DESIGNING AND BUILDING

AI PRODUCTS AND SERVICES

Delivered in collaboration with
 Overview
MIT xPRO's Designing and Building AI Products and
Services online course has been developed specifically A report forecasts that the
$1.2 global AI market will reach
to help meet this demand, delivering the right mix of
trillion
strategic and practical insights for a variety of around $1.2 trillion by 2030
technical professionals. Over the course of eight with a CAGR of 36.2% from
weeks, you will learn a framework for analyzing the 2023 to 2030.
various stages of AI product and solution design, and
the specific organizational and technical requirements Source - Fortune Business Insights
involved. You will also gain an understanding of
various machine learning (ML) algorithms and industry
applications of AI tools. The program culminates in a
The market size is expected
capstone project whereby you will develop a design $826.70 to show an annual growth
proposal for an AI application of your choice. billion
rate (CAGR 2024-2030) of
28.46%, resulting in a
The immersive curriculum, featuring leading-edge
market volume of $826.70
content from world-renowned experts, will broaden
billion by 2030.
your knowledge of AI-based solutions and equip you to
Source -
drive successful implementation of AI and ML https://www.statista.com/outlook/tmo/artificial-intelligence/worldwide

technologies in your organization.

PRICE DURATION
USD 2,950 9 weeks
6 hours/week

USD 15.7 Trillion

Potential contribution to the global
economy by 2030 from AI
(Source: PwC)

The content of this program assumes previous knowledge of calculus, linear algebra, statistics,
and probability. Basic Python experience will also be beneficial.
Program Highlights

Earn a certificate and 5 Continuing Education Units

(CEUs) from MIT xPRO

Insights and examples from renowned MIT faculty

Market-ready skills for evaluating the opportunity for

AI solutions and gauging the appropriate
technologies for your organization

Develop an AI project proposal to present to internal

stakeholders or investors

Advance your knowledge through crowdsourcing,

demos, and design-support activities

Services offered by Emeritus

Live weekly Personalized feedback,

office hours with support, and
learning facilitators network development
 Resources and Industry Applications
in the Program

Generative Generative Adversarial Cough Test App

Pre-trained AI Networks (GANs)
Get an introduction to the Observe how GANs, a deep Analyze the industry use case
most sophisticated learning architecture that that applies artificial
language prediction model can generate realistic image, intelligence to detect early
of our time. video, and voice outputs, is onset of COVID-19 and
applied in the media Alzheimer’s disease.
production field.

Human-Computer Soli Natural Language

Interaction (HCI) Processing (NLP)
Explore a real-world application Learn about Google’s Explore NLP applications to
where AI assists in the miniature radar used for review the four stages of AI.
development or improvement motion sense detection. Learners practice using popular
of a Human-Computer NLP apps."Claude.ai, Writesonic,
Interaction interface. copy.ai, Rytr, ChatGPT.
Who Is This Program For?
This 8-week program is ideal for you if you are a technology professional who wants to enhance understanding
of AI technology fundamentals and tools, and explore various design processes involved in AI-based products.
Knowledge of calculus, linear algebra, statistics, and probabilities is beneficial, along with basic Python
experience. The program is ideal for:

Technical Product Managers in charge of machine

learning and AI-based products in their organizations looking to
leverage the latest in AI technologies to add value to
their organizations.

Technology Professionals who design and develop

technology solutions aligned to an organization's needs in banking,
financial services, healthcare, IT, and other industries, and are looking
to broaden their understanding of developing AI-based solutions.

Technology Consultants who focus on the analysis,

design, and development of technology solutions for clients.

Founders of AI Startups who build AI-driven

applications and want to learn a proven framework for developing
viable AI products, and network with other technologists.

UI/UX Designers responsible for developing and

managing user experience of AI-based applications.

*Participants must be 18 or above to apply for this program.

KEY TAKEAWAYS
This program is designed to equip you with the skills to broaden your understanding of AI-based solutions and Gen AI.
The program will help you to:

Categorize Different Machine Learning Algorithms:

Classify and describe various machine learning algorithms, such as supervised, unsupervised, and reinforcement
learning, highlighting their unique characteristics and applications.

Categorize Different Convolutional/Deep/Recurrent Neural Network Algorithms:

Distinguish between different types of neural networks, including convolutional neural networks (CNNs),
deep neural networks (DNNs), and recurrent neural networks (RNNs), explaining their structures,
functionalities, and use cases.

Evaluate the Four Stages of the AI Design Process Model:

Critically assess the four key stages of the AI design process, discussing their significance, challenges, and
best practices for successful implementation.

Explain How Humans and Computers Interact in AI:

Analyze the interaction between humans and computers in AI systems, focusing on how human input,
oversight, and collaboration enhance AI performance and decision-making.

Describe How Different Types of Superminds Address Various Problems:

Illustrate the concept of superminds, groups of individuals and machines working together, and how different
configurations of superminds can effectively tackle diverse problems.

Predict AI Opportunities in Digital Business Processes:

Identify and forecast potential AI-driven opportunities within digital business processes, emphasizing areas
where AI can drive innovation, efficiency, and competitive advantage.

Build a Business Case for Initiating an AI Application:

Develop a comprehensive business case for the initiation of an AI application, including cost-benefit analysis,
strategic alignment, risk assessment, and implementation roadmap.
CURRICULUM
Week 1:
Introduction to the Artificial Intelligence Design Process
Get acquainted with the stages involved in designing an AI-based product with a focus on specifics such as the
cost metrics and technical requirements of an AI software development plan.

Week 2:
Artificial Intelligence Technology Fundamentals — Machine Learning
Identify various machine learning algorithms and study the different approaches such as Bayesian and
regression models. Learn about unsupervised and semi-supervised methods of machine learning algorithms.
Run and analyze the results from various machine learning algorithms. Additionally, Gain insights to apply AI
to uncover genetic disease predispositions.
Inclusion of Mini lessons
Investigate classifiers like linear models, decision boundaries, and the impact of feature engineering.
Grasp the "Train, Validate, Test" methodology to avoid the pitfalls of training error.
Understand Bayesian classifiers through a five-step prediction method.
Compare logistic regression with support vector machines (SVMs) for binary classification
Delve into unsupervised clustering techniques like k-means for natural data grouping.

Week 3:
Artificial Intelligence Technology Fundamentals — Deep Learning
Building on the knowledge of machine learning fundamentals gained in Week 2, explore the basics of deep
learning. The topics include neural networks, artificial neurons, and simulation of complex networks. Furthermore,
Discover Dr. Regina Barzilay's work on using AI to detect breast cancer, and understand Tempo, an AI detection
application leveraging multimodality.
Details from Mini lessons
Learn about artificial neurons and gradient descent, and understand the structure and function of artificial
neural networks. Gain insights into multi-layer perceptrons (MLPs) and prepare to implement both single- and
multi-layer perceptrons.
Explore autoencoders, including their construction and implementation. Implement convolutional neural
networks (CNNs) and get ready to run CNN applications. Learn about recurrent neural networks (RNNs) and
their use in handling sequential data for tasks like speech recognition and language translation.
Week 4:
Designing Artificial Machines to Solve Problems
Identify superhuman intelligence used in an AI product. Compare and contrast the advantages and
disadvantages of using an AI technology. You will also, learn about the implementation and design of AI,
including creating avatars through image creation and voice cloning.
Understand the first stage of transformers in natural language processing (NLP) architecture, that convert
written text into tokens for processing. Study the second stage of transformers, where tokens are converted
into vectors that capture the meaning of text. Explore the possibilities and limitations of Generative AI when
decoders are added to transformer architecture.
Analyze a case study on AI limitations in gynecological decision-making. Discuss errors in image generation and
language processing, and learn technical approaches to address these limitations

Week 5:
Designing Intelligent Human-Computer Interaction (HCI)
Use the resources provided in this module to understand the techniques, application areas, benefits, and
drawbacks of HCI. Learn to define an appropriate level of machine involvement in interactions with humans
and computers. Seek ways to use artificial intelligence to your advantage.

Week 6:
Superminds: Designing Organizations That Combine Artificial and
Human Intelligence
Get an introduction to the concept of superminds, and compare and contrast the different types of
superminds. Analyze how humans and machines can work together to surpass the sum of their parts. Apply
cognitive processes to various organizational and community problems.

Week 7:
Marketplace Frontiers of AI Design: Research
Learn how artificial intelligence and Generative Adversarial Networks (GANs) can be used to generate fake
images and videos from real data. Assess the technical, social, and economic impact of AI technologies.

Week 8:
Marketplace Frontiers of AI Design: Practice
Implement the Lawler Model to define an AI problem. Design and construct a summary of an AI product or
process using learnings from the previous modules of the program.
Assignments and Projects

Coding Exercises

Basic coding exercises are integrated into

various modules through simple activities using
Jupyter Notebook.

Program Workbook

Workbooks provided at the end of certain modules

require participants to apply insights from program
content to formulate solutions to assigned problems.

Capstone Project

This program culminates with the creation of an AI

design process model. Based on the knowledge
gained throughout the program, you will develop a
plan for an AI-based product or service.
Faculty

BRIAN SUBIRANA
Former Director of MIT Auto-ID lab, MIT

Brian Subirana has taught at MIT Sloan and the MIT School of
Engineering and he is also on the faculty of Harvard University.
His research centers on IoT and AI, and focuses on
manufacturing, e-learning, the creative industries, and digital
health. He is developing a voice name system that can help
humans talk to any object in an IoT environment. He has over
200 publications, including three books, and is currently
researching open standards for AI and IoT.

Subirana earned his doctorate in computer vision at the MIT

Artificial Intelligence Laboratory (now CSAIL) and his MBA at
MIT Sloan.

ANDREW LIPPMAN
Senior Scientist
Associate Director, MIT Media Lab
Andrew Lippman heads the Viral Communications research
group at MIT Media Lab. His work has ranged from digital
video and entertainment to graphical interfaces, networking,
and blockchains. In the 1980s, Lippman developed the Movie
Map that presaged Google’s Street View. He helped pioneer
visual imaging and communications systems such as MPEG
and digital HDTV. He has written both technical and
mainstream articles about our digital future, and given over
250 presentations throughout the world on the future of
information and its commercial and social impacts.

Lippman received his bachelor’s and master’s degrees in

science at MIT and doctorate at École Polytechnique
Fédérale (EPFL) in Lausanne, Switzerland.
STEFANIE MUELLER
X-Career Development Assistant Professor,
MIT Electrical Engineering and Computer Science, joint
with Mechanical Engineering
Stefanie Mueller is the head of the Human Computer
Interaction Communities of Research (HCI CoR) at MIT CSAIL.
In her research, she develops novel hardware and software
systems that advance personal fabrication technologies.
Mueller has received an NSF CAREER Award, an Alfred P. Sloan
Fellowship, a Microsoft Research Faculty Fellowship, and was
also named one of Forbes 30 under 30 in Science. She
publishes her work at the most selective human-computer
interaction forums of CHI and UIST and has received a best
paper award and two best paper nominations in the past.

Mueller earned her Ph.D. in computer science at Hasso

Plattner Institute in Germany.

DUANE BONING
Clarence J. Lebel Professor,
Electrical Engineering and Computer Science
Duane Boning is affiliated with the MIT Microsystems
Technology Laboratories and serves as associate director,
machine learning and statistical methods for modeling, and
control of variation in manufacturing. His work is centered
on statistical characterization and design for manufacturing
of devices and circuits in advanced technologies, and the
modeling of chemical mechanical polishing, spin-on coatings,
plasma etch, and nano-imprint/embossing processes. His
work has appeared in over 280 journals and conference
publications.

Boning earned his bachelor’s and master’s in science,

and doctorate in electrical engineering and computer
science at MIT.
BRUCE LAWLER
Managing Director, MIT Machine Intelligence for
Manufacturing and Operations (MIMO)
Bruce Lawler is a technology entrepreneur and an executive
leader. He has developed several applications across
platforms such as mobile, SaaS, AI, and video distribution
networks. He has headed multiple ventures in fields ranging
from consumer and industrial hardware to wireless and
video network operations. As the managing director MIT
MIMO, Lawler focuses on resolving the data and operational
challenges in manufacturing with measurable and impactful
efficiency, and revenue improvement.

Lawler earned his bachelor’s in engineering at Purdue

University and his master’s in engineering and MBA from
MIT Sloan School of Management.

THOMAS W. MALONE
Patrick J. McGovern Professor of Management,
MIT Sloan Founding Director, MIT Center
for Collective Intelligence
Thomas W. Malone is the professor of information
technology and a professor of work and organizational
studies at MIT. In his research over the years, Malone
rightly predicted major business and technology trends
decades before they happened. For instance, he first
wrote about video games and the concept of
“gamification” as early as 1980, and in an article in 1987,
he predicted many of the major developments in
e-commerce, which we have seen in the last 25 years.
Malone has published over 100 articles, research papers,
and book chapters, and has co-written four books.

Malone earned his Ph.D. at Stanford University and an

honorary doctorate from the University of Zurich.
Guest Speakers

DAVID ANDERTON-YANG
Chief Executive Officer, Voomer Researcher, MIT Media Labs
David Anderton-Yang heads the startup Voomer, which helps users build
confidence in video interviews. The service uses an AI-enhanced video
analysis technique to give users feedback on their videos.

Anderton-Yang is a recipient of the Forbes 30 Under 30. He completed his

research at the MIT Media Lab and teaches big data, IoT, and cybersecurity
in the research organization. He is also a faculty mentor in online teaching
and engagement at Harvard.

ARUNA SANKARANARAYANAN
Research Assistant, MIT Media Lab
Aruna Sankaranarayanan works at the Viral Communications group at the
MIT Media lab. Her research looks at the ways in which deep learning and
computer vision techniques can manipulate media to modify perception and
inspire creativity. The lab also studies how such manipulation can create
misinformation. In the past, she has built server infrastructure for maps at
Mapbox, designed science games, and contributed to free and open-source
software communities.
 Certificate
Get recognized! Upon successful completion of this
program, MIT xPRO grants a certificate of completion
to participants and 5 Continuing Education Units
(CEUs). This program is graded as a pass or fail;
participants must receive 75% to pass and obtain
the certificate of completion.

After successful completion of the program, your

verified digital certificate will be emailed to you, at
no additional cost, in the name you used when
registering for the program. All certificate images
are for illustrative purposes only and may be subject
to change at the discretion of MIT.

About MIT xPRO

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About Emeritus
MIT xPRO is collaborating with online education provider Emeritus to deliver this online course through a dynamic,
interactive, digital learning platform. This course leverages MIT xPRO's thought leadership in engineering and
management practice developed over years of research, teaching, and practice.
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