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    Marketing Presentation

    Uploaded by

    Alice Scarlett Baker
    Marketing Presentation on Beats by Dr Dre

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    © All Rights Reserved
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    Marketing Presentation

    Uploaded by

    Alice Scarlett Baker
    129 views13 pages
    Marketing Presentation on Beats by Dr Dre

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    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Marketing Presentation on Beats by Dr Dre

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    129 views13 pages

    Marketing Presentation

    Uploaded by

    Alice Scarlett Baker
    Marketing Presentation on Beats by Dr Dre

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 13

    Alice Scarlett Baker

    Two

    albums with N.W.A. Two solo albums (1990s) Launched his own record label- Aftermath Entertainment in 1996 Discovered 50 Cent, The Game, & Eminem Won 6 Grammys (3 for production work)

    Our mission is to provide a superior end-to-end music experience so fans feel the emotion and hear the music the way artists intended it to sound. 2008 Beats Electronics was established with the release of the flagship Beats By Dr. Dre Studio Headphones 2012 Beats Electronics owned 51% of an estimated 1 billion dollar premium headphone market Today Beats Electronics provides a premium sound experience at every touch point of the consumers life.

    Red cord Bass Fashion statement $300

    http://www.youtube.com/watch?v=p eMSWg94ZwY&feature=c4-overviewvl&list=PLF60795AE1BB5B824 http://www.youtube.com/watch?v= CWoCaGHhOQo&list=PLF60795AE1B B5B824

    http://www.youtube.com/watch?v=KAQatc fVrSs&list=PLF60795AE1BB5B824&index=17 http://www.youtube.com/watch?v=n6kyn-7MSFk&feature=c4-overviewvl&list=PLF60795AE1BB5B824


    http://www.youtube.com/watch?v=peMSWg94ZwY&list=PLF60795AE1BB5B824

    In

    addition to studio headphones theres 7 other types: pro, executive, mixr, wireless 4 earphones: tour, powerbeats 5 speakers: pill, beatbox

    HP Computer Chrysler, Fiat, Dodge HTC smartphones Nicky Minaj, Snoop

    In terms of sound performance, they are among the worst you can buy, says Tyll Hertsens, editor in chief of InnerFidelity.com, a site for audiophiles who measured frequency response, optimum impedance, ambient noise attenuation

    Jimmy Iovine dismissed those who criticize the sound quality of Beats. Competitors use fancy equipment to determine how headphones should sound, he said, whereas he and Dr. Dre simply know how they should sound.

    What Beats did was dramatically expand the market and make the price premium acceptable, as much as for the design and the brand as for the audio quality. Ross Rubin Executive director of industry analysis at NPD.

    Demographic

    Age Gender Self concept Lifestyles

    Psychographic

    Benefit

    High quality audio

    18-34

    year old males Urban, hip, tech savvy iPod users Early adapters Music purists Hobbies: Listening to music, concerts, playing video games Listen to music everywhere: gym, train/bus, home, car

    Big

    screen HDTVs, smart phones, powerful laptops, audio had remained unchanged Dr Dre says it best, "People aren't hearing all the music. Beats filled the positioning gap with a premium headphone that was stylish. Highly visible

    Strengths

    Manufactured by Monster Cable a company recognized globally for superior audio Brainchild of Dr Dre & Jimmy Iovine Artist endorsements by P. Diddy, Lady Gaga and Justin Bieber Great design Product diversity Niche market Soul by Ludacris Bose Knockoffs Product diversity

    Weaknesses

    Threats

    Opportunities

    Sustainable

    competitive advantage: product

    excellence Star in BCG Matrix Intensive Distribution

    http://www.slate.com/articles/technology/tech nology/2013/09/beats_by_dre_market_share_ho w_the_headphones_company_conquered_the_m arket.html http://business.time.com/2013/01/16/how-drdre-made-300-headphones-a-must-haveaccessory/ http://www.nytimes.com/2011/11/20/business/ beats-headphones-expand-dr-dres-businessworld.html?pagewanted=1&_r=2&adxnnlx=13819 83864-iWDg3pzrNxJUxVtvZxCUJA http://www.beatsbydre.com/aboutus

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