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Quarter 4 Lesson 3 Sampling

The document discusses sampling in quantitative research, highlighting the differences between probability and non-probability sampling methods, their advantages, and applications in various fields such as elections, medical research, and market analysis. It also explains the importance of calculating sample size using Slovin's formula and provides an overview of different sampling techniques. Overall, it emphasizes the efficiency and effectiveness of sampling in research.

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charlene.belmonte
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
2 views

Quarter 4 Lesson 3 Sampling

The document discusses sampling in quantitative research, highlighting the differences between probability and non-probability sampling methods, their advantages, and applications in various fields such as elections, medical research, and market analysis. It also explains the importance of calculating sample size using Slovin's formula and provides an overview of different sampling techniques. Overall, it emphasizes the efficiency and effectiveness of sampling in research.

Uploaded by

charlene.belmonte
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Sampling

IN QUANTITATIVE RESEARCH
Learning Outcomes

1 2 3
a. Differentiate a b. Compare c. a. Justify the use of
sample from a probability and non- a specific sampling
population. probability sampling method in a given
methods and their research scenario.
applications
Topics for Discussion
1 Definition of Terms

2 Advantages of Sampling

3 Calculating the Sample Size

4 Probability Sampling

5 Non-probability Sampling
QUICK RECAP:

Why researchers
use experiments
and data
collection?
ENGAGEMENT
QUESTION:

“If you were to survey the


students in our school about
their study habits, would
you ask everyone or just a
selected group? Why?"
POPULATION
Definition It refers to a collection of individuals who share one or

of Terms
more noteworthy traits that are of interest to the
researcher. The population may be all the individuals
belonging to a specific category or a narrower subset
within that larger group.

SAMPLE
It is a small portion of the population selected for
observation and analysis.

SAMPLING
It is the procedure of getting a small portion of the
population for research.
It is u
repre sed to
s
popu ent the
lation
a stu in
dy.
THINK-PAIR-
SHARE

“What do you think are the


advantages of selecting a
sample rather than studying
an entire population?"
Election Surveys
(Opinion Polls)

During elections, polling


organizations like Pulse Asia
or SWS in the Philippines
survey a sample of voters to
predict the likely outcome.
Medical Research
and Drug Testing

When testing new medicines


or vaccines, researchers
conduct clinical trials on a
sample of patients rather
than giving the treatment to
the entire population.
Market Research
for New Products

Companies like Jollibee or


Coca-Cola conduct
consumer surveys on a
sample of customers to
assess their preferences
before launching a new
product.
Quality Control in
Factories

Manufacturing companies
like Nestlé do random
sampling to check the
quality of food products
instead of inspecting every
single item.
Advantages
of Sampling
It saves time, money, and effort.
It yields better outcomes.
It is faster, less expensive, and more
cost-effective.
It is more accurate.
It provides more comprehensive
information.
Calculating the Sample Size
SLOVIN'S
N EXAMPLE
FORMULA n= Determine the required sample size
( 1 + Ne² ) for a population of 1500 , while maintaining a
margin of error of 5%.

Where: STEP 1 Fill in the values for N and e.

n = sample size 1,500


n=
N = total population ( 1 + 1,500 * 0.05² )
e = margin of error
STEP 2 Calculate the sample size and round the
result to the nearest whole number.
The formula is ideal for big populations.
n = 315.79
A margin of error of 5% is considered
acceptable. Sample Size = 316
TYPES OF SAMPLING

1. Probability Sampling
2. Non-Probability
Sampling
Probability
Sampling
Every member of the population has
a probability of being selected or
included in the sample.
Probability Sampling Methods
SIMPLE RANDOM SAMPLING STRATIFIED RANDOM SAMPLING

All members of the population have The population is split into different
an equal chance at being chosen as groups. People from each group will
part of the sample. be randomly chosen to represent the
whole population.

SYSTEMATIC RANDOM SAMPLING CLUSTER/AREA SAMPLING

The sample is drawn by randomly


Districts or blocks of a municipality
selecting a starting number and then
or a city which are part of the
selecting every nth unit in arbitrary order
cluster are randomly selected.
until the desired sample size is reached.
Non-Probability
Sampling
Participants are intentionally selected
based on certain identified factors.
Non-Probability
Sampling Methods
EXPERT/
CONVENIENCE QUOTA SNOWBALL
PURPOSIVE
SAMPLING SAMPLING SAMPLING SAMPLING

Participants are Individuals with


Participants are
chosen for their specialized Participants are
selected based on
convenience and knowledge or chosen based on
pre-defined quotas
availability, rather expertise in a referrals or
to represent
than through a particular field are recommendations
specific
random or selected to from existing
characteristics or
systematic participate in a participants.
subgroups.
selection process. study.
https://www.questionpro.com/blog/non-probability-sampling/
Thank you for
listening!

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