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Proposal Persentation Template (GMBA & MGB)

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TITLE OF THE DISSERTATION

Name:

Roll No:

Academic Mentor:

INTRODUCTION

Background of the industry / product group

Study area and its significance

Supporting evidence for the problem statement /


challenges being addressed

PROBLEM STATEMENT

Current challenges
Challenges to be addressed in the dissertation
report
Importance of the problem being addressed (in
potential loss / time / brand reputation etc.)
Examples:
To

what extent the new packaging affected the sales of


the product?
What are the effects of downsizing the team has on the
employee morale and organizational mission?

RESEARCH OBJECTIVES

Summary of specific accomplishments the


researcher is aiming to achieve from the study
e.g. The aim of the study is to explore the
relationship between website characteristics
and customer behaviour
e.g. To explore perceived consequences of
delivering with skilled providers vs. traditional
providers.

LITERATURE REVIEW

Secondary data (A source of information on


research already done by others that supports
the topic chosen by you)
General Sources
Journals

Research

reports by consulting firms


Financial reports
Annual reports
White papers
Other articles

Hypothesis statements (if any)

RESEARCH METHODOLOGY

Research design
What

data (primary & secondary) is needed, and how


exactly will it be measured?

Research strategy

involves how the research will be


conducted in practical terms (Qualitative analysis
or quantitative analysis or mixed)

Basically

Resources required
For

primary data and secondary data

DATA COLLECTION PLAN

Primary Data (new data specifically collected in


current research project and can be used to
validate your research objectives)
General Sources
Company

stakeholders
Industry professionals
Interviews
Surveys
Data collection plan
No. of respondents / professionals to be interviewed

EXPECTED FINDINGS / EMERGING CONCLUSIONS

Linked to each research objective


To be derived based on secondary data and
primary data analysis / business frameworks

PROFESSIONAL IMPLICATIONS (OPTIONAL)

Practical use of the findings and/or observations


of dissertation made for making practical
decision by firms
Benefits and/or tradeoffs to be considered by the
firms based on your recommendations / emerging
conclusions

WAY FORWARD

Dissertation process timeline indicating each


milestone

REFERENCES

APA FORMAT

Alphabetical order

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