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Infosys Strategy Analysis

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Powered by intellect Driven by values

COMPANY ANALYSIS
BY: AMRITA NAIR BLESSY VARGHESE PRATHIK REDDY RESHMA K.

Infosys Technologies ltd started in 1981. Today it is a global leader in the next generation of IT and Consulting. Infosys defines, designs and delivers technology enabled business solutions that help global 2000 companies win in a flat world Infosys serves the client globally and is one of the pioneers in strategic offshore outsourcing and software services. It pioneered Global Delivery Model(GDM).

Infosys Technologies Ltd has the vision To be a globally respected corporation that provides best-ofbreed business solutions, leveraging technology, delivered by best-in-class people.

The mission statement of Infosys Technologies Ltd is To achieve our objective in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at a large.

The values of Infosys Technologies Ltd can be accorded to the acronym C-life. Client value: to surpass client expectations consistently Leadership by example: To set standards in the business and transactions and be an example to the industry an the company itself. Integrity and Transparency: To be ethical, sincere and open in the transactions. Fairness: To be objective and transaction oriented, and thereby earn trust and respect. Excellence: To strive relentlessly, constantly improve teams services and products to become the best.

Infosys Lodestone: Infosys Lodestone is headquartered in Zurich. The global consulting firm advises international companies on strategy and process optimization as well as IT transformation. Infosys Technologies (Australia) Pvt. Limited: Infosys Technologies (Australia) Pvt. Limited is the Australasian subsidiary of Infosys. Infosys BPO Limited: Infosys BPO Limited, the Business Process Outsourcing subsidiary of Infosys Limited, was set up in April 2002. Infosys BPO focuses on integrated end-to-end outsourcing and delivers transformational benefits to its clients through reduced costs, ongoing productivity improvements, and process re-engineering.

Infosys Tecnologia do Brasil Ltda :In October 2009, Infosys established the Brazil delivery center in Nova Lima/MG with growing services in Rio de Janeiro and Sao Paulo. Infosys Technologies (China) Co. Limited: Infosys Technologies (China) Co. Limited, headquartered in Shanghai, is a wholly-owned subsidiary of Infosys Limited. Infosys China was established in 2003 with the vision of becoming a world-class delivery hub, offering global consulting and IT services. Infosys Public Services Inc.: Infosys Public Services Inc. is a U.S.-based subsidiary of Infosys. It helps healthcare and public sector organizations transform, innovate, and optimize to build tomorrow's enterprise.

Global delivery model: Producing where it is most cost effective and selling where it is Profitable. Moving up the value Chain: Getting involved in a software development project at the earliest stage of life cycle. PSPD Model: predictability of revenues, sustainability of revenue, profitability, De-risking for risk management. ACTIONS TAKEN: Expansion into low cost countries like Mauritius, Philippines etc. Improved quality capabilities. Emphasis on delivering high value services. Investing heavily in training centers.

Low Cost Global delivery 24/7 model Focus on quality, customer relationship management and timely delivery Little differentiation in low end services of value chain; high differentiation in high end services in value chain like software products and package solutions.

MARKET PENETRATION STRATEGY: Current Markets: USA and Europe Current Products : ADM, BPO, KPO, consultancy services (in BFSI, manufacturing and retail) and software products (financial products). Recommendation: As most large clients in US and Europe are cutting costs, Infosys needs to be more aggressive on cost and quality front. Result of strategy: Unlikely to yield good results

New Market: India, Middle-east and Australia Current Product: ADM, BPO, KPO, consultancy services (in BFSI, manufacturing and retail) and software products (financial products). Recommendation: Since these are fast developing IT market, Infosys needs a paradigm shift in focus from US and EU markets to these markets. Result of strategy: Likely to yield good result

Current Market: USA and Europe New Product: Consultancy and package implementation services in relatively growing sectors esp. healthcare, life sciences and aviation sector, and KPO services. Recommendation: Concentrate on building expertise in these domains by strategic acquisitions. Result of Strategy: Likely to have good result. (better the company acquired, the better the result).

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