreo Packets

Product Image:
 Table of Contents

Criterion A: Inquiring & Analysing Completed on this template

i. Explain and justify the need for a solution to a problem for a specified client/target
audience
ii. Identify and prioritize primary and secondary research needed to develop a solution
to the problem.
iii. Analyse a range of existing products that inspire a solution to the problem.
iv. Develop a detailed design brief which summarizes the analysis of relevant research

Criterion B: Developing Ideas Done physically in class

i. Develop design specifications which clearly state the success criteria for the design
of a solution.
ii. Develop a range of feasible design ideas that can be correctly interpreted by others.
iii. Present the chosen design and justify its selection.
iv. Develop accurate and detailed planning drawings/diagrams and outline the
requirements for the creation of the chosen solution.

Criteria C: Creating the Solution Done physically in class

i. Construct a logical plan that describes the efficient use of time and resources,
sufficient for peers to be able to follow to create the solution.
ii. Demonstrate excellent technical skills when making the solution.
iii. Follow the plan to create the solution, which functions as intended.
iv. Fully justify changes made to the chosen design and plan when making the solution

Criteria D: Testing & Evaluating Completed on this template

i. Design detailed and relevant testing methods which generate data to measure the
success of the solution.
ii. Critically evaluate the success of the solution against the design specification.
iii. Explain how the solution could be improved.
iv. Explain the impact of the solution on the client/target audience

Criteria A: Inquiring & Analysing

i. Explain and justify the need for a solution to a problem:
Task 2 on PPT: Present, in a style of your choosing, who both your Client and Target audience are.
It is expected that you gather some key information about both parties that will help you to design
your packaging later. This can be done with images or a written description; be creative, I want to
easily be able to understand who both parties are.

I have been employed by the company Mondelez International. The owner of one of the most
popular cookie brands called Oreo. Oreos are a cream filled cookie with 2 biscuits, one at the top
and one at the bottom.

Oreos have the problem of constantly breaking and crumbling up in the thin plastic packets. A
survey taken by 3877 people says that most of their Oreos were broken.

I have decided to change it so that the boxes are of a hexagonal shape and have a lid which can be
opened. Having a box will not only protect the Oreos but will also look better. Each layer will have a
total of 7 biscuits. After each layer there will be a lid of card paper which can be pulled to take out
more biscuits. My target audience are children from ages 5 – 13 as they are the ones who consume
the cookies the most. My client is Mondelez International (owner of Oreo).
 iii. Analyze a range of existing products that inspire a solution to the problem.
Task 4 on PPT: Choose two existing pieces of packaging and analyse them using the words in
ACCESSFM. You can choose to structure this in either of the ways I have shown you. Full sentences
are expected. 2 pages max, font size 11 to be used.

Aesthetics:
Oreo's packaging is iconic, with its bold blue background. The white font contrasts
with the blue background very well. The cookie images give the customers a brief
idea of how the product looks. Alongside the cookie, there is a picture of milk,
which tells the users that it tastes the best with milk, it also tells them that the
crème is rich in milk. It also reinforces the "Twist, Lick, Dunk" theme. There is also
a color other than blue which tells the user about how the biscuit tastes, for
example, brown usually means chocolate. The design appeals to all ages,
conveying indulgence while maintaining brand consistency.

Customer:
Their customers are mainly kids and parents. This is because kids like the crème
filling and the biscuit itself. The kids also get attracted to colors such as blue, pink
and yellow. This is because, these colors are usually small kids’(5-8) favorite and
these are one of the most visually appealing colors to our eyes. It has also tried to
move to a different audience such as middle aged working people by collaborating
in industries such as fast food with McDonalds and also with companies such as
Starbucks.

Cost:
Oreo packaging uses cost-effective materials like plastic and foil to keep
production costs low and preserve freshness. During my research I found out that
the product costs anywhere from 4 AED to 7 AED in the local supermarkets. The
product packaging is roughly 10% of the retail price which is 0.55 AED.
 Environment:
The packet is mostly made of plastic which is not eco-friendly. It is also very hard to
decompose which pollutes the environment. Although other companies have switched to
different materials, Oreo hasn’t really given this any thought.

Safety:
Oreo packaging prioritizes consumer safety by avoiding sharp edges and harmful materials. It
protects the cookies from contaminants and moisture, ensuring freshness from production to
consumption. The food-grade materials used prevent any health risk.

Size:
Oreo offers various package sizes, from single serve to family packs, catering to different
consumer needs. This flexibility allows consumers to choose the right amount for personal
snacking or group sharing while being practical for retail and transportation.

Function:
The primary function of Oreo packaging is to keep the cookies fresh and protected. The use of
airtight seals prevents moisture from affecting the texture of the biscuit, and the packaging’s
sturdiness helps prevent the cookies from breaking. But after opening the packet this feature
become useless. However the packaging does not keep the cookies fresh, and they cookies are
easily broken. Hence their effort is useless.

Material:
Oreo packaging is typically made of plastic and foil, materials known for their ability to
preserve freshness by providing a moisture barrier. These materials are also lightweight and
durable, making them suitable for mass production and long shelf life. However, they are not
eco-friendly, as they are difficult to recycle, contributing to environmental waste.
Point Description
Aesthetics It is a brown box which is circular in shape. It is very plain and simple and
can be used to store everyday things. It is made of brown cardboard,
which gives it a rustic and natural look. The round lid perfectly fits on the
box.
Customer The customers could be anyone and from any age. This could be useful to
everyone. Kids could use this to store their UNO cards, ladies could use
this to keep their makeup accessories etc.
Cost Since it is made of cardboard, the cost of production should be low. This
would make it an affordable packaging option, especially for items that
require eco-friendly, lightweight packaging.

Environment Cardboard is biodegradable and recyclable, making it an environmentally

friendly option. The use of this material suggests it is intended to reduce
environmental impact compared to plastic alternatives
Safety Cardboard is a safe material for packaging, posing no sharp edges or
harmful substances. However, it may not be suitable for protecting fragile
items without additional padding or support.
Size The cylindrical box is of moderate size, likely suitable for small to medium-
sized objects. Its size seems practical for items like gifts, crafts, or food
products.
Function The primary function appears to be packaging or storage. It could be used
to hold small items, such as jewelry, small gifts, or food. The lid ensures
that the contents are securely enclosed.
Material The material is primarily cardboard, which is lightweight, inexpensive, and
eco-friendly. It might not be highly durable, but it serves its purpose for
packaging or short-term use.
Point Description
Aesthetics It is a light blue hexagonal box, which a picture of the original picture on
the top. It also has a lot of pictures of Oreos and milk, which tells the user
how the cookie is supposed to be eaten (dunking in milk). The color of the
box also makes it very appealing for people of all ages. The white contrasts
the blue background very well.
Customer The customers could be anyone and from any age. But primarily kids from
the ages of 6-13. This is because most adults don’t prefer to eat crème
filled biscuits. Children below that age will not be able to eat it as their
teeth aren’t fully developed.
Cost Since it is made of cardboard, the cost of production should be low. This
would make it an affordable packaging option, especially for items that
require eco-friendly, lightweight packaging.

Environment Cardboard is biodegradable and recyclable, making it an environmentally

friendly option. The use of this material suggests it is intended to reduce
environmental impact compared to plastic alternatives. This product also
has 0 use of plastic hence making it very environment friendly.
Safety Cardboard is a safe material for packaging, it will also protect the biscuits
from breaking, which was a problem with the previous packaging. It also
recyclable and is very environment friendly.
Size The hexagonal box is of moderate size, likely suitable for 5-9 biscuits in
each layer. The small size also makes it easily portable and will fit in a
small bag or can be held by hand.
Function The primary function appears to be storing the biscuits. It reduces the
breaking of the biscuits by a significant margin.
Material The material is primarily cardboard, which is lightweight, inexpensive, and
eco-friendly. It might not be highly durable, but it serves its purpose for
packaging or short-term use.
My product
Point Description
Aesthetics Taking inspiration from the original, I have used an eye catching blue pastel
card paper along with the iconic Oreo dunking in milk picture as the design.
This design is appealing to all ages and looks very attractive but at the same
time it isn’t too fancy.
Customer The cardpaper packaging is very appealing and it is attractive to people of all
ages. My primary focus is for people aged 5 to 13. Though people from
other ages would also like the product it is mostly consumed by kids of
these ages.
Cost As card-paper doesn’t cost a lot and is pretty common, the price isn’t very
high. The original product had a cost of 4 AED, my packaging is just a bit
more expensive, with the product coming at AED 4.75. This is pretty cheap
and can be affordable by most of the people.
Environment The current packaging is primarily made of plastic, which poses
environmental concerns as it is not easily recyclable or biodegradable.
Hence my packaging uses little to no plastic. Card-paper is also very bio-
degradable.
Safety Oreo packaging is designed with consumer safety in mind, avoiding any
sharp edges or materials that could be harmful. The packaging is also made
to protect the cookies from external contaminants and moisture, ensuring
 that they remain fresh and safe to eat from production to consumption. The
materials used are food-grade, preventing any health risks.
Size The box is hexagonal in shape and the height is about 5 inches. The length
between 2 corners is roughly 3 inches. The size makes it so that it isn’t really
bulky and easily stored and portable.
Function The primary function of Oreo packaging is to keep the cookies fresh and
protected. The use of cover, and the packaging’s sturdiness helps prevent
the cookies from breaking.
Material As card-paper is very eco-friendly and very cheap, hence I have used it to
create the package. It is also very sturdy and durable. This is a very big
upgrade on the original thin plastic.
v. Develop a detailed design brief which summarizes the analysis of relevant
research
Briefly explain how you intend to solve the problem you have described previously. Summarize any
research you have conducted which has inspired your solution to the problem. The design brief
should be 2 to 3 paragraphs in length.
 Criteria B: Developing Ideas
ii. Develop design specifications which clearly state the success criteria for the design
of a solution.
This is Using the table format below, write a detailed and factual specification detailing all the
elements of your design that need to be considered. This will be used to firstly design and make your
packaging and secondly to test your packaging against in Criteria D. Be detailed and thorough.

Spec. Point Description Success Criteria Testing

Method
Aesthetics

Customer

Cost

Environment

Safety

Size

Function

Materials

Manufacturing
Criteria D: Testing & Evaluation