Apple

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PRADEEP
By:
Contents
Introduction
Vision
Mission
Company Profile
Major Hardware Products
Major Software Products
Stores & Services
Evolution of APPLE inc.
The Beginning
competitors
Strengths & Weakness
Conclusion
References
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3
Introduction
Apple Inc. (previously Apple Computer, Inc.)
is an American multinational corporation.
Apple Inc. ignited the personal computer
revolution in the 1970s with the Apple II.
The company's best-known products include
the Macintosh line of computers, the iPod, the
iPhone and the iPad.

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Macintosh line of computers ipod iphone ipad
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Vision
Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.

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Mission
the Company is committed to bringing the best
personal computing, portable digital music
and mobile communication experience to
students, educators, creative professionals,
businesses, government agencies, and
consumers through its innovative hardware,
software, peripherals, services, and Internet
offerings.

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Company Profile
Established : on April 1,1976.
Founders : Steve Jobs, Steve Wozniak,
and Ronald Wayne.
Industry :
Computer Hardware
Computer Software
Consumer electronics
Digital distributions
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Steven Paul "Steve"
Jobs was an
American
entrepreneur,
marketer, and
inventor, who was
the co-founder,
chairman, and CEO
of Apple Inc.
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Stephen Gary "Steve"
Wozniak,
known as "Woz.
He is an American
inventor,
computer engineer and
Programmer
who
co-founded Apple
Computer with Steve Jobs
and Ronald Wayne.
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Ronald Gerald Wayne is a
retired American electronics
industry worker.

He co-founded Apple
Computer with Steve
Wozniak and Steve Jobs,
providing key
administrative oversight for
the new venture.
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Major Hardware Products
Apple TV
iPad
iPhone
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook
Air, MacBook Pro, Mini, Pro)

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Major Software Products
Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife

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Stores & Services
App Store
Game Center
iAd
iBook store
iTunes Store
iWork.com
iCloud
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Evolution Of APPLE inc.
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Evolution Of APPLE inc.
2006
1997 1977 1975
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The Beginning
Apples history starts with the story of Stephen
G Wozniak and Steven P Jobs young and
exceptional people who began building a
computer in their garage and launched the
microcomputer revolution.

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APPLE I
On1976, April 1 released
the Apple I (for 666$) and
started Apple Computers.
Had 8 KB of RAM
It was box wood-made
with a basic motherboard
inside.

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APPLE II
In 1977, Apple II was
released for 1298$
Had color graphics a first
for a personal computer
Floppy disk drive added
Supported the BASIC
program
Had 64 KB of memory
And with a software called
VisiCalc which was Apple's
"killer application"

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APPLE III
Released May 1980
Had 128kb of RAM
Designed for business
Cost- 4300$
Had lots of problems
didnt do well.
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LISA
Released in 1983
Became the 1
st

personal computer
sold to the public
with a GUI
Commercial failure
due to high price
tag (almost
10,000$) and
limited software it
could run
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The Intro Of Macintosh
Introduced in 1984
128kb memory
Motorolas 68000
CPU
Sold for 2495$

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Macintosh Portable
Apples first attempt
at a portable
computer
Released in 1989
8 MB RAM
40 MB Hard drive
Clunky, slow
6500$
Failed in market.

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More Portable Efforts
Power book 100
Released in 1991
40mb Hard drive
8mb RAM
2500$
Helped Apple to
get some revenue
Established layout
of the computer
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Desktop Evolution

The iMAC
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
Released in 2007
RAM: 4 GB
320 GB hard drive
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Laptop Evolution
MACBOOK AIR
2 GB memory
120 GB hard drive
1799$
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iPod
On October 23, 2001
Apple released the iPod
CPU: Samsung ARM and
Apple A4
5 GB hard drive that put
"1,000 songs in pocket
From 2
nd
Generation iPod
software works with
Microsoft windows
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iPhone
The iPhone is the line
of Smartphone's
designed & marketed by
Apple inc.
Runs on Apple iOS
operating system
The 1
st
gen of iPhone
was released on June
29, 2007
Multi-touch screen
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iPad
tablet PC
Released on April 3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi

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iCloud
June of 2011,
Apple unveiled
its new online
storage and
syncing service
for music,
photos, files and
software -
iCloud
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Competitors
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Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
Sony
Most Innovative companies
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Apple
Samsung
Google
Microsoft
Toyota
IBM
Amazon
Ford
BMW
General Electric

Strengths & Weakness
Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales

High Price Proprietary
System

Niche Market

Cannibalization

strengths weakness
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Conclusion
For 35 years, Apple has been a trend-setter
company able to foresee the future.
Because their strength is the innovation and
they know, how to think different.
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References
www.apple.com
http://www.entrepreneur.com/article/228607
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