BS962 226

MICE Management
Assoc. Prof. Supawat Meeprom, PhD
Department of Hospitality and Event
Management, KKU, THAILAND
CHAPTER 8
VENUE SPEND FOR SUCCESSFUL MICE
OPERATION
Learning objectives
Understanding the area of site and venue selection for
Understanding
organsing meeting, convention, and exhibition.

Evaluating Evaluating the quality of service from site and venue.

Processing the site and venue selection for organsing

Processing
meeting, convention, and exhibition.
3
Recapping the difference between
site and venue

4
 THE DIFFERENCE BETWEEN SITE AND VENUE

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• Site

5
 Importance of Venues vanue
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facilities
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• The venue is… WisewPrint
9.

• ‘An obvious part of event success’ Bowdin

(2011)

• ‘The scaffolding in which to stage the

themed event around and within’
Ferdinand and Kitchin (2012)

• ‘Essential to an event’s success, in terms

of location and layout’ O’Toole (2011)
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Venue “The definition of “venue” depends on its context; in

some cases, it may refer to a large area or destination,
Definition whereas in other instances, it may refer to a specific
place. ”
 Venue
Classification
Classification of Venues Based on
Purpose of Venue: Dedicated Venue

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A dedicated venue (or a purpose-built venue) is
used for hosting MICE or events (Berners, 2019).
Since dedicated venues are purpose-built, most
are specifically designed and constructed for a
particular type of MICE or event.
Classification of Venues This venue type is not constructed for the primary
Based on Purpose of purpose of staging events, but must have the
necessary conditions (e.g., size, location, facilities,
Venue: Non-dedicated interior, architecture) to host MICE activities or
Venue events (Berners, 2019).
Classification of Venues Based • Unlike the non-dedicated venue, the unusual venue
rarely or never hosts a MICE activity or event. It does
on Purpose of Venue: Unusual not have an events team and the venue staff mostly
Venue have no experience in managing and handling events.
Other Venue Classification

• Venue Classification Based on Location

• Stand-alone venue
• Venue in a hotel
• Venue in a shopping center
Other Venue Classification

• Venue Classification Based on Area

• Indoor venue
• Outdoor venue
Type of MICE Venue
Venue Ownership
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Public Ownership refer to the venues that governmental entities funded and supported the
construction of venues.

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Private Ownership is the venues owned by private companies aim to maximize venue space
utilization and optimize profits.

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Ownership by Non-Profit Organizations is primary goals of venues owned by nonprofit
organizations are to enhance the quality of life in a community and to dedicate to presenting art
and culture.
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Ownership by Academic Institutions is the venues owned by academic institutions may be
managed by an applicable department or a management company.
Type of MICE Venue: Meeting Room

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A “meeting room” is a space with a permanent ceiling, walls on
every side, and a non-sloping floor, but not a grandstand,
amphitheater, or auditorium.
 Type of MICE Venue:
Exhibition Venue

An “exhibition venue” comprises

two areas: the exhibition hall and
a supporting area. The exhibition
hall is an indoor area for hosting
exhibitions with walls on all sides
and smooth, non-sloping floors.
 Type of MICE Venue:
Convention/Conference/
Special Event Venue

“Convention/Conference/Special
Event Venue” has a legal owner or
person responsible for
management that is familiar with
organizing a special event (i.e., a
one-off, infrequent event, or
special occasion).
Venue Facilities and Services

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“A venue is “the place where a public event or

meeting happens” . The main purpose of a
venue is the provision of a space in which
events are created. However, to become a
vessel for events, a venue needs to be
equipped with the corresponding
hardware and software.”
Venue Facilities and Features

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Core product of the venue business e.g.

1. Venue Space meeting room, exhibition hall and
auditorium

The list of facilities and features in different venues

2. Supporting Facilities and Other can vary according to the purpose and usage of the
Features building e.g. site accessibility, facilities for people
with disabilities and drop off area
Types of Venue Spaces
Types of Venue Spaces:
Auditorium/Theater
 #

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Types of Venue Spaces: Ballroom

Types of Venue Spaces: Breakout
Room/Meeting Room
 Types of Venue
Spaces: Exhibition
Hall (Event Hall)
Types of Venue Spaces: Pre-function Areas
Types of Venue Spaces
Example

• 1. Room Specifications
layout -
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Common setups in event spaces
 Types of Venue Spaces

• 2. Other Venue Features • Freight elevators

• Organizer’s Room • Safety Equipment
• Press Room
• First-aid Room
• Interpretation Booth
• Visitor Center
• VIP rooms and VIP access
• Dressing rooms • Drop off Area
• Green rooms • Kids Zone
• Bonded Warehouse • Religious Ceremony Room
• Cargo Vehicle Parking Area • Accessibility features
• Loading docks
The venue experience

Berridge (2007) refers to the venue as being critical to the perception of the event,
which is created by the physicality and stimuli evoked by the event and venue
combined.

Wood and Masterman (2007)… ‘seven I’s’… Involvement, interaction, immersion,

intensity, individuality, innovation and integrity.
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What can the

Considerations
Location Availability
venue provide

in Evaluating a theme matchingles

Matching the
Jusumnives

Event
venue
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Transport links and

Venue or Site venue to the
theme
history/portfolio
and reputation
parking

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Matching the size

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Venue layout
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Access for
audience,
including sight
of the event to equipment,
lines and seating
venue capacity guests, staff, VIPs,
configuration
disabled
 Toilets and welfare facilities

Catering

Power

Considerations Communication

in Evaluating a Climate, microclimate and ventilation

Emergency plans and exits

Venue or Site Technology
selection Price

Destination image

Awards and accreditations

Considerations in Evaluating a
Venue or Site selection
• Functionality of the venue.
Considerations in
Evaluating a Venue
or Site selection
Suitability of the site for the creative purpose.
 Venue
management
 Venue design

Venue organisational structure

Event process

Venue
management
Multiple events in venues

Contracts

Pricing n . music an

Partnerships no venue If Partner or

sponser
Venue design XX

Event spaces

Circulation areas / visitor flow

Parking

Transportation

Ticketing

Toilets and amenities

Food and beverage

Dressing rooms, green rooms, officials areas

Aspects of an event
that must be taken
into account when
developing venue or
site specifications
Venue selection trends
• Traditional, purpose-built venues being exceeded by unusual,
diversifying and virtual event environments.
• The wider destination and geographical position of the venue is
becoming increasingly important.
• Marketing attitudes have shifted with increasing emphasis on
stakeholder engagement, customer perception, service quality
and relationships between event and venue managers.
• Emerging themes include the importance of technology and
sustainability, and influences on organisational buying
behaviour.
Venue Inspection---- Conference
• Whiteboards
• Registration Desk
• Flip Charts
• Display Screens
• Lecterns
• Staging
• Speakers
• Data Projector
• Audio Equipment
• DVD Player
• Laptop with Presentation Software
• Remote Controls
• Sufficient Power Supply
• Overhead Projector
• Accessible Power Cutlets
• Extra Lenses and Bulbs
• Extension Cords
• Laser Pointers
• Lighting Effects (including Dimmer)
• Projection Screens
• Microphones and Stands
• Projector Trolleys
• Radio Microphones (handheld and lapel)
• Technician on Site
Venue Inspection---- Accessibility
• Way-finding • Surfaces and Finishes
• Transport • Entries and Exits
• Parking • Doorways and Doors
• Footpaths
• Toilet Facilities
• Ramps
• Emergency Provisions
• Stairways
• Signage
• Lifts
Venue inspection---- Outdoor Events

• Access for emergency services

• Public Access
• Service Access and Loading Docks
• Parking
• Public Transport
• Power Supply
• Portable Water
• Sanitation
Venues and theming
• Venue to match the theme of the event, or…

• Create the theme within the venue?

 Venue Safety

SAFETY IS A CRUCIAL ISSUE. THERE ARE NO SHORT-CUTS OR SAVINGS

IN THE AREA OF VENUE SAFETY AND
ATTENTION TO DETAIL IS ESSENTIAL.
Venue and Site Selection Process
Confirm Venue or Site Arrangements

1 2 3

On completion of the The contract may include On finalisation of the

investigative and evaluation estimated numbers, contract, it is necessary to
phase, and with approval facilities and services to be draft the physical
from stakeholders for a site provided, audience or dimensions of the event in
or venue, arrangements delegate profile and order to develop more
must be confirmed in location, event theme and detailed equipment
writing with the venue image, and of course the specifications.
provider. budget.
 Venues in Thailand: Bangkok
International Trade & Exhibition
Center: BITEC

• Bangkok International Trade and Exhibition Center or BITEC is a

convention and exhibition hall with 50,400 square meters of available
space
• It is a good example of multi-purpose facility with multi-story grounds
that can be segregated into six separate rooms adjustable in size
according to event requirements making it versatile and able to host
many MICE events simultaneously
Venues in Thailand: Queen Sirikit
National Convention Center

• Impact Arena is a multi-use facility that combines several buildings in

a complex that can be used to host individual events independently
or combined for one single event
• Impact Arena is currently one of the largest convention and exhibition
centers in Asia with total available space at 140,000 square meters
• The beauty of this hall is that it can be separated into several smaller
function rooms or combined as a single large space
 Venues in Thailand: IMPACT Arena and IMPACT
Exhibition and Convention Center
• QSNCC, Thailand's first international convention center,
has hosted over 20,000 national and international Meeting,
Incentive, Convention, Exhibition (MICE) events and driven
Thailand's MICE industry to success for 30 proud years.

• The new QSNCC is a versatile venue with a total space of

300,000 square meters. The new QSNCC offers 8 exhibition
halls, 4 conference halls, 4 plenary halls, 50 meeting rooms
and a retail area.
Venues in Thailand: Royal Paragon Hall Exhibition
and Convention Center

• Royal Paragon Hall Exhibition and Convention

Center sits on the fifth floor of Siam Paragon
department store located in the heart of Bangkok
• Its location offers maximum convenience with a
tradeoff that is unable to host large events
• Royal Paragon Hall Exhibition and Convention
Center has three separate exhibition spaces that
can alter a layout to a certain degree to fit specific
requirements
 Venues in Thailand: Pattaya
Exhibition and Convention
Hall – PEACH

• Pattaya Exhibition and Convention Hall or

PEACH is one of the most spacious and high-
standard facilities
• PEACH is different from other halls in Thailand
with its modern designs and facilities located at
the cliff making which can offer an amazing
view
• It is equipped with indoor space of 4,851 square
meters with 4 surrounding hotels to
accommodate attendees
• PEACH can host all types of MICE events and
special events
 Venues in Thailand: Bangkok
Convention Centre at Central
World

• Bangkok Convention Centre is located at the

heart of Bangkok on the 21st and 22nd floor of
Centara Grand hotel at Central World
department store
• It can accommodate many types of MICE and
special events whether meetings, conventions
or seminars.
• Bangkok Convention Centre has over 5,400
square meters of indoor space and extra-high
ceiling of 13.5 meters from the ground
Venues in Thailand: Bangkok Convention Centre
at Central Plaza Ladprao

• Bangkok Convention Centre at Central Plaza Ladprao consists of 20

meeting rooms with the space of 7,000 square meters and is able to
accommodate 4,500 attendees.

• The Bangkok Convention Center Hall with the space of 2,506 square
meters and a reception space of 400 square meters on the 5th floor
of Central Ladprao department store has enabled Bangkok
Convention Centre at Central Ladprao to host various forms of
events, including meetings, meetings & exhibitions, and banquets.
Venues in Thailand: The 60th Anniversary of His
Majesty the King’s Accession to the Throne
International Convention Center – ICC Hat Yai)

• Built to host exhibitions, both international and

domestic conventions, its total space is 15,000
square meters

• Located in the province of Hat Yai, Southern

Thailand, the center has been widely used to host
many events on a regional scale
 • The Golden Jubilee Conventional Hall was built by Khon Kaen
University on the occasion of the 50th Anniversary of His Majesty the
Venues in Thailand: Golden King’s Accession to the Throne and located in Khon Kaen University
close to Si Than Reservoir.
Jubilee Convention Hall
• It can accommodate 8,000 seats in its central area with another 1,000
seats on the mezzanine stand. The space of 3,000 square meters can
be transformed into a ground for a concert with a capacity of 10,000
attendees, and the parking space which is available for 3,000 cars
and 50 buses.
Venues in Thailand: The International
Convention and Exhibition Centre
Commemorating His Majesty’s 7th
Cycle Birthday Anniversary)

• The International Convention and

Exhibition Centre is fully prepared to
accommodate national and
international meetings, seminars and
exhibitions.

• From the total usable space of 60,000

square meters, this place consists of
the main exhibition and convention hall
with usable space of 11,340 square
meters, outdoor exhibition space with
usable space of 7,443 square meters,
and an SMEs building.
Venues in Thailand: Khon Kaen
International Convention and
Exhibition Center
• KICE is one of most comprehensive versatile MICE venue in
Northeastern region of Thailand. Our long-span mega structure
enable 7,510 sq.m for indoor and 4,680 sq.m for outdoor. Main
exhibition hall is versatile. It can cater to all types of event,
ranging from heavy industrial exhibitions to meetings and
convention or live music performance international bands.

• With the growing economy of neighboring countries(CLMV) of

Thailand and the Northeastern region of Thailand. KICE is
positioned at Khon Kaen to be the heart of this burgeoning
prosperity.
Venues in Thailand: Union Hall
• Experience the world standard event venue at Union Hall. We offer full
functions & facilities for all activities and events, both national and
international.

• Union Mall is the lifestyle shopping center that has grown and gathered
over 1,200 restaurants & shops on the area of 135,000 square metres,
making this place a true entertainment & lifestyle complex. And this
now is the beginning of a new chapter of our business, “The Union
Hall”.
Venues in Thailand:
Samyan mitrtown Hall

• Samyan Mitrtown Hall. a multi-purpose venue

for all events and a friendly place for Urban
Lifestyle users. is situated on 5th Floor in
Samyan Mitrtown Shopping Complex. With its
outstanding location in the intellectual hub of
Bangkok on Rama IV Road, the hall is
considered an appropriate venue to organize
any noteworthy events.

• With more than 3.700 square meters of utility

space. The venue comprises a large main hall,
which can be divided into two halls. The Mitr-ting
Room with marvelous design that has ceilings
and huge glasses to allow natural light in. There
are also five more small conference rooms. fully
equipped with modern devices and digital
technologies.
Venues in
• สาเกตฮอลล์ ศูนย์ประชุมขนาดใหญ่สาํ หรับจัดประชุมสัมมนา, จัดงานแต่งงาน, งานเลียง
Thailand: Sagate สังสรรค์ ด้วยห้องประชุมหลากหลายรูปแบบกว่า 7 ห้อง ทีจอดรถกว่า 1,700 คัน รองรับการ
Hall จัดงานทุกประเภท ตังแต่ 20 –3,000 คน
 1. Engineering

2. Housekeeping Services

Maintenance of
Facilities and 3. Asset Management

Equipment
4. Preventive Maintenance

5. Capital Expenditures
Venue Sourcing: Create
eRFPs

• Create RFPs with a simple step by step wizard

• Quick RFP
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requests
(RFIs)
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the proposal
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organization
View Submitted
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