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Traditional Commerce and Electronic Commerce

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Traditional Commerce and Electronic Commerce

To many people, the term electronic commerce means shopping on the part of the Internet called the World Wide Web.
Although consumer shopping on the Web was running about $130 billion per year in 2002 and is expected to exceed $500 billion by 2004, electronic commerce is much broader and encompasses many more business activities than just Web shopping.

Traditional Commerce and Electronic Commerce


Electronic commerce refers to business activities conducted using electronic data transmission via the Internet and the World Wide Web. The three main elements of e-commerce are:
Business-to-consumer Business-to-business The transactions and business processes that support selling and purchasing activities on the Web

Other categories include: consumer-to-consumer and consumer-to-government.

Definitions and Content of Field (cont.)

A global networked environment is known as the Internet A counterpart within organizations, is called an intranet An extranet extends intranets so that they can be accessed by business partners.

Pure Vs. Partial Electronic Commerce


Three dimensions
the product (service) sold [physical / digital]; the process [physical / digital] the delivery agent (or intermediary) [physical / digital]

Traditional commerce
all dimensions are physical

Pure EC
all dimensions are digital

Partial EC
all other possibilities include a mix of digital and physical dimensions

The Dimensions of Electronic Commerce


Virtual product
Electronic commerce areas The core of electronic commerce

Digital Product Physical Product Traditional commerce

Virtual process
Digital process Physical process Physical agent Digital agent

Virtual delivery agent

Electronic Commerce
Electronic Funds Transfers (EFTs) have been used by banks for many years. Electronic Data Interchange (EDI) occurs when one business transmits computerreadable data in a standard format to another business.

Electronic Commerce
Businesses who engage in EDI with each other are called trading partners. The standard formats used in EDI contain the same information that businesses have always included in their standard paper invoices, purchase orders, and shipping documents.
Firms, such as General Electric and Wal-Mart, have been pioneers in using EDI to improve their purchasing process.

Value Added Network (VAN)


A value added network is an independent firm that offers connection and EDI transaction forwarding services to buyers and sellers engaged in EDI.
VANs are responsible for ensuring the security of transmitted data.

VANs charge a fixed monthly fee plus a pertransaction charge to subscribers.

Activities as Business Processes


Business processes refer to the group of logical, related, and sequential activities and transactions in which businesses engage, including:
Transferring funds Placing orders Sending invoices Shipping goods to customers

Electronic Commerce Applications Stocks Jobs On-line banking Procurement and purchasing Malls On-line marketing and advertising Home shopping Auctions Travel On-line publishing

People: Buyers, sellers, intermediaries, services, IS people, and management

Public policy, legal, and privacy issues

Technical standards for documents, security, and network protocols payment

Organizations: Partners, competitors, associations, government services

Infrastructure
(1) Common business services infrastructure (security smart cards/authentication electronic payment, directories/catalogs) (2) Messaging and information distribution infrastructure (EDI, e-mail, Hyper Text Transfer Protocol) (3) (4) Multimedia content Network infrastructure and network (Telecom, cable TV publishing infrastructure wireless, Internet) (HTML, JAVA, World (VAN, WAN, LAN, Wide Web, VRML) Intranet, Extranet) (5) Interfacing infrastructure (The databases, customers, and applications)

Prentice Hall, 2000

A Framework for Electronic Commerce

Management

Electronic Markets
A market is a network of interactions and relationships where information, products, services, and payments are exchanged. The market handles all the necessary transactions. An electronic market is a place where shoppers and sellers meet electronically. In electronic markets, sellers and buyers negotiate, submit bids, agree on an order, and finish the execution on- or off-line.

Shopper/Purchaser Electronic commerce network (Infrastructure)

Seller/Supplier

Product/service information request Purchase request Payment or payment advice Electronic Market (Transaction Hander)

Purchase fulfillment request Purchase change request

Response to information request Purchase acknowledgment Shipping notice Purchase/service delivery (if online) Payment acknowledgment

Response to fulfillment request Shipping notice

Payment remittance notice Electronic transfer of funds

Payment approval Electronic transfer of funds

Electronic transfer of funds

Shopper/Purchasers Bank

Transaction Handlers Bank (Automated Clearing House)

Seller/Suppliers Bank

Electronic Markets
Prentice Hall, 2000 11

Interorganization Information Systems


An interorganizational information system (IOS) involves information flow among two or more organizations. Its major objective is efficient routine transaction processing, such as transmitting orders, bills, and payments using EDI or extranets. Scope: An IOS is a unified system encompassing two or several business partners. A typical IOS includes a company and its suppliers and and/or customers.

Types of Interorganizational Systems


Electronic data interchange (EDI) Extranets Electronic funds transfer (EFT) Integrated messaging systems Shared databases Electronically-supported supply chain management

Advantages of Electronic Commerce


Electronic commerce can increase sales and decrease costs. Web advertising reaches a large amount of potential customers throughout the world. The Web creates virtual communities for specific products or services.

Advantages of Electronic Commerce


A business can reduce its costs by using electronic commerce in its sales support and order-taking processes.
Electronic commerce increases sale opportunities for the seller. Electronic commerce increases purchasing opportunities for the buyer.

The Benefits of Electronic Commerce


Benefits to Organizations
Expands the marketplace to national and international markets Decreases the cost of creating, processing, distributing, storing and retrieving paper-based information Allows reduced inventories and overhead by facilitating pull type supply chain management The pull type processing allows for customization of products and services which provides competitive advantage to its implementers

Benefits to Organizations (cont.)

Reduces the time between the outlay of capital and the receipt of products and services Supports business processes reengineering (BPR) efforts Lowers telecommunications cost - the Internet is much cheaper than value added networks (VANs)

Benefits to Customers
Enables customers to shop or do other transactions 24 hours a day, all year round from almost any location Provides customers with more choices Provides customers with less expensive products and services by allowing them to shop in many places and conduct quick comparisons Allows quick delivery of products and services in some cases, especially with digitized products

Benefits to Customers (cont.)


Customers can receive relevant and detailed information in seconds, rather than in days or weeks Makes it possible to participate in virtual auctions Allows customers to interact with other customers in electronic communities and exchange ideas as well as compare experiences Electronic commerce facilitates competition, which results in substantial discounts.

Benefits to Society
Enables more individuals to work at home, and to do less traveling for shopping, resulting in less traffic on the roads, and lower air pollution Allows some merchandise to be sold at lower prices benefiting the poor ones Enables people in Third World countries and rural areas to enjoy products and services which otherwise are not available to them Facilitates delivery of public services at a reduced cost,increases effectiveness, and/or improves quality

Disadvantages of Electronic Commerce


Some business processes are difficult to be implemented through electronic commerce. Return-on-investment is difficult to apply to electronic commerce. Businesses face cultural and legal obstacles to conducting electronic commerce.

Technical Limitations of Electronic Commerce (cont.)


The need for special Web servers and other infrastructures, in addition to the network servers (additional cost) Possible problems of interoperability, meaning that some EC software does not fit with some hardware, or is incompatible with some operating systems or other components

Non-Technical Limitations
Cost and justification (35% of the respondents)
The cost of developing an EC in house can be very high, and mistakes due to lack of experience, may result in delays. There are many opportunities for outsourcing, but where and how to do it is not a simple issue. Furthermore, to justify the system one needs to deal with some intangible benefits which are difficult to quantify.

Non-Technical Limitations (cont.)


Security and Privacy (17% of the respondents)
These issues are especially important in the B2C area, and security concerns are not truly so serious from a technical standpoint. Privacy measures are constantly improving too. Yet, the customers perceive these issues as very important and therefore the EC industry has a very long and difficult task of convincing customers that online transactions and privacy are, in fact, fairly secure.

Lack of trust and user resistance (4%)


Customers do not trust an unknown faceless seller, paperless transactions, and electronic money. So switching from a physical to a virtual store may be difficult.

Non-Technical Limitations (cont.)


Other limiting factors are:
Lack of touch and feel online Many unresolved legal issues Rapidly evolving and changing EC Lack of support services Insufficiently large enough number of sellers and buyers Breakdown of human relationships Expensive and/or inconvenient accessibility to the Internet

The Driving Forces of Electronic Commerce


The New World of Business
Business pressures Organizational responses The role of Information Technology (including electronic commerce)

Major Business Pressures


Market and economic pressures
Strong competition Global economy Regional trade agreements (e.g. NAFTA) Extremely low labor cost in some countries Frequent and significant changes in markets Increased power of consumers Changing nature of workforce Government deregulation of banking and other services Shrinking government budgets subsides Increased importance of ethical and legal issues Increased social responsibility of organizations Rapid political changes

Societal and environmental pressures

Technological pressures

Rapid technological obsolescence Increase innovations and new technologies Information overload Rapid decline in technology cost Vs. performance ratio

Organizational Responses
External Environment, Social, Economic, Political, etc

Organization Structure and the Corporate Culture

The Organizations Strategy

Management and Business Process

Information Technology

Individual and Roles Framework for Organizational and Societal Impacts of Information Technology

Business Process Reengineering


Reducing cycle time and time to market Empowerment of employees and collaborative work Knowledge management Customer-focused approach Business alliances virtual corporation

Everything Will Be Changed


Improving Direct Marketing
Product promotion New sales channels Direct savings Time-to-market (reduced cycle time) Customer service Brand or corporate image

Other Changes in the Workplace


Transforming Organizations
Work will change
Technology learning Organizational learning

Redefining Organization
New product capabilities New business models

Other Changes in the Workplace (cont.)


Impacts on Manufacturing
Pull processing, mass customization, shorter cycle time, integration (ERP), electronic bidding and procurement

Impacts on Finance and Accounting


Electronic payment systems, electronic cash, automating back office, home banking, electronic stock trading

Human Resource Management


Electronic recruiting, training, distance learning

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