Danish Sharma - Parth Dhingra - Safal Tayagi - Samik Mahotra - Tanay Didwania

DANISH SHARMA | PARTH DHINGRA | SAFAL TAYAGI |SAMIK MAHOTRA |
INTRODUCTION
Zoomcar is a self-drive car rental

company, founded in February 2013 in
Bangalore, India.
Provides freedom of mobility to many
Indians who may find wholesale car
purchase unaffordable or need more
flexible services.
Over 100 employees, the company
currently has operations across six
cities, with more than 1,600 cars and
250 pick-up points
ZoomCar today has over 1,500 members
and the utilization rate has of 55-65 %
on weekdays and 90-95% on weekends
Problem Identification
Management decision problem:
Stiff competition from other brands like
Myles & Micar
Customer retention & Creating brand loyalty
as its a low-involvement industry
Threat of substitutes like Uber & Ola
Small target group and older generation will
not prefer driving.
Marketing research problem:
To decide where the pick/drop points should
be situated.
To find out the preference of vehicles by the
customer i.e., Sedan or hatchback or SUVs.
To find out the use of vehicles depending on
customers destination i.e., outstation,
shopping, etc.
FINDINGS
The respondent age varied from 18 to 61+ Years.
Majority of the respondents would opt for self-driven cars
for
leisure
trips
or
weekend
getaways.
On the contrary, respondents would also opt for Ola &
Uber
cabs
for
daily
routine
trips.
Age
Distribution
Preferential of Car
rental Services
FINDINGS
Zoomcar is the preferred choice of the respondents in comparison to
its competitors Voler, Revv & CarzOnRent
The main difficulty faced by the consumer is in the pick-up process,
door-step delivery & quality of the car.
Since the main reason for renting a car is the leisure trips or
weekend getaways, the most popular cars for these type of trips is
Rating
forSUVs
Zoomcars
on thegroup.
either
cars for smaller group
and
for large
Choice hatchback
for using Selfdriven Cars
following parameters
SWOT ANALYSIS
S
Zoomcar keeps itself updated with

the latest market trends and
provides environment friendly
transportation solutions
Customer friendly and provides
high rate of accessibility to the
customer.
Allows a more convenient, easier
and less costly way to reach a
location
Prices are lower compared to other
car rental services.
Inconvenience caused to consumers
due to long waiting periods. This
area can be exploited.
Rising fuel prices can compel the
customers to use car rental service,
instead of buying new cars.
Electric cars and CNG based cars
can be used, which will prove to be
cheaper and hence, it will help to
increase the profit margins
They can set up their service in
These type of business model

cant be predicted.
The company has to make new
huge investments; each time it
tries to enter a new market.
Can face a loss in future as more

companies can come up with
better offerings
Google cars will soon replace the
car rental service industry
As new markets are joining the
business, there are more threats
like scandals and frauds
Problems with local authorities
can lead to fights and
consequently the reputation of
Current Organizational Goal

The goal is to become the most trusted,
efficient and flexible self-drive car rental
platform in India.
The overall customer experience is one
of the key verticals of their technology
infrastructure and they are looking at
strengthening it further to offer a
superior experience to their customers.
By 2018, the company anticipates
having a fleet of more than 25,000 cars
running around 25 or more cities
DISTRIBUTION
STRATEGIES
Making the process of renting a car as hassle-free an experience as driving your own car
Smooth booking process.

Entire booking process takes place online. No forms to fill.
Cars are made available in
Malls
Real estates
Metro parking
Private garages
For further convenience Zoomcar has introduced pick and drop facility.
Zoomcar Associate Program (ZAP)
Zoomcar has unveiled door-step services for users earlier this year
They are going to be specializing primarily on the mobile, that's the intent
The service will incur a cost premium of Rs300
It is anticipated that the bookings will rise by around 10% with the launch of this
service
Assumptions
1. All calculation for hatchbacks have been done
2. All calculation for SUV have been done for Mahindra XUV 500
3. Cost of service and maintenance is half yearly cost and it is assumed that the cars are serv
once in 6 months
4. No. of cars and frequency of trips are assumed as it is purely dependent on availability of t
5. Ex - Showroom has been considered for car price but in actual the automobile companies off
prices to Zoomcar
6. Parking Space Price is assumed to be constant for every location
7. For break even calculation, the total ownership cost and parking space cost is assumed to i
@ 5% p.a.
Life
Is A
Journey
THANK YOU
Not A Destination

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DANISH SHARMA | PARTH DHINGRA | SAFAL TAYAGI |SAMIK MAHOTRA |

Zoomcar is a self-drive car rental

Zoomcar keeps itself updated with

These type of business model

Can face a loss in future as more

Current Organizational Goal

Smooth booking process.

The service will incur a cost premium of Rs300

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