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Moth

The document outlines the objectives and key trends in the hospitality industry, emphasizing the importance of understanding issues, challenges, and innovations. It highlights the rapid growth of vacation ownership, the impact of globalization, and the need for new management strategies in response to evolving consumer expectations. The material serves as a learning module for Grade 7 students, focusing on the dynamic nature of the hospitality and tourism sector.

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abuyavenmcpaul
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Download as PDF, TXT or read online on Scribd
4 views

Moth

The document outlines the objectives and key trends in the hospitality industry, emphasizing the importance of understanding issues, challenges, and innovations. It highlights the rapid growth of vacation ownership, the impact of globalization, and the need for new management strategies in response to evolving consumer expectations. The material serves as a learning module for Grade 7 students, focusing on the dynamic nature of the hospitality and tourism sector.

Uploaded by

abuyavenmcpaul
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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LEARNING MODULE

Trends in Hospitality Industry


WEEK 3

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OBJECTIVES:

At the end of the lesson, the students should be able to:

1. Identify the issues, challenges, trends and innovation in the hospitality and tourism industry;
2. The learners will define the different issues and challenges; and
3. Explain the importance of topic.

INTRODUCTION:

The hospitality industry is constantly evolving to meet the changing needs and preferences of
modern consumers. Driven by advancements in technology, growing environmental awareness,
and shifting customer priorities, the industry has embraced trends that enhance guest
experiences, operational efficiency, and sustainability. From digital transformation and
contactless technologies to wellness-focused offerings and experiential travel, these trends
reflect a dynamic sector that prioritizes innovation and adaptability. Understanding and adopting
these developments is essential for businesses to remain competitive and deliver exceptional
services in an ever-changing global market.

DISCUSSION:
Rapid Growth in Vacation Ownership

Vacation ownership is the fastest-growing segment of the lodging industry and is likely to
continue growing as the baby boomers enter their fifties and sixties in the U.S.A. The World
Tourism Organization has called timeshares one of the fastest-growing sectors of the travel and
tourism industry. Hospitality companies are adding brand power to the concept with corporations
like Marriott Vacation Club International, the Walt Disney Company, Hilton

Hotels, Hyatt Hotels, Promus’ Embassy Suites, Inter-Continental, and ever Four Seasons
participating in an industry that has grown rapidly in recent years.

Hospitality and Tourism Industry


Grade 7
LEARNING MODULE

Resort Condominiums International (RCI), the largest vacation ownership exchange (that allows
members to exchange vacations with other locations), has more than 2.8 million-member
families living in 200 countries. Three thousand seven hundred participating resorts and
members can exchange vacation intervals for vacations at any participating resort. North
America remains the global leader with nearly half of all the participating resorts and more than
2 million owners. Europe is second with approximately 22 percent of owners worldwide and more
than 1,000 resorts. Timeshare resorts are found around the globe in popular vacation areas near
beaches, rivers, lakes, and mountains, and even in major cities.

Integration & Globalization


Vertical integration is a trend that began a few years ago. Lodging companies realized that
guests’ accommodation needs were not just at one level; rather, they seemed to vary by price
and facilities/amenities. Almost all major lodging companies now have properties in each
segment of the market.

The future of the lodging industry involves globalization. Companies cannot grow unless they
venture beyond the United States. American hospitality chains and their management
techniques were in demand by many developing countries that wanted premium-name hotels.
An extensive survey of the condition of the hospitality would have shown that substantial
amounts of money would be necessary to maintain the hospitality’s condition. The hospitality
industry is thus at the very core of the globalization of international business. Hospitality
companies therefore need to consider the implications of the global context in which they operate
and must be prepared to address the questions that arise from this changing environment.
Globalization will ultimately touch virtually all aspects of the hospitality industry. Increasingly,
customers, management processes, employees, products, and sources of capital will be
competed for and will move across national boundaries. Competition in the future will come from
global entities with the advantages that globalization brings.
New Management
The complex forces of capacity control, safety and security, capital movement, and technology
issues will require a future management cadre that is able to adapt to rapid-paced change across
all the traditional functions of management.

The growing complexity of customer/employee interaction, driven by technology and the


information age, will shape human resources needs in the future. The customer, armed with
more information, will expect frontline and other hospitality staff to be at least as knowledgeable
about the firm’s offerings as they are themselves. This will be difficult in an industry characterized
by low-skilled, low-paid personnel and a high degree of cultural and behavioral diversity among
its employees. Visioning the future: major forces driving change in the hospitality industry’
considers seven areas decisive to the future development of the industry. Each is examined to
determine the scope and complexity of the issue and the timing of its impact. That is assets and
capital, health and safety, new management, marketing, distribution and capacity management,
technology, sustainable development, and social issues.

Hospitality and Tourism Industry


Grade 7
LEARNING MODULE
EVALUATION:

INSTRUCTION: Answer the questions Briefly in 4-5 sentences each questions.

1. In your opinion, which specific challenge or trend discussed in the industry holds the
greatest impact and importance? Why?

2. Why is it important to keep up with the latest Hospitality trends?

REFFRENCES

Learning Materials are uploaded at https://www.deped.gov.ph/wp

Prepared by: Checked by: Noted by:

RICOHERMOSO, RENIEL A. GRANA, HANNA ANGELINE R. PAGLINAWAN, MA. RACHEL B.


Pre-service Student Cooperating Teacher Teacher Head

Hospitality and Tourism Industry


Grade 7

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