Sampling and Sampling Design
Sampling and Sampling Design
essentially what a larger population might tell us if we asked every member of the larger
Samples are segments of the population about which research is being done. Sampling is the
‘Sampling frame’ is the total of the elements of the survey population, redefined according to
certain specifications. Sampling frame consists of Sampling units, which are individual entities
ADVANTAGES OF SAMPLING
It reduces the cost of the investigation, the time required and the number of personnel
involved.
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It helps to provide adequate and in depth coverage of the sample units.
Measurability: The design of the sample should be such that valid estimates of its
Size: A sample should be large enough to minimize sample variability and to allow
Coverage: High rates of refusal/ non-response, loss to follow-up and other missing data
Goal orientation: Sample selection should be oriented towards the study objectives and
research design.
Economy and cost efficiency: The sample design should yield the desired information
with appreciable savings in time and cost and with least sampling error.
SAMPLE SELECTION
1. PURPOSIVE SELECTION
Hence there can be a great temptation to deliberately or purposely select the individuals
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2. RANDOM SELECTION
Here a sample of units is selected in such a way that all the characteristics of the
SAMPLING METHODS
Different sampling designs are available depending upon the type and nature of the population
1. NON-PROBABILITY SAMPLING
Non probability samples are not truly representative and are therefore less desirable.
a) QUOTA SAMPLING
Here, the general composition of the sample is decided in advance. The only
requirement is that the right number of people be somehow found to fill these quotas.
b) PURPOSIVE SAMPLING
c) CONVENIENCE SAMPLING
sample.
2. PROBABILITY SAMPLING
In this method, each individual unit in the total population has a known probability of
being selected.
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In this technique each and every unit in the population has an equal chance of being
i) Lottery method
b) SYSTEMATIC SAMPLING
A systematic sample is obtained by selecting one unit at random and then selecting
additional units at evenly spaced interval till the sample of required size has been got.
c) STRATIFIED SAMPLING
The population is first divided into subgroups or strata according to certain common
characteristics.
d) CLUSTER SAMPLING
This method is used when the population forms natural groups or clusters, such as
1. MULTIPHASE SAMPLING
In this method, part of the information is collected from the whole sample and a part from the
sub sample.
2. MULTISTAGE SAMPLING
The first stage is to select the groups or clusters. Then sub samples are taken in as many
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SAMPLE SIZE
Bigger the sample, higher will be the precision of the estimates of the sample.
q=1–p
ERRORS IN SAMPLING
1. Sampling Error
The sampling errors are errors that creep in due to the sampling process and could arise
because of faulty sample design or due to the small size of the sample.
technique or both.
CONCLUSION
In conclusion, it can be said that using a sample in research saves mainly on money and time, if
a suitable sampling strategy is used, an appropriate sample size selected and necessary
precautions taken to reduce on sampling and measurement errors, then a sample should yield
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REFERENCES
4th Edition