Presented By-: Prateek Jaiswal Rohit Saha Apurva Bhardwaj Rashmi Sharma Prerna Karwa Pratichi Dixit Namisha Choudhary
Presented By-: Prateek Jaiswal Rohit Saha Apurva Bhardwaj Rashmi Sharma Prerna Karwa Pratichi Dixit Namisha Choudhary
Presented By-: Prateek Jaiswal Rohit Saha Apurva Bhardwaj Rashmi Sharma Prerna Karwa Pratichi Dixit Namisha Choudhary
Rohit Saha
Apurva Bhardwaj
Rashmi Sharma
Prerna Karwa
Pratichi Dixit
Namisha Choudhary
ONLY 10% OF
ANY ICEBERG
IS VISIBLE.
THE
REMAINING
90% IS BELOW
SEA LEVEL.
KNOWN
TO OTHERS
KNOWLEDGE
&
SKILLS
UNKNOWN
TO OTHERS
ATTITUDE
SEA LEVEL
KNOWN
TO OTHERS
BEHAVIOR
SEA LEVEL
UNKNOWN
TO OTHERS
ATTITUDE
MOTIVES ETHICS - BELIEFS
An attitude is a
predisposition to
act or feel a certain
way towards a
person or thing.
Attitudes.ppt
May 05
13
Situation
Attitude
are learned
not temporary - more or
less enduring
14
Something
(object of attitude)
Positive result
Goal achievement
Formation of a + attitude
15
AFFECTIVE BEHAVIOR
(Act)
(Feeling)
COGNITIVE
(Knowledge)
16
Cognitive (Knowledge)
Affective (Emotional)
Behavior (Action)
Pretty label
I like those teddy bear presenters
Intention to purchase/not to purchase
17
Explicit attitude - It is an
automatic response to the
attitude object; it is nonconscious, and uncontrolled.
Implicit attitude - It is a response
that is both controlled and
conscious
These are the classifications on a
general basis
18
19
Attitude Determinants
Dissonance
Company
Circumstances
Experience
Rejection
Self Motivation
Conclusion
William James
Father of American Psychology