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    Property Rights

    Uploaded by

    Mehar Sheikh
    The document discusses various market-based strategies for protecting intellectual property that are more effective than legal defenses. It describes six strategies: 1) Preempting competitors by being first to market, 2) Threatening retaliation through cross-licensing agreements, 3) Entangling key assets by forging synergies between related businesses, 4) Marrying secure assets to complementary products, 5) Redefining boundaries by expanding into adjacent businesses, and 6) Reallocating resources away from declining core assets. The strategies are presented as alternatives for companies facing threats to their intellectual property to either defend core assets or embrace the threats.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Property Rights

    Uploaded by

    Mehar Sheikh
    40 views10 pages
    The document discusses various market-based strategies for protecting intellectual property that are more effective than legal defenses. It describes six strategies: 1) Preempting competitors by being first to market, 2) Threatening retaliation through cross-licensing agreements, 3) Entangling key assets by forging synergies between related businesses, 4) Marrying secure assets to complementary products, 5) Redefining boundaries by expanding into adjacent businesses, and 6) Reallocating resources away from declining core assets. The strategies are presented as alternatives for companies facing threats to their intellectual property to either defend core assets or embrace the threats.

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    property_rights.pptx

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    The document discusses various market-based strategies for protecting intellectual property that are more effective than legal defenses. It describes six strategies: 1) Preempting competitors by being first to market, 2) Threatening retaliation through cross-licensing agreements, 3) Entangling key assets by forging synergies between related businesses, 4) Marrying secure assets to complementary products, 5) Redefining boundaries by expanding into adjacent businesses, and 6) Reallocating resources away from declining core assets. The strategies are presented as alternatives for companies facing threats to their intellectual property to either defend core assets or embrace the threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    40 views10 pages

    Property Rights

    Uploaded by

    Mehar Sheikh
    The document discusses various market-based strategies for protecting intellectual property that are more effective than legal defenses. It describes six strategies: 1) Preempting competitors by being first to market, 2) Threatening retaliation through cross-licensing agreements, 3) Entangling key assets by forging synergies between related businesses, 4) Marrying secure assets to complementary products, 5) Redefining boundaries by expanding into adjacent businesses, and 6) Reallocating resources away from declining core assets. The strategies are presented as alternatives for companies facing threats to their intellectual property to either defend core assets or embrace the threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    The LAW is often not the best defense against theft of intellectual property.

    Far more effective in such cases are

    MARKET-BASED strategies that KEEP PIRATES IN PORT.

    Companies facing threats to their intellectual property have a range of alternatives, from defending their core assets to embracing the businesses that threaten those assets. The choice of strategies and tactics to support them depends on the nature and intensity of the threat and the strength of a companys resources. Market Strategies

    Defend Core Assets

    Embrace the Threats

    1. Nip It in the bud


    Defend Core Assets Market Strategies Embrace the Threats

    Act Before Competitors , So Catch Their Breath !


    PREEMPING / OVERWHELMING / EXCLUDING

    PREEMPTION : Being first to market so that you can capture profit of monopoly scale. - Intel preempts rivals by tightly managing its relationships with external constituencies( Customers, Users, and Suppliers) OVERWHELMING: - Capital One, the credit card issuer, overwhelms its rivals with a blizzard of new product KEEP THEIR INTELLECTUAL PROPERTY OUT OF SIGHT FROM THE START : For companies that lack Intels or Capital Ones resources and core strengths - Cokes recipe has never been deconstructed or revealed

    2. Prescribe a Sedative
    Defend Core Assets Market Strategies Embrace the Threats

    Lower The Competitive Intensity


    THREATEN TO RETALIATE

    CROSS-LICENSING AGREEMENTS: - SEDATING EFFECT on an underground market in weakly protected intellectual property. Companies do not sue one another for infringement because they know they are likely to infringe the infringers patents sometime in the future.

    3. Dig a Honey Pit


    Defend Core Assets Market Strategies Embrace the Threats

    Entangle Key Assets


    FORGING SYNERGIES

    CREATE SYNERGIES AMONG RELATED BUSINESSES: Companys economic viability is usually tied to one or a few key properties. By forging synergies between such properties and adjacent ones company can protect its profits from rivals and poachers. - Hit television shows leads audiences to the next program and CROSS PROMOTE other shows on the same network.

    4. Make a Bundle
    Defend Core Assets Market Strategies Combine Secure with Insecure Products MARRY ASSETS / ADD-ONS

    Embrace the Threats

    MARRY ASSETS: (Enhanced value of the package ) In situations where its difficult to establish property rights to an asset, It can be wise to marry that asset to a complementary product. - Excel, Word ( stand alone software applications )can be easily copied and disseminated, but the Microsoft itself enhances the value of the package so it makes more likely that a would-be copyist will pay for it. ADD-ONS : Provides additional functions or customization for a core application. - In the book industry, publishers sometimes insert a CD or sort of things in t he back cover of their books.

    5. Move the Goalposts


    Defend Core Assets Market Strategies Embrace the Threats

    Redefine the Firms Boundaries


    EXPANDING / NARROWING

    REDEFINE BOUNDARIES: Challenge for companies how to get a piece of COMPLEMENTS. - Unlike the increasing piracy rates in music industry, not all music-related businesses are vulnerable. For example, blank CDs, computers with a CD burner , and portable MP3 players.

    6. Let the Dogs Out


    Defend Core Assets Market Strategies Relinquish Your Core Assets MOVE THE GOALPOSTS, then REALLOCATION Embrace the Threats

    REALLOCATE RESOURCES TO ADJACENT BUSINESSES: For companies that have moved the goalposts and now encompass more viable businesses. It may pay to disregard the decline in their core. - Several of music companies viewed the online customer as a threat, they tried to charge as much for downloads as they did for CDS, even though the costs of online delivery are minimal. By contrast, Apple wasnt afraid to set prices low enough to change music buying ha bits.

    Market Strategies

    In the Bud

    NIP IT

    Prescribe Sedative

    HONEY PIT

    DIG

    Make BUNDLE

    Goalposts

    Move

    DOGS OUT

    Let the

    Preempt Deny access Outinnovation Threaten To retaliate Create Synergies

    Marry assets
    To
    complementary

    products

    ( Among related businesses )

    Preserve

    The core with

    Reallocate Resources to Narrow your Adjacent Own business businesses

    Expand into rivals businesses

    Add-ons

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