Business Intelligence

New trend in E-Business

• Ahmed Mohamed Abo Taleb
• Heba Hassan Hashem
• Manal Mahmoud Hanafy
• Nadia Amr
• Sara Gamal
Agenda
• BI History
• BI Overview
• Business Intelligent Architecture
• How Business Intelligence Works?
• Business Benefits of BI applications
• The Mandate for Business Analytics
• Oracle Analytics Cloud (OAC) Overview
• Brief OAC Demo
• Market share of top Business Intelligence Software in 2021
• Size of the business intelligence and analytics software application market
worldwide
• Increasing in the Market size of BI software
• Business Intelligence Statistics for 2021
 You may heared the term Business Intelligence or BI
but what does that really mean ???

Business Intelligence (BI), a term nowadays associated

with information technology, has been evolving for
over 150 years.

Business Intelligence existed before technology.

Although its origins predate the invention of

computers, it was only after they were widespread that
BI grew in relevance and its development henceforth
became paired with the evolution of computers and
databases.

BI!
 BI First use of the term
The first use of the term “business intelligence” is widely attributed to Mr. Richard Miller Devens, in his book
Cyclopaedia.

He used it to describe how Sir Henry Furnese, a successful banker, profited from information by actively gathering and
acting on it before his competition. This pointed out the fact that it was more reliable to use data and empirical evidence,
rather than gut instinct, to develop a business strategy. The idea was further enhanced by others who saw value in
information.
Business Intelligence BI!
• The need for BI was derived from the concept that managers
with inaccurate or incomplete information will tend, on
average, to make worse decisions than if they had better
information.

• BI attempts to solve this problem by analyzing current data that

is ideally presented on a dashboard of quick metrics designed to
support better decisions.
BI? There are several different defination
but to put it simply:

Is about delivering

BI Relevant & Reliable Information

To The Right People
AT the Right Time

With the goal of

Achieving Better Decisions Faster

To do this it requires
methods and programs
 Imagine BI Functioning like a grocery store!
• When you enter a grocery store and are looking for specific items say eggs milk and bananas you do not need to
find an employee to ask them where to look instead grocery stores are organized into aisles and signs that make the
store relatively simple to navigate.

• Now  imagine the items in the store are like your business's data and you need to collect information on
production  billable hours and sales goals you are likely to go to three different experts and ask them where you
can find this information then you will go to someone else and have them compile it for you.

• Bi is all about taking your messy  information and turning it into a tidy and accessible grocery store this enables
you to navigate your data on your own and find what you need without relying on others organizations no longer
have to dig through complex webs of linked spreadsheets analyzing the data manually and mashing together
reports instead employees can use BI systems to request the information . 
BI is a large and complex field including :

● Performance management

● Analytics

● Predictive modeling

● Data &Text mining

● A lot more
 Using Bi offers significant advantage when
trying to make strategic:

01 02 03 04
Having any time You can discover Discover new Identify areas of
access to inefficient business opportunities strength and weakness
organized data processes and
hidden patterns
Components of BI environments
• Data warehouse: hold subsets of business
information

• Decision making process; include historical

information and real time data.

• Data Quality management tools to ensure that

has the BI system analyze accurate and consistent
information.
 Business Intelligent Architecture

01 02 03 04 05
Analytics data BI
Source systems Data integration and Tools Dashboards, portals
stores
cleansing tools and reports
How the BI process works
Business benefits of BI applications
The Mandate for Business Analytics
IDC predicts that by 2020, organizations able to analyze all relevant
data and deliver actionable information will achieve an extra $430
billion in productivity benefits over their less analytically oriented
peers.

Information is the new asset. Entire business models are being

disrupted as a result.
Consider:

• The taxi company Uber owns no cars.

• The media owner Facebook creates no content.
• The hospitality provider AirBnB owns no rooms.

A number of factors, including changes in employee/customer

behavior, explosion in data sourcing & creation rates, & technology
improvements have created an environment where analytics can be
transformational.
Integrated Business Analytics Use
Cases
● Financial Planning & Analysis ● Operational Analytics
 Strategic Planning, Budgeting & Forecasting  ITFM – Application TCO
 Performance Reporting  Marketing Investment ROI
 Billings, Bookings & Backlog

●  Decision Optimization
Financial Consolidations & Reporting
 Financial Consolidations
● Strategic Analytics
 External & Regulatory Reporting
 Customer & Product Profitability
 F/X Impact Analysis
● Operational Reporting  Price/Volume/Mix Analysis
 Operational Finance Reporting  M&A Scenario Modelling
• General Ledger Analysis & Reporting
• ERP Subledger Reporting & Analysis
(AP/AR)
 Daily Sales Flash
Visualization Example –
Profitability Analysis
Profit Detail?
Strategic P&Ls
Product/Customer/Channel/Market, etc

$140 Mil
Why $60M
50% 15% 35%
Loss? $81 Mil

If you can generate a whale curve by Customer, by Product, by Channel, etc,

you’re on your way to making intelligent decisions about your business.
Oracle
Analytics
Cloud (OAC) Connect

Prepare
Liberate all data and connect connect to
more than 50 different data sources
Explore
Powerful tools for auditable and traceable data blending,
wrangling, cleansing & modelling
Share
Intuitive and rich exploration with
self-service data visualization

Build collective intelligence by collaborating with peers

and socialize insights across the organization or the world

1
 Oracle Analytic Cloud Demo -
Visualizations

Business Analytics
Solutions Provider: EPM,
BI, and BD Technologies
Creating New
Data Source
Add a New
Connection
Lots of
Connection
Options
Adding Items to the Canvas
Instant Visualization
Changing
the Visualization

Business Analytics

Solutions
Provider:
Adding Measure
Adding Another Measure
Advanced Analytics
Saving Project
Choosing Another Visualization in BI Ask
Working With Project
Market share of top Business Intelligence Software in 2021
• Microsoft Power BI is the most-compared BI software in 2021. (TrustRadius
2021) 

• Microsoft Power BI is the leading BI software in 2021, commanding 36% of

the market share. (TrustRadius 2021) 

• Tableau Desktop only commands 20% of the BI market share in

2021. (TrustRadius 2021) 

• BI buyers spend most of their time comparing Microsoft Power BI to SAP

Business Objects Platform. (TrustRadius 2021)
Size of the business intelligence and analytics software application market
worldwide, from 2019 to 2024

Ref.: https://www.statista.com/statistics/590054/worldwide-business-analytics-software-vendor-market/
Top BI Software Comparisons in 2021
Increasing in the Market size of BI software
The Global Business Intelligence (BI) Tools market is anticipated to rise
at a considerable rate during the forecast period, between 2021 and 2026.
In 2020, the market is growing at a steady rate and with the rising
adoption of strategies by key players, the market is expected to rise over
the projected horizon.
Business Intelligence Statistics for 2021

1. In 2020, 54% of enterprises agreed that cloud-based BI was vital to

their current and future initiatives.
2. Covid-19 propelled a higher adoption rate of BI in 2020.
3. A third of large-scale organizations will adopt decision intelligence
by 2023.
4.  The BI market will hit $33+ billion by 2025.
5. The mobile business intelligence market could grow up to $16 billion
by 2023.

Ref.: https://techjury.net/blog/business-intelligence-statistics/#gref
Thank You