The Coaching Language Magic Mini Ebook

The Coaching Language Magic Mini E-book – By Jamie Smart
The Coaching Language Magic

Mini E-book
By Jamie Smart
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The author and publisher of this book and the accompanying materials have used
their best efforts in preparing this program. The author and publisher make no
representation or warranties with respect to the accuracy, applicability, fitness, or
completeness of the contents of this program. They disclaim any warranties
(expressed or implied), merchantability, or fitness for any purpose. The author
and publisher shall not be held liable for any loss or other damages, including but
not limited to incidental, consequential, or other damages. The author and
publisher make no claims for any medical benefits of this program. The advice of
a competent medical professional should always be sought in the case of health
matters. Copyright in this document belong to the author. The author also
asserts the right to be identified as such and to object to any misuse.
© Salad 2006 www.saladltd.co.uk

Table of Contents
Coaching Language Magic Part 1................................................ 3

More Information................................................................... 11
Free Stuff..............................................................................13
About the Author....................................................................14
Acknowledgements.................................................................14

Coaching Language Magic Part 1
I recently came across one of my favourite hypnosis books, Monsters and

Magical Sticks, by Terry Steele and Steven Heller. The introduction is by
Robert Anton Wilson, and in it he tells the story of the ‘bata scoir’.
The bata scoir is the name of a stick which used to sit in the corner of
Irish classrooms in the early days of British rule. Its purpose was this:
whenever a child spoke in Irish (rather than English), they would be
beaten with the bata scoir. Within a few generations, the number of Irish
speakers fell from 100% (circa 1800) to 5% (circa 1900).
The British knew something very powerful: that a great deal of a people’s
culture and heritage are ‘contained’ within their language. Install a new
language, and its associated culture will soon follow (just as the old one
will diminish as the old language is destroyed).
In the world of computer programming, there are things you can do using
one programming language that you cannot do using another. The
programming language (combined with the imagination and skill of the
programmer) defines the domain of what actions are possible.
Ever since I was a little child, I’ve loved language. And while I didn’t
imagine that language would become such a large part of my life as it
does today, I always had an affinity for words. I love the way they look,
the way they sound, and the amazing things you can do with them.
What I didn’t realize until much more recently is that words shape our
reality; to a great extent, the language we use programs the reality we
experience (see Quantum Psychology by Robert Anton Wilson for a
fascinating, in-depth and reality-stretching exploration of this topic).
The Map Is Not The Territory

One of the presuppositions of NLP is that the map is not the territory. As
human beings, we don’t experience the world directly, but rather through
the maps and models of reality that we have created in our nervous
systems. This is why the ‘L’ in NLP is so powerful and important. The
language a person uses is a reflection of their maps and models of reality,
and reveals aspects of those maps and models which the person
themselves is not aware of. When their models change, their experience
of reality changes. Language is a lever for changing those models, and
thus changing a person’s reality. Please read that again:
The language a person uses is a reflection of their maps and models of

reality, and reveals aspects of those maps and models which the person
themselves is not aware of. When their models change, their experience
of reality changes. Language is a lever for changing those models, and
thus changing a person’s reality.
You can use language to change your (or someone else’s) reality.

This fact makes language one of the most powerful tools for coaching
yourself and others. The full NLP linguistic set is often undertaught, and
yet is one of the most powerful toolsets there is for making change
possible (I’ve heard Richard Bandler say that the NLP linguistic tool ‘The
Meta Model’ is the starting point for everything he’s discovered in the field
of NLP).
Time for an exercise:
1) Think of something you want (Eg. I want a new car / a new job / to
learn French etc). Say it out loud, and notice how you feel. Then
say it in the following ways, paying attention to your internal
experience each time:
- I should… (Eg. I should get a new car)

- I ought to… (Eg. I ought to get a new car)
- I’ve got to… (Eg. I’ve got to get a new car)
- I have to… (Eg. I have to get a new car)
- I must… (Eg. I must get a new car)
How was your experience different as you said it in these different ways?
Did any one way make it seem more likely to happen, or seem more
possible?
2) This time, express the same desires, but starting the sentences in
the following ways. Again, pay attention to your internal experience each
time:
- I’d like to… (Eg. I’d like to get a new car)

- I might… (Eg. I might get a new car)
- I may… (Eg. I may get a new car)
- I could… (Eg. I could get a new car)
- I will… (Eg. I will get a new car)
How was your experience different as you said it in these ways? Did you
find one way of saying it that felt better than the others? Many people find
that the words from the second list (which relate to possibility) are more
motivational than the words from the first list (which relate to necessity).
If you found one way of saying it which made you feel more likely to do
the things that will move you towards what you want, I’d like to ask you a
question. What happens when you imagine using this way of saying it for
everything you desire in your life? It’s just a thought :-)
This week we’re just scratching the surface of the power of language as a
coaching tool.
We’ll explore more coaching language magic next week.


Last time, we started exploring the power of language to alter a person’s
experience of reality, looking specifically at ‘modal operators’ (words like
“have to”, “need to”, “can” & “could”).
Last Friday, I ran an ‘NLP Coaching Language Masterclass’, and started

the day by asking “What is language?” I looked at many definitions of
language, and the common theme seemed to be that language is a
system of symbols (including gestures, utterances and markings) used to
communicate ideas, concepts and feelings.
What is less well known is the extent to which the language we use
shapes our perceptions of the world. You can use language to quite
literally change the way a person perceives reality.
On the coaching language course, we explored some of my favourite ways

of using language with intention, so I thought we’d start looking at some
of them today.
Setting the frame

When I’m coaching someone, I do various things to ‘set the frame’ in a
general, positive way before setting / eliciting a specific direction for the
interaction. I got this idea from a book which said something like “The fact
that you’re reading this means you can easily incorporate these new ideas
into your life”. I set the frame by saying things like this:
- “The fact that you’ve arrived means you’ll be able to make whatever
changes you want in your life.”
- “You’ve come today, which means you’re committed to learning

something new, which means you’ll be able to develop all the skills you’ll
be learning easily.”
- “Your decision to come on this programme will cause you to develop

amazing new skills and abilities, with an ease which may surprise you.”
The logicians among you will recognise that these statements wouldn’t
pass a logic test, but the unconscious mind isn’t too stringent about logic.
If the person accepts the statement as true (and they usually do), then
the unconscious will act accordingly. The structure of these frame-setting
statements is this:
X means Y
A causes B
1) Think about the ‘coaching’ situations in your life. What ‘frame-

setting’ statement can you use to create a powerful context for the
coaching interaction?

Who do you want to positively influence? It could be actual coaching

clients, other clients, employees, friends, family etc. As you take a few
moments to think about the situation, you can start to become aware of
some ideas you could use. One of my favourites for almost any training
situation is something like this:
“You learned to walk and talk, and you don’t even know how you did it.
That means that the things you’ll be learning today are going to be really
straightforward for you.”
2) Once you’ve identified some frame-setting statements, decide to try

them out and notice what response you get.
I use these all the time, and the ONLY time I get rumbled is by
experienced NLP Practitioners (and even then, it’s usually only the ones
I’ve trained to pay close attention to language). One of the things you
start to find after you spend some time on a training course with me or
listen to some Salad CDs is that it becomes a lot more fun to listen.
Sometimes my assistants and more experienced students have trouble
keeping a straight face on trainings when I’m embedding commands etc in
seemingly ‘innocent’ stories and sentences.


Last time we explored frame-setting, a way of creating a general direction
for a coaching interaction (or any other interaction for that matter). This
week we’re going to discuss setting a specific direction for the session.
I was working with my master practitioner group last weekend, and I

asked them to do an exercise which involved getting each other to
imagine a life beyond their wildest dreams. An important part of NLP is
discovering what a person wants, but there are many ways to help a
person discover that information. One of our Master Practitioners–in-
training is from the Czech Republic, and came up with the following
approach for eliciting the information. The interaction went like this:
“Imagine that you are fishing. You feel a tug on the line, and out of the
water comes a golden fish, which says ‘I can grant you three wishes. Tell
me your heart’s desire?’”
This approach worked really well to elicit the ‘What do you want’
information, and I was thinking about the reasons why:
a) The subject started visualising very quickly (the word ‘imagine’

combined with the fishing story pretty much guarantees that).
Visualisation helps to access the unconscious mind, and activate your
unconscious resources, including creativity etc.
b) The talking fish granting three wishes is an invitation to age-regress

(most adults don’t openly discuss wish-granting sea creatures in their
day-to-day lives). Age-regression helps people access a time in their life
when you have a greater sense of wonder, possibility and freedom.
c) When a person is given three wishes, it can remove the need for what
they want to be ‘realistic’ (or even possible). This can help get to what
you really want, at the deepest level.
So, the first exercise:

1) “Imagine that you are fishing. You feel a tug on the line, and out of
the water comes a golden fish, which says ‘I can grant you three
wishes. Tell me your heart’s desire?’” What would you choose?
Finding out what someone wants sets a direction for the coaching session.
Other ways of finding this out include the following:
- The Miracle Question (see previous NLP Tips)

- What do you want?
- What have you come here for?
- What can I do for you?
- What’s the problem?

All of these have different presuppositions (“What’s the problem”

presupposes that the person has some problem they’ve come to solve,
and may not be useful in many situations, but in some it is. Frank
Farrelly, creator of Provocative Therapy, uses this question as his starting
point).
My fave is still “What do you want?”, but the others all have value in
different situations.
Once you know what someone wants, you can further clarify their goal
using other queries (see NLP Tips 1 & 2, below).
http://www.saladltd.co.uk/salad%20pages/Nlp%20tips/nlp_tip_1.htm
http://www.saladltd.co.uk/salad%20pages/Nlp%20tips/nlp_tip_2.htm
The key is to help a person get a clear idea of how they would like things
to be. Once you have this, you have a direction for the process.


Last time we explored direction-setting, acknowledging the goal-seeking
nature of human neurology, and setting a specific direction for a coaching
session. This week, we’ll be looking at information gathering.
“Information gathering?!?” I hear you ask. “How dull”. But wait. According
to NLP co-developer Richard Bandler, 95% of NLP is information-
gathering.
I often get emails from people asking things like “What technique do you
use to help a one-eyed mother of four overcome her inexplicable fear of
dwarves which emerges when she’s doing the dishes?” The technique I
use is…watch and listen.
I believe that when you’re working with someone and you have the
attention of their unconscious mind (rapport), the unconscious will do
everything within its power to tell you exactly what you need to know in
order to help the person make he necessary changes. The coach’s role
involves having the sensory acuity to intercept those messages from the
unconscious. So how are those messages sent?
- Body language
- Gestures
- Eye movements
- Throw-away comments
- Sensory language
- Ambiguities
- Organ language
- etc
I’d like you to consider the possibility that your clients are offering you a
wealth of clues to help them find solutions to their problems and the paths
to their desires.
95% of NLP is information-gathering. Watch and listen.
Of course, sometimes you need to ‘stimulate’ a person’s nervous system

in order to gather the necessary information. And how do you stimulate
their nervous system? Questions.
And the most useful set of questions out there is…The Meta Model.
The Meta Model (created by Bandler and Grinder) is the most powerful set
of questions there is for helping people enrich their maps of the world.
Bandler credits it as being the tool which helped them create all the other
NLP models.
While teaching the Meta Model is beyond the scope of this NLP Tip, it is
one of the things we learn on the NLP Practitioner training. By the time

you finish that training, the Meta Model questions have been wired in as a
natural part of your responses, so you know automatically which
questions to ask.
Astonishingly (to me) the Meta Model is not taught in depth on most
Practitioner trainings these days. This is because it’s traditional seen as
being “difficult”, but it’s not! On our practitioner training you learn the
Meta Model quickly and easily using games which make it fun. The great
thing is, by the time you realise how easily you can do it, the learnings
have already gone in.
If you want to have access to one of the most powerful linguistic

resources there is, as well as 100 other skills and an extraordinary
experience, have a look at the details of our practitioner training:
http://www.saladltd.co.uk/Practitioner.htm

More Information
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Free Stuff
salad free stuff

At Salad, we are committed to your learning and development, so we want you to
have great stuff. Part of our strategy involves giving our best stuff away, so here
are some links to some of our best stuff.
You can have all this for free!
Jamie Smart’s NLP Tips

An e-zine chock full of great NLP related tips you can put into practice right away,
as well as links to Salad courses & products, as well as a free e-book worth
£19.95, ‘10 of the Coolest, Most Powerful & Useful NLP Techniques I’ve Ever
Learned.’
Sign up for yours free now at http://www.saladltd.co.uk/1.htm
NLP Coaching Tips

Learn secrets that most people (including most NLP Practitioners!) don’t know
about NLP coaching. These tips (soon to be published) will give you details every
week of practical techniques, ideas and approaches you can use to get great
coaching results. In addition, you’ll get a free e-book worth £19.95, ‘The Top 10
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Irresistible Influence Language Course

Sign up for this FREE 1 year Irresistible Influence Course (a £29.95 value) for a
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Every week, you’ll receive a quick reminder of the principles that will help you to
experience more happiness, joy and freedom in every area of your life, as well as
more of the things and experiences you desire. In addition, you’ll get a free e-
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Hypnotic Language Course

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About the Author

Jamie Smart is the Managing Director of Salad Seminars Ltd,
as well as the principal trainer. He spent much of the
nineties leading large, mission-critical business projects and
change programmes. In the process, he found that
individual change is the key to collective change, and
became fascinated with helping people achieve the results
they want. This fascination led him to NLP, and he has spent
from 1996 to the present day learning from the finest
teachers and materials, and applying what he’s learned.
Jamie is an NLP Master Practitioner and is licensed by
Richard Bandler and the Society of NLP as a Trainer of
Neuro-linguistic Programming (NLP).
Jamie is author of The NLP Tip, an e-zine which goes to thousands of people
around the world each week (available from www.saladltd.co.uk), as well as the
creator of Ericksonian Hypnosis CardsTM and many other products.
He lives in Leicestershire (UK). When he isn’t helping other people get what they
want, he likes going for long walks in the woods, listening to music and reading.
Acknowledgements
I’ve been fortunate to learn from a number of great NLP Trainers and other
innovative thinkers and teachers. Thanks to anyone whose efforts have made
their way into this work.
Specific thanks to…
• Richard Bandler • Robert Dilts

• John Grinder • Sid Jacobson
• Joseph Riggio • Jonathan Altfeld
• Eric Robbie • Robert Anton Wilson
• Jo Cooper • Ian Watson
• Peter Seal • Michael Neill
• Timothy Leary • John La Valle
• Marianne Williamson • Paul McKenna
• Michael Breen • Christina Hall
• Sháá Wasmund

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The Coaching Language Magic Mini E-book – By Jamie Smart

The Coaching Language Magic

Limits of Liability / Disclaimer of Warranty:

© Salad 2006 www.saladltd.co.uk

Coaching Language Magic Part 1................................................ 3

© Salad 2006 www.saladltd.co.uk

Coaching Language Magic Part 1

I recently came across one of my favourite hypnosis books, Monsters and

The Map Is Not The Territory

The language a person uses is a reflection of their maps and models of

© Salad 2006 www.saladltd.co.uk

Time for an exercise:

- I should… (Eg. I should get a new car)

- I’d like to… (Eg. I’d like to get a new car)

We’ll explore more coaching language magic next week.

© Salad 2006 www.saladltd.co.uk

Coaching Language Magic Part 2

Last Friday, I ran an ‘NLP Coaching Language Masterclass’, and started

On the coaching language course, we explored some of my favourite ways

Setting the frame

- “You’ve come today, which means you’re committed to learning

- “Your decision to come on this programme will cause you to develop

1) Think about the ‘coaching’ situations in your life. What ‘frame-

© Salad 2006 www.saladltd.co.uk

Who do you want to positively influence? It could be actual coaching

2) Once you’ve identified some frame-setting statements, decide to try

© Salad 2006 www.saladltd.co.uk

Coaching Language Magic Part 3

I was working with my master practitioner group last weekend, and I

a) The subject started visualising very quickly (the word ‘imagine’

b) The talking fish granting three wishes is an invitation to age-regress

So, the first exercise:

- The Miracle Question (see previous NLP Tips)

© Salad 2006 www.saladltd.co.uk

All of these have different presuppositions (“What’s the problem”

© Salad 2006 www.saladltd.co.uk

Coaching Language Magic Part 4

95% of NLP is information-gathering. Watch and listen.

Of course, sometimes you need to ‘stimulate’ a person’s nervous system

© Salad 2006 www.saladltd.co.uk

If you want to have access to one of the most powerful linguistic

© Salad 2006 www.saladltd.co.uk

salad the nlp collection

“You Can Have More of What You Want

You’re going to learn:

Order Now and get the E-Book Manual FREE

“The end results are no less than AMAZING”

(VAT & Shipping

You can get yours now at www.saladltd.co.uk or ring 0845

© Salad 2006 www.saladltd.co.uk

salad the nlp collection

Imagine being able to:

(VAT & Shipping

You can get yours now at www.saladltd.co.uk or ring 0845

© Salad 2006 www.saladltd.co.uk

salad free stuff

Jamie Smart’s NLP Tips

NLP Coaching Tips

Irresistible Influence Language Course