RM Basic OK

Research Methodology
Introduction to Research Methodology
INTRODUCTION
Research is Search of knowledge- It is a scientific and
systematic search for relevant information on specific topic According to Oxford Dictionary, A careful inquiry specially through search for new facts in any branch of knowledge According to Clifford Woody research comprises defining and redefining problems, formulating hypothesis or suggested solution; collecting, organizing and evaluating data; making deductions and reaching conclusion; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
Research is an organized set of activities to study and develop a model of procedure technique to find the result of a realistic problem supported by literature and data such that its objectives are maximised
SOME TERMINOLOGIES
Data: Measurement of records of facts
made under specific conditions

Hypothesis: tentative assumption of the
study or expected results of the study

Independent variable: The part of the
experiment that the researcher is manipulating; also called experimental or treatment variable.
Dependent variable: The effect of the
Independent variable
SOME TERMINOLOGIES
Population: A total number of subjects
which they abide the inclusion and exclusion criteria. Review: A research paper that is a critical evaluation of research on a particular topic. Research proposal / Synopsis: A formal preparation that includes introduction, review of literature and proposed method
What is Research Methodology?

Is defined as a highly intellectual human activity
used in the investigation of nature and matter and deals specifically with the manner in which data is collected, analyzed and interpreted
A system of models, procedures and
techniques used to find the result of a research problem is called research methodology
OBJECTIVES OF RESEARCH
To gain familiarity with a phenomenon
To portray accurately the characteristics of a
particular individual, situation or a group

To determine the frequency with which
something occurs or with which it is associated with something else

To identify the casual relationship between
variables
Attributes of Good Research Study

OBJECTIVE: A good research must answer the
research question.
CONTROL: A good research must be able to control all
variables.
GENERALISABILITY: Generate similar result when
used other method.

BIAS FREE: Research should be free from personal
bias. It should be based on objective and not on subjective matter.

SYSTEMATIC: A good research study must have
various well planned steps, i.e. all steps must be
FEW TYPES OF RESEARCH STUDIES

Descriptive research
Analytical research
Applied research
Basic research
Quantitative research Qualitative research Conceptual research
DESCRIPTIVE RESEARCH
Surveys
& fact finding enquiries of different kinds Purpose is description of the state of affairs as it exists at present. Researcher has no control over the variables; he can only report what has happened or what is happening.
ANALYTICAL RESEARCH
Involves indebt study and evaluation of
available information in an attempt to explain complex phenomenon. The researcher has to use facts or information already available and analyze these to make a critical evaluation of the material.
CONCEPTUAL / EXERIMENTAL RESEARCH
Related to some abstract ideas / theory
experiment Attempt to establish cause and effect relationship
SCIENTIFIC METHOD
The application of valid & reliable research methods is called scientific method. It has three distinct characteristics. OBJECTIVE: Should enable to classify facts accurately. ACCURACY OF MEASUREMENT: Only collection of facts will not be sufficient, it must be able to make observations of the correlation and sequence, which can be derived as desired results. SELF CRITICISM: Should critically examine
Management Research
IMPORTANCE OF RSEARCH IN MANAGEMENT ASSESSMENT
Three factors stimulates decision; The managers increased need for more and better information. The availability of improve techniques and tools to meet this need. The resulting information overload.
ROLE IN BUSINESS / INDUSTRY

Common uses of research in decision making ; Marketing Research: Product Research Assessment of suitability of goods with respect to design and price. Market Characteristics Research (Qualitative) Who uses the product? How product is used, shopping habits, units in which product is purchased. Size of Market (Quantitative) Market potential, total sales quota sales & advertising
ROLE IN BUSINESS / INDUSTRY

Government policies & economics system: It helps in examining the consequence of changes coming in economic condition. Solving Operational & Planning Problems : Helps in deciding forecasting which helps in efficient production and investment programmes such as purchasing & financial plans which effect the Profit and Loss account Social Relationships : Helps people earn their livelihood It helps students to know and write and report various findings. It may help researchers, in general, to generalize a new theories..
MANAGEMENT RESEARCH..
Management Research as follows.
The systematic and objective process of
generating information for aid in making management decisions The aim is to obtain an in-depth understanding of the particular subject. Rising competition has compelled many organizations to conduct market research. Organizations may conduct research themselves, by appointing a research team to work on the same.
Few Management Approaches are as follows. Pure & Basic Research; Its basic purpose is to enhance knowledge and understanding. Objective Research; Frames certain clear objectives and hypothesis and then tests the validity of established knowledge with the situation / issue. Evaluative Research; In this the research, in contrast assess some aspect of the organizational function by analyzing the effectiveness of given issue. Applies Research; This type is more of solving a particular problem within the organization.
APPROACHES MANAGEMENT RESEARCH
What is Literature Review?

To see what has and has not been investigated.
To develop general explanation for observed
variation in behavior or phenomenon. To learn how others have defined and measured key concepts. To develop alternative research project. To discover how a research project is releated to work of others.
THANK YOU

RM Basic OK

Uploaded by

Copyright:

Available Formats

RM Basic OK

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

RM Basic OK

Uploaded by

Copyright:

Available Formats

Research Methodology

Introduction to Research Methodology

made under specific conditions

study or expected results of the study

What is Research Methodology?

A system of models, procedures and

particular individual, situation or a group

something occurs or with which it is associated with something else

Attributes of Good Research Study

used other method.

bias. It should be based on objective and not on subjective matter.

various well planned steps, i.e. all steps must be

FEW TYPES OF RESEARCH STUDIES

CONCEPTUAL / EXERIMENTAL RESEARCH

Related to some abstract ideas / theory

experiment Attempt to establish cause and effect relationship

ROLE IN BUSINESS / INDUSTRY

ROLE IN BUSINESS / INDUSTRY

APPROACHES MANAGEMENT RESEARCH

What is Literature Review?

To develop general explanation for observed

You might also like