Introduction to Business Intelligence (BI)

Vendors of BI
Infrastructure and Environment of BI in an enterprise
Analytical capabilities by contemporary BI vendors
Tools for Business Intelligence:
Multidimensional Data Analysis and OLAP
Data Mining
Business Intelligence vs. Business Analytics
Applications of Business Intelligence
Business Intelligence in the Public Sector

Module 2- Business Intelligence

DR. OM PRAKASH
SCHOOL OF MANAGEMENT
CMR UNIVERSITY
Introduction to Business Intelligence (BI)
► Business intelligence comprises the strategies and technologies used by enterprises for
the data analysis of business information
BI Tools:
► BI technologies provide historical, current, and predictive views of business operations
Reporting
► Business intelligence (BI) combines business analytics, data mining, data Dashboards
visualization, data tools and infrastructure, and best practices to help organizations to Visualizations
make more data-driven decisions
Reporting
► Business intelligence technologies include data warehouses, dashboards, ad hoc Predictive Analytics
reporting, data discovery tools and cloud data services
Prescriptive Analytics
► BI plays a key role in the strategic planning of organizations and is used for multiple Data Mining
purposes, including measuring performance progress toward business goals, Text Mining
performing quantitative analysis, reporting and data sharing, and identifying customer
insights ETL Extract Transform Load
BPM Business Perf Mgmt
► Walmart uses business intelligence to encourage customers by giving discounts and OLAP OnLine Anlytical Processing
offering promotional plans. Walmart's smartphone apps, its websites, servers,
software, and applications collect significant amount of data to do business in efficient CEP Complex Event Processing
way and to gain more consumers Drill-Down
Benchmarking
Example of BI System
Business Intelligence can help solve
► Poor Performance Management
► Slow Market Response Steps to Implementing Business Intelligence:
► Losing Customers 1. Identify Requirements.
2. Assign Responsibilities.
► Chaos in Day-to-Day Operations 3. Verify Data.
► Wasting Time on Compiling Multiple Systems 4. Shop BI Vendors.
Instead of Analyzing Data 5. Look for Certain Features.
6. Take Advantage of Free Demos and Trials.
► Reliance on Tech Teams to Develop Custom 7. Choose A Software.
Reports
8. Ask the Vendor Specific Questions.
► Limited Access to Data
► Businesses get a clearer view of what they are
doing efficiently and inefficiently within their 3 types of analytics:
organizations. 1. Descriptive analytics - what has happened in a
► When a problem is identified, Analysts can business
answer crucial questions such as: What 2. Predictive analytics - what could happen
was the cause of the problem? 3. Prescriptive analytics - what should happen
Vendors of BI

► Microsoft Power BI
► Power BI is a collection of software services, apps, and connectors that work
together to turn your unrelated sources of data into coherent, visually
immersive, and interactive insights. Your data may be an Excel spreadsheet, or
a collection of cloud-based and on-premises hybrid data warehouses.
► Tableau Desktop
► Tableau provides an optimized, live connector to SQL Server so that we can
create charts, reports, and dashboards while working directly with our data
► Dundas BI
► Sisense.
► Zoho Analytics.
Power BI features:

► Power BI is a cloud-based
business analytics service that
gives you a single view of your
most critical business data.
Monitor the health of your
business using a live dashboard,
create rich interactive reports.
Tableau Visualization – Each Square is data of One News!
Dundas BI
Analytical capabilities given by contemporary BI vendors
1. Data Collection and Analysis
► All BI software capabilities, functionalities and features focus on data. But first, that data has to be collected. This is done through a
variety of web traffic monitoring actions like social media tracking. BI tools do this by utilizing algorithms to quickly sort unstructured
data, cutting out duplicate entries and errors as it goes. Then, once it has turned the raw, unstructured data into a structured data set, it can
analyze that data.
► After collection and organization, BI software develops and runs queries against data sets in order to draw actionable insights from the
chaos of unstructured data. Then those insights can be presented in data visualizations like charts, graphs, infographics, dashboards and
animations. These visualizations make the analytical results easy for the human mind to process and understand, which helps
organizations make data-driven decisions.
2. Interactive Data Visualizations
► Both business intelligence and business analytics — a subset of BI — offer a range of data visualization capabilities to transform the
chaotic sets of unstructured data into vibrant visuals that communicate meaning. These visuals can range from bar and pie charts to
scatter plots to engaging interactive animations.
► Transforming data into visuals is crucial to making any sense of it. The human mind processes visual data 60,000 times faster than text
data, which means a simple bar graph can make a big difference in communicating information.
► Data visualization can be applied to a range of situations: trying to explain sales projections? There’s a visual for that. Want to boost
employee morale by gamifying their performance? There’s a visual for that too. The versatility of visualizations is only as limited as the
imagination.
► Making data visualizations interactive ups the sophistication of your data presentation significantly. Interactive graphics apply elements
of exploration, learning and gamification to transfer data in a memorable way. I first clicked on this interactive graphic from Visual
Capitalist several months ago, but I can still recall some key data points (each of which is strongly correlated with a visual image) from
memory.
Analytical capabilities given by contemporary BI vendors
3. Cloud Deployment
► Deployment refers to the method in which the software is implemented — the typical options are on-premise,
cloud/web-based or hybrid.
► Allows complete customization in terms of size, storage, functionality and access — i.e. scalability.
► Allows to minimize or expand your system according to your business needs
► Cheaper than on-premise solutions
► Can buy only the number of licenses you need and don’t have to worry about the hardware or IT support of running the
software on your premises.
► Most cloud-based software comes with comprehensive support from the vendor to help keep you up and running.
4. Integration
► Integration is the ability to cooperate and communicate with other systems.
► These can be anything from websites to email to your CRM.
► BI integrates and works with existing infrastructure, including 3rd-party data warehouses, internal SQL server configurations
and other data sources.
► Full integration also means data processes are intuitive, simple and easy to deploy through your system’s dashboards and
collaboration platforms
Analytical capabilities given by contemporary BI vendors
5. Reporting
► Ability to generate accurate and thorough reports on any facet of your business’s data.
► For example, self-service BI allows users to generate reports on financials, goal management, productivity and customer service data to
help in many areas of the decision-making process.
► These reports are intuitive and richly visualized, which means that all levels of staff can understand the information and act on it.
► Users can also run customized reports on industry-specific KPIs to glean valuable insights from their data.
► One type is an ad-hoc report, which is a highly-targeted, single-use report.
► These are particularly useful for a number of day-to-day tasks — for example, if a user wants to identify specific demographics of a set
region for sales numbers.
► Users can specify and zoom in as deeply as they like to get an in-depth understanding of their business operations.
6. Dashboard Management
► Dashboards are what you would get if data visualization and task management systems had a visually interactive, workflow-streamlining
baby.
► Dashboard software works on the principle of data visualization: it makes Big Data results “digestible.” It takes the raw data and presents
it in a way that allows for actionable results.
► This makes it a core part of greater enterprise software systems that are aimed at delivering insight and decision support to a business.
► The dashboard feature can also be assigned to task management functions. By offering employees a common interface to perform tasks,
interactive dashboards ensure easy collaboration and increased productivity.
Tools for Business Intelligence:

► OLTP – Online Transaction Processing

► Multidimensional Data Analysis
► OLAP – Online analytical Processing
► Data Mining
Multidimensional
Data Analysis
► Multidimensional
analysis allows users to
observe data from various
viewpoints. This enables them
to spot trends or exceptions in
the data. A hierarchy is an
ordered series of related
dimensions.
► An example of a hierarchy is
Geography, which may group
dimensions such as Country ,
Region, and City
 Multidimensional
Data Analysis
► Used to show multiple dimensions
of data to users
► A multidimensional database is
created from multiple relational
databases
► The data in multidimensional data
bases is stored in a data cube
format
Multidimensional Data Analysis and OLAP

► Multidimensional databases are used mostly for OLAP (online analytical

processing) and data warehousing
► Multidimensional OLAP (MOLAP) is a classical OLAP that
facilitates data analysis by using a multidimensional data cube.
► Data is pre-computed, re-summarized, and stored in a MOLAP (a major
difference from ROLAP).
► Using a MOLAP, a user can use multidimensional view data with
different facets
► OLAP allows users to analyze information from multiple database systems
at the same time. It is based on multidimensional data model and allows
the user to query on multi-dimensional data (eg. Delhi -> 2018 -> Sales
data).
Business Intelligence vs. Business Analytics
Business Intelligence vs. Business Analytics
Applications of Business
Intelligence
Applications of Business
Intelligence
Applications of Business Intelligence
Business Intelligence in the Public Sector
Business Intelligence in the Public Sector
Business Intelligence in the Public Sector