Course: Data Analysis

Professor: Thomas Minauro La Torre

Question 1
In order to validate the guarantee and obtain some data from its customers, GL SAC A
household appliance marketing company asked customers to fill out the following
information in a survey that came with each of their products. In each case indicate the
scale being used.

Name: ……………………….……………………………………………………….……………………
How would you rate the service received in the store?
Address: Excellent
5
Phone: … DNI
No.:
Occupation: Monthly Salary: S/. ………
Age: o Under 18 years old or Marital o Single o
Of 19to 25years status: Married o
either Of26 to 35 Other
years 5
either Of36 to 45
Bad years
1 2 3 4
Do you have any of our brand products at home? o Yes o
No
If you answered yes, how would you rate your experience with this product?
Bad Regular Good Very Good Excellent 9
1 2 3 4 5
How many people live in your house? ……10 …….. people.

Question 2
A retired manager commented: “The jargon used in business changes over time,
however, the actions remain the same. We used to allocate capital funds on the basis of
the 'most likely' recovery. 'Expected' recovery is now used. The words differ, however,
the method is exactly the same.” Please comment on the above.

Question 3
In a committee discussion on the sales potential of Age Group % of
a company, a committee member established that it is a Under 16 years customers
1%
mistake to believe that younger people represent a 16 and 17 years 6%
large and interesting market for one of the main 18 andold
19 years 8%
company products. To support his argument said 20 andold
21 years 7%
member presented the following table to the committee, old
22 to 25 years 12%
where
show data on the ages of customers based on
26 to 29 years old 14%
a recent market research study:
30 to 39 years 19%
The committee member noted that the age percentages 40 to 49 years 25%
between 30 and 49 years old are considerably older than More than 50 8%
percentages of younger customer groups. "Of years
TOTAL 100%
Course: Data Analysis Professor Thomas Minauro
La Torre
In fact, people between the ages of 40 and 49 are the largest P. 2
group of customers for the
product in question," he concluded.
Do you agree with this interpretation of the data? If so, please support your argument by
citing specific figures. If not, please explain in detail why you disagree with the
interpretations put forward.

Question 4
For every customer, one of the most important aspects of food quality is the age of the
product. Even with excellent packaging, a food product loses quality over time. This is
particularly important for products that are eaten as snacks (potato chips, chips, peanuts
and cookies). Concerned about this, a manufacturer of these products visited 64 stores
that distribute its brand. In each one he recorded the age of the first package in the row,
determined by the production date printed on it.
The results in days were processed in Excel and are shown below:
Product Age
Average 24.00
Median 20.00
Fashion 25.00
Standard deviation 11.94
Coefficient of Variation 49.73%
Range 47.00
Minimum 10.00
Quartile 1 16.00
Quartile 2 20.00
Quartile 3 27.25
Maximum 57.00
Account 64.00
Please provide an overview of this dataset. What comments could you make regarding
the age of this manufacturer's products? Based on the results found, what would you
recommend to the manufacturer?

Question 5
The personnel director of a steel smelting company knows from past experience that
there is a 90% chance that a person in management training will successfully complete
the two-year program. The proportion of trainees who have previous experience in
another company is 0.10 among those who successfully completed their training
program and 0.25 among those who did not successfully complete their program.
a) Which the probability of course a person in training has experience
former complete with success his program training?
Interpret this
probability.
b) Which the probabilityabout what if a person in training no
has experience
former complete with success his program training?
Interpret this
probability.
c) Do any of the probabilities mentioned or calculated take into account the academic
record of the person in training? Discuss.
d) Is the difference between the initial and revised probabilities (a) and (b)) necessarily
due only to the effect of prior experience in other jobs? Would information about
individuals not considered for the administrative training program be relevant to
answering this question? Discuss.
Question 6
The management of a company is considering introducing a new product to the market.
Course: Data Analysis Professor Thomas Minauro
La Torre
P. 3 such a product will be
The Sales Manager says, “The odds are three out of four that
successful if we introduce it.”
a) How do you think the Sales Manager obtained this information about probabilities?
b) Since the introduction of this product is not a repetitive event, i.e. it will only be done
once, what interpretation can be given to the sales manager's probability statement?
c) The Market Research Manager estimates that this probability is 25%. How do you
explain the difference between this number and the Sales Manager's estimate? What
figure should management now use: 25%, 75% or 50%? Any other numbers?
Because?
d) From the company's statistics, it can be seen that out of all the products of the same
type as the one being considered, only 15% of them have been successfully
introduced in the past. Is this information important for company management to
decide whether or not to introduce the new product? Discuss.

Question 7
Kellogg's marketing department plans to conduct a national survey to determine whether
or not cereal consumers can identify their favorite cereal from other types of cereal. To
test the questionnaire and procedure to be used, eight people were asked to collaborate
in an experiment. Four bowls marked with the letters A, B, C, and D are placed in front of
each person. Each person is told that only one of the bowls has their favorite product.
a) Suppose a person couldn't identify his favorite cereal and simply guessed that it was
in bowl C. What is the probability that you answered correctly?
b) Suppose all eight people couldn't identify their cereal and tried to guess. What
is the probability that none of the eight people have
guessed correctly?
c) Suppose that seven out of eight people correctly identified their favorite cereal. Is it
reasonable to consider that they were just guessing? Explain your answer. What is
your conclusion?

Question 8
An orange juice producer buys all the oranges from the 150 farmers who grow this citrus
fruit in a valley near the north of the city of Lima. The amount of juice extracted from each
of these oranges is estimated to have an approximately normal distribution with a mean
of 5.80 ounces with a standard deviation of 0.55 ounces.
a. What is the probability that a randomly selected orange contains:
i. Between 4.50 and 5.55 ounces.
ii. Between 5.80 and 6.70 ounces.
b. 65% of the oranges will contain at least how many ounces of juice?
c. What is the value of quartiles? Interpret your results.
Suppose you select a sample of 50 oranges.
d. What is the probability that the sample mean is equal to or less than 5.85 ounces?
e. Between what values, symmetrically distributed around the mean, will 85% of the
master averages fall?
f. 65% of the sample means will be above what value?
Suppose you select another sample of 25 oranges.
g. What is the probability that the sample mean is equal to or less than 5.85 ounces?
h. Between what values, symmetrically distributed around the mean, will 85% of the
master averages fall?
i. 65% of the sample means will be above what value?
Course: Data Analysis Professor Thomas Minauro
La Torre
j. P. 4 of questions d and g
Are the results of questions b, fei different? Are the results
different? Are the results of the questions eyh different? Explain why in each case.