Top 10 ECommerce Companies in India 2015

Top 10 eCommerce
Companies in India 2015
Here is a list of the top 10

eCommerce companies in India 2015
based on GMV (Gross Merchandise
Value).
E-commerce deals with selling and
purchasing of various types of
merchandise, or transferring of
funds, through electronic platforms,
mainly the internet.
The e-commerce market in India is estimated to be $ 16

billion in 2015. With the fast-growing number of mobile
phone and internet users, the e-commerce industry is
expected to reach a $100 billion mark by 2020.
In order to measure the value of goods sold on a site, ecommerce platforms use the term Gross Merchandise
Value or GMV.
GMV is defined as the value of goods sold on a website,
but it does not account for discounts/offers available. It
has become the key metric for valuation of e-commerce
companies. Actual revenues for online marketplaces are
a small fraction of the GMV.
10. Urban Ladder

GMV: $0.1bn
Urban Ladder
UrbanLadder is a top e-commerce company in
India which specialises in furniture like sofas,
dining tables, beds and other home furnishings.
Urban Ladder is present in many Indian cities,
and was launched in 2012. It has had multiple
rounds of funding which has helped the brand
grow significantly. Such was an impact of the
company that it was also recognised as a Best
Digital Start-Up. It has also started new
practices in the industry based on trials of
sofas in customers home.
9. Jabong
GMV: $ 0.2 B
Jabong.comis anIndian fashion and
lifestyle e-commerce portal started in
January 2012.
It is known for selling apparel, footwear, fashion

accessories, beauty products, fragrances, home
accessories and other fashion and lifestyle
products. With its headquarters in Gurgaon, NCR,
this e-store carries over 1000 brands and over 1,
00,000 products at present. In 2015, Jabong
noticed an increase in sales, owing to host of
factors which include innovation in last mile
delivery and a variety of new brand launches.
Jabong also has many private labels like Sangria,
Lara Karen, Incult and Miss Bennett sold through its
online platform. It is valued at around $1 billion.
8. Infibeam
GMV: $0.3bn
Infibeam is one of the largest ecommerce

companies based out of Ahmedabad, Gujarat.
It specialises in online retailing, ecommerce
software and internet services. It has 1300
employees with the slogan "Shop with a Smile".
Infibeam has strengthened its operations by
acquiring smaller portals. Apart from ecommerce,
Infibeam is also known as a ticketing platform,
music stream, digital marketing services etc. It is
one of the first companies in ecommerce to file
for an IPO in 2015 itself.
7. Myntra
GMV: $ 0.4 B
Myntra was founded by IIT alumni in 2007 and is

headquartered in Bangalore.
Since its entry into the online retail industry,Myntra is
dealing in an exclusive variety of accessories, footwear,
apparel and cosmetics from more than 500 celebrated
brands, both international and Indian.
In May 2014, Myntra.com merged withFlipkart to stand
tall againstAmazon,which entered the Indian market in
June 2013.A year after this acquisition, Myntra recently
let go off its website to go mobile only and provide a
more personalized shopping experience to the
customers.
6. Shopclues
GMV: $ 0.4 B
ShopClues.com is an online marketplace with headquarters in

Gurgaon, India.
It deals mostly in unstructured products that are low in cost and
high in volumes.
On the technology front, ShopClues provides the sellers with
features like promotion, fulfilment, payment gateway, and
customer support. Essentially, it takes care everything except
the price and the product. About 70 per cent of Shopclues'
customer base comes from the tier-2 and tier-3 cities of India.
ShopClues provides delivery in more than 12,000 locations and
has a merchant base of .
In 2013 ShopClues awarded Best eRetailer of the Year by Indian
eRetail Awards 2013.
Shopclues recently introduced a new category of unboxed
electronic goods which covers everything from mobile phones to
computers and laptops.
5. Paytm
GMV: $ 1.5 B
Paytm, an online shopping website
and a mobile wallet, was launched in
2010.
Paytm is owned byOne97 Communications which started

off as a mobile and DTH recharging company. It has
headquarters inNoida,India. It gradually introduced
recharge and online bill payment of various services and
utilities including electricity, gas & telephone bills.
Paytm enteredIndian e-commerce space in early 2014,
with features and product line similar to e-commerce
giants such asFlipkart, Amazon.com orSnapdeal.
Recently, it launched booking bus tickets online. Besides
online shopping, it also has an in-built mobile wallet and
launched a separate app for the same in June 2016.
Approximately 85 million people use Paytms mobile
wallet for transactions worth Rs. 700 crore monthly.
4. Amazon
GMV: Approx $ 2 B
Amazon ventured into the Indian market in
June 2013 as a platform where third-party
sellers were allowed to list their products
and sell to customers directly.
Amazon is one of the most recognized and trusted name in

the world of online shopping. It is widely popular for
products like e-books, electronic devices and others items.
TheAmazon India website, mobile application and its
services are being adapted continuously for Indian
shoppers. It is committed to ensure 100% Purchase
Protection for all the shopping done so that the customer
can have a safe and secure online purchasing experience,
convenient payment methods such as cash on delivery,
easy and quick returns and a 247 support from Amazon
Customer Service Centre.
Amazons elite service- Fulfilled by Amazonis available
across various product categories indicating that all such
orders are eligible for free Delivery and can be placed via
Cash on Delivery payment option.
3. Snapdeal
GMV: $ 2 B
Snapdeal.com is a leading online
marketplace which is headquartered
in New Delhi, India.
It features products across various categories like Mobiles,

Electronics, Fashion Accessories, Apparel, Footwear, Kids, Home and
Kitchen, Sports, Books, etc.
It started as a daily deals company in 2010 by Kunal bahl and Rohit
Bansal and later expanded into product retailing across various
categories. Since then, Snapdeal has expanded into one of the
largest online retailers in India with an assortment of more than 10
million products across different categories from over a lakh sellers
and provides shipping facility to 5000+ cities and towns across India.
It has one of the largest merchant base amongst the various e-retail
platforms.
In March 2015, Snapdeal roped in actor Aamir Khan for the promotion
of its website and mobile app in India and launched the famous Dil
ki Deal campaign.
Later in April, 2015, Snapdeal acquired FreeCharge (a mobile
transactions platform) for $400 million to become the largest mobile
commerce player in India. This was a major milestone in Snapdeal's
journey is to increase the number of offerings related to its core
platform.
2. Flipkart
GMV: $ 4 B
Flipkartis the biggest Indian online
retailerestablished in 2007
bySachin Bansal andBinny Bansal.
it started as an online bookstore, but has diversified into more

than 70 categories moving forward. It was started with the
objective of making books easily available to anyone who had
web access. But being one of the first few players in the ecommerce space, it faced a lot of resistance from Indian buyers
who were not accustomed to paying online. Hence, Flipkart
introduced path-breaking services such as Cash-on-Delivery, EMI
options, free shipping, 30-day replacement policy etc.
Flipkart has received multiple rounds of funding from various
investors. In May 2014, they received $210 million from DST
Global. Following that, in July 2014, flipkart raised $1 billion
capital led by its existing investors Tiger Global and
Naspers.Then, in May 2015, it further raised $550 million from
some of its existing investors. After its last fundraising round in
May 2015, Flipkart is now valued at $15 billion. Flipkart is now
targeting a GMV of $ 8 billion by end of 2016.
1. mJunction
GMV: $8.3bn
mjunction is a joint venture between
SAIL (Steel Authority of India) and
Tata Steel.
They are a 50:50 joint venture. It has

nearly 750 employees and runs the
largest ecommerce platform in the
world for steel. Found in 2001, it
provides supply chain solution at
corporate level and for a very high
scale. It is a B2B eplatform for sale of
steel. It initially started with the
name metaljunction and is
headquartered at Kolkata, West

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Top 10 eCommerce

Companies in India 2015

Here is a list of the top 10

The e-commerce market in India is estimated to be $ 16

10. Urban Ladder

It is known for selling apparel, footwear, fashion

Infibeam is one of the largest ecommerce

Myntra was founded by IIT alumni in 2007 and is

ShopClues.com is an online marketplace with headquarters in

Paytm is owned byOne97 Communications which started

Amazon is one of the most recognized and trusted name in

It features products across various categories like Mobiles,

it started as an online bookstore, but has diversified into more

They are a 50:50 joint venture. It has

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